Kenny Wallace (2:59)

Oh, I love.

Scott Woodruff (Woody) (3:01)

The window. But. But no, I've, I mean, I've been childhood friends with Jack Jr. Since sixth grade. Great family. Obviously, you know, his, his older brothers bought us beer when we were in high school, so that was kind of a good working dynamic. But when the third generation kids would come into the office, shut the door and say, you know, hey, Woody, Uncle Woody, what do you think about this? Or what would my mom and dad say about this? You know, that was a, those are, those are pretty special conversations with the, with a lot of the third generation kids. And, and, you know, I, I became a race fan through my dad. My dad would go to, you know, he liked Columbus Motor Speedway. We'd go out there and. And still to this day, I remember somebody that had like a rubber chicken on the back of their car, and they were the chicken man or whatever they were. And then I then obviously got a little bit into Indy car racing through. You know, my dad was, was before he passed away from als, he.

Kenny Wallace (4:14)

Sorry about that.

Scott Woodruff (Woody) (4:15)

Yeah, I appreciate that. He had a very, very successful estate planning and, and employee benefit business and did a ton of insurance. So we had, we had our planes that were, that were in the same hangar that Jim Truman with red drift fins was in.

Kenny Wallace (4:34)

Oh, wow. Bobby Rahal.

Scott Woodruff (Woody) (4:36)

Yes. Yeah. And I always thought, man, this guy's badass. He's like coming in in a helicopter from the racetrack, hopping in a plane and going. And thought, man, that's pretty cool. So paid attention to that a lot. And then, you know, when I met Jag, we. I didn't, you know, in Columbus, Ohio, on Father's Day, you went to national Trails. You know, my dad picked what he wanted to do and, and there was always a big, big drag race in town with all the big stars and all the big names and, and we'd go out to that. And then, you know, I. Indy 500 was something we always watched. I've told Paul Page this story and others, but like my. This is back when it was live on the radio. Okay.

Kenny Wallace (5:28)

Yeah, big time.

Scott Woodruff (Woody) (5:29)

Yeah, it's. My dad would come out in the garage and tell my brother and I, hey, I'm gonna pick three cars for the Indy 500 and you guys get the rest. And we're like, yeah, this is gonna be great. So always the first car he picked, it went into the wall. Second one blew up, typically. But by God, if that third one didn't always win, you know, he was listening to the radio, and we're watching it as a family on tv, you know, so he, he kind of knew what was happening ahead of time, which was a long time ago. But. But no, just I really like the competitiveness of, of racing both on and off the track, you know, Jags was a, was a large customer of mine in the employee benefits space. And I started flying to the races with, with Jaggy, having fun, drinking a beer per car, per round, watching his brother's race. And before I knew it, you know, Jag says, hey, what do you think about coming to work for us? Like, man, I don't know if I can do that. I don't know about working for my best friend. But he brought it up again, and we were in his office and he said, well, no, I'm serious. Let's make this happen. And he said, what do you want? And I said, well, I needed. I wrote it down on a piece of paper and tossed it across his desk. And he said, that's more than what I was thinking. And I said, well, that's what you're supposed to say. And he said, let's do it. You know, so just give me a year to figure, figure it out and, and learn more and, and, and voila.

Kenny Wallace (7:07)

You know, I want to go back and forth a little bit. You just can't. You know, it's like from 0 to 100. Your. Your childhood friends with, you know, Jake Junior, course his dad is, is JEG. I. I'm a little confused. And, and I know other people are. What. What is this Jeg? I mean, J. Is it. Is it a first name?

Scott Woodruff (Woody) (7:32)

It actually came from Jed Coughlin. Senior's mother came up with the acronym because he had red hair. Hair. And they didn't want him to be called red. She didn't. So she came up with the J is from John, which is really Jake Senior's real name. The E is from Edward, which is his father's first name. And the G is from Genevieve, which is his mother's first name. Thank God JAG came up. That's how, that's how that happened.

Kenny Wallace (8:10)

You know, Woody, you all signed me up. I'm over 17 years. I've gone 17 years, you know, being part of JEGS, and to this day, I've never asked anybody at JEGS that. I. I am. I am complete. I am complete. Now that has bothered me forever, but I just went with it. Thank you so much for explaining that to me.

Scott Woodruff (Woody) (8:35)

Well, that, and I can also tell you what the. The paint code for, for the yellow is. Please do PPG DMD 643.

Kenny Wallace (8:45)

Okay, we're gonna f. We're gonna fast forward. We're gonna come backwards.

Scott Woodruff (Woody) (8:49)

Okay.

Kenny Wallace (8:49)

Okay. You. You were the man at JEGS for all those years and what we call guerrilla marketing. I asked you one time, I said, I said, woody, send me some hats. You sent me 500. And I said, oh, my gosh. And you're the one that taught me that term, guerrilla marketing. And I stood on the stage for Fox Sports, and we were starting the NASCAR race day fueled by Sunoco or NASCAR race day built by Home Depot, and my bosses wanted me to attract attention. And that's when I reached out to you, and we threw 500 hats out over the course of months, weeks. Where did this. Where did this terminology come from? I know that there's cameras that would be inside the drag cars and they would see your little hands in there placing the JEGS logo so they could always be seen. Talk about that.

Scott Woodruff (Woody) (9:58)

Yeah, you know, I. I've always been interested in the business side of.

Kenny Wallace (10:04)

Of.

Scott Woodruff (Woody) (10:04)

Of racing. I have not. I think I'm not a very good driver. I like having fun on go karts, maybe some lemons races here and there, or destroying Jaggy's dune buggies or something. But, you know, I. You know, I look at Roger Penske and all the things he's done from a branding aspect, you know, I mean, less is more.

