Bree McKeen On Reinventing A 100-Year-Old Industry, One Bra At A Time

Summary

HerMoney with Jean Chatzky: Bree McKeen on Reinventing a 100-Year-Old Industry, One Bra at a Time

Release Date: June 13, 2025

In this insightful episode of HerMoney, host Jean Chatzky sits down with Bree (Bri) McKean, the innovative founder of lingerie brand Evelyn and Bobby. Bree shares her journey of disrupting the traditionally male-dominated lingerie industry by designing a functional, comfortable, and supportive bra that addresses the unique needs of women today. Below is a detailed summary capturing the key discussions, insights, and conclusions from their conversation.

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1. The Lingerie Industry Landscape

Timestamp: [02:37]

Jean Chatzky opens the discussion by highlighting the vastness of the lingerie market, valued at $13 billion, and its historical domination by male interests. She prompts Bree to shed light on why men have controlled this space for so long and how the dynamics are shifting.

Bri McKean:
“I call it the woman as cupcake metaphor, to be, to be decorated and consumed. For a long time, intimates were about how it made you look, how sexy it made you. It wasn’t focused on the engineering of the product.” ([02:58])

Bree emphasizes that the industry traditionally prioritized aesthetics over functionality. She notes that while feminist movements empowered women to own their sexuality, the engineering aspect of lingerie—critical for comfort and support—was neglected. This gap inspired her to create a bra that works with the body rather than against it.

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2. Inspiration Behind Evelyn and Bobby

Timestamp: [07:58]

Jean inquires about Bree’s transition from a successful career in venture capital to founding her own lingerie company. Bree candidly shares her motivations, blending professional insights with personal discomfort.

Bri McKean:
“I was having a terrible experience wearing a bra. I had a big aha moment in my doctor’s office... my bra hurts when I stand up straight, you’re going to slouch.” ([07:58])

Bree recounts how persistent discomfort from traditional underwire bras led her to seek a better solution. Her collaboration with a physiologist revealed that the pain from underwires affected her posture, likening it to having a pebble in her shoe. This realization propelled her to design a bra that offers support without the associated pain.

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3. Developing a Unique Bra Design

Timestamp: [05:08]

Jean observes the saturation of the bra market with numerous new brands and asks Bree what gap she identified that others missed.

Bri McKean:
“I created the world’s first completely 3D printed bra out of multiple materials. The EB core is a 3D sling that, together with the long line snug band, creates a shelf to support up to a K cup with no wire.” ([05:08])

Bree explains her focus on replacing the traditional underwire with innovative materials and design. Her approach involved extensive prototyping, including hundreds of 3D-printed models, to perfect a bra that serves large cup sizes without compromising on comfort or support.

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4. Navigating Challenges in Product Development

Timestamp: [10:54]

Jean brings up Bree’s initial failure with a strapless bra prototype and its impact on her journey.

Bri McKean:
“The product was a lot heavier and bulkier than it needs to be. It had a proprietary fit algorithm that was too complex. I learned that simplicity is everything, especially for bras.” ([11:29])

Bree reflects on her first attempt to create a strapless bra, which did not meet consumer expectations due to its complexity and bulkiness. This failure taught her the importance of simplicity and user-friendly design, leading to the refined bras offered by Evelyn and Bobby that accommodate over 100 sizes and focus on ease of use.

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5. The Importance of Patents and Intellectual Property

Timestamp: [14:24]

Jean delves into Bree’s experience with securing patents, a crucial aspect of protecting her innovative designs.

Bri McKean:
“The patent office found that there’s nothing like the EB sling. The underwire hasn’t seen much innovation since 1931, and my design offers a new way to support without the wire.” ([15:36])

Bree explains the difference between design patents and utility patents, emphasizing that her utility patents protect the functionality of her bras. She highlights the scarcity of innovations in the bra industry and how her patents provide a competitive edge by safeguarding her unique support technology.

