Podcast
Her Empire Builder Show with Tina Tower
Hosted by Tina Tower · EN
Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.
Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators!
Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller.
She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.
Find out more at tinatower.com
25episodes
Episodes
Newest firstAll episodes
326: Courageous Self Leadership with Cherie Canning
Apr 3000:43:26Tap to summarizeTina Tower welcomes leadership expert Cherie Canning (Luminate Leadership, Lead with Courage podcast) and shares how they first connected through social media and met in person at Christine Cochran's event. Cherie explains how her dad's coaching and her school leadership roles shaped her early view of leadership, then how being made redundant from Flight Centre during COVID pushed her into starting her own business despite never planning to be an entrepreneur. She describes her runway planning, building a workshop-and-speaking-centered business model, adding a podcast to build trust, and the mindset shift of pricing and selling "you." The conversation focuses on self-leadership, human-centered leadership as connection (within, with others, and with awe), sustainable success through planned breaks and intentional energy deposits, and Cherie's current goals of higher revenue/profit and more stage speaking, including her Ignite Women in Leadership conference on 13 November. 00:00 Welcome and Guest Intro 00:49 Consistency on Social Media 02:00 Meet Cherie Canning 03:39 Early Leadership Roots 05:03 Redundancy to Reinvention 06:31 Taking the Entrepreneur Leap 11:16 Building Luminate Model 13:50 Self Leadership Without Boss 18:13 Human Centered Leadership 21:48 Can Leadership Be Learned 22:42 Nature vs Nurture Skills 24:16 Rewiring People Pleasing 25:59 Two Wolves Mindset 28:25 Sustainable Success Systems 32:43 Building Personal Brand 37:23 Social Media Boundaries 39:12 Defining Success Season 41:12 Ignite Conference Details 43:15 Closing Thanks Get the Free DEFINE AND ALIGN Values online course from Cherie >> https://www.luminateleadership.com.au/online-courses
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325: Managing Stress for Ambitious Women with Andrea Robertson
Mar 2200:48:36Tap to summarizeHost Tina Tower welcomes Dr. Andrea Robertson - osteopath, naturopath, nutritionist, speaker, and "inflammation queen", to discuss women's health (especially perimenopause/menopause), avoiding burnout, and building a long-term online business. Andrea shares her path from professional dance (including Moulin Rouge) and a large Adelaide clinic to online programs after burnout, staff upheaval, and realizing she needed to be bigger than her hourly rate. She explains common midlife symptoms (fatigue, brain fog, belly weight gain, anxiety), focuses on reducing inflammation and toxic load (often removing alcohol, gluten, cow's dairy, processed sugars), and emphasizes small nervous-system habits like box breathing and outdoor light. Andrea outlines her 12-week program, 3-week Inflammation Detox Diet, and newer paid-ads/VSL funnel approach as the online landscape has changed. Where to find Tina: Join Her Empire Builder: https://www.herempirebuilder.com/join Instagram: https://www.instagram.com/tina_tower/ Where to find Andrea: Monthly Inflammation Detox Diet = Special price of $111 for 24 hours: https://www.andrearobertson.health/IDD All my Freebies page: https://www.andrearobertson.health/freebies Book a call to join my 12 week program: https://www.andrearobertson.health/whs Key moments: 00:00 Welcome Launch Week 00:26 Meet Dr Andrea 03:05 Perimenopause Preview 03:58 Join Her Empire 06:21 Andrea Origin Story 08:22 Clinic Crisis Pivot 13:33 First Online Launch 17:57 Menopause Niche Choice 20:06 Symptoms And Solutions 24:37 Inflammation Food Triggers 26:41 Stress Hormone Triangle 28:10 Nervous System Micro Habits 30:12 Breathwork and Daily Routines 33:05 Listen to Body Whispers 35:01 High Achiever Health Patterns 36:40 Redefining Sustainable Success 38:16 Programs and Client Journey 40:32 Marketing Shifts After Covid 44:13 Thought Leadership and Self Belief 46:10 Start Before Ready 47:22 Midlife Health Mission About Andrea: Dr Andrea Robertson is an Osteopath, Naturopath, Nutritionist, keynote speaker, and health educator —often called the Inflammation Queen. With over 25 years in health and human performance, and a background spanning both clinical practice and professional dance, including performing at the Moulin Rouge in Paris, Andrea brings a unique lens to women's health. She has helped thousands of women worldwide improve their energy, hormones, and confidence through her online programs, clinics, and keynote work, and is especially known for supporting women through perimenopause and menopause with practical, science-backed strategies that work in real life.