Kenny Wallace (10:29)

That's big.

Scott Woodruff (Woody) (10:30)

You know, when we started the incar cam thing, you know, I'll never forget, I went to. To Kenny Bernstein at Englishtown, and Budweiser had just gotten rid of doing an in car cam for him. So I thought, man, that'd be pretty badass to have Jegs on a inside of the Budweiser King car. So I remember talking to Kenny about it. Pitched him on the idea, hey, we want to be in position one. We'll pay for it. We'll give you position two. And. And away we went, you know, and to me, that gave. Gave Jags credibility to somebody that didn't know what JEGS was. And then, you know, through the years, as, you know, tv, you got to make things creative, come up with new ideas, new angles, you know, but. But I. I learned real quickly that that logo, you know, being seen Jags.com on Monday, I'd come in and talk to Ray Stag, who was our head of advertising, and ask him, you know, hey, what the website traffic look like? You know, I mean, this is eons ago.

Kenny Wallace (11:44)

Yeah, yeah, but still.

Scott Woodruff (Woody) (11:46)

But you. And I would say, okay, tell me what it was that from 7:30 to 9, 30 in, in 15 minute increments. And I would look at when we were on TV and try and try and match that up. But learned a lot of stuff like, you know, through painting, having, having the logo, the logos are as, you know, just everything.

Kenny Wallace (12:10)

Do you feel like, do you feel like you were a little lucky with four letters, just J, E, G, S, jigs? I mean, that's it, man. Can't get any better than that.

Scott Woodruff (Woody) (12:21)

No, that and the colors. Yeah. I mean, the only, the only time I run, ran into real problems was as you know, painters are artists and you'd get a car painted and you'd want it logoed and it would be painted and there was always, always an artist interpretation. Maybe there's something just like while they're.

Kenny Wallace (12:44)

Smoking a joint, they're always smoking dope because they're, they're very artistic people. There was a man named Easy Ed and he painted all my dad's dirt cars. And I would ask mom and dad, can I stay home from school and watch Easy Ed? So I understand what you're saying. They are very artistic.

Scott Woodruff (Woody) (13:03)

But, you know, and I started, I started really learning like our powers to be seen on tv. The more we can be seen, the better, you know, you never know when somebody's going to make a purchasing decision. So the beauty about racing is you appeal to your senses. You know, you can see it, feel it, smell it, taste it maybe, but, you know, and it becomes a way to remember something more. Remember that brand, remember jegs, you know, so I looked at. My job was to fill people's heads with pixels of jegs and make those pixels bright, as bright as I could and as memorable as I could. You know, I started putting a little bit of space in between each of the letters. Not that you and I, I mean, I would notice, you might notice, but. But when it's close and you got a side shot, you can't really read it as well, you know, so just did stuff like that to make it easy, you know, get more, get more bang for the buck, basically.

Kenny Wallace (14:08)

And although the, the Coughlin family, you know, Jed Coughlin, the Coughlin family, although they're dynamic, they're large, you. You carved your own ride out in drag racing because the, the whole pit area knew what you were up to after, you know, you kind of trained people now, I'm assuming you would have to give some of those race teams money, a little bit of money. But, but did they ever come to you? Was there ever a story or. Hey, Woody, you know, could we have The JEGS logo or I mean, was there anything like that?

Scott Woodruff (Woody) (14:48)

Like as far as like for movies, you know, I'd get a lot of stuff from movies. Hey, we're filming a movie. We need you to sign this release. I love your logo in the movie. Oh no, I'm not going to sign this, you know. Yeah, right.

Kenny Wallace (15:03)

But you made it there. To where? That logo, that JEGS logo. You, Scott Woodruff, Woody, you were responsible for that guerrilla marketing tour when they made a movie. That's how famous you made that logo.

Scott Woodruff (Woody) (15:17)

Well, it was a lot of fun and very rewarding. And luckily I was always given the resources to correctly do my job.

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Kenny Wallace (15:58)

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Kenny Wallace (16:27)

Okay, so like I said, I. I do want to go back and forth a little bit and I want to stay with Jegs here because now listen, JEGS has sponsored me for over 17 years and they're not sponsoring me anymore. It hurts my heart a little bit. We all know, the world knows that Greenbrier bought Jegs out. And it. Listen, we understand. It hurt my heart because you know, we have Anheuser busch here in St. Louis. Anheuser Busch was owned by Anheuser. You know, he had Anheuser and Bush and they were still living. And. And then they sold out. And it just, it just broke the city of St. Louis. I mean, it was in Time magazine. The city of St. Louis went into mourning because we sold out to, you know, some South Africans. And now it's just, it's not ours anymore. You know, we Anheuser Busch. It was ours. It was the. It was St. Louis. Now jegs is Diluted, it's, it's been sold out. It's still famous. It's still awesome. How much does it hurt your heart or does it, does it hurt your heart to see the coffin family not in total control anymore?

Scott Woodruff (Woody) (17:50)

You know, that's a great question. You know, it's, it's different, you know. You know, I, when I was there, I felt, felt a part of something bigger than just a logo, bigger than just a family, you know, to, to help bring a, you know, help with a number of other people, bring a. What was a small speed shop to a, to a worldwide brand was a fun ride. You know, it was a really fun ride. It was, you know, a lot of late nights, a lot of early mornings, a lot of weekends, a lot of missed events, a lot of missed stuff in my kids lives. You can relate to that. I mean, it just, you know, at the end of the day I just, I felt like I was a good steward.

Kenny Wallace (18:42)

No, you were.

Scott Woodruff (Woody) (18:43)

And that's all I try and do. Does it hurt me to see the way that it's changed? Yeah, because it's. Takes some of the character, takes some of the character out of it. Some of the, I would say special sauce, tribal knowledge, you know, all those things that at the end of the day, you know, it's all customer service.