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6. Advice for Women Entrepreneurs Seeking Funding

Timestamp: [23:37]

Jean seeks Bree’s guidance for women looking to pitch their ideas and secure venture capital, particularly in a landscape where only about 2% of venture funding goes to female-founded companies.

Bri McKean:
“You don’t owe anyone any information about your company. Treat it like a two-way interview and go slow. Don’t let investors waste your time.” ([23:37])

Bree advises women to be strategic and selective when sharing information with investors. She emphasizes the importance of vetting investors to ensure they understand and value the problem being solved. Bree also shares her tactic of assigning homework to investors to engage them meaningfully, which ultimately led her to secure investment from a supportive male investor who could relate to the ergonomic challenges her bras address.

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7. Brand Philosophy and Personal Inspirations

Timestamp: [28:28]

Jean asks about the origins of the brand name Evelyn and Bobby, highlighting Bree’s personal connections and inspirations.

Bri McKean:
“Evelyn represents beauty, inspired by my maternal grandmother who modeled lingerie in the 30s. Bobby represents purpose, inspired by my great aunt who taught me the importance of detail and entrepreneurship.” ([28:28])

Bree shares that the brand name honors the strong women in her family, symbolizing beauty and purpose. These personal stories underpin the brand’s commitment to creating high-quality, purpose-driven products that resonate with real women's experiences.

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8. Closing Remarks and Future Directions

Timestamp: [30:39]

As the episode concludes, Bree offers listeners a glimpse into the future of Evelyn and Bobby, hinting at upcoming products like front hook bras and swimwear.

Bri McKean:
“I just tried on the prototypes and they're gorgeous.” ([30:28])

Jean expresses admiration for Bree’s dedication and looks forward to the brand’s expansion. Bree invites listeners to explore and purchase her products online or at various retail locations.

---

Conclusion

This episode of HerMoney offers a compelling look into Bree McKean’s mission to revolutionize the lingerie industry through innovation, intellectual property, and a deep understanding of women's needs. Bree’s journey from venture capital to founding Evelyn and Bobby serves as an inspiration for women entrepreneurs striving to make their mark in traditionally male-dominated fields. Her emphasis on comfort, support, and intelligent design underscores the importance of addressing real-life challenges with thoughtful solutions.

For more information about Bree and her company, visit evelynbobby.com or find Evelyn and Bobby products in Nordstrom, Von Maurer, and various boutiques across the U.S.

Transcript

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[Bri McKean]

So many times you'll be in a conversation with an investor who has no interest in investing in you, but they're looking at another company next door and they're doing due diligence on that investment, and they want to learn about what you're doing. Remember that and give them information very intentionally. And it's like dating, you know, Go slow. It's okay. Go slow. It's a very important relationship.

[Jean Chatsky]

Hey, everyone. Thanks so much for joining us today on HerMoney. I'm Jean Chatsky, and I'm wondering, what was your most recent big idea, your most recent brainstorm? Have you ever invented anything or patented anything? According to the World economic forum, just 10.9% of all patents in the US are granted to women. That number is climbing slowly. But you know us here at Hermoney. We're impatient. These things do not happen quickly enough. There is this enormous gender gap when it comes to who gets credit and who gets compensated for all manner of ideas and inventions. My guest today, Bre McKean, she knows a thing or two about that and about patents. She's got six of them. Bri is the founder of lingerie brand Evelyn and Bobbi because she had a dream for a better bra. She struggled for years with aching shoulders, tension headaches, and posture issues from wearing an underwire bra. And she was disappointed with the alternative bra options on the market, so she created her own solution. Today we're going to hear about how she did it and what the landscape is like for other women with inventions of their own. Bree, welcome to the show.

[Bri McKean]

Hi, Jean. I'm so happy to be here. Thank you for having me.

[Jean Chatsky]

Of course. So the landscape that you entered is a vast one. The lingerie and underwear industry is a $13 billion market, and yet it has long been dominated by men. Why is that? And how's it changing?

