Jordan Anderson & John Bommarito: Building The Business of Racing

Summary

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Herm & Schrader Podcast: "Jordan Anderson & John Bommarito: Building The Business of Racing"

Date: September 4, 2025
Hosts: Kenny Wallace & Ken Schrader
Guests: Jordan Anderson (Driver & Team Owner), John Bommarito (CEO, Bommarito Automotive Group)

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EPISODE OVERVIEW

This episode dives deep into the unlikely and inspiring partnership between race car driver/team owner Jordan Anderson and St. Louis auto dealer magnate John Bommarito. Hosts Kenny Wallace and Ken Schrader bring their signature humor and candor, drawing out stories of hustle, business lessons, and the grind of building a competitive NASCAR team from scratch. The conversation is full of personal anecdotes, hard-won insights, and clear-eyed advice for aspiring racers and entrepreneurs on what it really takes to succeed in the business of racing.

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KEY DISCUSSION POINTS & INSIGHTS

1. Origins: Family, Hustle & Meeting at the Track

• John Bommarito’s Automotive Legacy
  • Grew from humble beginnings: “My father started with nothing…one car at a time, and now we’re selling close to 30,000 a year.” (John Bommarito, 03:21)
  • The team's racing involvement began with small NHRA sponsorships at Gateway (now Worldwide Technology Raceway).
• Jordan Anderson's Journey
  • Scrapped his way into NASCAR without a racing family or bankroll: “From day one, it’s been a ride, it’s been a journey.” (Jordan Anderson, 05:41)
  • Recounts early career struggles—broken-down dually trucks, staying in borrowed places, relying on local racers like Wallace for support.
• How They Met
  • Chance meeting at Gateway Raceway in 2016; Anderson needing sponsorship for a set of tires, Bommarito dipping his toe into racing partnerships.
  • “I called Megan [at the track]…‘You got anything you could use me for?... sell some tickets, whatever…’ That’s how they connected me with John.” (Jordan, 05:41)

2. Building Trust & the Steps to Larger Investments

• Incremental Relationship, Not Instant Money
  • “You could call it testing, but what I was really sold on at the start was the way Jordan handled himself…that’s what got me in.” (Bommarito, 09:24)
  • Initial “deal” was a partial tire sponsorship, eventually grew to providing a dealership truck, and then genuine business mentorship.
  • “He always could drive and I knew he could drive…now I just got to teach him the business aspects to be fiscally responsible, to run a race team.” (Bommarito, 11:05)

3. The Business of Racing: Mentorship & Strategy

• Mentorship and Money Management
  • John stresses that Anderson’s openness to learning was crucial.
  • “Let’s see the math. John is a math guy…put together the first budget for the team.” (Jordan, 16:41)
  • Lessons: presentation matters (cars, haulers, personnel), balance “go fast” investment and brand optics, inspect what you expect, and “find a balance on the budget.”
• The “Think Big” Philosophy
  • Passed down from both John’s father and Jordan’s early mentor, Dick Dyer: “Don’t shortchange yourself—think big. Always go for more.” (Dyer, relayed by Jordan, 25:53)
  • Also key: “Sometimes you’ve got to think small” – raise a lot from smaller sponsors, build relationships, then grow bigger support.

4. Scaling Up: From Grinding It Out to Multi-Car Xfinity Operation

• From Truck Series Struggles to Xfinity Competitiveness
  • Major stepping-stone: forming the Xfinity program, buying cars from RCR, and makeshift business deals.
  • Overcoming setbacks—mechanical breakdowns, qualifying failures, and COVID-related rule chaos.
  • Example of tenacity: Finding loopholes to get into races when qualifying was rained out (“I was in the shop telling him I can’t qualify…Jordan came up with that plan…that’s a great idea.” – Bommarito, 31:42)
• Evolving Partnership
  • “Let’s roll that into you becoming a partner with me on the team…because at that point, this thing is going to be bigger than anything.” (Jordan, 29:09)

5. Life Lessons: Resilience, Handling Problems, and Sustaining Success

• Handling Setbacks and Stress
  • Kenny compares racing’s emotional lows to spiritual challenges: “Competition will kill you…when I missed those races, I was demoralized.” (Wallace, 35:36)
  • Jordan: “This sport…you never really get comfortable…I’m never happy—I’m never content—I’m always trying to get better.” (Jordan, 38:07)
• Mentorship Approach
  • “My dad always told me: treat people as you want to be treated…and the best thing you can do for people is give them a job, not money.” (Bommarito, 20:25)
  • “As you get older, your tolerance gets higher. What you get better at is how you handle [problems] and how quick you handle it…” (Bommarito, 45:10)

6. Community, Local Roots & Partnering with Sponsors

• St. Louis Pride & Local Sponsors
  • All three JAR cars (Anderson, Jeb Burton, Blaine Perkins) supported by St. Louis-based companies at WWTR’s Xfinity race (Volpe Foods, Under Law, Bommarito Automotive).
    • “To pull that off…three St. Louis companies there riding around the track…that’s a big deal.” (Jordan, 49:19)
  • Sponsors become “part of the family,” attending races, sharing dinners, and immersing in the sport.
• Racing’s Resurgence
  • “Attendance was down [years ago]…our sport is definitely riding a wave this year.” (Jordan, 51:16)
  • Xfinity’s TV viewership climbing, giving the series new prominence.

7. Recent Success & Looking Forward

• All JAR Cars in Top 10 at Portland (54:03–58:40)
  • Huge milestone: “That’s when you know the time and effort we put in is really starting to come to fruition.” (Bommarito, 54:03)
  • “That wasn’t like a oops, we lucked into it—this is the new level that we expect.” (Jordan, 56:34)
  • Foundation-building approach: grow slow and steady, invest wisely, and build team culture and depth.
• Future Vision
  • Looking at alliances, attracting new drivers, making the third car a development pipeline.
  • “We’ve done it the old-school way, year by year, slow and steady…and when you have a day like you had in Portland…this is fun.” (Jordan, 58:40)

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NOTABLE QUOTES & MEMORABLE MOMENTS

• On Authentic Sponsorships:
  “When people say ‘just go ask for money’, I say, NO. Create a relationship. Tell them how you can help sell cars.”
  — Kenny Wallace, 22:20

• On Handling Adversity:
  “The same things are going to happen that are happening today…what you get better at is how you handle it and how quick you handle it because you already know the answer.”
  — John Bommarito, 45:10

• On Partnership:
  “It went from me being Jordan Anderson, the race car driver, to ‘hey, this thing is going to be bigger than anything.’”
  — Jordan Anderson, 29:09

• On Setting Expectations:
  "That wasn’t like a oops, we lucked into it—no, you guys fought hard for this. This is the new level that we expect now.”
  — Jordan Anderson, 56:34

• On Legacy:
  “If anything, I hope the journey of our race team inspires…the next generation of race car drivers and future team owners out there…If you work hard, stay persistent…and have some faith, you can achieve a lot of amazing things.”
  — Jordan Anderson, 61:50

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TIMESTAMPS FOR IMPORTANT SEGMENTS

• [03:21] — John Bommarito on the family’s automotive history, early steps into racing sponsorship.
• [05:41] — Jordan Anderson recounts meeting John, early sponsorships, and struggles making ends meet.
• [09:24] — John Bommarito reveals his process for testing the racing industry waters and what impressed him about Jordan.
• [16:41] — Jordan discusses how John challenged him to run the team with a business plan and present an organized budget.
• [25:53] — Lessons from Dick Dyer: “Go for more” and grassroots sponsorship wisdom.
• [29:09] — The pivotal evolution from single driver/owner to full partnership and scaling the team.
• [31:42] — Handling a qualifying catastrophe, leveraging big-league relationships, and learning to navigate NASCAR’s nuances.
• [45:10] — John’s advice on patience and problem solving in business and racing.
• [49:19] — The significance of St. Louis-based sponsors and building local, community-based partnerships.
• [54:03] — Both guests reflect on the pride of having multiple cars in the top ten at Portland and the meaning behind it.
• [61:50] — Jordan’s closing thoughts on the importance of perseverance and faith in chasing racing dreams.

