Podcast Summary: Herm & Schrader – Episode: Mark Richards: The Dirty Truth About Dirt Racing

Release Date: July 10, 2025

Introduction

In this engaging episode of Herm & Schrader, hosts Kenny Wallace and Ken Schrader delve deep into the world of dirt racing with guest Mark Richards, a legendary figure renowned for his innovative contributions to dirt super late model racing. The conversation spans Mark's early beginnings, his entrepreneurial journey with Rocket Chassis, the challenges faced in the racing industry, and the evolving dynamics of local and national dirt racing scenes.

Early Beginnings and Introduction to Racing [02:24 - 06:20]

Mark Richards shares his roots in dirt racing, influenced heavily by his father, who was an avid racer in the 1950s. Growing up in West Virginia, Mark was immersed in the racing environment from a young age, attending local tracks like Morgantown Speedway, Interstate Raceway, and Pennsborough.

Notable Quote:

Mark Richards [03:27]: "I'm a dirt racer, and my dad built the racetrack. I was like 4 years old. He built the racetrack across the street which was Interstate 79."

Formative Years and Mentorship [06:20 - 16:52]

Mark recounts his teenage years, building cars under the mentorship of Buddy Parker and later working closely with the legendary Ed Howe from 1979 to 1984. Ed Howe's expertise, particularly in scaling cars, profoundly influenced Mark's engineering mindset.

Notable Quote:

Mark Richards [15:10]: "I learned real quick that this Ed Howe was way ahead of everybody else."

Mark also discusses his partnership with Rodney Combs, forming the company WRC, and their extensive travels racing across various tracks, including interactions with notable figures like Rusty and Mike Wallace.

Entrepreneurial Journey and Rocket Chassis Formation [16:52 - 37:04]

Transitioning from hands-on racing to building cars, Mark details the inception of Rocket Chassis in 1991 alongside Steve Baker and Scott Perky. Faced with financial hardships and industry challenges, Mark and his team innovated by creating the "Rocket" car, which significantly impacted dirt racing dynamics.

Notable Quote:

Mark Richards [41:49]: "When you put money into something and you make it to where you're racing for more money, it just costs more money, and that's where we're at."

By 1991, Rocket Chassis had built over 6,200 cars, establishing itself as a cornerstone in dirt super late model racing.

Challenges in the Racing Industry [37:04 - 58:15]

Mark candidly discusses the financial struggles inherent in dirt racing. Despite winning significant races and accumulating gross earnings, the high operational costs and reliance on sponsorships make profitability elusive. He draws parallels between dirt racing and professional sports like the NFL, emphasizing that only a select few truly make substantial money.

Notable Quote:

Mark Richards [78:04]: "This team never had money. It takes money. ... It takes somebody to lead that crew, and you got to have a great crew, and it takes a great driver."

Mark also touches on the personal sacrifices required, highlighting the impact on family life, particularly referencing his son Josh's early immersion in racing and subsequent burnout.

Impact of Streaming and Technology on Local Racing [58:15 - 66:14]

The conversation shifts to the effects of digital streaming on local dirt racing. Mark argues that while national exposure has its benefits, it has diluted the presence of local heroes and reduced attendance at smaller tracks. The accessibility of races online has inadvertently undermined the community-centric nature of local racing events.

Notable Quote:

Mark Richards [63:00]: "We have killed the local heroes with, with the streaming and the access to make fans national fans."

Driver Development and Team Dynamics [66:14 - 84:47]

Mark elaborates on the critical factors for successful driver development, emphasizing car control, experience, and financial backing. He narrates instances of nurturing young talent like Brandon Shepard and Hudson O'Neill, illustrating the complexities of transitioning drivers from local to national stages.

Notable Quote:

Mark Richards [79:15]: "It takes money. This team never had money. And difference that I feel like I've been here all these years and through the hard times, the good times, whatever."

The discussion also highlights the importance of strong partnerships and effective crew management, citing Scott Perky's exceptional work ethic and contributions to Rocket Chassis.

Future of Dirt Racing and Concluding Insights [84:47 - 100:25]

Mark shares his vision for the future of dirt racing, advocating for the preservation of multiple racing divisions to maintain competitiveness and diversity. He underscores the necessity of sponsors in sustaining teams and improving the overall quality of racing events.

In the closing segments, Kenny Wallace lauds Mark Richards as the "king of dirt super late models" and expresses admiration for his relentless dedication to the sport.

Notable Quote:

Kenny Wallace [98:56]: "You're the king of dirt super late models. If it stopped right now, you're in the hall of fame."

Mark concludes by reflecting on the personal relationships forged in racing and the enduring passion that fuels his commitment to the sport.

Conclusion

This episode offers an in-depth exploration of the intricacies of dirt racing through the lens of Mark Richards' illustrious career. From grassroots beginnings to industry leadership with Rocket Chassis, Mark's insights shed light on the financial, technological, and personal challenges that shape the world of dirt racing. His candid discussion on driver development, the impact of digital media, and the future landscape provides valuable perspectives for enthusiasts and aspiring racers alike.

Notable Quotes Summary:

• Mark Richards [03:27]: "I'm a dirt racer, and my dad built the racetrack. I was like 4 years old."
• Mark Richards [15:10]: "I learned real quick that this Ed Howe was way ahead of everybody else."
• Mark Richards [41:49]: "When you put money into something and you make it to where you're racing for more money, it just costs more money."
• Mark Richards [63:00]: "We have killed the local heroes with, with the streaming and the access to make fans national fans."
• Mark Richards [78:04]: "It takes somebody to lead that crew, and you got to have a great crew, and it takes a great driver."
• Mark Richards [79:15]: "It takes money. This team never had money."
• Kenny Wallace [98:56]: "You're the king of dirt super late models. If it stopped right now, you're in the hall of fame."

This rich and detailed summary encapsulates the essence of the conversation, providing listeners with comprehensive insights into the world of dirt racing and Mark Richards' pivotal role in shaping it.