[Bri McKean]

So I studied anthropology in my undergrad, and it took me several years to come up with what I consider to be the metaphor of the status quo in intimates. And in part Why I think it was dominated by men for so long, and I call it the woman as cupcake metaphor, to be, to be decorated and consumed. And I think for a very long time intimates were about how it made you look, how sexy it made you. And you know, there was a moment in time where a woman owning her own sexuality was a, was very much a feminist ideal, but it wasn't focused on the engineering, and I do mean engineering of the product. And that is really why I created my company. Because I wanted to create products that worked with our bodies, not against them. And that really started, you know, like you introduced. From my personal experience, I was working in venture capital, getting pitched ideas all day long. And I think I kind of had a series of aha moments that, you know, we live in a world where we have artificial intelligence, but I didn't have a basic bra that I could wear for 12 hours, look good in my clothes, present myself professionally, and not want to tear it off at the end of the day.

[Jean Chatsky]

And yet the bra market itself, I mean, I can't tell you how many new and different bras I've tried in the last just few years. Right?

[Bri McKean]

I mean, interesting.

[Jean Chatsky]

Third love, honey love. They're all love something or another. I mean, which is all just a way of saying, look, the bra market is, it's pretty saturated at this point. There are a lot of options. But you still saw this gap out there. What was it that all of these people had not invented?

[Bri McKean]

So this comes back to intellectual property. And as a woman who had sat on the investor side of the table, I was very focused on building a patent portfolio from the very beginning because I knew, as you know well, Jean, as a woman led company and a female focused product, I knew that I would need that intellectual property to get the funding that I needed. The intellectual property that I was focused on was a replacement for the underwear. Many people don't realize that the underwire was patented in 1931. It's still in 90% of bras in the market. Almost 100 years of this technology that was very novel in 1931. But putting a flat piece of steel around each breast in 2025 I would argue is an old idea. And so I had experienced a lot of wire free bras that take the wire out. Well, the average bra size in this country, if you just look at it as an anthropologist, as a public health perspective, the average bra size in this country is a 34F. I'm a 34G. So that is a significant amount of breast Tissue that we are carrying around every day. Just taking the wire out of the bra for me creates kind of one lump in the middle. I don't have a defined silhouette. I don't have nice lift and separation. You take the wire out, you take the support out, right? And I said, I don't want to take the support out. I want to replace the support with something better. And that's what I focused on. And we were 3D printing things, Jean. Like, I mean, hundreds of 3D printed prototypes. I don't think anybody cares. But I did create the world's first completely 3D printed bra out of multiple materials. And it was really getting to that question of what is the next evolution of that structure. The answer is the EB core. And that's what my patents are around. And it's a 3D sling. That together with the long line snug band creates a shelf. And that's why we're able to support up to a K cup with no wire. I mean, the product really feels like a second skin and it may look like other things on the market, but when you wear it, you really, you can understand that it's different.

[Jean Chatsky]

It does feel different. It feels a lot different than a sports bra and it feels different than the non wire bras. You were a managing partner at a Silicon Valley investment firm. I imagine you were making really good money. What made you decide to take a leap?

[Bri McKean]