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FINAL TAKEAWAYS

• The show is a template for how genuine relationships—based on mutual respect, shared adversity, and constant mentorship—can enable both personal and organizational growth.
• Business acumen (“See the math!”) and perseverance (“never content”) are as crucial to racing success as raw talent or speed.
• Success is a process—a measured progression of grinding, learning, and building a foundation instead of gambling big on short-term results.
• For the next generation: don’t just chase sponsorship dollars; build relationships, serve your partners’ goals, and present yourself and your operation with professionalism.

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For fans, racers, or anyone interested in what it takes to build something real out of passion, hustle, and partnership, this conversation is essential listening.

Transcript

[A]

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[A]

Hello everyone and welcome back to Kenny Conversation brought to you by Jigs, the leader in high performance aftermarket car parts. Remember to go to JEGS.com for everything you need to fix your everyday car up or even your hot rod. Okay, deep breath everybody. This one's special to me. We've got what I call the legendary John Bomberito. John is one of the largest dealership, franchise owner, CEO of the Bomberito Automotive Group. And of course my my friend over here, race car driver Jordan Anderson. How you guys doing?

[C]

Doing great. Thanks for having us. Big week in St. Louis. Got a lot to celebrate.

[A]

We really do.

[D]

Yeah. Good to see you, Kenny. We're just living the dream in the auto world, baby.

[A]

Let's start like this. Jordan, you've been to my race shop a couple years in a row, but let's start with with John. John, you know I admire you. I'm born and raised in St. Louis. I'm 62 years old. I was born at Lutheran Hospital off Jefferson street in the city and growing up as a kid I heard of Bombarito my whole life. What an unlikely timing for us where our family raced our whole life. And here you are now, you took Bomberad Automotive Group and you've parlayed it into auto racing. Just talk on your family history and you know the how you got involved in racing.

[D]

Well, gosh, it's a great story and I'll let Jordan tell you exactly how we met at the track. But you know Kenny, it's an honor to be St. Louis's number one choice for all their automotive needs. And my father, you know, just like the heritage in your family, you know we started with nothing and single point ohs dealer back 50 plus years ago and you know it's one car at a time and you know, now we're selling close to 30,000 a year one car at a time still with over about a thousand on our team. So it's an honor and you know one to take care of Missouri like we take care of Missouri customers. And you know, the whole racing scenario, it was just, you know, I always believed and was honored to see that NASCAR brand and that IndyCar brand in the way they basically operated. I didn't really know exactly the loyalty that that fan base had until we really got into it. And I'll let Jordan tell you how we met etc over at course which is now worldwide, which was Gateway back in the day and that's kind of, you know, that relationship at Gateway kind of transformed into where we are today. The guys, Curtis Francois, Chris Blair over there, you know, we started, gosh, we, we, we sponsored nhra. Kenny. Yeah, first sign up there at the track and it's still there today. Small little sponsorship and when Curtis was just getting started and it's parlayed into something really, really big and real, real special to us today.

[A]

Jordan, let me, let me put this in Kenny Wallace phrases. I remember you looking for help on a dually. Okay. And, and you come to my race shop, you and your father two years in a row and I moved my dirt cars out of the way and you brought your, you know, NASCAR Craftsman trucks at that time into my shop and man, you have gone on to bigger and better things. You don't come to my shop anymore. But tell me, you know, I just want to let everybody know I know Jordan and of course I know John but there you are down in North South Carolina. Tell me how this relationship started with John.

[C]

Yeah, you know, I still got that picture I ran into you. We were at the. It was like a truck stop or a Hardee's right there in. Arnold Dually had broke down and we were trying to figure out. It blew an ejector and we had race at Iowa. We were, we were going to race there in St. Louis that weekend. And you got us a place, you got us a place to stay. Hooked me up with Mike Midler back then. Mike gave me a car to drive. We kind of worked out at his place for a little bit. Man, those were. Those were some good times. A lot of good stories through, through how we did it back then. But, you know, this thing's been a journey. It's from. From day one, it's been a ride, it's been a journey. We've been very fortunate to. To break into a sport where growing up, you know, everybody said you got to have funding, you got to have somebody in the family that raised this, this, this, and didn't have any of those things. And, you know, here we are today. So it's. It's been a ride. But it's kind of funny you. You kind all how this happened of meeting John back in 2016. We had run Iowa the week before, came to your place, worked out of your shop there, and we were. We ran the same truck from Iowa to St. Louis. And, you know, changing motors, changing gears, you let us use your place there. And we had a sponsor in Iowa, but didn't have one for St. Louis. So we got the truck done on, I think it was like Wednesday. And I called Megan that used to work out there at the racetrack. I said, hey, I'm free tomorrow. You got anything you could use me for? To help promote, sell some tickets, whatever we got to do. And we went and did it. And they went through and Declan was out there, and I said, hey, do you guys know anybody that's. That's, you know, sponsoring the racetrack that may want to jump on a truck and buy a set of tires, you know, do anything to keep this program rolling. He goes, yeah, we got John and Bomberita. Let me see if we can connect you up with him. And long story short, it went from four sets of tires down to two. I think they ended up buying a set and a half that that weekend and put them on the hood. And I think that's probably the most expensive set of tires John has ever bought in his whole career. But that's where it started. 2016. We ran the truck race. I think we finished 10th or 11th that night, had a good run, and that was kind of the start of it. Stayed in touch with John throughout all this that we had going on. And I drove for the 66 team that year, went back kind of doing it myself the following year and had more dually trouble. John kind of heard about what was going on, and we actually went to dinner at a restaurant over there on the other side of the river. And a buddy of mine that I'd gotten. No, let me use his dually, his 3500. It was a rental. Like, a record rental. Like, it was, you know, Capital City towing down the side of it 24 7, pulling the race hauler. And John's like, Jordan, what's the deal on this thing? What did you did? How'd you get this thing? Why are you driving this, you know, wrecker right here all over the country, pulling your race hauler? And I kind of told him the story about how we broke down another dually from driving all over the place, and he's like, let's. Let's get you in a nice ride. And that was kind of the next part of the sponsorship was he gave us a dually from the dealership there in St. Louis. And it's evolved since then. I mean, I don't think anything that John and I have done has ever been on the radar. It's just evolved year after year, and stuff's happened. We've gone truck race into Xfinity racing, and, you know, just very fortunate. Got a good group of people around us, and John's been a great friend and a great business mentor through this whole journey, but we're doing a lot of really cool things, and it all very much started at grassroots level there in St. Louis, so that the whole foundation of our team started out that way.

[A]

John, you're a great visionary. You're a really smart businessman. Were you testing to see what this was like? I mean. I mean, you hardly gave him anything. You gave him two tires, and then. And then, yeah, here's a pickup truck, kid. Were you testing to see if he was worth it?