Kenny Wallace (19:06)

Yeah.

Scott Woodruff (Woody) (19:07)

You know, for a business like that, it really is. And you've got to just, you've got to over deliver because they're just going to go to the next person.

Kenny Wallace (19:16)

You know, I've, I've had Jag Jr. On this show. I've had him on Kenny Conversation and he was wonderful and we went a long time and I almost think it was maybe before they sold. Why do you think Jake Senior, why do you think he made this move? Was he getting tired? Did they need money?

Scott Woodruff (Woody) (19:43)

No. Well, really, the four boys owned the business. Jake Senior, you know, they bought it from him in the late 80s with his assistance. But, but the four boys are the ones that, that owned it and, and the four boys are the ones that decided to sell it.

Kenny Wallace (19:59)

I'll be darn. Wow. Thank you so much. And, and remember, everybody, we love Jake.

Scott Woodruff (Woody) (20:05)

Absolutely.

Kenny Wallace (20:06)

We love them. But this is who Woody is. And now Woody has moved on and he works for IHRA and I. Is it fair to say that you're at IHRA today because we all have a pass? You proved yourself.

Scott Woodruff (Woody) (20:21)

Yeah.

Kenny Wallace (20:23)

You're there because of everything you did at jags.

Scott Woodruff (Woody) (20:25)

I'm definitely there because of what I've accomplished and what I've been Able to accomplish. Yeah, you know it's, you know, I love, loved my time in the role that I had at jags. I love the time in the role that I had at Elite Motorsports after JAGS and before the ihra. And probably one of my favorite, my two favorite things that I ever worked on were the JAGS All Stars which was promoting all the sportsman racers, making them feel special and really exceed their expectations every year for I don't know how many 20 something years we, we did that. But when we did the, you know, I was on the fortunate to be on the pro board which is a professional racers organization for the NHRA drivers for the all the professional top fuel funny car pro stock. You know, I was one of, one of 13 people, 13, 14 people on that board. And a couple years ago we decided that, you know, we wanted to, we wanted to show NHRA that we could do our own race. And we did and ruffled some feathers. Um, but learned a lot in that did it the second year, which was this year and basically myself, Chad had Michelle Damagala. Really everything kind of went through the three of us and we got it done, you know, and that was very rewarding to you know, come out of the hole from the first year to be in the positive in the second year and, and do something really be a good steward of the sport. And I think that that's kind of helping to open up some doors, open up some eyes, open up some conversations over the last 12 months with, with the competitors on the NHRA side and the sanctioning body. So that certainly did its goal, did its job. And, and that was fun. You know, it's fun to build something.

Kenny Wallace (22:34)

Okay, You've done a wonderful job. You're very good at media and marketing. So you on your own just now. You changed the course for Kenny conversation. I want to thank you for doing that. So, okay, we've laid it out. We know where Woody's from. We know his, what his dad taught him. We know how he met Jack Jr. Part of the family. What, what made the man you're looking at so popular? Let's turn the corner everybody. What do you just told us? You know, you, you know drag racing in and out. I want to read you something. There was analysis done and it was shared with me. We are going to IHRA right now. But I, I read this and it kind of made me think and that's something good to talk to Woody about. The global motorsports industry, particularly the grassroots drag racing sector has spent the last decade in a state of managed decline. The traditional business model for drag strips, reliant on gate receipts, entry fees, and local sponsorship has been eroded. Is that true?

Scott Woodruff (Woody) (23:57)

Sometimes it's part of.

Kenny Wallace (23:58)

Can't. Can. IHRA Can. I mean, that was wrote. I read it. It was an analysis done on drag racing. What. What is. I mean, we. We looked at the legendary Maple Grove. You know, some of these tracks have shut down. How the hell does something like that shut down or get bought? I mean, I know drag racing is extremely popular, extremely famous. You know, I've had everybody on here, from John Forrest to Don Perdome to Caps to Jay. What is your. What is your thought on the racetrack itself? Let. We'll go to the race cars later.

Scott Woodruff (Woody) (24:43)

Well, I think it's time for a reset, you know, and that's really what. What Daryl's been able to spearhead is. And Daryl Cuddle I'm referring to. You know, I kind of look at it as a reset. Some of the stuff that we've done, you know, you've got somebody here that's. That's investing in facilities, he's investing in infrastructure, he's investing in the racers through purses. It's an investment. You know, it's. It's. Simply put, it's an investment for the sport to continue. You know, I think that there's a lot of fundamental things that. That. That need to change and that are changing. You know, we live in a. We live in a world now where, you know, it's hard to sit anybody down for four or five hours. You know, you got to keep it going, keep it going. Have multiple things going on at the same facility, the same venue. You know, let's do this.

Kenny Wallace (25:47)

Let's talk about the owner of ihra, who is Daryl Cuddle of Durana, Is it Dorana Hybrid.

Scott Woodruff (Woody) (25:58)

Durana Hybrid.

Kenny Wallace (25:59)

Durana Hybrid. Okay, so the man that bought Ihra, I am. I'm assuming, is he your. Is he your. Your leader?

Scott Woodruff (Woody) (26:08)

He's my boss.

Kenny Wallace (26:09)

He's your boss. Okay.

Scott Woodruff (Woody) (26:13)

He is. You know, I would say simply he's an electrician by trade.

Kenny Wallace (26:20)

Right.

Scott Woodruff (Woody) (26:20)

You know, that's. That's really what he does. He. He and his. His group, his business, they can take a. Once the building is up, the concrete slab, I'm talking big warehouses. Once the walls are up, the ceiling, the.

Kenny Wallace (26:38)

The.

