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In this GYDA Talks, Rob talks to Ryan Hall of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable and scalable solutions.

Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped lead global brands such as Deutsche Bank, HSBC, Sky, M&S, First Direct, Trainline, Vodafone, The Independent, UBS, Bank of America and The Times buy market-leading solutions.

His passion is to share his expertise and insights with other founders, CEOs and business leaders who want to create a market position that stands out in a B2B market.

Rob and Ryan discuss strategies for digital agency owners to attract clients and help their clients do the same, focusing on Ryan's "don't sell" philosophy outlined in his book, which aims to build trust and buyability rather than pushing services.

They address the common issues of broad agency positioning, challenges with founder-led sales, the importance of systemising sales efforts, and shifting from being service-led to solution-focused by understanding customer needs.

Ryan emphasised that providing value and knowledge freely is key to effective sales and building authority.