Podcast Summary: Help Wanted
Episode: How Should I Handle a Bad Referral? Help!
Air Date: August 26, 2025
Hosts: Jason Feifer (Entrepreneur Editor in Chief), Nicole Lapin (Money Expert)
Producer: Money News Network
Episode Overview
This episode addresses a tricky workplace dilemma: What should you do when a trusted referral turns into a professional disaster? Drawing from Nicole Lapin’s recent experience being professionally ghosted, Jason and Nicole dive into the etiquette and implications surrounding referrals gone wrong—balancing personal relationships, professional responsibilities, and best practices for making and handling recommendations.
Key Discussion Points
1. Nicole’s Story: When a Referral Goes Bad
- Nicole recounts being ghosted by a high-priced PR freelancer referred by a trusted partner, just as she was launching a major interview with Ray Dalio—one of her professional milestones.
- The PR expert was enthusiastic and responsive at first, providing credentials and a plan (offering a $3,000 fee).
- After initial planning and promising engagement, the PR freelancer “just stopped responding” right before the important launch, leaving Nicole and her team in the lurch.
- Nicole outlines her unsuccessful attempts to reach out: email, follow-up, and phone. No money was ultimately exchanged.
- “Actively being in a professional relationship where money is supposed to be exchanged and whatnot feels really weird [to be ghosted].” – Nicole (08:10)
2. What Should You Do Next?
- Jason’s advice: Go back to the original referrer—not to assign blame, but to check in on the freelancer’s wellbeing and see if they can help re-establish contact.
- “The first next step is to go back to the person who you got the referral from and say, hey, this person was really great, and then abruptly disappeared. Do you know if they're okay?” – Jason (09:45)
- Jason draws on related stories—a pottery customer who died and a washing machine tech whose franchise went out of business—to show that sometimes personal disasters (not malice) are to blame for disappearing acts.
- They also discuss the balance between concern and moving on: If the referrer has no answers, it may be time to let it go.
3. Does the Referrer Hold Responsibility?
- Nicole wonders if reaching back puts undue responsibility or pressure on the original referrer or risks damaging their reputation with her.
- “When you make a referral, does your reputation now ride on that referral?” – Nicole (16:00)
- Jason’s take: While referrers don’t need to be perpetual middle-people, being notified of a bad outcome helps them calibrate future referrals.
- “If it was me and I had told you about this great person … and then that person turns out to have disappeared or something, I actually would want you to tell me because I feel now somewhat responsible for having sent you down the wrong path.” – Jason (17:20)
4. How to Make (or Pre-screen) a Referral
- Jason outlines his referral system:
- Only fully endorse those he’s worked with or has strong, first-hand knowledge of.
- Otherwise, refers with a caveat: “I think this person is really smart, but I've never worked with them myself, so I don't know what they're like to work with. But I think that it's at least worth a conversation and you can decide for yourself.” (18:23)
- He likes introducing people via email as an opportunity to praise both sides.
5. The Aftermath of Bad Referrals
- Both hosts have been on the giving and receiving end of disappointing referrals.
- Jason shares that when a referral goes wrong, he talks to both parties to understand and then reports back to each side with insights—acknowledging it sometimes just isn’t a good fit.
- “What I discovered is that this was just a very bad professional pairing. … We've all learned an important lesson, and everyone was fine, but I felt like I needed to step in.” – Jason (20:40)
6. Why Some Professionals Refuse to Give Referrals
- Nicole recounts asking a contractor for a housekeeping referral and being told “I don’t do that anymore” due to previous bad experiences.
- Jason suggests this may be more common in certain industries and a product of getting burned.
7. Should Referrers Earn a Finder’s Fee?
- Jason describes situations where he receives a finder’s fee (especially for publicist referrals) but notes:
- He always offers options beyond the agency where he has a financial relationship.
- He does not disclose the finder’s fee, feeling it’s mitigated by providing choices.
- “Do you disclose that you are getting a finder’s fee?” – Nicole (24:41)
- “I do not … but I also feel like it's mitigated by giving them options.” – Jason (24:48)
Notable Quotes and Memorable Moments
- “What's money for? … You don't interview Ray Dalio every day. So do it right. Spend the money.” – Jason, quoting his father (06:17)
- “I can't force a woman to go pitch a podcast she doesn't want to pitch for whatever reason.” – Nicole (13:51)
- Real-time follow-up: Nicole texts the original referrer, who quickly responds: “Omg, that's weird. Let me check in.” – Referrer, via Nicole (16:24)
- On risk and responsibility:
- “This is why some people just don't make referrals.” – Jason (21:32)
- “I love being a corporate matchmaker … but it comes with some risk.” – Jason (22:51)
Important Episode Segments
- 00:25 – Introduction to the dilemma: bad professional referrals
- 01:17 – Nicole’s story begins: setting up the Ray Dalio interview
- 03:45 – Seeking and engaging the PR freelancer
- 07:17 – The ghosting occurs; project stalls, Nicole wonders what to do
- 09:45 – Jason's step-by-step advice for awkward referral fallout
- 16:05 – Debate: does the referrer’s reputation suffer?
- 17:10 – Who holds responsibility? Setting proper expectations for referrals
- 18:40 – How Jason handles first-time vs. verified referrals
- 22:09 – Why some professionals stop giving referrals
- 24:41 – Should you disclose if you get a finder’s fee?
- 26:18 – Follow-up: The missing freelancer is alive and well (per LinkedIn)
- 27:38 – Analyzing what may have actually gone wrong in this referral
Key Takeaways
- Step one after a bad referral: Check in with the referrer—not to blame, but to see if they have information or can help reestablish contact.
- For referrers: Set clear expectations when making introductions—note your level of familiarity and experience with the recommended party.
- On responsibility: If you refer someone, especially with a strong recommendation, expect some follow-up accountability if things don't work out.
- On earning fees from referrals: It’s best to provide options if you are compensated, though the hosts debate on whether disclosure is needed.
- If you’re burned by referrals: It’s OK to stop making them, but transparency and learning from bad pairings helps everyone recalibrate for the future.
- Sometimes it’s not about you: Disappearances and disasters often have nothing to do with your request or professionalism—always lead with concern and empathy.
Conclusion
The episode closes with the hosts reflecting on the unpredictability of referrals and the importance of transparent, well-managed professional relationships. Their candid conversation, real-time sleuthing, and actionable advice make this an essential listen for anyone who works through networks and recommendations.
For further questions or to share your own work dilemma, email: helpwanted@moneynewsnetwork.com