Scott Woodruff (Woody) (26:40)

The roof, the walls, all that stuff, they do everything in the inside of that, the conveyor systems, all the DC type of systems, and then all the electrical that goes with that. So it's a. It's a. You know, he's got multiple sites going on around the country right now. Each one of them is, you know, I know that there's two or three different sites that each have over a thousand people on them right now as far as working. So he works on very large projects to get them done quickly and under budget.

Kenny Wallace (27:18)

Okay, so I'm gonna read some things and we are celebrating you at IHRA right now. And it says, founded in 1985 and currently headquartered in Hamilton, Ohio, Durana Hybrid describes itself as an internal international electromechanical contractor. That's. Is that right? That is a international electromechanical contractor. Is that right? Does that sound right?

Scott Woodruff (Woody) (27:48)

Yeah, that's.

Kenny Wallace (27:49)

That's pretty incredible.

Scott Woodruff (Woody) (27:50)

That's mouthful.

Kenny Wallace (27:53)

Yeah. So, you know, I obviously all I did. I'm gonna tell everybody I googled. I woke up Ed. I did my, my due diligence. So right now we are understanding who Darrell Cuddle is because everybody in auto racing across the world, not just America, like who is Daryl Cuddle? What is going on here? I saw something that, you know, I'm bragging on you all right now. I saw something that made me go holy moly. Amazon Fulfillment, Amazon prototype, Amazon Air Hub, UPS, FedEx, Tesla, SpaceX. The client list. That is his client list.

Scott Woodruff (Woody) (28:37)

Pretty stout.

Kenny Wallace (28:40)

Wow. I mean, capital. Wow.

Scott Woodruff (Woody) (28:43)

Yeah.

Kenny Wallace (28:44)

Am I the only one to bring this up or did I do my due diligence or does everybody know this?

Scott Woodruff (Woody) (28:49)

I don't think everybody knows that. I think you did your due diligence. I mean, he's obviously has a very robust business, very busy, you know, just lots going on and honestly, he loves racing.

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Kenny Wallace (30:08)

Okay, so, one last thing. I'm just trying to set this up for everybody that's wanting to know about Ihra. Does he have enough money? Is he gonna blow all his money? One last thing. And there's way more. The Amazon relationship. Durana Hybrid is not just a generic contractor. It is embedded in the Amazon industrial ecosystem. Working on prototype and air hub facilities indicates a level of security clearance and technical comp competency well beyond standard warehousing. Okay, I don't want to scare you anymore, but my point, everybody, is this. This is no joke. And I don't know if we're going to ever empty your boss's pockets, but you had to know all this before you took this project on. You had to know that you were getting into something very strong.

Scott Woodruff (Woody) (31:08)

I had no idea how strong, to be honest. I did a little bit of research, but I'm a. I'm a people person more than anything, and when I look somebody in the eyes, and I asked him point blank in our first conversation, face to face, I said, you got to tell me, what's your. What's your. What's your. What's your disaster plan? And he said. And he. I mean, right off the beginning, and you know what he did? He looked right at me and said, I don't fail. I don't have one. I don't fail. And I said, you're my man. Let's go.

Kenny Wallace (31:45)

Hey, you know, listen, I. I try to. I know I'm known as hyper, and I talk a lot. Kenny. Conversation. I do my very best to not talk a lot, but I gotta tell you, when I was in NASCAR and I was making crazy money, I showed Kenny Schrader my escape plan. He goes, what is that? I said, that's in case I get fired. You know, I got to get rid of my airplane, my motorhome, and take my life insurance way down. And, yeah, you. I mean, you know, when things are going too good, you got to have an escape plan. That means how are we gonna get down to normal operating procedures? So my point is this. Your question to Daryl was. Was valid for us normal mortals. Us normal people. So Daryl is a badass. And that is awesome.

Scott Woodruff (Woody) (32:43)

Okay, well, he also. He loves racing. Like I said before now, he did this. I'd never been to this Lake of Ozarks deal. I saw pictures of this boat that he had this. This jet boat, and I'm like, what is. First off, it came down to the warehouse, one of the warehouses that we've got down in Fairfield. And when this came in this building, this building's huge. And this thing just was like, wow, this thing looks really scary to me. You know, and. And then to find out that he's going to get in it and drive it and there's another guy that's a throttle man, and they're going to do this at the lake of the Ozarks and they're trying to break the world record. I mean, I was just like, I couldn't grasp my head around it, you.

Kenny Wallace (33:35)

Know, and then that'd be like the President of the United States doing. It's like, what happens if you die?

Scott Woodruff (Woody) (33:40)

Oh. And I've in, like, honestly, like there were some internal conversations, like, hey, let's make sure this. Right, let's. Let's really look at this. And, and. But he's a. He's an adrenaline junkie, period. He loves snowmobiling, loves racing, loves being a fan. But to know that he got in a boat and broke the world record in three quarters of a mile, they do a. I think he went 242 miles an hour and three quarters of a mile. The world record was 221 at a mile.

Kenny Wallace (34:19)

You know, this reminds me of the owner of Toyota. I think I'm going to say his name, right. Osaka Toyota. The owner of Toyota. I mean, you're thinking, you know, protect him at all costs, but yet he's out there in race cars, the man that owns Toyota. So I'm not gonna say, I mean, Richard Branson of, you know, Virginia. I mean, he's a, He's a junkie.

Scott Woodruff (Woody) (34:42)

Oh, he's a PR superstar, man. He's like, that's guerrilla marketing there, that guy. That's a guerrilla marketing. And, and a little bit of humpy Wheeler, you know.

Kenny Wallace (34:53)

Did I hit a nerve with Richard Branson?

Scott Woodruff (Woody) (34:55)

No, I just think he's a stud. I love it.