[D]

Well, and at the same time, I was dipping my toe into the motorsports industry simultaneously. Right. And I'm thinking in my mind, okay, this is a great investment. I just don't know how far I want to go. You kind of tested it. You know, you could call it testing, but what I was really old on at the right from the start was the way Jordan handled himself. Okay. It wasn't anything but the way he carried himself, handled himself at a very young age. It impressed me that's really what got me in. Curtis Francois, and the way he had the vision of the racetrack impressed me. Okay? And then I. I go to the track that night. And Jordan didn't tell you that. You know, my associate here that works with me, Chuck Wallace, who you've met, also my VP in the automotive side. He's a total, huge race fan. Kenny. Just IndyCar, NASCAR, anything you get his hands on. So he's pushing me to buy these tires. He comes to my office and says, you know, this. I got you on this truck. It's 10,000. And, you know, I was in one of those moods that morning, and I was just like, tell the. Tell the kid I'll give him 5,000, okay? And I'm like, and how in the hell can tires be so expensive? Am I getting these things back? Am I keeping them? What am I doing?

[A]

Yes.

[D]

And he said, john, I'll handle it, all right? I don't even know what he gave him the thing for. But that night, I go to the track, he finishes well, I'm like, gosh, this is something I really enjoy, you know, And I tell people, you know, and Curtis Francois taught me this about racing. You know, you're creating memories of a lifetime. And that memory is in my brain from that day on. I've never forgot that memory and impressed me so. Well, I just continue to invest. When I saw him at dinner that night, you know, the second year, kept seeing that truck. And I'm going, capital, Silly Towing. Who is this guy again? It's Joel Black. It owns Capital City. You check him out, the stuff. And that these people that Jordan has met over the time all are compelled to invest in this gentleman. And I'm going, why are they doing this? This is something really cool. Well, when you get to know Joel, he felt the same way I felt about Jordan. Just the way he carried himself, the way he does business. Honest, straightforward. We want to help him. So I'm looking at this truck and I said, jordan, how long you been driving this truck? He says, you know, I've had about six, seven months. I said, jordan, did you tell him you were going to keep this? You know, are you sure he knows you got this truck? And I'm thinking in the back of my mind, I mean, did he just take this truck and disappear, or what happened? I said, you know, we got to get you something that's yours. And, you know, I gave him, you know, that truck. Those trucks aren't cheap. I think it was 75,000, 8,000 at the time, you know, because he wanted a certain dually, you know, I go back, I went back to Chuck and Chuck said, seriously? I said, yeah, give him that truck. I said, let's see how it goes. And, you know, same, same scenario, waited a couple years, kept, you know, we kept getting to know him. You know, cash, trucks, whatever he needed, I was at his beck and call. And you know, eventually, you know, mentoring him across the business landscape was very easy because he listened and basically did as I told him, you know, to get that business side of the relationship. He always could drive and I knew he could drive, he could handle people perfectly. Now I just got to teach him the business aspects to be fiscally responsible, to run a race team. And what you see today is a lot of time and hours between the two of us to build something really, really special that we have today. And we dreamed about it. We just didn't know how soon we'd be here. And we're proud, very proud today.

[A]

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[B]

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[E]

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[A]

And yes, I want to let all the listeners know that I have a Ford F450 that I bought at Bomberito Ford up by the airport. Then last year I just bought my wife a brand new Suburban and I buy Everything from Bomberito down here in south county. And so. And even Charlie Marlowe says tell. Tell John that. Let me see. Charlie got a truck, a car, a Jeep. So we, we love you, John, because you love racing. So I just want you to know the racing works. All the racers in St. Louis buy everything because you love racing. Well, thank you.

[D]

Here. And you just. I want to let everybody know that's listening to We. We really, really appreciate it. It means the world to me. And, you know, if you're ever having a problem, just reach out to me because I'll make sure it happens. Any kind of vehicle that you need, anything that needs service or parts wise, we got it handled.

[A]

Jordan. Not everything is clear cut on Kenny Conversation. It's just that. Kenny Conversation. Here I am, 62 years old, and I got stories, too. So when my big brother, Rusty Wallace, you know, we met Don Miller, who worked for Roger Penske, one of the biggest, you know, automotive dealers in America, and Rusty would set him a Herman shave because we're going to see Roger Penske. When we met Roger, we were very uptight. We, you know, Rusty said, you, you got to look good in here. Oh, I was a kid, man. I'm, you know, using a big shaver and I'm. You're just scared to death. Roger Penske. Us rednecks out of Arnold Jefferson county, we had, we had to get it together quick because, you know, Rusty drove for Roger Penske, you know, in the early days. So when you met John and he's teaching you business, I mean, you look really good right now, and there's a lot to talk about. You're there right now, and we're going to talk about your good run at Portland with your teams, but let's just stay right here. Did you clean your act up when you met John or did you just stay normal?

[C]

I probably stayed normal. You know, John is a good influence in lots of other ways. And, and, you know, we, we like to have opportunity to travel and have some good stories. I mean, this thing has evolved. And it's, it's funny, when I first met John, you know, anytime you meet a partner like that, they're larger than life. Like, you're like, this guy is this. You had this idea of who he is. And, you know, I look him up and Google all these car dealerships, and he's Italian and I don't know who, you know, what's he gonna.

[A]

Don't mess with him.

[C]

Is he gonna be like a guy from good fellas, like, you know, who, who is this that I'm meeting. And, you know, he's. He's definitely turned. I mean, he's the best man. My wedding, probably, I say, one of my best friends here and how this thing's evolved over time, and we've done a lot of really cool stuff together and stuff that I don't think we ever dreamed or envisioned could have happened, because things and doors just keep opening. So when we first time we met, we were out there at the racetrack, and we grabbed some pictures, and we just stayed in touch over that next year. And, you know, John has definitely been baptized by fire to learn about the racing world. You know, this thing, and you look at that first race we did together the first year, you know, he's. He's really the whole reason this team exists, because I called him over the winter of 2017 because the way that this racing thing worked, 2014, everything in my world fell apart. But I had an opportunity to go run a truck race at Phoenix. Then I got to go run Homestead, the last race of the year. Well, Mike Harmon and I got hooked up. I drove for him in 15. I went and drove the 66 truck in 16. That fell apart. Went back driving for Harmon in 17, and I was like, all right, I did this for three years, kind of three different teams. There's got to be a better way to control my own destiny. And I called John. I said, hey, I got an idea of starting a team up. He said, let's see the math. Let me see the math. And John is a math guy, and he has made me live and die by the numbers. And I put together the first. I never done a budget before. I just knew if there was money in the bank, I'd go race. If there wasn't, I didn't race. That was just kind of how he operated. And he's like, let's see a budget. Let's lay this thing out. And, you know, I. I kind of pitched my plan to him. He said, all right, the math looks like it makes sense. Let's. Let's go racing. And we started the team up to go truck racing in 18. So, you know, I look back ever since then and through all the times, he's definitely challenged me to, you know, if I was operating here. He's challenged me to be better, to inspect what you expect. Like, you know, hey, let's. Let's do better with how you present yourself. The presentation of the race team, the haulers, the guys, the cars, like, we want to go to the racetrack and run good, but we want our stuff to look good, too. And so he's really challenged me to make sure we find a balance on the budget of, hey, make sure there's an amount of the budget that's going toward making race cars go better, to hiring the right people, but also to make sure the stuff looks right. And John has taught me a ton about the branding side of it, the optics, you know, the way that people perceive you. You know, a lot of times you get one opportunity to make a good first impression. That's what really, really sunk in from day one.

