Podcast
Head Heart & Boots
Hosted by Floodlight Consulting Group, LLC · EN
Want to grow your business, change lives and leave behind a legacy you can be proud of? Join us as we discuss the strategies and actionable-concepts that will equip you and your teams to do just that. You can expect weekly episodes ranging from guest focused interviews to tactical strategy sessions all focused on giving our listeners the tools they need to push the limits. https://www.floodlightgrp.com
20episodes
Episodes
Newest firstAll episodes
Ep 208 - "Sales Is a Contact Sport"
4d ago00:50:11Tap to summarizeIn this episode of Head, Heart, and Boots, Brandon and I sit down with our teammate Clinton Tierney to talk sales, leadership, and the mindset it takes to win in today’s restoration market. Clinton’s story is incredible—college athlete turned mold technician turned multi-million dollar producer and sales leader—and you can hear how every season shaped the way he approaches business development today. We spent a lot of time unpacking what actually creates successful salespeople. Not gimmicks or scripts, but consistency, volume, discipline, and learning how to fall in love with the process instead of obsessing over the outcome. Clinton shares some really practical insight from his years in the field, including how he built relationships, uncovered customer pain points, and developed the habits that made him successful. One of my favorite parts of this conversation was hearing Clinton talk about coaching sales reps. So many companies promote great producers into leadership roles, only to realize later that coaching people requires a completely different skill set. Clinton has a real gift for developing others, and that comes through loud and clear in this episode. If you lead a sales team, own a restoration company, or are just trying to become better at business development, this conversation is packed with practical takeaways and a ton of encouragement. Hope you enjoy Chris Why You Should Listen: [00:07:08] How Clinton went from an $8-an-hour mold tech to a multi-million-dollar producer in restoration sales [00:10:20] The sales culture lessons he learned inside a company that scaled from $3M to over $50M [00:21:22] Why great salespeople fall in love with the process—not just the outcome [00:24:26] The two sales disciplines Clinton says matter most: volume and face-to-face meetings [00:35:03] What Clinton learned transitioning from top producer to sales leader—and why most reps struggle in management roles Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 207 - "Your Company Feels Like Nothing - That's the Problem"
2w ago00:56:59Tap to summarizeIn this episode of Head, Heart and Boots, Brandon and I sit down with Nick D’Urbano again- this time not to talk AI, but to dig into branding. And honestly, this one hit different. Nick’s built and scaled multiple 8- and 9-figure brands, and what stood out is how clearly he sees something most of us miss: brand isn’t your logo, your colors, or your website- it’s how people feel when they interact with your business. We spent most of the conversation unpacking that idea. What does it actually mean to build a brand? It starts way deeper than marketing. It’s your principles, your standards, how your team behaves, how you treat customers, and whether all of that is consistent. If you ask 10 people what your company stands for and get 10 different answers, you don’t have a brand. Nick also challenged the way most restoration companies think about this. In an industry where people are going through some of the hardest moments of their lives, there’s a massive opportunity to build a brand around how you show up for them, not just the job you do. That idea of being “human-centered” stuck with me. We wrapped this by connecting it back to execution- how communication, consistency, and even AI tools like Distance play a role in reinforcing your brand at scale. Because at the end of the day, your brand is being built whether you’re intentional about it or not. Hope you enjoy Chris Why You Should Listen: [00:02:10] Why most people misunderstand branding and how it goes far beyond logos, colors, or marketing [00:08:34] How to define real company principles that actually guide decisions instead of just sounding good on a wall [00:16:12] Why consistency across your team and customer experience is what truly builds a strong brand [00:27:45] The opportunity restoration companies have to create a human-centered experience in high-stress situations [00:38:20] How communication, systems, and even AI tools can reinforce your brand as you scale Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 206 - "Build It So You Don't Have to Be There"