Kenny Wallace (34:58)

Yeah, no, I know you love it, but I mean, you're a fan of his, I guess.

Scott Woodruff (Woody) (35:01)

Oh, yeah. Oh, yeah. I mean, that's, you know, I, that guy from. I consider him and probably Gene Simmons the two best marketing people.

Kenny Wallace (35:13)

I read an article that Richard Branson started his. His cruising, you know, cruise ships, like, with no money. Somehow he, you know, he sold all the tickets, you know, on a cruise that was going to happen a year later. It. It is. You know, it's. We're dumb. We are dumb people. When you see, when you see. And we're not brave and those guys that got it going on, maybe like, like, like a Darryl Cuddle Were they're in the Elon Musk world.

Scott Woodruff (Woody) (35:46)

They just look at things different. We're scared. I. Something. I mean, you know, Darrell's favorite saying is make it happen.

Kenny Wallace (35:55)

Make it.

Scott Woodruff (Woody) (35:55)

Like if you got an idea and you're telling him, hey, I think we should do this, this and this, and this is why, and this is how much I think it's going to cost. Make it happen, you know.

Kenny Wallace (36:05)

Okay, so I'm going to rough you up one time. Come on, one time. What do you say to all the naysayers? Now I, I know we are all about positive mental attitude, but the Kenny conversation is to celebrate people. But we do have to address situations that are like the elephant in the room. So what do we say to everybody that says this guy is going to come in like a tornado, he's going to leave everything a mess, he's paying too much money. What is he doing? And this will be the only time I rough you up about this because I think everything is fantastic as far as helping the sport. He loves racing. What do you say to the people that say he's doing too much? He's, he's offering too much money.

Scott Woodruff (Woody) (36:57)

Wow, really? You know, you're just going to have to see, you know, and he's investing, he's, he's, he's investing in the people. He's investing in the facilities, the racers and the fans. That's, that's what we're doing.

Kenny Wallace (37:12)

I love it.

Scott Woodruff (Woody) (37:13)

Yes. And yes. It's kind of like, you know, this isn't going about in the traditional way that you would do this, so to speak. Right.

Kenny Wallace (37:25)

That's got people afraid because he, he's.

Scott Woodruff (Woody) (37:27)

Not a follow aggressive, it's very aggressive approach. Like, you know that the deal at Maple Grove came together in less than 30 days. From start to finish conversation to being closed, done. You know, people are people, people typically don't understand people that can move that fast on doing big deals like that as well as like to your point, multiple deals, you know, it's kind of like, you know, it's, it's really more or less like we're buying the house and the foundation, everything, and now we're going to fix it up.

Kenny Wallace (38:12)

When you look at drag racing, now listen, you know, drag racing way more than me. I'm a fan. When I think of drag racing, I think of Pomona and Maple Grove. The names are so cool. I mean, is that the way, how do you look at just the name Maple Grove? I mean, is that one of the premier facilities?

Scott Woodruff (Woody) (38:34)

They all, they're they're all different. You know, they've all got different characteristics. You know, my favorite thing about Maple Grove is if you're in the staging lanes and they're running top fuel cars, I'll look up into the trees, and there's like, there's 50Amish people up there.

Kenny Wallace (38:51)

That's great.

Scott Woodruff (Woody) (38:52)

Okay. That took one horsepower to get there. 22,000 right there, you know?

Kenny Wallace (38:59)

Yeah. And you don't. You don't. You don't want to take the people out of the trees, because that's what makes Maple Grove. Maple Grove.

Scott Woodruff (Woody) (39:07)

Yeah. No, and it's. And, you know, that's. You know, the only thing standard about a drag strip is the distance. They're all different, you know, just like the circle tracks, just like the road courses, you know, but part of, you know, part of bringing everything. Oh, gosh. What's. You know, modernizing it.

Kenny Wallace (39:32)

Yeah. For today's fans is everything needs to be modernized.

Scott Woodruff (Woody) (39:35)

You gotta have WI Fi. WI fi's got to work everywhere. If you're in the bathroom, it's got to work. You know, but you want it to work. That's an investment. Because. Because, as you know, social media is all about, hey, look at what I'm doing. Look at what you should be. You should be here with me promoting. Your best advertisers are the people that are there, so you need to keep them engaged. And the only way you can keep. Keep them engaged is by having the ability to engage with others.

Kenny Wallace (40:07)

Busch Stadium, the home of the St. Louis Cardinals, invested $20 million for the WI Fi to work. And you know, Woody, that's why you're brilliant. I never thought about it. If you're at the game, you want to make other people jealous. Look at me. I'm at the game. Why are you sitting at home?

Scott Woodruff (Woody) (40:26)

Yeah, you should be having fun here like I am.

Kenny Wallace (40:31)

So when you invest in WI Fi, you're. You're also investing in your promotion. Yeah.

Scott Woodruff (Woody) (40:36)

See, it's. Put it in the advertising line item. If you have to justify it, you know.

Kenny Wallace (40:42)

Okay, we're gonna leave this, and I think this is going to be the quote. You're gonna have to wait and see. Everybody. Woody, that is. That is the quote I've helped you find that I like for. For anybody that is questioning an IHRA coming in hardcore like this. I wrote it down. You're gonna. I do this to everybody. You know, I got ready for. I got my notes, like old Larry McReynold say, but you're gonna have to wait and see. Okay. Thank you for allowing me to rough you up. And let's have fun with Ihra now. Okay? We did that. A lot of people knew I was going to talk to you, and I appreciate you answering that. All right, everybody, here we go.

Scott Woodruff (Woody) (41:32)

Yeah, I had. I had. Lance McGrew called me this morning. Well, I called him back from yesterday, but he was great. He's like, what are you doing?

