Tim Brando joins Pete Mundo from Heartland College Sports to break down the growing tension between the Big 12 and Texas Tech over Friday night football games — and what it means for the future of the conference.

Is this just a TV-driven decision… or is there a bigger issue brewing inside the league?

We dive into:

The Big 12 vs Texas Tech disagreement

The return of Friday night games and what’s at stake

The long-term future of the conference

Which program could be the next “it” team in the Big 12

⏱️ Timestamps:

0:00 Intro

0:51 Big 12 vs Texas Tech tension

8:05 Consolidation for College Football?

14:45 The Next "IT" Team in the Big 12?

22:30 The Next Best Big 12 Rivalry?

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