Join business advisers John W. Sbrocco and Craig Lack as they explore the powerful psychological forces that keep your clients stuck in the status quo. You'll learn about Loss Aversion, the deep-seated fear of making a mistake that is more powerful than the potential for gain. We also cover the critical importance of framing your pitch around WIIFM (What's In It For Me?) and using Social Proof to de-risk the decision, making it easy for your clients to move forward.