Kenny Wallace (41:41)

Yeah. Yeah, Kenny. Conversation has become bigger than I expected it to be because people don't know this side of me. And this is more likely the real me. The other me is the guy that promotes myself so I can get money to drive the race car. Okay, so here we go. IHRA all the divisions. And. And you're gonna help me. I'm gonna talk, and you're gonna stop me when I make a mistake. Okay? The bad boy, the one we've all been waiting for. IHRA Outlaw Nitro Series. Top Fuel, Funny Car Pro Mod. Was there others? Is that it?

Scott Woodruff (Woody) (42:27)

Mountain Motor Pro Stock.

Kenny Wallace (42:29)

I knew that. I just didn't keep going.

Scott Woodruff (Woody) (42:34)

There's a whole bunch of classes, but okay. Yeah, Sleds, like, you know, I mean.

Kenny Wallace (42:41)

Yeah, you sent me a lot of logos and I'm like, my head spun.

Scott Woodruff (Woody) (42:45)

Oh, yeah, yeah, yeah, yeah. I figured. Well, we made some great announcements over the weekend. We. We. We've got our. Our Outlaw Nitro schedule out, which starts in March, mid March at Galat, which is over in Benson, North Carolina. It's an eighth mile track. And then that is a. That's our series. And then we also have sportsman cars that race in that Pro Am is what we call them, as well as some exhibition cars and jet cars and snowmobile sleds is what they're referred to. And then we've got the Bratz, which is a 10 and a half wide tire, high horsepower, low traction. Boom. No times. We don't. We aren't even going to show the times on the scoreboard for that class. So it's. It's. It's going to be whoever gets there first, just a win.

Kenny Wallace (43:44)

Like, I like that. Forget about reaction time. Who's got the most power, baby?

Scott Woodruff (Woody) (43:49)

Who's got. Who's got the right foot?

Kenny Wallace (43:52)

Hey. And right now, everybody, I have my. Charlie Marlowe. We're dropping all these in. Thank you, Woody, for sending me these. Let's go through them real quick. You sent me some really good stuff.

Scott Woodruff (Woody) (44:03)

We. We're doing a. We're doing a Triple Crown, which are going to be three specialty events that we're going to have. Top Fuel Funny Car Pro Mod Mountain Motor Pro Stock and. And some other classes. And that's going to be running at somewhat like a Maple Grove. That's. We're going to run a thousand feet. And these are on off weekends from the NHRA with the idea to. To. To offer some big money and high stakes eight car showdown. And let's go. You know, if you happen to win, and if you happen to win all three, you're gonna get a million bucks.

Kenny Wallace (44:48)

That's incredible. The IHRA Triple Crown, May 22nd through 24th at Maple Grove. Then we're going to move to June 18th and 20th at National Trail.

Scott Woodruff (Woody) (45:02)

Father's Day weekend.

Kenny Wallace (45:04)

Good stuff. Get your tickets for your father like your dad did for you.

Scott Woodruff (Woody) (45:08)

Exactly.

Kenny Wallace (45:10)

See, the hermit hater is I'm. I've been taking my B12 every morning.

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Kenny Wallace (45:16)

Okay, then. Then the last one's September 10th, 12th at Memphis. And in this is Top Fuel 1,000ft. You're gonna go funny car 1,000ft. Now. Pro Mod Mountain Motor Pro Stock Fuel, Altered Top Fuel. Harley, are. Are they gonna. Are they not gonna go a thousand feet?

Scott Woodruff (Woody) (45:37)

They're gonna go to eighth mile.

Kenny Wallace (45:39)

Okay.

Scott Woodruff (Woody) (45:39)

They traditionally run eighth mile.

Kenny Wallace (45:42)

Gotcha. Okay, good stuff. And once again, our Charlie Marlowe is dropping all this in. And thank you for sending us all this. It is a lot, and it appears to me that you might not think you're organized, but when I look at all this, I'm like, they got it going on because you got it all right here. And the IHA Pro Mod Mania Milan Durana Drag Race, June 5th and 7th. Do you think Jaggy will show up to that or not? You don't know?

Scott Woodruff (Woody) (46:17)

Oh, yeah. I don't know if that's. If that's an NHRA weekend or not. Actually, I was just poking fun at him over the weekend, asking which events he was coming to, and he's like, busy, like, yeah, I get it. But I'm sure he'll come out. He'll probably come out to Columbus and. And I wouldn't mind putting maybe a. Maybe put together some type of a match race for him. And maybe him and Greg Anderson or him and Eric Anders or TJ and Jaggy.

Kenny Wallace (46:47)

I don't know.

Scott Woodruff (Woody) (46:48)

It'd be fun to do at Columbus. Columbus would dig it.

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Kenny Wallace (47:53)

In dirt racing they pay a million dollars to win at Eldora or you know, they've had some pretty big purses. So in dirt racing it's very big, a lot of money involved in it. And they have the Lucas Oil late models and they have a challenger. It's the world of outlaw late models. So there's that old saying, competition is good. It makes everybody step up. You know Marcus Smith who owns SMI Speedway Motorsports incorporate. You know Marcus for Bristol.

Scott Woodruff (Woody) (48:27)

Yep.

Kenny Wallace (48:27)

Well, I mean he made NASCAR step their game up because you know, his dad Brewton came in and made some really nice racetracks. And at the time NASCAR didn't have very many nice racetracks. Here come Bruton and said, look, we're going to make some garages so the rain's not on you guys. And so to me, I look back at the past and go, what did we learn? You know, smi, Bruton Smith, he made NASCAR make their tracks nicer. Okay. Although NASCAR is one entity, you know, there's, there's isc which is they sold out. But nascar, the, these two internal rivalries, seen if their racetracks can be nicer then I told you, the dirt racing. So are you looking at working with NHRA like that since I've kind of laid that out?

