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In this podcast, Robert talks to PR Smith, who elaborates on the SOSTAC® framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use.

We also discussed overcoming resistance to SOSTAC®, its long-term impact since 1993, and the critical need for a customer-centric approach in all business endeavours, directing agencies to free resources on sostac.org and a weekly AI chat.

SOSTAC® Framework Audience and Benefits
Paul Smith's Background and SOSTAC® origins
SOSTAC® Framework Components
Applying SOSTAC in Agencies
SOSTAC® Planning and Review Cycles
AI Integration in SOSTAC®
Creative AI Prompting and Strategy Weaknesses
Effective Controls and KPIs in SOSTAC®
Overcoming Resistance to SOSTAC®
Longevity and Impact of SOSTAC®
Customer-Centric Approach
SOSTAC® Resources for Agencies

How To Write The Perfect Digital Marketing Plan with PR Smith