3w ago00:59:24Tap to summarizeIn this episode of Head, Heart, and Boots, Brandon and I sit down with Rocky Hensley to break down his latest exit and what actually drove the valuation behind the deal. Rocky shares how private equity approached the opportunity, why he chose his partner, and what most owners misunderstand about timing a sale. We dig into the simple framework he uses to build valuable companies, centered around strong profitability and removing owner dependency. Rocky explains why these two factors matter more than anything else when it comes to scaling and eventually selling a business. The conversation also dives into growth strategy, including why sales is the true driver of scale and how plumbing and restoration can work together when executed the right way. Rocky challenges the way most operators think about expansion and where they spend their time. This episode is a look at where the industry is heading, from private equity trends to the shift toward owning the full customer relationship. If you are building, scaling, or thinking about an exit, this one will give you a clearer lens on what actually matters. Hope you enjoy Chris Why You Should Listen: [00:00:43] Inside Rocky Hensley’s latest exit—and why private equity paid future earnings at an 18x multiple [00:07:12] The simple 2-rule framework Rocky uses to decide when to sell a business (and why most owners get it wrong) [00:12:10] The “20% net profit + no owner dependency” formula that makes a company instantly valuable [00:25:19] Why sales—not operations—is the real driver of scale (and the costly mistake most owners make) [00:33:00] Why most restoration companies fail to leverage plumbing—and how the top operators actually win with it [00:45:53] Where private equity is really going: owning the entire customer, not just one service line [00:54:41] The hiring philosophy that got validated in a massive PE deal—and why “good” employees are a liability Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 205 - "Unsexy Work Builds Real Business"
4w ago01:07:32Tap to summarizeIn this episode of Head, Heart, and Boots, Brandon and I sit down with Chris Matts, founder of Marketing Ninjas, to talk about what actually drives growth in restoration and why most marketing misses the mark. Chris shares his path into entrepreneurship, how he found the restoration industry, and why he chose to focus on helping companies generate more opportunities through outbound and relationship-driven strategies. We dig into the difference between branding and direct response, why business development reps are still one of the most important roles in a restoration company, and how marketing should support, not replace, relationship building. This conversation is a practical look at how work really flows in this industry and what it takes to stand out in a crowded market. Hope you enjoy Chris If you're interested in Marketing Ninjas - check out more at this LINK Why You Should Listen: [00:06:12] How Chris Matts found the restoration industry and why he saw it as a massive, underserved opportunity [00:14:27] Why most restoration marketing fails and the common mistake of relying too heavily on ads instead of relationships [00:21:05] The real role of business development reps and why they are still the most consistent driver of revenue [00:30:18] The difference between branding and direct response and how to use both effectively in your market [00:42:11] How top restoration companies actually generate work by owning referral relationships, not just waiting on inbound leads Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 204 - "You're the Bottleneck. Now What?"
Apr 1400:50:55Tap to summarizeIn this episode of Head, Heart, and Boots, Brandon and I sit down with Sam Chapman, owner of Merit Restorations and partner in CaseCo and 1-Tom Plumber, to talk about building businesses, leading people, and the real work behind growth. Sam shares his journey from a blue collar upbringing to building multiple companies, and how he’s approached scaling through partnerships, culture, and intentional leadership. We also get into the hard lessons. From avoiding accountability to rebuilding a broken culture, Sam walks through what it took to reset his team and raise the standard across the business. This is a conversation about ownership, discipline, and doing the internal work required to lead well at home and in business. Hope you enjoy Chris Why You Should Listen: [00:02:48] Sam’s origin story growing up in a blue collar family and how watching his dad build a business shaped his drive to create something of his own [00:16:14] How CaseCo evolved from flipping houses into a high end custom home and commercial construction company and the strategic decisions behind that growth [00:22:32] Why Sam partnered with 1-Tom Plumber and how he’s using it to drive more mitigation opportunities and expand his restoration business [00:29:42] The moment his restoration company’s culture broke and what it took to rebuild the team, reset standards, and create real accountability [00:46:43] A raw look at the mental and emotional toll of entrepreneurship and the personal work required to lead well at home and in business Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 203 - "Restoration Done Right: The Clean Claims Standard"