I had an incredible job. I had been given an incredible opportunity by an incredible person who was new to venture capital and had. It was a wealthy private equity investor who had set aside some of his private capital to do vc. And I was given a front row seat. I mean, I, we got to, we worked together to develop the investment criteria and the due diligence process. And so in many ways it was a dream job. But I, the part of that, that I loved, Gene, was the building. And I think at some point I realized that, you know, part of an investor's job is to get to know as quickly as possible so they can move on to the ones that warrant due diligence. Right. And I at some point realized that I was on the wrong side of the table because what was interesting to me was solving the problems and digging into, okay, we bet. How are you going to do that and what would really make it different. And so at the same time, I'm, I'm having this amazing experience working in finance. I was also having a terrible experience wearing a bra. And I had kind of a big aha moment in my doctor's office. Actually, I was working with this man, Dr. Callister, who was a physiologist. And you know, I cared as a 28 year old young woman in a very male dominated in the heart of Silicon Valley. We were, you know, in dark downtown San Francisco. I cared very much about carrying myself with authority and poise. And so I thought, okay, well maybe I'm slouching because I don't have enough core strength. And I, I spent about six months doing really focus. I did bar method and really got my core strength up. And I was standing in this physiologist's office and he said, bri, you have arrived to your best posture. Congratulations. And I just kind of blurted out, I said, yeah, but when I stand like this, I have these two pressure points from my underwire. And he explained, he said that's a neuromuscular feedback loop. I'm so glad you told me that. He said, if your bra hurts when you stand up straight, you're going to slouch. And he related it to a pebble in your shoe. So, you know, if you get a pebble in your shoe, you don't have to tell your brain to curl around it, right? Your foot just curls right around it instantly. He said, if that's how our bodies work. And so for me, every time I stood up straight, I had these two pressure points from the, you know, 10 to 15 pounds of breast tissue, depending on the variation of my weight and menstrual cycle pushing down into that. And it was affecting my posture. And you know, it really does make a difference to have something that is intelligently designed with your body and the population demographics in mind. I have 270 fit models, real women.

[Jean Chatsky]

Who are giving you feedback all the time, and yet it doesn't always work right. I know you created a strapless bra before Evelyn and Bobby that did not take off.

[Bri McKean]

It almost killed me. That was just devastating.

[Jean Chatsky]

Tell us about that experience because there is a need for a good strapless. The strapless that I own is literally 15 years old. Because every time I try to replace it, I can't because it's the only one that has ever worked for me. What happened in this experience and what made you try again?

[Bri McKean]

I'm really grateful for that failure. I know that people say that, I mean it. The prototypes that we developed. So first of all, I took something that a big company, an established brand would have taken at a minimum 48 months. And I wasn't a designer. And so I think the first mistake was that I had wildly unrealistic expectations for how long it takes to create a brand new first of kind product in the world today. So where that product went wrong was from the translation of prototype to what was actually possible in mass production. And my development timeline was wildly unrealistic based on the newness of that product. And so what happened was when we went and trust me, I work with the most incredible, most innovative factories in the world. I could not have better partners. But to create something on a 3D printer and then translate that to mass production, that's a vast gap. And the product just ended up being a lot heavier and bulkier than it needs to be to really achieve the wear experience that you need. It had a proprietary fit algorithm. It was like so future forward. But ultimately it was so complex that it made it very difficult. So first, the product was a little bit too, it was bulky. And secondly, the purchase path was so complex, it was too much for the consumer. And what that taught me, Jean, which was the most important lesson, was that simplicity is everything. And it's especially everything for bras because. And I know you know this feeling, you said you've tried so many bras, I call it disappointment fatigue. You get this great Instagram ad and, oh, it's going to change your life. And then you try it and you're like, it's just literally like everything else, or it does less than what I've tried before. And so I think women have this, what's called disappointment fatigue. That's what we've kind of branded it internally. And so we're always looking for, like, how do we get her past her disappointment fatigue. But yes, there were so many mistakes, but that's what it taught me and I, I'm so grateful for that because our bras are so easy. We fit over 100 sizes in seven sizes. So, you know, you told me your bra size, you're just a small.

[Jean Chatsky]

Right. It's really interesting. Which sort of brings us back to this history of bra patents. Right. The last time that I spoke with a designer in your industry who created patents, actually she wrote her own patents because she didn't have lawyers to afford patents. It was Sarah Blakely at the beginning of Space. Ah, yes.

[Bri McKean]

I did my own patent drawings because paying the drafter was too expensive.

[Jean Chatsky]

I did have a lawyer, but there haven't been that many changes to bra patents since the 1930s. So what is it about this one in particular that made you need to receive a new patent? Right. I mean, why didn't the third love people when they started with the half sizes. Trust me, I've tried everything. Why wasn't patenting a necessity there?