[A]

John, I've always heard these phrases as, as we, you know, go through life, crawl before you walk, hope for the best, prepare for the worst. And then the one I heard in dealerships, God knows I've been around a lot of dealership, big ones. And I heard this one, you got to think big. You know, one dealership won't do it, two dealerships won't do it, three dealerships won't do it. So you got to think big. And, you know, here you are. John Bomberito, Automotive group president and CEO, 20 Franchises. You know, this is information I find, whether it's. Is it accurate?

[D]

Yes, it's definitely accurate. But you got to remember, though, how I started. I mean, we started with one franchise in 1972. I took over the, basically auto group with three stores in 98. Okay. And built it up from 100 and basically about 160 million in sales to this year. We'll probably do about 3.2 billion.

[A]

The, the Internet brags on you, what you've done with your wonderful father you've met, you've made it better. God blessed his soul. By the way, when I'm at the South County Chevrolet dealership, there's a beautiful picture of your father in there, and I know how proud he would be of you. Do, do you. Do you take those skills and pass them on to Jordan?

[D]

Well, in here, that's the. You know, my dad taught this and everybody that works at the automotive group, and of course, we've passed this across, not only Jordan, but the entire team. And his culture was real simple. Treat people as you want to be treated in the same situation. You know, and the other thing he always told us is the best thing you can do for people is give them a job. Don't give them money, Kenny. Okay, true, true. They're going to ask you for money when they're down and out. But what's the best thing you can really do for him? He said, john, just remember that defines that person they need to feel proud of where they work, okay. And what they do every day. And after you help them do that, the rest will fix itself. And really, I've lived by those two mantras and the culture in Bombardo was created around those. And of course, yes, that's exactly what I've instilled with Jordan again, which I love. He listens and he absorbs. You know, a lot of people will say, yeah, yeah, yeah, yeah, yeah, and basically do what they want. Okay? And I really don't mind giving people advice and really help and mentor them as long as they listen. You don't have to do it exactly the way I tell you. But listen, because I've already been down that road, okay? I've already tried what you're thinking, okay, you know, why go down that path already? And I know it's already not going to work, especially business wise. My business acumen has been trial by fire. But when you have a thousand on your team, you know which way to direct certain individuals. And that's what I really admire about Jordan. I mean, we've built this team from a small truck team, one what I call one truck franchise. Okay, to now look, you know, three Xfinity teams, two full time teams, an all star team, and you know, now we're really starting to compete. And that's really key. And that's really, really key.

[A]

Yeah, I really like to dig deep into this because we will use this awesome conversation for the kids that go, how do I get a sponsorship? I said, well, first of all, just don't go up and ask for money. You know, create a relationship. Tell them how you can help sell cars. So this really is a great conversation. I'll tell the kids, for the dads, give me money. I'm like not giving you money because you'll come back for more. You know, we got to create a relationship, a friendship.

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[A]

Okay, Jordan, so here, you know, I'm kind of going back and forth. We've laid the groundwork. Jordan Anderson, NASCAR Xfinity series driver and co team owner of Jordan Anderson Racing Bomberito Autosports, better known as J A R B A Jarba. So we laid this groundwork. I'm coming from Quincy, Illinois on a Sunday night and, and I pull into a Hardee's and it's raining, it's tornadic weather. There you are. I see you on a Sunday night. I'm running a little quarter mile dirt track and now here you are. So now let's, let's do like a movie. We laid the groundwork. Let's go way forward. You and this incredible businessman created this.

[C]

Team.

[A]

And we're going to get to all the success here. Now you're hooked up. Is, is this the reason, is this relationship the reason you are successful now?

[C]

100%. And I think it goes even further back. You just talked about kids and partners and where you start and, and I had a, another car dealer that was real influential on me growing up. Dick Dyer out of Columbia, South Carolina. He owned three franchises there, sponsored me when I was running Bandoleros and Legend Cars. And he told me really two stories that Dick Dyer taught me early on I was like 12 years old when I walk in there with a three ring binder portfolio, pitch them on, sponsor my Bandolero summer shootout series. You know, the deal gave everything out there and I think I asked him for $2,500 back then to be on the hood and the side of my car for the whole year and walked out of his, his dealership and almost was out the front door and his, his office was up top looking over the showroom. And he calls me back up there and I'm 12 years old, I'm like, oh, did I do something wrong? He's like, ah, come back up here. And then he sits me down, he goes, here you go. And he takes this check, slides across, he gives it to me. It's for $5,000. He said, I'm gonna teach you a big lesson here. He said, you're selling yourself short. You gotta always go for more. Go for more. You know, don't buy yourself down here, go for more.

[A]

Gotta think big.

[C]

Think big. Exactly. And, and that was what John just said. So it was kind of like that was ingrained in me at a pretty young age and and about five years later, racing legend cars, Dick also took me around town. I was running legend cars back then and was struggling to find sponsorship, struggling to find funding. And he said, you're thinking too big. He said, sometimes you got to think small. I was like, well, where are we going here? He said, paint your legend car white. Paint it white. You got an open trailer? So, yeah, I got open trailer. Put that thing on open trailer. He said, we're gonna go around town and see as many people as we can know, and for 100 bucks a piece, they can sign your car with a sharpie. He said, I guarantee you we'll have ten grand by the end of the week. So we go around and we go to the. The sub shot. We go to the coin and jewelry dealer, we go to the, you know, the quick change. We go to the landscaping guy by the end of the week, I kid you not, we raised $15,000, a hundred dollars at a time. And a lot of those people went from hundred dollar deals to maybe a thousand dollars later in the year to $3,000 deals. So had a lot of people that were really influential on me growing up. And that's kind of leading up to where I, you know, John and I's relationship was. We kept running this truck. We ran the Truck Series 18. We ran at 19, we ran at 20. And we kind of hit this ceiling to where the money that we were putting in, the resources we had, we kind of hit a glass ceiling on what the future looked like there. Could we do any more? Could we make a move? And that's when I looked at John and I think it was at Kansas. We were out there running Kansas and running the Elmore motor. We had a motor trouble. We had a bunch of sponsors out there, and the motor wouldn't even crank on pit road. Like, you know, hey, you know, they fired engines up, engine won't fire. You know, long story short is a fuel pump going bad. And we're start the race. We're already 10 laps down, and John, I'm sure, is up there thinking, you know, what are we, what are we doing here? We're sitting here trying to pitch these sponsors to invest more, and we can't even take the green flag. So we got to figure out something different here. And that's when we said, let's go Xfinity racing. So we laid out this long, dramatic plan, you know, lots of details. We had 10 different budget variations. The math looked good. Everything looked good. We got five cars from rcr. We got, We're Gonna do the ECR engine deal. We had Shane Martin from Chevrolet supporting us. I was going to run for rookie of the year 2021. We go down there, we, we're going to run the trucks part time still and do the xfinity stuff in 21. We go down there, finish second at Daytona for the second year in a row. Cloud nine, everything's good. I'm, you know, give a Kenny Wallace, you know, I'm all fired up, all excited. We show up for qualifying next day and qualifying rains out. John looks at me, he goes, we'll get to go try again next week, right? I said, no, no, because this is during COVID still. I said, we don't get to qualify again until cota, the tenth race of the year. Nobody really thought out the plan of what happened if qualifying gets ran out Daytona, which I still kind of think about. I'm like, how many times is qualifying ran at Daytona? It's like once a year it happens and none of us thought about it. But that was where this whole business model kind of changed. Because back then John kind of basically we put together this plan that he was going to loan me the money to buy these cars. We, we put this business plan together and I was 100 team owner myself. Back then. John was just a sponsor. We'll fast forward to the end of the year. We got Dakota, we put Tyler Reddick in the car, he runs eighth. Dakota, we go to Charlotte next week, he runs fourth. We were still outside the top 40 in points, so we found a loophole in the rule book that said if you put a past winner from that year in the car you were guaranteed in. Well, here comes Josh Berry, who had just won Martinsville that year. So our car is automatically in at Mid Ohio. Well, Josh goes out there, finishes eighth for us at Mid Ohio. Three top 10 start off now we're top 40 in points. We can go race every week. So we're back in the system, we're back racing. We run that whole deal in 21 and we get in the year. And John and I sat down, I said, hey, how about this? How about that, that loan agreement, all that stuff that we did. Let's, let's kind of, let's let's merge and roll that into you becoming a partner with me on the team. Because I think I need some help. I think you can bring a lot of resources. Deal. And this also sets us up for something long term here because at that point we're starting to have conversations about 22 and my Snyder come to drive for us and start that program up. So it was a turning point because I think it went from me saying, hey, Jordan Anderson, the race car driver, that career to, hey, this thing is going to be bigger than I think, anything. And that's kind of where things kind of can turn. And John can kind of tell you his story because I think you were sitting at the.

