In this episode, we're talking about Sales Wound #2, which is the Love & Money Wound™.

The core self-limiting belief of this Wound is, "Love & money are wrapped up together in many of my most intimate relationships, both present and past. So money is never just about money, and love is never just about love. To get one, especially in abundance, I must go without some aspect of the other."

If you suffer from this wound, you fear that you can't have both money and love, freely and in abundance. Put another way, you fear that you can never have both FINANCIAL support, safety and security as well as EMOTIONAL support, safety and security.

Everybody suffers from this wound to some degree or another, because as babies and small children we all required both love and material support, and none of us got exactly how much we wanted of both. And not only that, but however much love we got, and in what form, was provided by the same people that gave us our material support. So the love that we got (or didn't get) and the material support that we got (or didn't get) always seemed intertwined.

Because the Love & Money Wound™ is the deepest & oldest of the Wounds - meaning it was formed in early childhood - it has the least direct impact on how we conduct ourselves professionally.

What we do day to day is surface-level stuff, and it's controlled or directed by surface-level beliefs, which we'll get to in the next episode with Wounds 3 & 4, which are the Wounds that most directly impact salesmanship.

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