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Transcript
Rick Howard (0:02)
You're listening to the Cyberwire network, powered by N2K.
Nyla Genoi (0:11)
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Daniel Chalmo (1:34)
The word is digital transformation, spelled digital as in available in electronic form and readable and controlled by a computer and transformation as in a change in form, form, appearance, nature or character definition. The use of technology to radically improve the performance or reach of the business Example sentence the pressure to cut expenses, minimize risk and keep up with the demands of evolving customers requires companies to adopt a holistic approach to leveraging digital transformation, origin and context, according to Daniel Chalmo, Christopher Williams and Luke Boardman in their paper Digital Transformation of Business Models. They highlight that back in the 90s, even though purchases were still primarily made inside brick and mortar stores, often with cash, mass media advertising started tapping into smart devices and social media platforms as methods customers use to communicate communicate with businesses. Businesses started to see that they were now able to communicate digitally with their customers on an individual basis and often in real time. By August 2004, when Larry Page and Sergey Brin took Google public, they also made an internal game changing decision about how to manage their growing digital infrastructure. Instead of handing the task off to the traditional network management and IT management teams, they gave the task to the development team and essentially invented the idea of infrastructure as code six years before we had a name for it. By 2010, some startups realized that they could gain a competitive edge by deploying their products through this model. They would combine the development and operational functions into one DevOps process, using code as the glue. By doing this, they became more agile in their ability to respond to customer needs compared to Their larger competitors, who still kept development and operations separate. These old brick and mortar companies might take two years to deploy new functionality to their website. Even the digitally transformed startups were bragging about 10 new deployments a day. Nerd Reference Back in 2009, two Flickr employees, John Auspaugh, senior Vice President of Technical Operations, and Paul Hammond, Director of Engineering, gave a now famous presentation at the Velocity 2009 conference titled 10 Deploys per Dev and Ops Cooperation at Flickr, leading to the concept of a new role combining developers and operations. In other words, DevOps.