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324: BTS Live Launch from Palm Springs
Mar 1900:16:55Tap to summarizeIn this episode, I share why I'm in Palm Springs for launch and how running a destination launch energizes me compared to launching from home. I discuss the importance of effort, mindset, and strategy for success, noting that only 12% of female business owners earn over $100,000 a year, often due to a lack of strategy and mindset. I invite you to join us in Her Empire Builder, where we provide the support and community needed to elevate your business. Where to find Tina: Join Her Empire Builder: https://www.herempirebuilder.com/join Instagram: https://www.instagram.com/tina_tower/ Key moments: 00:00 Introduction from Palm Springs 02:56 Need for a Break 04:41 Emotional Rollercoaster of Launches 06:40 Daily Routine in Palm Springs 09:02 Empire Accelerator Training Recap 10:56 Elements of Success 16:05 Join Her Empire Builder
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323: Reinventing Your Business For Life with Hayley Osborne
Mar 1500:45:15Tap to summarizeTina Tower welcomes Hayley Osborne to the Her Empire Builder Show to talk about how having three kids under five has amplified Hayley's ambition, focus, and productivity, plus the kinds of support she says yes to (like a cleaner, lawn help, and leaning on family). Hayley shares her journey of business reinvention, from broad marketing and brand work (including launching social pages for brands like Jack Daniels) through different niches to ultimately focusing on health, wellness, and allied health businesses, along with lessons on trusting your gut, diversifying income streams, and using failure as fuel. They discuss the pressure of being visible, stepping into a personal brand, keeping marketing professional with systems, and why social media isn't the only growth lever. Haley highlights podcasts and live events as high-ROI marketing, encourages practising your clear "what I do" pitch, and defines success as freedom. Where to find Tina: Join Her Empire Builder: https://www.herempirebuilder.com/join Instagram: https://www.instagram.com/herempirebuilder Where to find Hayley: Listen to Hayley on her podcast, The Hayley Osborne Show Build a health brand that turns heads and fills appointment books with the 10 essentials every successful practitioner uses to stay booked, visible, and unforgettable. Download your Health Brand Marketing Strategy Checklist HERE Join the waitlist for The Health Brand Accelerator TM 90 Days if you're a health brand ready to go BIG,HERE Key moments: 00:00 Welcome and Guest Intro 04:22 Babies and Ambition 07:06 Laser Focus Systems 08:46 Reinventing the Business 13:07 Pivoting and Diversifying 15:47 Failure and Public Growth 19:05 Personal Brand Challenges 22:40 Visibility with Limited Time 24:44 Balancing Motherhood Self 24:59 Asking For Support 25:49 Mindset Shift Outsourcing 26:28 Raising Kids With Village 29:01 Different Life Stage Timelines 31:51 Podcast Marketing ROI 33:43 Networking Live Events 36:02 Introvert Event Confidence 38:53 Growth Through Empire Builder 41:58 Level Up And Invest 44:03 Defining Success Freedom
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322: BTS of an evergreen funnel launch from scratch
Mar 1000:26:31Tap to summarizeIn this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills. I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including the use of video sales letters and Deadline Funnel for urgency. If you've thought about running a low cost evergreen funnel or you already do and want to refine it, this episode is for you. Episode Resources: Her Empire Builder Waitlist: https://www.herempirebuilder.com/join Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek Instagram: https://www.instagram.com/tina_tower/ Deadline Funnel Software: https://www.deadlinefunnel.com/?via=tina-tower Check out Welcome To Adulting: https://www.welcometoadulting.co/ Key moments: 00:00 Introduction to Her Empire Builder 02:08 Focus on Low-Cost Offers 03:53 Inspiration Behind Adulting Course 07:56 Creating the Course 09:43 Filming Challenges 11:44 Target Audience Differences 14:50 Initial Launch Experience 23:36 Sales Goals and Progress