Scott Woodruff (Woody) (49:18)

Well, I think, you know, on when I called, when I got hired in July and came on board, one of the first calls I made was to Glenn cromwell at the NHRA. You know, obviously been friends with him for 30 years and said, hey, just want to let you know I just took a leadership position with the ihra. And he says, man, that's great, but that sucks. And I, because he knows how good you are. And he said, but he said, I gotta be honest with you. He said, I've had a lot of people try and get me to say something negative about the IHRA and, And what Daryl Cuddle's doing. And, and he said, how can I. How can I say anything negative about somebody that's investing in our sport?

Kenny Wallace (50:03)

They love you because they. They. They watched you.

Scott Woodruff (Woody) (50:06)

Yeah. And that's, you know, we're capitalizing on some things that, that. Some dissatisfaction that. That some sportsman racers have or they feel like they're not taken care of as well, and, and trying to show them that we do things differently. You know, we. We. We feed all of the competitors every Thursday and Friday night and their families, and we'll spend 150 grand doing it.

Kenny Wallace (50:37)

This is not new, everybody, but it's.

Scott Woodruff (Woody) (50:40)

Everybody together and getting that camaraderie back the way that it, you know. You know how it feels going to a racetrack now compared to when it did?

Kenny Wallace (50:49)

Oh, it's when you were growing up.

Scott Woodruff (Woody) (50:51)

It's totally different. Like, really different. Racetracks need to be a safe place to be, not just on the track, but off the track for kids. It just needs to be a safe place that you can just be yourself, do your own thing, and. And just. Just grow, you know, that's. That's what I think.

Kenny Wallace (51:14)

Yeah. Well, I'm helping you along here by, you know, listen, you're focused. You as well you should be, but in the racing world, we just had Brad Sweet and Kyle Larson shock the racing world by creating High Limit, and people are like, how dare you go against Brian Carter in the World of Outlaws? Well, you know what? It's worked out fantastic. You know, High Limit stays out of their way, and every once in a while, you know, the. All the racers go and race each other, and it's given everybody more places to race, and they've covered more of America. You know, High Limit is West coast, which is where Brad Sweet and Kyle Larson are from, I hope. And I've given everybody some hope here and given them some examples that, you know, brother Rusty Wallace always says, herman, it's sad to say people remember what they want to, but there's some examples right there.

Scott Woodruff (Woody) (52:13)

Yeah. And I think, you know, just like you said, I mean, it is. Things we're doing are going to elevate the nhra. Things that the NHRA is doing is going to elevate the ihra. That's the game. And at the end of the day, the people that are the ones that. That dictate what happens are the fans. Yeah, the fans are the ones that dictate it all. If they don't show up, you made the wrong decision. Yeah, it's Pretty. That's. That's your scorecard.

Kenny Wallace (52:44)

Okay, Woody, we've come to the end here, and I think it's only appropriate to end highlighting these tracks that IHRA has. Has purchased. You've been wonderful. I appreciate our friendship. I appreciate you. You've answered the most difficult questions, and we celebrated you along the way. But I'm going to quickly name them and then we'll go through each one. So, ihra Darrell Cuddle has purchased Rockingham Speedway, the oval track, not the drag strip. Big difference. Heartland Motorsports Park, Topeka, Kansas. Wow, that's a good one. There's a lot of land out there.

Scott Woodruff (Woody) (53:25)

Oh, yeah.

Kenny Wallace (53:26)

Memphis Motorsports Park, Memphis, Tennessee. I've raced there. Maple Grove. That's. That's the star right there. And then, because I've been to Europe. Milan, Italy.

Scott Woodruff (Woody) (53:40)

You like Milan?

Kenny Wallace (53:41)

Milan Dragway. Now, Durana. Help me say this. Durana. Durana.

Scott Woodruff (Woody) (53:48)

Durana.

Kenny Wallace (53:48)

Durana Dragway.

Scott Woodruff (Woody) (53:50)

Yeah.

Kenny Wallace (53:51)

Okay, let's start with Rockingham. Just. Just give me 10 seconds on each one. Tell me about Rockingham.

Scott Woodruff (Woody) (53:57)

Man, that place is big.

Kenny Wallace (53:59)

You're right.

Scott Woodruff (Woody) (54:01)

We were there. I just looked. I was like, wow. Like. And the way my mind's working, I'm visualizing what can be, what can aesthetically look better. What can we do here? What can we do there? And, and that's going to be. That's. I'm, I'm looking forward to that. That's a. That's a. That's a real big one.

Kenny Wallace (54:21)

Okay. Heartland Motorsports Park. I haven't been there. It's been shut down for a while or, you know, the road course and things like that. What's going on there?

Scott Woodruff (Woody) (54:33)

Well, it was, it was shuttered. Had some tax issues, I believe. So we came in and, and worked a deal to get that. And I think, I think that one should be up and running pretty quickly compared to some. Compared to, like, you know, Memphis. But, but I think, I think that'll be a good facility. I mean, I've seen. I, I monitor our infohra.com email. I get a lot of stuff bounced to me. There is more interest in that road course.

Kenny Wallace (55:11)

Yes.

Scott Woodruff (Woody) (55:12)

I would say 10% of the emails that I've seen come into that recently have been that. Have to do with the road course that people were excited to have that back.

Kenny Wallace (55:22)

So NASCAR race there, and I ran a truck race there. And you know, you go behind the drag. Drag strip all through the road course and then. And then out we would pop in. Our front straight would be all the way down the drag strip. Yeah, yeah, yeah.

