Have you ever chased an idea so bold it took more than a decade to bring to life? That’s exactly what Josh Hoffman and Jordan Eubanks did with Lightheaded, the company bringing illuminated sports helmets to fans everywhere. Believe it or not, the spark for this glowing idea first lit up in a Hollywood bar.

In this episode, I sit down with Josh and Jordan to uncover how a playful Christmas tree decorating contest sparked a product that would one day attract sports franchises, investors, and collectors. They share their early years in Hollywood, from acting auditions and late-night bartending shifts to the moment they realized this quirky idea could be something bigger.

In this episode:

(00:00) Facing VC resistance
(10:48) Shark Tank experience
(13:02) Struggles and setbacks
(20:29) Facing initial challenges and investor hesitations
(31:20) Finalizing supply chain and marketing strategies
(36:28) Future vision and advice for entrepreneurs
(41:46) Conclusion and final thoughts

Hawke Media

About Our Guest

Jordan Eubanks is an actor, producer, and creative entrepreneur from Kinston, NC, who found his love of performance portraying Danny Zuko, Conrad Birdie, and Oliver Twist. After one year on a baseball scholarship at Appalachian State, he moved to New York to pursue acting booking MTV’s Damage Control. He later relocated to Los Angeles, co-created and starred in 2 Dudes and a Dream and Dumbbells, produces indie films like Be Like Trees, founded Canvas Assassins, and developed LightHeaded, a company that illuminates sports memorabilia with patent-pending designs.

Josh Hoffman is the co-founder and CEO of Lightheaded, a premium sports memorabilia company known for its illuminated team helmets. A native of Ohio, Josh began his career pursuing acting in Los Angeles before transitioning into development and fundraising roles with organizations such as the Red Cross and a national youth nonprofit. His background in relationship-building, fundraising, and strategic leadership helped guide Lightheaded through years of investor rejections, manufacturing challenges, and a full company rebuild.

Lightheaded Social Media

LightHeaded LinkedIn

Jordan Eubanks

Josh Hoffman

Josh Hoffman on LinkedIn

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