[A]

The.

[C]

The Shark Lounge. Not Shark Lounge, one of those places down there.

[A]

That was good.

[C]

Hey, how is this thing going to work out for us to go racing next week? Are we really out of it? And, you know, it's. It's been a ride ever since.

[A]

Okay. You know, I want to ask you a quick. John, that was funny.

[D]

It was. It wasn't funny at the time, though. Kenny.

[A]

No, no, he said the Shark Lounge. That's the funny part.

[D]

With a lot of partners and my hauler rolled out of town, he didn't qualify. Oh.

[A]

So I mean this with all due respect. Okay, John, When I say this, you know, sometimes I help local kids around here. There's this kid named Ryan Hamilton. He went with me for a year and just helped me and. And studied with me, but he was free help. I paid for his food and everything. And now the kid has. Has arrived. And there's that old saying where the, you know, the. The student is now becoming the teacher. With all respect. Does Jordan now talk to you on a level playing field? Do you sometimes come back around a week later and go, hey, Jordan, that was a good idea, or are you still the teacher?

[D]

You're exactly right on how it comes around. And the key to that. And I tell this to everybody, you're never too old to learn. Right? Okay. I learned something more every day about this sport, that there is no way that I would have learned it without Jordan mentoring me through it because he has to build that comfort level with me to get me to continue to invest at certain levels. As you know, you cannot do this alone. You need key partners. Right. So Jordan will teach me about. Like just go back to that scenario where we didn't qualify. Now think about that. Would I have known how to navigate that going forward as a new team owner? No way. No way. What he pulled off because again, I was over. I forget the name of the place. Bahama Breeze or something right across from the track. Okay. And I mean, you know, I'm on the phone and, you know, back up a little bit. I had a good relationship from when we got into the Xfinity series together. I had built a nice relationship with Richard Childers and his, basically his whole firm and team of people. Notorious, you know, Danny Lawrence, all of them. We get to know all them, and they're helping us through mentoring, going to Xfinity Racing, right? So when we didn't qualify, the first person I called from over at the, you know, lounge over there was Richard. I said, richard, how can this be okay? You know, I've got all these resources, millions of dollars on the line here. I'm over here with all my partners. I'm out on the parking lot, okay? Jordan's still in the shop telling me I can't qualify for eight or nine races. And I'm calling Richard, trying to figure out, there's got to be a way to fix this. So again, Richard was polite, mentored me through a call to Steve Phelps, okay? And connected me right away with, again, he was the president of NASCAR that time. I'd never met Steve, okay? And I, you know, I, I get on the phone with Steve right away again. He embraced me, gave me the rules, told me, hey, look, you know, we hadn't thought about this. We'll try to see if we can figure something out. But John, though, the rules are the rules. But, you know, I'd be glad to look at it. And sure enough, although we couldn't change it, the way he handled that and the way Richard handled himself, I'm like, these are class act people. I love doing business here. This is comforting for me, okay? Although, you know, I can't. There's no way we can break this rule. They hadn't thought about it, but, you know, I love the way these people operate. Went back to Jordan and said, you know, Jordan, look, I've tried. And Jordan came up with that plan, you know, hey, let's put this driver and let's do that. And I'm like, you know what, Jordan? That, that, that's. That's a great idea. Okay? We need to earn these points again. So to answer your question, yes. I mean, today, I mean, we were on the phone already, 7 o' clock this morning, planning out the weekend stuff, okay? You know, I'm handling partner stuff, and he's handling performance. You know, we want to get that team competitive, performing. I mean, he runs the team day to day. You know, I have a key, you know, I have some key employees that work on the auto side with me that help the partnership relationships to make sure that every partner that gets and teams up with Jordan Anderson, Bomber Autosport, they see that that investment is growing, not only on that side, but growing their business. And We've created a playbook, Kenny, that, you know, we've kind of mentored and developed over the years that ensures that when somebody invests in Jordan Anderson Bomber Autosport, that they grow their business, because my business acumen is really good. As soon as I understand what they're trying to do across the US or in certain regions, I can figure out how to grow their business, whether I've sold, whether I've sold. You know, once you sell cars, Kenny, I can sell anything. No offense. I mean, you know, put me up against anybody, and I'll sell your product. I just need to learn a little bit more about your business and what you're trying to do. And once I zero in on that, I team it up with our people internally, and it works.

[A]

This is a breathtaking story because, you know, I raced my whole life, and I've. God knows I've missed some cup races and some Xfinity races. And, Jordan, when you miss a race. So we're competitors. You know, Father John, when he married Kim and myself, we went to pre Cana class, okay? And Father John looked at me, and he says, now, young man, what are you going to do for a living? I said, I'm going to be a race car driver. Father John said, oh, my. Be careful, young man. Competition will kill you. Because us men, we're gladiators. We're going to win it all. When I missed those races, I was demoralized. I. I felt not worthy, like I didn't belong. I am thoroughly impressed with you, Jordan. And this leads to my question, now that I. I laid that all out. You are a good race car driver, but yet you're a car owner. You race. You don't race. Where does this balance. Tell me about this balance that I'm. I mean, we've seen Richard Childers quit driving, and we've seen Roger Penske quit driving. The greats have quit driving and handed over the reigns. Tell me about this. This mix bag of nuts here that I see. Like, you're a good driver, but now you don't drive. But, yeah, I'm going to drive.

[C]

At the end of the day, the biggest thing is I can say, hey, at the end of the day, I got to. I can put on my. My Volpe hat. This weekend, they're supposed to talk about them.

[A]

Yeah.

[C]

Company, they said, hey, we want to. We want to be on Jordan's car, put some races. They were on my car at Daytona this year. We finished seventh. They're going to be on the car this weekend at St. Louis there at WWT Raceway. So I still have the desire to race. I would tell people time and time again if the opportunity presented itself for me to run full time next year, I would be all over it. But there's this opportunity of we've created this team that's hungry. You know, it takes dollars to feed it. You know, you got to make sure these employees get paid, you got to make sure insurance gets paid, the rent's due every month. You know, all this stuff comes in and goes and you know, those, those weigh those decisions there. So I think that's where. And just like yourself, you'll, you'll probably run that dirt car. You're going to be like Red Farmer here. You'll be in your 70s and 80s still running that dirt.