Apr 700:55:47Tap to summarizeIn this episode of Head, Heart, and Boots, I sit down with Lane Larsen, founder of Clean Claims, to unpack what is happening at the intersection of restoration, technology, and insurance. As the industry continues to evolve, Lane brings a unique perspective on how software, data, and process are reshaping the way claims are handled and how contractors can position themselves to win in a more complex environment. We dig into the origin of Clean Claims, the problem it was built to solve, and how improving claim quality, documentation, and communication can create better outcomes for contractors, carriers, and homeowners alike. Lane shares how fast technology is moving, what that means for operators on the ground, and why those who embrace better systems and cleaner processes will have a major advantage in the years ahead. This conversation is both strategic and practical. From reducing friction in the claims process to building stronger relationships with carriers and adjusters, it is a look at how the right tools and mindset can elevate the entire business. If you are trying to stay ahead of where the industry is going, this one will help you think differently about what comes next. Hope you enjoy. Chris Why You Should Listen: [00:03:15] How Clean Claims is simplifying field documentation, remote monitoring, and process enforcement by replacing multiple apps with one technician-friendly system [00:08:17] Why “process enforcement” matters so much in restoration and how removing human inconsistency can improve documentation, compliance, and payment speed [00:17:09] What it looks like to onboard new technicians fast and why simple, intuitive software can dramatically shorten the learning curve [00:31:10] A look at where AI, estimating, ESX integration, and automated rebuild scoping are headed and how quickly field operations may change [00:38:29] Why Lane believes restoration still operates like the Wild West and how better standardization could improve trust between contractors and carriers Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 202 - "A Second Chance at Life and Leadership"
Mar 3101:09:21Tap to summarizeIn this episode of Head, Heart, and Boots, Brandon and I sit down with Nick Rahn, founder of Warriors Next Adventure, for one of the most intense and powerful conversations we’ve had on the show. Nick shares his journey from a turbulent childhood and multiple combat deployments in the Air Force to hitting rock bottom after leaving the military, battling addiction, and nearly ending his life in the Boundary Waters of northern Minnesota. What follows is a story of transformation. Nick walks us through the moment that changed everything, the internal work required to rebuild his identity, and how he developed a set of principles that helped him move from survival to purpose. We explore how those same principles now serve as the foundation for Warriors Next Adventure, a nonprofit dedicated to helping veterans navigate PTSD, mental health struggles, and life after service through deep conversations, jiu jitsu, and challenging outdoor experiences. This episode is raw, emotional, and ultimately hopeful. From stopping suicides through a 24/7 crisis line to taking veterans into the mountains to confront their past and reclaim their future, Nick’s work is a powerful reminder that healing is possible and that purpose often comes from the hardest chapters of our lives. Hope you enjoy. Chris Why You Should Listen [00:03:14] How Nick’s military career and post-service struggles led to a loss of identity, purpose, and direction that many veterans quietly face [00:10:18] The powerful story of a failed suicide attempt that became the turning point for rebuilding his life and redefining who he wanted to become [00:15:04] How the “six principles” were developed through real experience and became a framework for overcoming trauma, addiction, and self-doubt [00:31:44] Why letting go of resentment, taking ownership, and dropping the “anchors” from your past can radically change your present and future [00:56:56] How Warriors Next Adventure is helping veterans through crisis intervention, jiu jitsu, and extreme outdoor experiences that force real transformation Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 201 - "The Hustler's Playbook for Business Growth"
Mar 2401:21:48Tap to summarizeIn this episode of Head, Heart, and Boots, we sit down for a conversation to unpack a fresh perspective on leadership, pressure, and the internal narratives that shape how we show up in business and in life. This episode is less about tactics and more about awareness. It is about recognizing the stories we tell ourselves when things get hard and how those stories either limit us or push us forward. We talk through how easy it is to default into frustration, comparison, or self-doubt when results do not match expectations, and why so much of leadership growth comes from learning to reframe those moments instead of reacting to them. From the pressure to perform, to the temptation to measure progress against others, to the quiet ways we avoid responsibility by externalizing problems, this conversation challenges listeners to take a more honest look at what is really driving their decisions. This episode is a reminder that leadership is not just about strategy or execution. It is about ownership, perspective, and the discipline to choose a better narrative when the default one is working against you. If you have felt stuck, frustrated, or out