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321: Mastering The Mental Game of Business with Jacqueline Snyder on Her Empire Builder Show
Mar 500:46:09Tap to summarizeIn today's episode I am talking with business powerhouse and my good friend, Jacqueline Snyder, the founder and CEO of The Product Boss. While we're talking about business growth and running multi-million dollar online courses, we're focusing on alignment and how your business is a reflection of you and how you can grow yourself so that in turn, you can grow your business. Where to find Tina: * Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist * Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek * Instagram: https://www.instagram.com/tina_tower/ Where to find Jacqueline: * The Product Boss Podcast: https://podcasts.apple.com/us/podcast/the-product-boss-with-jacqueline-snyder/id1332572879 * YouTube: https://www.youtube.com/channel/UCsxpnARluJTJV7QJtbhEgwg * Instagram: https://www.instagram.com/theproductboss * Masterclass Training: https://go.theproductboss.com/sales-every-day-masterclass-optin1761332150531 J Jacqueline Snyder is the Founder of The Product Boss, bringing over 20 years of experience in the product industry, where she has launched and grown over 2,000 brands, including those featured in major retailers like Nordstrom and Target. Starting her journey as a fashion designer with Cuffs Couture, she built a six-figure business in its first year without ads or a social media following. Passionate about the mirror method, Jacqueline believes that personal growth directly impacts business success, guiding her 100,000+ students worldwide to achieve remarkable milestones, including Shark Tank appearances and top seller rankings. With over 5 million podcast downloads, she delivers actionable strategies and mentorship to help entrepreneurs navigate the challenges of building resilient businesses that reflect their true potential.
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320: Boosting your marketing beyond social media
Feb 2500:23:03Tap to summarizeEver felt like you could be doing more with your marketing but you've been focused on social media? This episode is for you so you can find out the 37 ways to market your online business and what you need to be doing to GROW. Resources: Get the free Marketing Audit: http://herempirebuilder.com/audit Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek 00:00 Welcome and Setup 00:36 Why Marketing Beyond Social 01:09 Get the 37 Point Audit 04:11 Personal Brand Foundations 07:04 Podcast Guesting Strategy 09:05 Start Your Own Podcast 10:36 Social Media With Strategy 13:17 Third Party Media Credibility 15:40 Website Funnel Checkup 18:23 Sales and Weekly Newsletter 21:47 Offers Waitlist and Training 22:40 Final Marketing Challenge
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319: Mastering Freedom with Masterminds with Ellie Swift
Feb 1800:38:33Tap to summarizeWhat's the secret to building a seven-figure business and a life you love? 🤔 On the latest episode, Ellie Swift reveals her journey, strategies for success, and how to live a mission-driven life while being a devoted mum and to create a sold out mastermind! Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/?hl=en YouTube: / @herempirebuilder Where to find Ellie: Podcast: The Scalable Freedom Show: http://ellieswift.com/podcast/ Instagram: @elliehswift The Mastermind Model Waitlist: https://ellieswift.com/tmm-tina Sell out Your Mastermind freebie: https://ellieswift.com/freebie-tina Tina Tower welcomes business coach and mastermind expert, Ellie Swift to discuss masterminds, shifts in the coaching industry, and creating a freedom-filled business while prioritising motherhood. Ellie shares that since having her daughter, she has become more intentional, planning-driven, and boundaried, embracing the ongoing "dance" rather than seeking balance. She explains how she redesigned her business in preconception and during IVF by consolidating multiple mastermind tiers and how she became more discerning about what deserves her energy, letting go of problems she can't control. Ellie describes building her business model specifically for motherhood, moving from one-to-one work into scalable one-to-many offers, and defines success as living her values over time: family, abundance and choice, meaningful mission-driven impact, and practical flexibility like school drop-off and pick-up. The conversation explores how the online coaching/education market has shifted from a 2010–2020 "gold rush" (low barrier to entry, people buying broadly) to a more discerning post-COVID environment that demands stronger delivery, clearer IP, and better business fundamentals; Ellie predicts more "weeding out" and increasing emphasis on embodied, original expertise by 2026, especially for masterminds. Ellie outlines her mastermind framework (the "five Cs": call structure, coaching between calls, community, curriculum, and container criteria) and notes rising expectations for access, outcomes, and congruence between sales and delivery. On the seven-figure path, she highlights three drivers: mindset/identity, clear strategy and business model math, and consistent personal-brand marketing, plus resilience through evolving requirements. Ellie explains who shouldn't run masterminds (people unwilling to be in relationships, facilitate transformation, or handle feedback), the biggest launch mistake (designing for short-term goals without scalability), and how she manages the energetic load of holding space using strong container boundaries and simple rituals like exhaling after calls and "giving back" energy that isn't hers. In rapid-fire closing, Ellie shares a belief she's outgrown (operating as a solopreneur), a metric she no longer worships (views), and one thing she won't sacrifice again (herself). 00:00 Welcome + Meet Mastermind Expert Ellie Swift 02:02 Human Sunshine & the Power of Business Friendships 04:10 Motherhood Shift: Intentional Time, Priorities & 'Living in the Dance' 08:40 Redesigning the Business for the Next Season (IVF, Simplifying Offers, Letting Go) 11:54 Building for the Long Game: Why the Mastermind Model Creates Scalable Freedom 13:43 Defining Success: Values, Family, Wealth & Impact Without the Hype 16:58 What's Changed in Online Business: From Early Skepticism to Industry Evolution 18:28 Coaching Industry Overview: The 'Gold Rush' Phase and What Comes Next 18:59 From Baby Photos to the Internet Boom: How New Industries Create Gold Rushes 20:37 Post‑COVID Buyer Skepticism & Why Delivery Now Matters More Than Hype 21:53 The Mastermind Shakeout: Real IP, Real Results, and Higher Expectations 23:13 The 5 Cs Framework: Designing Masterminds That Retain and Scale 23:59 Why 7 Figures Is Rarer Than You Think (and What Actually Gets You There) 24:44 Mindset, Strategy, Marketing: The 3 Levers Behind a 7‑Figure Mastermind 27:29 Who Should NOT Run a Mastermind (and the Many Ways to Structure One) 30:17 Biggest Launch Mistake: Building for Short‑Term Cash Instead of Long‑Term Scale 31:51 Holding Space Without Burning Out: Boundaries, Energy Protection & Simple Rituals 36:43 Rapid-Fire Takeaways + Final Wrap and Where to Find Ellie Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom™️. As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™. She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 250+ episodes available to binge. Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they've built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy. Ellie's mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and creates the freedom they most want. She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts.
