
Hosted by Chardét Ryel · EN
The UNfiltered business podcast for women entrepreneurs and female business owners. New episodes every Monday!
www.herfirst3years.com
You know those conversations you have with friends in the women's bathroom?
The real, unfiltered truth kind?
This is the entrepreneurship version of that.
This is a space for you to grow, find support and hear the no BS truth about business.
Her First Three Years is a top-ranked business podcast for women entrepreneurs building a business. Hosted by Chardét Ryel it combines mindset coaching, marketing strategy, and real founder stories to help female entrepreneurs thrive.
Every episode gives you the quirky, the cringe and the inspiring stories of building a business from women around the world. From breakdowns to blunders, learn what worked and didn't.
You'll hear from women in every industry, at many different stages and years of entrepreneurship but the one thing they have in common is a willingness to share the messy journey with you, to guide your path.
Her First 3 Years is a community built around the truth of entrepreneurship. We share the 90% of the journey that failed before finding the 10% success. We also share the unique obstacles that we all face as women in this space.
Here you can learn, grow and feel supported in your business.

If you freeze or fear stepping away from outlines, scripts and structure when you go on camera, write or speak…this episode is for you. Listen to Next: Your Brave VoiceABOUT UNfiltered 5 minShort bursts of raw business inspiration that keep you motivated and tell you the truth...without any filter. RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

***This is a special encore of one of the most popular episodes on the podcast on branding. If you've heard it before, you'll still want to listen in because it will really help you to stand out online!***The original episode 8...Do you know how to build your personal brand? But also...do you even want to?When I first started, the LAST thing I wanted to do was be the face of my brand. I’m a very private person and I struggled a LOT with putting my face and stories out into the world. In fact, I did everything possible to avoid merging business and personal. I also felt like I didn’t have the “right look” for my business. In this solo episode, I’m sharing why I changed my mind and what I would do differently if I were building a personal brand from scratch today. This is an honest conversation on mistakes, insecurities and all the fears that stop us from showing up. Listen to find answers and inspiration for your personal brand! In this online business & marketing episode: Do you REALLY need a personal brand? My biggest blocks and mistakesFinding the confidence to share your storiesWhy personal brand = expertise & clientsHow to create a STRONG personal brand RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

Yes, it's frustrating and we all get into that mode where it feels like..."Nothing is happening!" Here's how to mentally (and strategically) manage when business is slow. Listen to Next: Why Growth Feels HardABOUT UNfiltered 5 minShort bursts of raw business inspiration that keep you motivated and tell you the truth...without any filter. RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

Building a brand that stands out online isn’t easy, but here’s an entrepreneur who’s done it for 16 years. Learn her marketing and branding secrets. Start shaping a message, business, and founder story that actually feel like yours. Most entrepreneurs spend years trying to figure out marketing and branding...and many times? It's following someone else's playbook instead of their own. This is a radically different approach to making your business stand out. Katelyn Bourgoin went being the next “LinkedIn for women” with VC backing to going bankrupt. She then started and scaled multiple other brands, some failed, some were incredibly successful. At one point, she told me about how she made a million dollars just selling with a Google Doc! As a marketing expert and founder of the Ownable Ideas Agency, this is her incredible founder story on how to build a brand that gives you total business alignment and truly stands out…especially in a world of AI.We talk about the messy middle of entrepreneurship, why business alignment matters more than chasing status, how your founder story can become part of your competitive advantage, and what it actually takes to brand your business in a world where everyone is making more content than ever. In this solopreneur marketing episode:Katelyn’s serial entrepreneur founder story and how she grew her email list to 63,000!How to find your “ownable idea” – to stand out in a crowded online market.Buyer Psychology – what do your customers truly want?What marketing experts never tell you but you really should know about building a brandThe new branding rules in a world of AI For business owners, solopreneurs and female founders, this episode is all about giving you inspiration to figure out how to brand your business in a way that feels true to you…and how to build something that deeply serves your customers.Listen for...Inspiration to create a brand that’s truly yours and build your community!About the Guest: Katelyn Borgouin is the founder of Ownable Ideas Agency, where she helps founders uncover the idea they want to be known for and build a brand around it. After building multiple businesses — including agencies, a VC-backed tech company, a media company, and a very memorable barbecue box business — Katelyn brings a rare mix of buyer psychology, lived founder experience, and strategic clarity to the conversation.Connect with Katelyn Bourgoin:Newsletter: https://learnwhywebuy.com/LinkedIn: https://www.linkedin.com/in/katebour/Next Steps:Share this episode with a friendListen to next: Become Searchable, Memorable & Unstoppable (ep 86)Rate and Review to share your support RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

