In this episode of Happy Business Radio, Peter talks with Jo Quigley, a South Australian entrepreneur who has run Send a Gourmet Basket for 23 years and The Infant Boutique.

Her hamper business specialises in South Australian produce, offering same-day delivery in Adelaide (with a 10:00 am cut-off) and express post Australia-wide. The Infant Boutique focuses on essentials for newborns to roughly two years, with an emphasis on babywearing—Jo’s daughter Amber is a qualified baby carrier fitter.

Jo explains why staying manageable beats growing at any cost. She reads the market before expanding, curates by customer needs (dietary preferences, budget, occasion), and adapts operations—like click-and-collect and fast despatch—to meet the moment.

She’s candid about mistakes (slow-moving lines, personal tastes) and how she corrected course by watching numbers closely and buying what actually sells.

Family business myths get debunked. Jo and Amber make data-led purchasing decisions, split responsibilities clearly, and use their own family—grandchildren included—as hands-on product testers for durability, safety and practicality.

Throughout, Peter threads in coaching advice on monthly (even weekly) financial visibility and the value of mentors and specialists, spotlighting the “ready, fire, aim” mentality as a key driver of momentum.

The conversation also highlights corporate gifting use cases, the value of local SA produce, and the impact of asking for reviews to expand reach—along with heartfelt stories like a hospital thank-you hamper that underline why thoughtful gifts matter.

Host: Peter Salerno

Mobile: ‭0408 811 567‬

Email: petersalerno.austalk@gmail.com

Guest: Jo Quigley

Jo Quigley is the owner of Send a Gourmet Basket and co-owner of The Infant Boutique in Norwood, South Australia. For 23 years she’s curated SA-made gourmet hampers with same-day metro delivery and national express shipping. Her second venture, The Infant Boutique, focuses on practical, high-quality essentials for newborn to around two years, with a specialty in babywearing—led by her daughter Amber, a qualified carrier fitter. Jo is known for numbers-first retailing, customer-led curation and a service-driven culture.

https://www.thehamperemporium.com.au/

Producer: Ron Fiedler, Podcast City