Scott Woodruff (Woody) (55:39)

That's a, It's a cool place. It's. You know, they used to have two events every year. Two big events. NHRA did so. So we know the market's there, we know the appetite's there. And we've got another historic racetrack to help rebuild and re. Bring it up to par.

Kenny Wallace (55:57)

Did you know. And somebody can correct me if I'm wrong, as I always say, respond right here. I believe it was meant. No, no, it was Heartland Park, Topeka, Kansas. The world of outlaw sprint cars. Put a Martinsville type dirt track in on the drag strip. It was crazy.

Scott Woodruff (Woody) (56:19)

No, they put it on the track.

Kenny Wallace (56:21)

Okay. So you know, there you got you two drag strip lanes.

Scott Woodruff (Woody) (56:25)

Yep.

Kenny Wallace (56:26)

It was a one time only. They put this, you know, paperclip type dirt track. They brought dirt in, put it on, you know, because you have grandstands on both sides.

Scott Woodruff (Woody) (56:35)

Oh, yeah, absolutely.

Kenny Wallace (56:36)

It was nuts. But they did it one time. We'll have to Google that. YouTube it.

Scott Woodruff (Woody) (56:42)

I'll have to bring that up in our next leadership meeting.

Kenny Wallace (56:45)

You know what, Let me, let me go. Charlie can always edit this down. No, we might have to go to the world of outlaws, but. And it might not have been that track, but they did it and I'll never forget it. So. Okay, Memphis looks like it's in bad shape. Memphis.

Scott Woodruff (Woody) (57:05)

Yeah, yeah, yeah. That's gonna need some love.

Kenny Wallace (57:11)

Okay, that's. That's all you need.

Scott Woodruff (Woody) (57:13)

But it's gonna be amazing when it gets done.

Kenny Wallace (57:17)

I like that.

Scott Woodruff (Woody) (57:18)

For sure. We had a really great groundbreaking ceremony there last week and, and yeah, some of our leadership team was there, meeting with the officials and, and city leaders and so forth and went great. So that one is moving full steam ahead.

Kenny Wallace (57:36)

Okay. And of course, Maple Grove is. What would you do to Maple Grove? Wi Fi.

Scott Woodruff (Woody) (57:47)

Yeah, that's it. That's basically it. It doesn't, it doesn't have enough of it, but it will that and probably. And increase the camping. And you know, we're going to use these racetracks to have music festivals. That too. You know, that's.

Kenny Wallace (58:03)

Now you're, now you're talking. That's.

Scott Woodruff (Woody) (58:04)

That's the revenue source. You know, it doesn't always need to be two cars, three car, you know, four wheels, whatever. But. Oh yeah, you know, you basically have a big destination that you can do whatever you want to with it. So that's, that's the game plan.

Kenny Wallace (58:21)

Okay. Last but not least, Milan, Italy. Milan Dragway, Durana Dragway. I've never even. I don't know where this is at.

Scott Woodruff (Woody) (58:30)

It's up by, like, Dundee, Michigan.

Kenny Wallace (58:34)

Okay.

Scott Woodruff (Woody) (58:35)

Up in there. Up in that area. Kind of like Ohio, Ohio, Michigan border. Pretty close. You know, that's kind of a. That has a real throwback look to it. That track does. I know that we're going to be putting in new stands and, and some other stuff there, but. But yeah, just. We're gonna. I, I think we're adding three snow machines in there so that we can do snowmobile races.

Kenny Wallace (59:10)

Breaking news in the garage area, everybody. I love this.

Scott Woodruff (Woody) (59:14)

Yeah, no, it's. It's fun. I mean, we're putting tractor pull tracks at each one of the facilities. And, you know, it's. It's. It's just kind. It's just fun again. It's a lot of fun again.

Kenny Wallace (59:27)

What I like about this Kenny Conversation is little by little, we just pull really neat little nuggets out. So. All right, everybody. There he is. I call him the Great Woody, because sometimes on Kenny Conversation, we have to remind people. And the man that invented guerrilla marketing for Jags, you're looking at him. That is the man. What did you used to tell me? We paint the world.

Scott Woodruff (Woody) (59:53)

My job is to paint the world yellow and black.

Kenny Wallace (59:57)

And you did it.

Scott Woodruff (Woody) (59:58)

Or get to get the Internet and the phone system to blow up either one of those two. Yeah, those were always good, too. But, but no, I mean, it's. You know, man, I've had a. Had a great run. Looking forward to running more. You know, I've always, always really thought that, you know, you get to choose what you want to do in life and, and you got to make sure it's something that you're really passionate about and enjoy. And I was not passionate about the insurance and investment business. So, yeah, henceforth, the quick change and put it in another gear and go a different direction. But. And thankfully I did. And. But I've had some great mentors along the way and some unbelievable people to work with and work for, so just looking forward to more.

Kenny Wallace (60:47)

Well, I know Darrell Cuttle is going to be too hyper, but if you can show him this piece. Daryl, you hired the right man because Woody knows everybody. All right, everybody, Woody, thank you so much, and congratulations.

Scott Woodruff (Woody) (61:05)

You're.

Kenny Wallace (61:05)

You're very worldly now. You're doing it all.

Scott Woodruff (Woody) (61:08)

And.

Kenny Wallace (61:09)

All right, this is the time of Kenny Conversation. We remind you, everybody, if you want to see Woody's pretty little face, go over to the Kenny Wallace YouTube show and you can watch us. If you want to listen to us, because you're headed down the road, check us out on Dirty Mo Media podcast Any last words?

Scott Woodruff (Woody) (61:30)

Woody 2026 is going to be epic.

Kenny Wallace (61:35)

Until the next Kenny conversation. We'll see you all next time. Goodbye everybody. Check out Dirty Mo Media on Twitter, Facebook, TikTok and Instagram Packages by Expedia.

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