[Bri McKean]

This will blow your mind. This may blow your mind. When I applied for my first patent, it was way back in 2013. I got my first patent within a year. I was expecting a two to five year battle with the patent office. I got the first patent within a year and the U.S. patent Office had me defend against only one patent. It was a patent from 1965 that had articulating metal parts. I call it the shark tooth bra. It had articulating metal. It never made it to market. It was patented by a man. That was the only patent they asked me to defend against.

[Jean Chatsky]

We've never talked about the process of applying for patents on this show. Like, what do you do do and how long? Why does it take? Three to five years.

[Bri McKean]

There's two types of patents, Design patents and utility patents. A design patent says, this is a unique design, it looks special, and we've never had something that looks just like this before. And the Burberry plaid is a great example. You can't copy the Burberry plaid or I don't know if they still have a design patent on that. You can't patent or you can't have a product that looks just like that. They will pull it in customs if they have a design patent. So it's. It protects the way something looks. I have utility patents. That's what you have on your iPhone. So if Apple comes up with a new innovation and this is, you know, why they're so careful to protect their intellectual property, it's the first time that something has worked that way. So utility paths protect the way something works. They can go get a utility patent on that now. Design patents, easy to get. Utility patents, hard to get. If you change the design on a Design patent, only 30%, it's fine. It's pretty subjective. Design patents give you limited protection. Utility patents give you a lot of protection. It says you can't have something that works exactly like this or it's an infringement on your patent. And so as you're going through that process, the job of the US Patent Office is to go through all of the existing patents and to reference known prior art. So things that are already in the market and say, is this truly novel? Or has something that works like this already existed in the world? And what the patent office found was that there's nothing like the EB sling. Sometimes I have this thought where I'm like, gosh, it seems so obvious, right? Take out the hard part and take that important zone of support and separation and replace it with something soft. Right. In our case, we've used bonded layers of really supportive bonding, and that's what creates that beautiful lifted silhouette. The patent office has to give you things that they think might have similar features. The only one they gave me is this patent from 1965. So what I took away from that is that the underwire has been used so ubiquitously. Right. It's still in 90% of bras. There hasn't been a ton of innovation in bras. People have been doing different versions of the same thing for almost 100 years. And, like, look at the evolution of other essential products in your life, right? Look at the telephone. Can you imagine using a 100-year-old telephone?

[Jean Chatsky]

Or just look at the iPhone, right? I mean, you brought up the iPhone. Look at how many different iterations of the iPhone there's been. They. They seem to come up with one every single year, and I'm sure every single year they have a new round of patents. I. I'm wondering for people who have an idea or think that they would like to start a business, if trying to come up with something that is truly new and different, you is something to aim for or whether you need the idea. And then if you get something that's truly new and different, you're just lucky. Think about that for a second. We're going to take a very quick break. The human body is pretty amazing. It can heal, rebuild, and adapt in ways that even science is still catching up to. Trust me on this. I ran the marathon last year. But let's get real. As we age, those natural processes, they slow down. That's where Ancient Nutrition's multi collagen advanced lean comes in. This is not just any collagen supplement. It's powered by clinically studied ingredients that are shown to support fat loss, build lean muscle, reduce joint discomfort, and bonus, improve the look and growth of skin, hair, and nails. And right now, Ancient Nutrition is offering 25% off your first order when you go to ancientnutrition.comhermoney that's ancientnutrition.comhermoney for 25% off your first order. Ancientnutrition.comhermoney One of the smartest apps to have on your phone in 2025. It's upside. It's an app that gives users the power to earn real money that you can spend however you want on everyday purchases. Whether filling up the tank, shopping for groceries, or grabbing dinner, Upside makes it simple. Just open the app claim a nearby offer. Pay as usual with a card and snap a photo of the receipt. The cash back adds up fast. Users are earning hundreds of dollars a year. And here is the best part. It stacks with your credit card reward. So it's kind of like double dipping on savings, which of course we love. Download the free upside app and use the promo code Hermoney to get an extra 25 cents back for every gallon on your first tank of gas. That's an extra 25 cents for every gallon on your first tank of gas. Using promo code Hermoney, we are back talking with Bri McKean. Bri is the founder of bra company Evelyn and Bobby. And we're talking about having patent protection for your invention and whether if you want to start a business, if you want to make something, if that's a bar you should be aiming for. I mean, what do you think?

