Transcript
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This is Help Wanted, the show that makes your work work for you. I'm Jason Pfeiffer, editor in chief of.
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Entrepreneur magazine, and I'm money expert Nicole Lapin. On Tuesdays, Jason and I answer the helpline and help callers solve their work problems.
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And on Thursdays, I give you one way to improve your work and build a career or company you love.
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And it starts now.
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Someone is upset at you or they're acting strange and you have no idea why. Maybe it's a colleague who's suddenly short with you, or a client who's fixated on some random detail, or a partner who snaps at you. Now you're confused, frustrated, and unsure how to respond. Today, I will show you a simple but powerful technique that defuses difficult conversations and helps you solve problems before they get worse. But before I share it, I'm going to show you a version of it in action at a recent sales meeting that went sideways. So, as the editor in chief of Entrepreneur magazine, I often join our sales team for big client meetings. My job is basically to set things up to talk about the brand and our audience and why we're relevant to them and all that stuff. Just recently, we had one of those meetings. It was with a big international brand, and there were 10 people from the brand there. And just picture it. We're all sitting around this big conference room table and the meeting started totally normally. Our head of sales, entrepreneurs head of sales, kicked it off and showed this boilerplate slide with statistics about entrepreneurs, audience and entrepreneurs more broadly. And then a woman who works with the brand interrupted and asked a question about one of our numbers. And our head of sales answered it. And then she asked for clarification. And then this went back and forth a few times. She just kept picking at this number, and eventually, at a loss, the head of sales looked at me and said, jason, do you have anything to add here? Because honestly, he didn't know what else to add. He had answered the question a couple times, and that's when I tried something different. And what is that different thing? Well, let's hit pause on this sales meeting story for a second and think about human communication. Here is a very human problem. We think deep, but we often talk shallow. Anyone who's ever been in a fight with a partner understands this. You might be arguing about who should clean the sink, but it's not really about the sink. It is about something deeper, like feeling underappreciated or overwhelmed or whatever it is. But because big things are hard to talk about, we often articulate ourselves through little things. But there's a problem here. Shallowness begets shallowness. If you fight about the sink, you will just fight about the sink. You'll never address the deeper issue, and nothing meaningful will get resolved. The same thing happens in professional settings, too, just in different ways. If someone fixates on a detail in a meeting, they are likely not actually interested in that detail. They're interested in something deeper, something. Something more complex. And your job is to figure that out because that's the only way to really solve the issue. And how do you do that? You ask these 10 magic words. Here's what you should say whenever someone is upset or being confusing. Here it is. Ready? It seems like you've got a reason for saying that. That phrase comes from Chris Voss. He is the former FBI hostage negotiator who is now a master negotiator. His book Never Split the Difference has become required read Meeting Across Corporate America. I recently spent some time with him, and this lesson from him really hit me. Just imagine it. Your spouse yells at you about cleaning the sink. You reply, it seems like you've got a reason for saying that a client is fixated on a random detail. You reply, it seems like you've got a reason for saying that a co worker is pissed and says something mean. You reply, it seems like you've got a reason for saying that it is disarming. Chris Voss says the more you encourage other people to talk, the more likely it is that you'll get to the moment of collaboration quicker. That is his explanation for this. Because once you know the reason they're saying that, you can engage with that deeper truth, which is much clearer and easier to understand than whatever proxy they had fixated on. And that's what I did in the meeting. I love that advice from Chris, and I often take it a step further. I don't just say there's a reason you're saying that. I add a hypothesis on top of it. Here's how I did it. In that meeting with Entrepreneur, for example, I turned to the client and I said, hey, you're, you know, asking about this audience statistic. But I want to make sure that I understand what you're really asking about. Are you asking us about how we segment our audience and therefore how you can reach the part of our audience that matters to you? That did the trick. The client said, yes, that basically was what she was asking. And then the conversation became much more fruitful. I wouldn't always recommend adding a hypothesis if someone's pissed at you. For example, it is best not to guess why getting it wrong could only anger them more. But on professional topics, I think a hypothesis is great because it shows that you're really thinking about someone else's needs and truly trying to serve them. Remember, people tend to speak only a fraction of what they're thinking. And when we don't understand them, we often chalk it up to nonsense. We say, ah, that person doesn't know what they're saying. They're idiots. They're too emotional. No, people are not random. People are reasoned. That is not to say that everyone always has a good reason, but people always have a reason. And you can't connect with someone until you understand what what that reason is. So dig for it. Never hesitate to seek clarity. People may not always be understandable after all, but they all want to be understood. Help Wanted is a production of Money News Network. Help Wanted is hosted by me, Jason.
