What can your Google searches reveal about your personality? In this episode of Remarkable People, Guy Kawasaki explores the fascinating world of psychological targeting with Sandra Matz, Professor at Columbia Business School.

Matz shares eye-opening insights about how our digital footprints expose our deepest traits and behaviors. She reveals how companies predict our personalities through social media posts, explains the surprising link between language use and emotional states, and discusses why data privacy isn't just about personal convenience—it's about protecting ourselves in an uncertain future. Whether you're concerned about data security or curious about what your online behavior reveals about you, this episode provides essential insights for navigating our increasingly digital world.

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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

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Sandra Matz: The Personal Data Privacy Crisis