[A]

I'm trying to quit, but I keep winning because I look good, I eat good, I eat. I'm gonna go down to Volpe Foods and I got it all right here. You know, gluten free, never frozen. We'll get to that, we'll get to that.

[C]

But so yeah, you gotta have that hat on. So I think what it is, is, you know, when, when all that started happening, I think what I said earlier, it became to where it was bigger than just me racing. And I think what has been really cool through all this is by owning the team, the opportunity to still race is there. You know, I love Daytona, I love Talladega, I love play racing for whatever, whatever reason. That's been my, that's been my bread and butter. I can almost tell you we'll get one top 10 a year if you let me run four of them. You know, the math is there and I love to do it. I think the last time I ran a non super speedway race was Texas back in 22 in a truck. So St. Louis this weekend. It's been a couple years, so thankfully we got an hour practice to knock the rust off. But you know, it goes back to where it's bigger than me. But I go back to, you're talking about qualifying and not qualifying. The first time we took two cars to track, I went to Michigan. My Snyder was run. I said, let's do a second car. I said, I'm building towards next year. I said, let me, let me run it and we'll kind of work the bugs out. We go down there. And I was a go or go homer and I spun out. Qualifying, didn't make it. And if nobody's ever done that, that's probably, like you said, that's one of the Most like worst feelings, the race car drivers is not making a race. It's one thing to not make a race at Daytona or Talladega. You're, you're hammer down, you've done all you could do. But to miss it at a track where you got to qualify is not a good feeling. And I went through that back in 2017. I drove for the Siegs. I start and park for them for like 20 races that year to help pay the bills they would give, they'd show up and if I qualified, here's a brown paper bag, thanks for your services. Go run 10 laps and park it up. So the, the stress is very real to, to do that. So this sport is one of the things that it gets so crazy to, where you never really get comfortable. And I had this conversation with my wife the other day. I said, as a race team, I struggle with this where it's like, I'm never happy. I'm never, I don't say happy. I'm never content. I think content's a better word where I'm always trying to get better. And racing is one of those sports where, like you said that competition drives you to be better. Whether it's, you know, figuring out how to make your cars lighter, to make them look nicer, to figure out how to find a better setup, or as a race car driver, you know, be more consistent. So all these things weigh into it of, you're always trying to one up and you can never settle into this, this groove routine. And it definitely is. There's days where it gets really stressful, there's a lot on your shoulders. And then I call John, he goes, well, I got, you know, of a thousand employees, I got this against me, this against this. I'm like, all right, that's not that bad. It'll be all right. So it's good to have that, you know, I call it the, you know, the, the balance, the ebb and flow there. But you know, this sport is so unique, so crazy. The stuff that we go through and the behind the scenes stuff, if you kind of pull the curtain back, all the dynamics and stuff that you, that goes into it, it's fun. And I think that's one thing, being the driver, like I said, that'll if, if I'm healthy and I'm able to, I'll, I'll get behind the wheel of one of our race cars and go around Daytona, Talladega till I'm James Hilton style, age, I do it as long as I could and, and I just Love it that much. But I think it still keeps me in touch with the competition side. When Jeb comes in my office and shuts the door, says, man, I gotta talk to you about my gas pedal. We gotta work on this. You know, I gotta do this throw. And it just kind of keeps me still in touch to when I wear that owner hat at the racetrack. I can, I can empathize with those guys. I know what they're saying. I can still understand and relate to them. So I think that, you know, when those guys come in, you got a guy that's an intense as Jeff. I'm like, all right, man. I really do see where you're coming from, and I'm not frustrated with you, and I can relate to you. So I think it's good to have all that stuff. And, you know, I still love and enjoy the sport and opportunity to get behind a wheel and, you know, it's. It's just very fun, very blessed. I mean, this is something that as a kid I dreamed about doing. Spent a lot of hours on PlayStation growing up. Like, one day, man, I want to be that guy. Probably drove that square D car on, on NASCAR 98 a bunch of times, you know, and I was Jeff Gordon fan and all these other guys and, you know, stuff that I just only dreamed about. And now to have that opportunity to be a part of the sport is pretty cool.

[D]

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[A]

John, when I was running, you know, it was the Bush Series, the Nationwide Series, the Xfinity Series. Now it's going to go to O'Reilly Auto Parts next year. What a great new sponsor coming in to, you know, what is now the Xfinity Series. Next year is going to be O'Reilly. But years ago, Ed Renzi, who was the president and ce, he ran McDonald's you know, we can find Ed on, you know, Fox Business every once in a while. Ed's the one that gave me this ring light, dear friend of mine. And you just made me think about something. Jordan. I was complaining to Ed, one of the great businessmen of our time. I mean, president of McDonald's, right. You know, hamburgers.

[D]

Absolutely.

[A]

Runs it all. Runs it all. Well, I was complaining to him and he put his hand on my shoulder and he didn't want to hear any of it. He said, you don't understand problems. I mean, is Jordan right at in business, how do you calm that down to where it doesn't overwhelm you? Issues and problems.

[D]

Well, and, you know, you got to think about this. Growing up, I had my dad I could go to. Right. I called it great, solid, free advice. And, you know, you had two choices, either take it or don't take it. And whenever I didn't take was usually a problem. Okay, okay. So I've, I've learned from him. And, you know, I offer the same advice to Jordan, you know, so I, he has that free call to make, right. That's. It's unfiltered. That's straight reality. And then, you know, that's comforting when you have that person to call. And I, it has to do with racing, too. When I have a, you know, I see something going on at the track, you know, I'll wait till we get back and say, jordan, why did you do this here and here and there, you know, and then he'll do the same for me. And there's nothing more valuable than that somebody you trust and can go to when you're, you know, having a day and, you know, for Jordan, yeah, he'll, he'll call me and then I say, jordan, trust me on this. That problem will help. Will happen over and over again. You know, handle it and watch what happens. So your level of tolerance, as you grow older and, you know, this gets higher.

[A]

I love this. This is so true. And your voice, your voice, John, is very soothing, by the way.

[C]

Yes.

[D]

Your level of tolerance grows. And I said, jordan, just be patient. Trust me. The same things are going to happen that are happening today are going to happen over and over again. What you're going to get better at is how you handle it and how quick you handle it because you already know the answer when somebody gets on you. And mostly it's, it's, it's. It's an employee or somebody that works directly with you. You know, you're trying to figure out how to make the team better and get them to play in partnership with the rest of the teammates. And there's part to that. And, you know, you're either good at it or you're not so good at it. And, you know, honestly, there's where my strong point is. I know how to put certain people together that work well together. You know, I didn't know anything about a NASCAR team, but I knew Jordan could be the leader. And you asked him, hey, why don't you drive as much? Well, you need somebody being that leader at all times. And I don't mind. You know, we talked about this a million times. I don't mind when he jumps in the car here or there, but I'm concerned mostly. You know, this is a. This is a dangerous sport, right? Crazy stuff can happen. And I always tell Jordan, I don't want your job day to day. I got another job, Jordan, okay? So. And my people count on me on the auto side. So, you know, please be careful. Pick those races that, you know, you definitely want to ride to stay involved. Because he's right. I want him to stay, as I call it, finger on your poles on the. On the polls, right? I want his finger right on the pulse, and I want everybody around him to realize that, you know, Jordan has the answers and he's the guy I go to. And I think we're real close to up to 40 people in the shop right now. Almost 30,000 square foot. Okay? I mean, we were. We were renting garage space. I mean, you have no idea. I mean, we went some. Through some crazy landlords. You know that.

