In this episode of Hardscape Growth, Nick and Kyle Baughman—half-brothers and co-leaders of EarthScapes in New Jersey—share their journey from starting with a push mower to building a thriving, culture-driven landscaping business rooted in strong values and intentional leadership.

🔑 Key Takeaways:

Set core values—and actually use them.
Revisit your vision when the team changes.
Make training hands-on and engaging.
Treat your client experience like a competitive edge.
Use weekly 1:1s to create real accountability.

The episode is a masterclass in how intentional leadership and clearly defined culture can transform a landscaping business into a respected and scalable brand.

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The Power of Purpose: How EarthScapes Scaled with Values