Can reinvention be the secret to longevity in a creative industry?

In this episode we sit down with the legendary Jo Mills - founder of The Lounge Soho, Jo & Co, and Woolf Kings X to unpack how a career built on instinct, innovation, and adaptability has kept him at the forefront of British hairdressing for over three decades.

From his early days cutting hair in Margate to redefining what a modern salon can look like, Jo shares the mindset behind constantly evolving his craft and business. He opens up about the burnout that nearly made him walk away from it all, and how that moment led to a bold new hybrid salon concept combining the freedom of self-employment with the stability of traditional models.

We explore how Jo’s model is transforming what it means to run a creative business today - one that is built on flexibility, mentorship, and community over convention.

What You’ll Learn

- The Hybrid Model: How Jo’s new salon structure blends employment and independence, creating flexibility without chaos.

- Creative Longevity: Why reinvention is essential for staying inspired, relevant, and resilient in a changing industry.

- Leading with Purpose: How empathy, mentoring, and adaptability have shaped Jo’s leadership style and why it works.

Jo proves that success in hairdressing isn’t just about cutting hair - it’s about cutting through old systems and shaping new ones. His story is a masterclass in creative reinvention, business bravery, and building something that lasts.

Hair Life is produced by Urban Podcasts.