[A]

I get it. I totally get it.

[D]

Couldn't even understand where they were coming from when they tried to make us a deal. I'd be like, jordan, seriously, tell this guy we're moving. You know, I mean, it's just crazy. Okay? And Jordan's like, well, we can't move. I got all this. I'm like, all right, let's wait. But look, I can't. We got a controller on Destiny here. I can't. You know, I don't understand this. You know, we'd go from this square footage to this square footage, all of a sudden in the middle of the season, I'm like, seriously, we can't park over there that we're paying for that, you know, just like that. And I just. You know, it's. You have no idea the struggles we've been through. But it's really, really made us stronger and better and more appreciative to the whole sport.

[A]

This reminds me of Curtis Francois, who bought the Worldwide Technology Raceway, he said, yeah, some farmers own turns one and two, then you went down to back straightaway and some other farmers owned three and four. And it, it took a real estate mogul like Curtis to straighten all that out. And so. Well, now Jordan, you've been through it. So now you know. Okay, listen, that conversation was way more important than anything we've done because we're gonna, you guys have inspired the new racers coming up. But Jordan, let's, let's talk about you. And this week you'll be driving the number 32. Is that Volpe Foods or Volpe?

[D]

Volpe.

[C]

Volpe. They're, they're based out of the hill right there in St. Louis.

[A]

Love it. Okay, so on Thursday, September 4th in St. Louis at the schnooks on the hill. On the hill you will be there from with the fans from 12:30 to 1:30. So once again everybody, we will repeat that. Jordan is going to be racing the number 32 Volpe Food Chevrolet on and on Thursday. This Thursday you will be on the hill at the schnooks from 12:30 to 1:30. So that's exciting for me because the hill is legendary and.

[C]

It'S a pretty cool thing we got this weekend. So the three cars that are running the the 27 with Jeb, you got the 31, with Blaine Perkins and myself in the 32. All three have St. Louis based partners on the car. You got John will be on the 31, we got Volpe will be on my ride and we got under law. You know Jim.

[A]

Oh, they got great commercials.

[C]

Yeah, great commercials.

[A]

There you go.

[C]

Underwins, you know, they'll be on the 27th. So we got three St. Louis companies there riding around the track on Saturday. So to pull that off like and what it means that the Xfinity series coming back to that track, it's been what 2012, 2013. Last time when they were there like so to pull that in, to have all this excitement around the city and all these partners jumping on board. I mean John and Chuck and his whole team do a great job promoting NASCAR in St. Louis and it's cool to have it all come back.

[A]

Yeah. Volpe was founded in St. Louis in 1902 is a fourth generation family owned produce of award winning Carter. I forgot that I say, I say that name when you're eating charcuterie.

[C]

Yeah.

[A]

Available in retailers nationwide. The headquarters on the hill. Slow cured in small batches. Non GMO gluten free and never frozen. Every product is free with Nitrates or growth hormones. And Volpe Foods is proud to preserve the ancient traditional of dry curing meat by hand. Partners only with local farmers to source meat that is raised responsibly and still maintain. Yeah, so, I mean, that. That. That sounds like something you want to be part of. It's healthy.

[C]

It is. You know, they got Volpe. Has they got their Volpe snacks? You can cruise into most places. My favorite one is, I've got one called a roll tini. It's. It's. It's basically about a cheese stick. It's mozzarella wrapped around prosciutto. And that's like my go to snack in the morning. I'll grab my big cup of coffee, I'll grab my rotini, and that's my start of the day. So I eat a lot of those. So it's great to have a partner that you like. And not only that, but so much of this race team is based on family roots. I mean, my dad and I spent a lot of hours, a lot of miles traveling that dually up and down the road, John and his family, and now the. The Volpe family. I mean, it's just such a great fit. The first time we did a partnership together, they all came down to Daytona. We went out to. To dinner together down there at the. The marina in Daytona. We had dinner down there, and they hung out all weekend, and we introduced them to nascar, the sport. We kind of again pulled back the curtain, let them see the garage and all the tech process, and, you know, they just loved it, loved the whole family aspect of it. You see all the campers around the racetrack, everybody camping out all weekend there and the middle of summer, and they fell in love with the sport. And I tell you, like, that's when you bring partners to the racetrack. And it's one thing that was hard, and you've probably seen it here in the last year. Honestly, if you look at it, there was just. There's a time where NASCAR went when I kind of came in 2012, 13, 14, 15. Things were down, attendance was down, excitement was kind of down. And our sport is definitely riding a wave that I've seen happen this year, that there's more people coming to the races, there's more people watching on tv. I mean, the CW this year, we've hit almost a million viewers every single race. And that's big for the Xfinity series. And it's almost gotten to a point where it's like, hey, you know, Xfinity, can it stand on its own? You know, used to always be the little brother to Cup. Well, now Xfinity numbers are getting so good. That's like, all right, this is its own sports identity. That's. That's developing. That's. That's being created because you've got a big TV partner behind it. So a lot of good things going on in our series right now, and it takes a. A good team. It takes good partners. It takes good drivers. It's. You got to have that secret sauce to make it all come together.

[A]

I assume. I just want to make this statement. I assume with college football starting and, you know, the NASCAR cup series, you know, on the big networks, I assume next couple months we'll see the Xfinity series, you know, outdo the cup series because you all live on your own network, which is primo, and you've gained 500,000 followers. So I assume it will rock the racing world, and it will happen. Xfinity will get higher views because cup will be going up against college. So I like what you're saying there. I want to brag on both of you.

[C]

And.

[A]

John, we'll have you comment on this, and then we'll have Jordan do it. Last weekend in Portland. Now, okay, everybody, we've been. We've been. It's Christmas. We've been putting everything in the box, and now we're ending this show. Now we're wrapping up the bow. We're wrapping the bow up. Last weekend In Portland, all three of your teams finished in the top 10. Seventh was Jeb Burton, the number 27 Jordan Anderson Racing Chevrolet, eighth, Austin Green, number 32, ninth, Blaine Perkins in the number 31. John, you want to go first? What kind of pride level is that? I mean, do I call you Mr. H? Are you Mr. Hendrick? Now? You got all three of your cars in the top ten. This is awesome.

[D]

Well, and Jordan, I had some other business acumen I was working on that weekend, so I could not Portland. It always seems to happen when that stuff happens. You know, we. We win Talladega the one year and I'm in another business relationship, I'm out of the country. But, I mean, that stuff seems to happen when I'm not at the track, which is just fine by me because I couldn't be more proud. But, you know, Kenny, that's. That's when you know that the time and the effort that we put in is really starting to come to fruition. I mean, we talked a little bit about Volpe, America's premium protein, watching them grow and parlay in that brand next to the NASCAR brand. And watching that growth has been astronomical to us and, and really comforting. And then you've got under law Jim Ander and his group. I mean, they're one of the leading law firms in the Midwest here.

[A]

Their commercials are so funny and good, aren't they?

