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The Rest of the Story Story Mary Doyle Keefe retired to a quiet life in Nashua, New Hampshire. But when things get too quiet, she reminisces aloud for anybody who might want to listen about the good old days, two of them in particular. Mary was 19. Our nation was in the throes of a second world war. Mary did her part on the home front, and she was doing her part when renowned photographer Gene Pelham picked her out of the female wartime workforce. And in effect, he said, I'm going to make you a star. Specifically, Mr. Pelham wanted to photograph Mary for a magazine cover. The sitting would require. One morning he would pay her $5. Mary said, okay, well, the sitting took place in an old barn which had been converted into a high ceiling studio. Mary posed for hours surrounded by the relentless click of the camera shutter. And then she went home. Later there was a phone call. It was Pelham saying he needed another sitting. A blue shirt this time, he requested. And penny loafers. $5. $5. So Mary returned to the barn studio for a second sitting and artistic history was made for Gene. Pelham was the photographer associate of an artist, you know, a storyteller with a paintbrush who, during his 47 year association with the Saturday Evening Post, was to create 317 cover portraits for that magazine. He, of course, was Norman Rockwell. During World War II, Rockwell's paintings portrayed Franklin Roosevelt's Four Freedoms, reproduced as posters, which were then widely distributed by the United States government. And when the original Four Freedoms paintings toured the country to promote war bond sales, a fifth painting toured with them. The Portrait of Mary, painted from Pelham's photographs in the spring of 1943, whose title has echoed through each generation since. Rosie the Riveter. That's right, that's Mary Brawny, symbol of the millions of American women who stepped into the rugged factory jobs vacated by departing soldiers and who thereby drove our nation's economy through some of the world's darkest hours. The portrait Rosie the Riveter, an icon of female empowerment. Even still, May 2002, when auctioned at Sotheby's, brought $4.9 million. An auction record for a Rockwell. But now, whenever you think of that, I want you to think of this. That artist Norman Rockwell, studying Pelham's photographs of Mary, realized that his subject, a slender hundred and ten pound beauty, must, in order to convey his theme, must be painted larger than life. And that's when the immortal Norman Rockwell sought to collaborate with another immortal, finally painting Mary's face on the body of Michelangelo's muscular Isaiah. Really, those are Isaiah's bulging biceps straight from the Sistine Chapel ceiling, intruding on Rosie's oppose. For you see, Mary Doyle Keefe, the original Rosie was never a riveter. She had a no less important wartime job, yet one for which Isaiah's guns were optional. Oh yes, I do mean to say that the now legendary American Amazon, Rosie the Riveter in her real life was Mary the telephone operator. And now you know the rest of the story.
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Podcast: Harold's Old Time Radio
Episode: Paul Harvey - Mary Doyle
Release Date: January 27, 2025
In the episode titled "Paul Harvey - Mary Doyle," Harold's Old Time Radio delves into the inspiring true story of Mary Doyle Keefe, the woman behind the iconic image of Rosie the Riveter. This detailed narrative explores Mary's contributions during World War II, her unexpected rise to fame, and the enduring legacy of her image in American culture.
Timestamp [00:30]
Mary Doyle Keefe, at the age of 19, was contributing to the American war effort on the home front in Nashua, New Hampshire, during World War II. Unlike the stereotypical image of Rosie the Riveter as a factory worker, Mary served as a telephone operator, playing a crucial role in maintaining communications essential for the war effort.
Timestamp [01:02]
Mary's life took a significant turn when renowned photographer Gene Pelham selected her from the female wartime workforce. Pelham's intention was to capture Mary's essence for a magazine cover, offering her a modest payment of "$5" for each photo session. Mary agreed to the initial sitting, which took place in a barn converted into a high-ceiling studio. "[...] Mary posed for hours surrounded by the relentless click of the camera shutter," narrates the episode.
Timestamp [02:15]
Gene Pelham worked closely with the legendary artist Norman Rockwell, who was the associate photographer for Pelham. Rockwell, known for his 317 cover portraits for the Saturday Evening Post, sought to immortalize Mary through his art. The collaboration aimed to elevate Mary's image to symbolize the strength and resilience of American women during the war.
"[...] Norman Rockwell realized that his subject, a slender hundred and ten pound beauty, must, in order to convey his theme, must be painted larger than life."
To achieve this, Rockwell merged Mary's face with the muscular physique of Michelangelo's Isaiah, famously depicted on the Sistine Chapel ceiling. This artistic choice underscored the empowerment and strength that Rosie the Riveter came to represent.
Timestamp [03:10]
The resultant portrait, titled "Rosie the Riveter," became an enduring symbol of female empowerment and the vital role women played in sustaining the nation's economy during some of its darkest hours. The painting not only highlighted the contributions of women like Mary but also became a cultural icon celebrated across generations.
"Rosie the Riveter, an icon of female empowerment."
The portrait's significance was further cemented when it was auctioned at Sotheby's in May 2002, fetching an impressive $4.9 million—the highest price ever paid for a Rockwell painting at that time.
Timestamp [04:00]
Despite the powerful imagery associated with Rosie the Riveter, Mary's actual role during the war was that of a telephone operator. The episode emphasizes:
"Mary Doyle Keefe, the original Rosie was never a riveter. She had a no less important wartime job, yet one for which Isaiah's guns were optional."
This clarification serves to honor the diverse contributions of women during the war, acknowledging that empowerment came in various forms beyond factory work.
The episode "Paul Harvey - Mary Doyle" offers a rich and engaging exploration of Mary Doyle Keefe's life and her inadvertent role in creating one of America's most iconic symbols. Through detailed storytelling, notable quotes, and insightful analysis, Harold's Old Time Radio ensures that listeners appreciate the nuanced history behind Rosie the Riveter and the real-life heroes like Mary who embodied the spirit of resilience and empowerment.
This comprehensive summary encapsulates the key discussions and insights from the episode, providing a complete overview for those who haven't listened to the original broadcast.