What happens when your female founder journey pivots you to build a business you never planned — but the world clearly needs?

This episode explores how to find your niche through personal experience and build a purposeful business that solves a real, overlooked problem.

Sophia Maslin went from running a disruptive modeling agency to building Morby — a digital estate-planning platform for younger adults in the UK — after losing a cousin and realizing how unprepared most of us are financially for an unexpected death.

And yes… Sophia shares what it really took to build Morby: experimenting in public, redesigning the user experience, and using TikTok founder storytelling to generate early sign-ups and validate demand.

This episode is such a beautiful reminder of the power you hold as an entrepreneur and how to find your niche at the same time.

Inside this female founder podcast episode:

how to find your niche through YOUR experience (not trends)
how to build a purposeful business you genuinely believe in
how to grow a startup using founder storytelling on TikTok
how to design a better user experience on apps and online

If you’re in your first three years of business, OR ready for a new entrepreneur idea, this is the kind of story that sharpens your strategy and strengthens your confidence.

🔗 Connect with Sophia Maslin, founder at Morby
Website: https://www.instagram.com/morbyapp/
Instagram & TikTok: @morbyapp

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