[D]

Aren't they, Darla? I mean, they impress me. And I'm hard to impress. Okay. I really. When you see a commercial, because when I watch tv, I'm always watching the commercials. That relationship is continuing to grow. I mean, and I love their slogan under wins, you know, so that under is definitely going to win with Jordan Anderson, Bombard Autosport. And then, you know, of course we've got on Blaine Perkins car the Bombard Automotive Group. So we'll have post to probably 500 individuals that we're going to entertain on that Saturday. Okay. That have helped bring this partnership. We've got a lot of local partners too, like Chris, like fast track. They're all coming to the track this weekend to see something special that we've created. So that's. And then you come off Portland. You asked. Okay. So they're all texting me and saying, hey, great finish in Portland. Can't wait for St. Louis. That's when you know that you've really created something special. And you know, we're competing with some really, really strong teams. You know, when you're right alongside with Richard Childers racing and you know, Junior Motorsports and you know, Penske and his team and, and you know, things like that, you know, and those feeder teams I call it. And then, you know, that's, that's comforting. Got Joe Gibbs trailer park right next to us. You know, when you're, when you're up there and your stuff's right next to some of those real big players that you really loved and respect and continue to respect over the years, that's real. That's. That's good stuff, right, Jordan?

[A]

All cars in the top 10. Did you feel as light as a feather after the race?

[C]

I definitely, as soon as I didn't breathe the last lap because they were all within a car length of each other.

[A]

Don't wreck each other.

[C]

I'm just like, in my head I'm like, ah, don't do this. Don't. You know, I'm just paranoid about it. So as soon as I take the checkered flag, I kind of breathe a little bit. But I tell you, that's something that we've really been pushing our guys hard about all years. Like, hey, that's what we have come to expect this year. Like, that wasn't like a oops, we lucked into it. Like, no, you guys fought hard for this. You've been building good cars. You know, this is. This is the new level that we expect now. And we had our Monday morning meeting and it morale was high 100%. And it's a great feeling to see everybody's hard work, the effort pay off. You know, the guys that worked really, really hard in the sim. Austin Green's done a good job of making our road course program better. The shop year, you know, Blaine has become our road course. You know, whole nays. I mean, it's. He surprised all of us. Top 10 at CODA, top 10 at Portland. Blaine fighting for a playoff spot. So it's been really cool to watch those guys. I've almost. The feeling is almost the same as if I got out there and when I got a top 10 myself, it's almost right there. Seeing those other guys have a top 10 to give them the tools, the resources, the cars and go and give a driver an opportunity to succeed, that's a great feeling. And so it's been really cool to watch those guys do that this year, to have some momentum going in here to this last part of the year. And, you know, for us on the team side, John really parlayed it into me early on, like, hey, we got to make sure there's a foundation on this thing. We can't just come in and throw lots of money at it because you're going to throw lots of money at it. It's going to burn up. It's gone. You've seen lots of teams in our sport do it. You know, they come, they gone, they're here for a couple of years. He's like, make sure you get that foundation built really strong. Let's invest in the right things. Let's do it slowly and make sure that we're here for a long time to come. So all the stuff that we've been doing, could you have thrown a little bit more money at it and done it quicker? Probably for sure. But we've done it kind of the old school way, year by year, making sure we're doing it slow and steady, putting the resources in the right place. And when you have a day like you had in Portland, you come away and you're like, okay, this is. This is making sense now. This is. This is fun. This makes the. The long nights of staying up, trying to work budgets and math and, you know, interviews with people and all the different things it just, it just all makes it work. And for us it puts us in a good spot that we're working on next year right now. Who's coming back? You know what partners are returning. Trying to grow a relationship with Chevrolet, you know, trying to do more with rcr. You know, we've had a great relationship with them, but we don't have any kind of technical alliance. So you know, what does that look like for the future? So there's a lot of good stuff that we're, we're looking at for next year. How can we invest more in the team and of kind continue to do better and you know, look at the drivers that we've had this year. We had Raja Kruth came in and ran Dover in Daytona for us. Catherine Leg came over and ran those races for us. So that third car has kind of evolved into a place to give drivers opportunities to get seat time to kind of grow their careers. So, you know, excited to see what next show's like if we keep doing stuff like that. And that's what's fun.

[A]

And I'm we're going to end this conversation kind of like this. I want to inspire you, Jordan. Roger Penske story is unbelievable. He quit driving the race car but kept racing because his business needed attention. And look at Roger right now, the great Junior Johnson. He quit driving and you know, he hired Kale, Yarborough, Darryl Waltrip. Look at him now, Richard Childress, he quit racing that number three CRC car. And look at him. So you got it going on. And listen up everybody. Here is the schedule. Saturday, Saturday is the big day, but Friday is practice. So if you want to go on the CW app, it's on the CW app 505, that's eastern standard. So 505St. Louis time is on the CW app. Now Saturday everything gets kicked off. We got Jordan's race. The xfinity race is 6:30 local, 7:30 Eastern Time. And then of course Sunday's the big cup race. That'll be 2 o' clock local 3 Eastern Standard Time. It's the new way 200. They just called me. The, the regional rep is three miles from me. He said, he said, kenny Wallace. I said, yes, Mr. New Way. He said, christopher Bell cannot make this appearance. Will you come make the appearance? I said, you got it. So our show, Kenny Wall Slide kicks off at 10 o' clock Sunday morning. Gentlemen. John, you go first. Do good my friend.

[D]

Well, listen, Kenny, it's been an honor and a pleasure spending some time with you and we can't wait to see everybody at Worldwide Technology Raceway. Curtis Francois and Chris Blair have an absolutely phenomenal weekend planned. Okay. There's not only great racing, there's a lot of great music playing and a lot of great events around the whole weekend. If you haven't been to the racetrack, okay, I invite you to take some time and make it out this weekend because you will create memories of a lifetime. And of course you're going to see the 27, the 31 and the 32 running right up front with some of the greatest companies that I've seen in the world that are St. Louis based. So again, it's an honor and pleasure to spend some time with you and we look forward to seeing everybody this weekend at Worldwide Technology Raceway.

[A]

You got anything? Last thing to say, buddy.

[C]

Yeah, man, I appreciate the time we got. I could probably sit here with you for, for many, many more hours sharing all the stories of racing over the years. But you know, I tell you one thing and I shared this story with somebody the other day, I said, you know, if anything, I hope the journey of our race team inspires like you just told me, inspires the next generation of race car drivers and future team owners out there because it is a challenging sport. But if you work at it hard enough, you stay persistent, you're a little hard headed in there and you got some faith, you know, you can achieve a lot of amazing things. And I look back on this journey that we've done and where we've been and all the obstacles we fought through and all the crazy things that at the time looked really, really bad, they were just doors opening for, for a different direction. So been a very fun ride, very fortunate, very blessed and I'm excited if, if the last five years are any indication of what the next five years might look like. We got a lot of exciting, fun times to, to come. And you know, you talked about all those teams there. You mentioned Junior Johnson, my hauler driver for this weekend is none other than the Henry Benfield. Yep. So you will see Henry this weekend and I've, and I've made it my mark. We were talking about him the other day. Hopefully one of these days we'll get him on a show and he can share some stories because he's got a lot of them.

[A]

I already share some of his stories. All right everybody listen up. If you want to see Mr. John Bomberito and Jordan Anderson's beautiful face, we're right here on the Kenny Wallace YouTube show. If you want to listen to this great conversation, how they've made it their struggles. You can do that on Dirty Mo Media until the next Kenny conversation. We'll see you all next time. Goodbye everybody. Check out Dirty Mo Media on Twitter, Facebook, Tick Tock and Instagram.

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