HBR Asks: What Are NFTs, and Why Do They Matter?

19 Mar 2021

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NFTs are all over the news. We decided to take a closer look and figure out just what this bitcoin-adjacent technology is — and whether it's worth the hype. 0:00 -- Intro 0:27 -- What are NFTs? 1:14 -- How are they related to bitcoin and blockchain? 2:29 -- Why are they in the news? 3:32 -- Why are people spending real money on NFTs? 4:25 -- The thing driving this: the idea of scarcity 5:24 -- What’s the future of NFTs, especially for business? 6:20 -- NFTs might (eventually) have practical business applications 6:45 -- Ok, do I really need to pay attention to these? Are booming NFT art and sports-card markets just a passing fad, or the beginning of a major trend? Whether or not these new markets crash, the underlying technology is definitely worth keeping an eye on, says HBR’s senior editor for technology, Thomas Stackpole. Hosted by Ramsey Khabbaz. For more, visit HBR.org. --------------------------------------------------------------------- At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact. Sign up for Newsletters: https://hbr.org/email-newsletters Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review

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