of alignment, this one will give you something real to wrestle with. Hope you enjoy. Chris Why You Should Listen [00:02:11] How the stories you tell yourself under pressure shape your decisions, your leadership, and your long-term outcomes [00:06:48] Why comparison and unmet expectations quietly create frustration, and how to reframe them into something productive [00:12:03] The difference between reacting to problems and taking ownership of your role in them [00:18:27] How internal narratives can either limit your growth or become the fuel that drives better performance [00:25:10] A practical way to catch yourself in negative patterns and choose a more intentional response in real time Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 200 - "Leadership in the Loneliest Era"
Mar 1700:49:07Tap to summarizeIn this episode of Head, Heart, and Boots, Brandon and I dig into something that feels bigger than business but is showing up inside every business anyway: loneliness, disconnection, and the emotional fragility many people are carrying into work right now. We unpack how remote work, constant digital distraction, and the erosion of real face-to-face relationships are reshaping not only mental health, but also trust, confidence, and the way teams respond to pressure and change. We talk candidly about what it feels like to lead in an environment where people seem more depleted, more anxious, and less resilient than they did just a few years ago. From the loss of natural boundaries between work and home, to the challenge of building genuine relationships with employees while still holding clear standards, this conversation wrestles with the tension every owner and leader feels but rarely names out loud. This episode is not about easy answers. It is about recognizing the reality in front of us and asking better questions about how we lead, hire, communicate, and create environments where people can actually feel seen without losing accountability. If you have felt the weight of leading tired people while being tired yourself, this one will hit close to home. Hope you enjoy. Chris Why You Should Listen [00:03:12] Why loneliness and social disconnection are quietly reshaping workplace behavior, resilience, and team dynamics [00:09:48] How remote work and digital life have blurred the lines between personal identity, relationships, and professional performance [00:17:26] The leadership challenge of balancing empathy with accountability when employees are struggling emotionally [00:24:41] Why many leaders feel exhausted trying to carry the emotional weight of their teams while still pushing for results [00:33:05] A candid look at how rebuilding real connection and trust inside teams may be one of the most important leadership skills moving forward Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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Ep 199 - "Restoration is Changing: Are You Ready to Sell?"
Mar 1000:29:12Tap to summarizeIn this episode of Head, Heart, and Boots, Brandon and I tackle a shift that many restoration companies are starting to feel but may not fully understand yet. The traditional flow of insurance work is changing. Claim volumes are tightening, TPAs are producing fewer opportunities, and customers are becoming more cautious about filing claims due to rising deductibles and policy pressure. That shift is forcing restoration companies to confront something the retail contracting world has been dealing with for decades: selling. We unpack what it means to operate more like a retail contractor and why learning to earn the customer’s trust, present real numbers, and guide clients through decisions is becoming a core skill set for the industry. We talk through practical examples like offering financing, training teams to present rough order of magnitude estimates, using tools like Loom for better communication, and building a process that gives customers confidence before asking for their commitment. This conversation is less about tactics and more about mindset. The companies that embrace the shift toward proactive sales, better communication, and stronger client experience will be the ones that continue to win as the landscape evolves. Hope you enjoy. Chris Why You Should Listen [00:02:27] Why claim volumes and TPA lead flow are tightening and how insurance industry changes are forcing restoration companies to rethink their business model [00:04:49] How offering financing solutions can remove friction for customers and help companies close jobs that might otherwise disappear [00:07:10] What restoration companies can learn from retail contractors about selling, presenting estimates, and winning work in competitive environments [00:18:51] How better communication tools like Loom can dramatically improve customer trust and engagement during the sales and project process [00:23:39] Why the future of restoration will require teams that are skilled at relationships, persuasion, and customer experience rather than just task execution Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone. If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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