[Bri McKean]

I am a big fan of intellectual property. So a couple of thoughts for those out there with an idea. The last several years, the amount of venture capital going to female founded companies has hovered right around 2%. Right. There's a lot of male investors and we can understand people invest in what they know. If they don't wear bras or if you have another idea for a women's product, you have to be prepared to make your case for the value of that or find female investors, you know, but there are, statistically, there are fewer. And so for me, having intellectual property, I believe will help you get funding because it's something very concrete. You know, my investor did enormous due diligence. He had a binder this thick of the due diligence that he did on my patents. And they came back and said, wow, this is a really good patent. It's very strong, it's defensible. We believe we're investing in something. So that's the first reason why I say yes. Number two, copycatting has never been more prolific than today. Not only can they copy your product, but, you know, I've seen examples where they are taking people's marketing and putting, you know, where a founder has a YouTube video selling her product and, and they're putting a different AI face on there. So piracy and copycatting has never been easier. And it's helpful to be able to say, hey, this product is patented. And to be able to go to Amazon and say, hey, this is a patented product, you gotta take that down, you know, So I do think it actually just helps you protect your market share. Those are the two main reasons why I Think it's worth it.

[Jean Chatsky]

You came out of the VC world in order to start your business. What advice do you have for women, patentable or not, who are trying to pitch their ideas and get taken seriously and get some of that 2% of venture capital or even bump the number to the 3%, God forbid.

[Bri McKean]

Let me sit up in my chair because this is something that I feel very passionately about. Number one, you don't owe any, anyone any information about your company. I am giving you permission right now to hold your cards close to your chest. What I see women doing is going into these meetings with investors and they will ask you every question under the sun. You do not have to answer anything. And what you should be doing is interviewing them and telling them nothing unless you really think they are a good partner for you. And there's some ways that you can pre vet them, but tell them enough to gauge their interest. Interest and you can say, well, I'm not sharing that. Of course, if we decide that this could be a good fit and we enter into due diligence together, of course I'll, I'll tell you all of that. But for now, here's what I'd like to know about you. So number one, remember, it's a two way interview. They will ask you everything and you do not have to tell them so many times. You'll be in a conversation with an investor who has no interest in investing in you, but they're looking at another company next door and they're doing due diligence on that investment and they want to learn about what you're doing. Remember that and tell that, give them information very intentionally. And it's like dating, you know, go slow, it's okay, go slow. It's a very important relationship. And then the other thing is, don't let investors waste your time. This was a lesson that was hard for me to learn. And fundraising is so intense. It takes so much time and heart and energy. And if you're doing it well, you're customizing your pitch for every investor. And you know, that alone is a full time job. And so I found myself having one hour meetings with investors. And 50 minutes of that time would be me trying to convince them that women cared about comfort at all, that innovation was even needed. You know, these attitudes like, well, Victoria's Secrets kind of got that down, don't they? I mean, this was, this was many years ago. I think people have a different idea now. And we've seen really cool entrants like skims and Nicks and You know, this industry is very much in disruption. So I think it would be a different conversation now for my particular industry. But I had so many of those conversations that were just not getting to the meat. And so what I did was I gave investors homework. I said, before we meet, I need you to talk to at least five women. Or you can. You can have somebody, one of your associates do it. But I want you to ask them these questions. How do you feel about bra shopping? How do you feel about your bra at 6pm on a Thursday? How many bras do you own and how many do you wear? And we all know the answers. I hate bra shopping at 6pm on a Thursday. I'm tearing that bra off. I have 10 to 20 bras, and I wear one of them. The ugly, comfy one, right?

[Jean Chatsky]

Yeah.

