Transcript
A (0:00)
When you think about businesses that are selling through the roof, like Ello or Allbirds or Skims, sure you think about a great product, a cool brand and brilliant marketing. But an often overlooked secret is actually the business behind the business making selling simple for millions of businesses. That business is Shopify. Nobody does selling better than Shopify, home of the number one checkout on the planet. And the not so secret secret with Shop Pay that boosts conversions up to 50%, meaning way less carts going abandoned and way more sales. So if you're into growing your business, your commerce platform better be ready to sell wherever your customers are scrolling or strolling on the web, in your store, in their feed, and everywhere in between. Upgrade your business and get the same checkout Allbirds uses. Sign up for your $1 per month trial period at shopify.com try all lowercase go to shopify.com try to upgrade your selling today shopify.com try the rest of.
B (0:59)
The Story Johnny Silver would have given just about anything not to be in the Army. But as long as he was in, he was going to make the best of it. Johnny was a burlesque comic before Uncle Sam grabbed him. So now stationed at Marfa, Texas, he asked his superiors if he could put on a show for the GIs at the base. Permission granted. I'll need to go through the service records to find some talent, he added. Permission granted. But as Johnny Silver perused the files, he slowly realized the closest thing to show business on the entire base was was some fellow from South Philadelphia who had had singing lessons. A private named Freddie. Better than nothing, thought Johnny. So he called a young man into the Special Services office, and from that day on, Freddie and Johnny were friends. Now the problem was, there was no way Johnny Silver could put on a new show, not with a little slapstick and a chorus of Red Sails in the Sunset. He'd simply need more talent to fill out the production. And besides his buddy Freddy, although he claimed to be able to sing, he had laryngitis from the alternate dust and dampness at Marpa. And worse still, Johnny's superior officers informed him that if he couldn't deliver the promised entertainment, he and his supposed singer friend would be shipped out and overseas. Now this was 1943, and Johnny got lucky. Renowned comedian Peter Lind Hayes, now a Special Services staff sergeant, showed up the base one day. Talent scouting. He was looking for GIs who could sing or dance or act in an army production of his own, a show called on the the Beam. Well, Johnny Silver wasted no time in Appealing to Hayes. I'm just the man you're looking for, he told him. And furthermore, Johnny had this friend, a terrific singer. Hay said, let me hear him. While Johnny hesitated, Freddie still wasn't over his bad cold or whatever it was. He just couldn't sing yet. Hayes started walking away, and Johnny ran after him. Would he at least listen to a recording that Freddie had made? He said, all right, he'd listen to the recording. And he did. And what he heard astounded him. Freddie had a tremendous voice, Hayes declared. And so it was that both Johnny and Freddy joined the cast of on the Beam and thereby avoided overseas duty. Now, this is the rest of the story. Freddy had never made a recording. His buddy Johnny Silver had removed the label from a recording by early Frederick Gagle. That's right, Frederick Gagle of the Metropolitan Opera. He had put a phony label on it, a label displaying Freddie's name. The best part of it all was that when Freddy's laryngitis finally did clear up, it revealed a voice. A voice that. A voice that, if anything, was better than Frederick Jagles. Much to the astonishment of comic Johnny Silver and to the United States army, and eventually to the entire world. For you see this Once upon a time incident in an American army camp evolved to propel that gifted gi, Freddie, Private Alfredo Coccozza, to the summit of achievement in his profession. He'd been discovered among the service records in a dusty little army base in Texas, but never thereafter would he be known as anything but Mario Lanza. That's right, Mario Lanza. Now you know the rest of the story.