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318: The Quiet Power Moves That Build Big Business
Feb 1100:22:22Tap to summarizeIn this episode of Her Empire Builder Show, Tina Tower discusses the often overlooked but effective quiet power moves that contribute to building a sustainable and successful business. Contrary to the myth that business success requires being loud and viral, Tina shares strategies that focus on intentionality, consistency, and strategic planning. She emphasises the importance of setting boundaries, having white space in your schedule, and focusing on deep work to promote long-term growth without burnout. Tina also highlights the significance of customer experience, optimising funnels, and simplifying business models for better efficiency. The episode offers actionable insights on auditing your offers, refining brand messaging, and enhancing client results—all while maintaining a balanced and fulfilling work-life alignment. Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ 00:00 Introduction to Quiet Power Moves 00:14 Debunking the Myth of Loud Success 02:49 The Essence of Quiet Power Moves 04:06 Implementing White Space for Growth 07:14 Deep Work and Strategic Focus 09:56 Optimizing Funnels and Finances 16:32 Quiet Leadership in a Loud World 20:55 Conclusion: Building a Sustainable Business
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317: Dare to be Wealthy - Mel Browne's mission for you
Feb 300:59:25Tap to summarizeJoin me as I welcome my fabulous friend, long time client and absolute legend, Melissa Browne. Mel is a renowned financial educator, to discuss her journey from a challenging upbringing in Western Sydney to becoming a successful businesswoman and author. In this episode, Mel shares insights from her new book, 'Dare to Be Wealthy,' highlights her passion for empowering women in financial literacy, and addresses the impact of patriarchy on women's financial confidence. Mel and Tina also delve into practical advice on investing, overcoming limiting beliefs, and the importance of setting personal boundaries for long-term success. This episode is packed with actionable tips and inspiring stories aimed at helping women achieve financial independence and build a wealthier future. Don't miss Mel's candid and motivating conversation that could change the way you think about your financial future. Get Mel's awesome resources: https://www.melissabrowne.com.au/herempirebuilder Get the book, Dare To Be Wealthy: https://amzn.to/3NTkvA8 Where to find Tina: Join us inside Her Empire Builder: https://www.herempirebuilder.com/join Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/?hl=en Key moments: 00:00 Welcome and Introduction to Today's Guest 01:22 Mel Brown's Background and Achievements 03:44 Discussing Mel's New Book: Dare to Be Wealthy 04:26 Impact of Patriarchy on Women's Finances 05:09 Gender Differences in Investment Behavior 10:59 Mel's Personal Financial Journey 15:30 Challenges and Strategies for Women in Finance 23:20 The Importance of Language in Finance 26:58 Dealing with Negative Comments and Trolls 29:59 Rallying Positivity in the Face of Negativity 30:58 Balancing Public Persona and Personal Boundaries 34:36 The Drive to Keep Building and Giving Back 38:29 Empowering Women to Start Investing at Any Age 45:42 Navigating Debt and Investment Strategies 50:37 Secrets to a Successful Financial Education Business 56:07 Final Thoughts and Encouragement About Melissa Browne: Mel is an award-winning, ex-accountant, ex-financial advisor and now financial educator who is licensed to give general advice. She founded her own successful accounting and financial planning firm before selling to an ASX listed company just before Covid. Over the past 13 years, Mel has also written 5 books about business and money including the global bestseller, Unf*ck Your Finances, and her latest book (released Feb 2026), Dare to be Wealthy. So, she has the theory. But Mel also has the life experience. She grew up in the Western Suburbs of Sydney in a violent, often inconsistent household and came back from less than nothing in her early thirties, after giving all of her money to charity (a move she instantly regretted). Despite these starts, set-backs and mistakes – she is now a multi-millionaire gaining financial independence from the strategies she put in place for herself. Mel genuinely believes, as a result of her own story and working with tens of thousands of women and families, that understanding how to build wealth shouldn't be abdicated or just for the select few who can afford it – but is something that everyone can achieve. Mel is regularly asked to comment on money and finances making regular TV and radio appearances including Triple J's The Hack, the Today Show, Weekend Sunrise, Weekend Today, Sky Business and The Daily Edition. She has also been featured in or written articles for a variety of places including CEO Magazine, Cosmopolitan, Who, Vogue, Yahoo Finance and had a fortnightly column in the Sydney Morning Herald and Melbourne's Age for 7 years.
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