Welcome to Hard Mode featuring Cartelux Founder & CEO Joshua Williams. Cartelux is on a mission to shape the future of retail marketing. They empower local area marketers to run digital campaigns in the most time efficient, cost efficient and brand compliant fashion possible, and have found particular product market fit within the automative industry. Discussed in this episode is solving niche problems, pivoting from a good business model to embrace risk, transitioning to a global tech company, Josh’s permanent move from California to Australia and more. Great chat! This episode is hosted by Tractor Ventures Entrepreneur in Residence, Noga Edelstein.