Podcast Summary: Herm & Schrader – Episode: "Kenny Conversation with Mike Davis: The Story Behind Dirty Mo Media & Why He Left The Dale Jr. Download"

Introduction

In this engaging episode of Herm & Schrader, hosts Kenny Wallace and Dale Earnhardt Jr. delve deep into the life and career of Mike Davis, the visionary behind Dirty Mo Media. The conversation explores Mike's journey from his early days in public relations within NASCAR to establishing a media empire that has significantly impacted the racing world. This summary captures the essence of their discussion, highlighting key points, insightful anecdotes, and the profound influence of Dirty Mo Media on NASCAR.

Background and Early Career

Mike Davis opens up about his roots, emphasizing his Alabama heritage despite spending a significant portion of his life in Georgia. He explains his decision to attend Georgia Southern University, driven by scholarship opportunities through the Georgia lottery program. This choice laid the foundation for his career trajectory in NASCAR public relations.

Mike Davis [00:00]: "I didn't love the fact that my identity, people would think that I'm just here to be a co-host on the Dale Jr. Download."

Joining Junior Motorsports and Building Relationships

Mike recounts his tenure at Junior Motorsports beginning in 2007, detailing his various roles and the deep bonds he formed with Dale Earnhardt Jr. and Kelly Earnhardt Miller. He highlights the pivotal moments that solidified his position within the organization and the mutual respect that underpins their long-standing relationship.

Dale Earnhardt Jr. [06:48]: "You are Dale Earnhardt Jr.'s right hand man."

Creation of Dirty Mo Media

The conversation pivots to the inception of Dirty Mo Media, born out of Mike's passion for media, journalism, and brand marketing. He describes the early days of creating content, including the initial struggles with video production and the gradual learning curve that led to the establishment of a robust podcast network.

Mike Davis [08:07]: "We started doing videos not knowing a dang thing of what you're doing... We were learning, and we were just realizing, like, how do you connect with fans?" (![08:07])

Transition from Dale Jr. Download

A significant portion of the discussion centers on Mike's decision to step back from co-hosting the Dale Jr. Download. Driven by a desire to focus on Dirty Mo Media and personal growth, Mike shares the emotional and professional considerations that influenced his departure. Dale Jr.'s support and the strategic shifts within the podcast are also explored.

Mike Davis [62:33]: "It was time. I wasn't enjoying it as much. I felt like the show needed to change and I felt like it was time." (![62:33])

Impact on NASCAR and Healing Through Media

Mike elaborates on how Dirty Mo Media has transformed NASCAR by facilitating healing and closure among its community. Through long-form conversations and unprecedented transparency, the media company has provided a platform for addressing past conflicts, personal struggles, and fostering genuine connections within the sport.

Mike Davis [35:40]: "The Dale Jr. Download has been a mechanism in which Dale Jr. Can still learn about his dad." (![35:40])

Notable Episodes and Conversations

Several key episodes are highlighted, including interviews with Ty Norris, Richie Gilmore, and Brian France. These conversations reveal hidden truths, mend old rifts, and offer fans unprecedented insights into the lives of NASCAR's influential figures.

Dale Earnhardt Jr. [33:13]: "Dirty Mo Media has changed NASCAR forever." (![33:13])

Recognitions and Achievements

Dirty Mo Media's excellence is acknowledged as it earns a spot on NASCAR Racing's Podcast Power List, underscoring its significant role in reshaping how stories are told within the racing community.

Mike Davis [31:55]: "Dirty Mo Media has been awarded on the podcast Powerlist for NASCAR Racing." (![31:55])

Personal Relationships and Friendship Dynamics

The episode delves into the dynamics between Mike, Dale Jr., and Kelly Earnhardt Miller, likening their bond to that of siblings. Mike shares personal stories that highlight their unwavering support for each other, even amidst professional disagreements and high-stakes situations.

Dale Earnhardt Jr. [73:24]: "Kenny, you and Dale Jr. and Kelly get along because you don't think you're anybody. You just bust ass and work your ass off." (![73:24])

Challenges and Controversies

Mike reflects on challenging moments, including conflicts with figures like Kevin Harvick and Jimmy Spencer. These anecdotes shed light on the intense and sometimes tumultuous nature of NASCAR relationships, emphasizing the importance of honest communication and resilience.

Mike Davis [94:06]: "There's a lot of aggression... in NASCAR, nobody's talking to each other, afraid to be vulnerable." (![94:06])

Conclusion

The episode concludes with a heartfelt appreciation of Mike Davis's contributions to NASCAR and Dirty Mo Media. Dale Jr. and Kenny Wallace commend Mike for his relentless drive, humility, and the pivotal role he plays in fostering a more open and healing environment within the sport. The hosts look forward to future conversations, promising continued exploration of impactful topics within NASCAR.

Dale Earnhardt Jr. [97:07]: "You guys are brothers. And that's a compliment." (![97:07])

Notable Quotes

• Mike Davis [00:00]: "I didn't love the fact that my identity, people would think that I'm just here to be a co-host on the Dale Jr. Download."
• Dale Earnhardt Jr. [35:33]: "Dirty Mo Media has changed NASCAR forever."
• Mike Davis [35:40]: "The Dale Jr. Download has been a mechanism in which Dale Jr. Can still learn about his dad."
• Dale Earnhardt Jr. [73:24]: "Kenny, you and Dale Jr. and Kelly get along because you don't think you're anybody. You just bust ass and work your ass off."
• Mike Davis [94:06]: "There's a lot of aggression... in NASCAR, nobody's talking to each other, afraid to be vulnerable."

Final Thoughts

This episode of Herm & Schrader offers a comprehensive look into Mike Davis's pivotal role in NASCAR's media landscape. Through candid conversations, personal anecdotes, and insightful reflections, listeners gain a deeper understanding of the challenges and triumphs that define Dirty Mo Media and its influence on the sport.