How to build a brand that actually feels like you—clearer, stronger, and a lot less beige. So you connect deeper with your audience…naturally. ***This is a special encore of one of the most popular episodes on the podcast. If you've heard it before, you'll still want to listen in because it will really help you to stand out online!***The original episode 84...How to build a brand when you’re still evolving and wondering why your content looks fine on paper but still doesn’t feel fully you?If you’ve been tweaking your bio, fussing over colours, or trying to make your brand look “right” while it still feels a bit flat, this one’s for you.I’m breaking down how to build a personal brand in a way that goes deeper than visuals—so your message feels aligned, your brand positioning gets sharper, and your personal brand growth strategy doesn’t rely on copying what everyone else is doing online. Because a powerful personal brand is not about blending in nicely. It’s about being clear enough, real enough, and specific enough that the right people feel it.I take you through the 6 steps to build a powerful personal brand that help people instantly understand why you matter.In this online marketing podcast: how to build a brand based more on trust & less on canvacreate a signature concept people always remember what strong brand positioning looks like why trying to appeal to everyone always fails Listen for…If your brand has been feeling muddy or a little too influenced by IG, this episode will bring you back to yourself. Next Steps:Share this episode with a friendListen to next: You Don’t Need to Go Viral to Be Known (ep 71)Rate and Review to share your supportRESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

I wish more entrepreneurs and creatives would be honest about all the things that did NOT work and failures along the way. Here are some of mine from the last decade....in a quick 5 minutes to inspire you!Listen to Next: The 3 Sneakiest Entrepreneur Blocks ABOUT UNfiltered 5 minShort bursts of raw business inspiration that keep you motivated and tell you the truth...without any filter. RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

The truth about visibility....whether it's on a podcast or another platform, is that there is so much you never know until you start. I started my podcast in 2020 with one million other people. Only about 0.5% of those shows are still going today. It was probably the worst time ever to start a podcast, when you think about competition! Here’s what they never tell you about podcasting, visibility and what it takes to put yourself out there….all learned from my own journey and from conversations with over 300 female leaders, authors, coaches and founders from around the world. This is a little behind-the-scenes reveal of going from baby show to Top 200 that most people never get to hear. In this visibility and online marketing episode: *The #1 thing I wish I knew before starting*Where most people get stuck in visibility *Deciding what to share vs keep personal*How to deal with frustration when you feel like nothing is moving*Ways that becoming more visible will challenge and mature you Listen for lots of inspiration too on how to go for whatever stage you've been nervous about!RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

Not everyone is going to love everything you do. It's normal for people to opt-out...that doesn't make it feel easier (at least not in the beginning.)Here's some heartfelt advice I wish I had heard sooner! Listen to Next: My Friend Unsubscribed ABOUT UNfiltered 5 minShort bursts of raw business inspiration that keep you motivated and tell you the truth...without any filter. RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

Ready to boost your creativity AND de-stress? Learn how to enter flow state and work on inner critic healing with easy art meditation techniques. Can art meditation help you feel creative again when your brain feels like it’s doing it’s absolute most? We usually do our best when we’re feeling calm and inspired. Because you’re not judging or doubting, you’re just in the moment. But as business owners, it feels like there’s zero space for that because we’re overwhelmed with launches, emails, content creation and everything else!This episode is all about how to be creative again, even when you’re feeling exhausted. Because as entrepreneurs, the best thing you can do to combat burnout is understand how to get into flow state…where your genius lives and thrives.Jayme Allen, founder of Mood Body Studio, shares how art meditation helps with creativity and inner critic healing, shifting you from judgement or tiredness into that place of playfulness and possibility! It’s a conversation about self-trust and creative permission, when you’ve been stuck in output mode for waaaay too long.In this creativity podcast episode:What is Art Meditation and why it’s the perfect desk reset Ways to quiet your inner critic and boost your inner creatorSurprising tools—like crayons and sand—that help reduce stressHow to Get into Flow State even while doodlingHow to be creative again…especially as a busy entrepreneur Listen for…A creativity boost AND a gentle push to trust your own ideas…even when it doesn’t make sense to anyone else but you! About the Guest:Jayme Allen is an art meditation teacher and founder of Mood Body Studio. She uniquely blends her background in neuroscience with art to help calm your mind, quiet the inner critic and get in touch with your inner creator. Her work has helped thousands of people from kids to adults to get in touch with a more playful, artistic side! Connect with Jayme Allen (Mood Body Studio)Website: moodbodystudio.com Instagram: @moodbodystudioYoutube: @moodbodystudioPodcast: Creative Meditations Next Steps:Share this episode with a friendListen to next: Finding Your Voice (ep 37)Rate and Review to share your supportRESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts

Sometimes it's about taking small, consistent steps....and other times you have to trust in yourself to go for the BIG thing, way before you think you're ready. Here's your inspiration. Listen to Next: Your Brave VoiceABOUT UNFILTERED 5 MIN: Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!Find the newsletter sign up at the bottom of the page here.RESOURCESPRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryelPROGRAMS & FREE TRAININGS Start Your PodcastGrow Your PodcastLearn How to Be a Guest on Podcasts