Procter & Gamble’s Lean Innovation Transformation | Cold Call

7 Jun 2023

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When Kathy Fish became Procter & Gamble’s Chief Research, Development & Innovation Officer in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady stream of disruptive innovations. In addition, intensifying competition from direct-to-consumer companies convinced Fish that P&G needed to renew its value proposition to make all aspects of the consumer experience “irresistibly superior.” But making this change would require wholesale transformation from within. Can Fish bring lean innovation to scale at Procter & Gamble? Harvard Business School assistant professor Emily Truelove discusses the challenges of bringing this established company back to an innovative mindset in her case, “Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within.” (https://store.hbr.org/product/kathy-fish-at-procter-gamble-navigating-industry-disruption-by-disrupting-from-within/421012?sku=421012-PDF-ENG) This episode originally aired on Cold Call on June 29, 2021. You can also listen to this episode on HBR.org, and wherever you listen to podcasts: - HBR.org (transcript available here): https://hbr.org/podcast/2021/06/procter-s-lean-innovation-transformation - Apple Podcasts: https://podcasts.apple.com/us/podcast/procter-gambles-lean-innovation-transformation/id1156646189?i=1000527247342 - Spotify: https://open.spotify.com/episode/54cbsZZyoJM2WTokxZVl1k?si=133a530182b44df9 - Stitcher: https://www.stitcher.com/show/cold-call/episode/procter-gambles-lean-innovation-transformation-85058363 - Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2NvbGQtY2FsbA/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAxNi0wOS0xNjpjb2xkLWNhbGwuMDE1MQ?sa=X&ved=0CAIQuIEEahcKEwjgp7H1nZH_AhUAAAAAHQAAAAAQLA Series Description: Harvard Business School’s legendary case studies, distilled into podcast form. About Harvard Business Review: Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org. Chapters: 00:00 – Intro 2:09 – Why Is It So Hard for P&G to Innovate? 4:52 – P&G’s History of Innovation 8:35 – Kathy Fish, Chief Research, Development, & Innovation Officer 9:40 – Culture at P&G 12:07 – Irresistible Superiority 13:56 – Growth Works 19:21 – Killing Projects 23:40 – Garage: Centralized Capabilities 26:53 – Outro Follow Harvard Business Review: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review/ Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #business #management #harvardbusinessschool Copyright © 2022 Harvard Business School Publishing. All rights reserved.

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