[Bri McKean]

And so Alfred Lynn from Sequoia, I was very honored to meet with him. And he actually came in with a whole spreadsheet of responses, and he was already with me. He was like, okay, women are all having the same experience, and it's a pretty bad experience. Let's talk. And so remember that you can frame things. And I found that if an investor wasn't willing to do that, they probably weren't really interested in the conversation.

[Jean Chatsky]

I'm curious that you said you ended up with a male funder. Were you surprised by that?

[Bri McKean]

This investor is the best partner I could have ever wished for. But, you know, it was really interesting because his aha moment. And I think part of this is luck, right? I call it magic. But he had just been. I was talking about the ergonomics in my pitch, and he had just been to a black tie event where he had worn a tux with suspenders for like 10 hours. It was super long event, or I don't know how long it was. And he said, you know, I just wore these suspenders, and by the end of the night, my neck and shoulders were aching. Is it like that? And I said, it's like that every day. Yep. And he kind of. He said, that's awful. I mean, that has to change, you know? And so I also think this particular person is an exceptional human being, you know, in many ways. But he had had a relatable experience. If it's a women's product, it's a male investor. You do have to think creatively of how to make it an understandable experience for them.

[Jean Chatsky]

You know, I should have asked this question at the very top of the interview, and I just didn't. Evelyn and Bobby, where did it come from?

[Bri McKean]

So I wanted my brand to be grounded in real women. And I also, I love the idea of intergenerational connectedness. So Evelyn was my maternal grandmother and she actually modeled lingerie in the 30s and was kind of a bold woman. She was a model and a starlet. So she represents beauty. And then my aunt Bobby, my great aunt, taught me how to sew as a girl and was drilled into me the importance of detail. Like, you were not allowed to have a loose thread anywhere. And she taught me how to pull the front side thread to the back and make it perfectly neat. And you know, she would say, honey, it is the details of a garment that make it a fine garment. And I learned a lot from her that I've applied here. But. And Bobbi was also an entrepreneur. She represents purpose. So the brand is beauty and purpose. And those two women are symbols of that for me.

[Jean Chatsky]

I love that. I also love that this, this show, this interview made me think of my aunt Ida, who's not really my aunt Ida, but my brother.

[Bri McKean]

She's everybody's aunt Ida.

[Jean Chatsky]

She. Oh, she truly was. My brother in law, Frank had an aunt Ida who was like his second mother. She basically helped raise him. And she was the bra saleswoman in Boston. Wow. The Boston Globe wrote an article about her. I mean, she was, she was just legendary. She hated that article. It was totally mortifying, I think to her, but really was. Yes. At a time when people hated bra shopping, they actually liked going to Ida. So as we wrap this up, I have two assignments for you. The first is a front hook bra. I love a front hook bra. And it's been years since Chantelle stopped making theirs that I have been able to find a decent one. And second, and I'm sure you're doing this already, Swimwear, please.

[Bri McKean]

On it. I just tried on the prototypes and they're gorgeous.

[Jean Chatsky]

Bree McKean, thank you so much. Where can people find more about you and about the company?

[Bri McKean]

You can buy a bra right [e-mail] but we are also in Nordstrom von Maurer in many retail locations and boutiques across the US so we're showing up everywhere. But EvelynBobby.com is the best place to shop today.

[Jean Chatsky]

Thanks for being here.

[Bri McKean]

Thanks, Jean.

[Jean Chatsky]

If you love this episode, please give us a five star review on Apple Podcasts. We always value your feedback and if you want to keep the financial conversations going, join me for a deeper dive. HerMoney has two incredible programs. Finance Fix, which is designed to give you the ultimate money makeover and investing Fix. Which is our investing club for women that meets bi weekly on Zoom. With both programs, we are leveling the playing fields for women's financial confidence and power. I would love to see you there. Her Money is produced by Haley Pascalides. Our music is provided by Video Helper, and our show comes to you through Megaphone. Thanks for joining us and we'll talk soon.