This data can help nonprofits learn what matters most to donors, allowing organizations to grow and Raise More Money.

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Read OneCause's Giving Experience Study yourself!

https://discover.onecause.com/rs/527-FNH-344/images/OneCause-Giving-Experience-Study-2024-EB.pdf?version=2

In this episode, Trevor Nelson engages with Karrie Wozniak and Sarah Sebastian from One Cause to discuss the importance of organizational culture, the insights from the Giving Experience Study, and effective strategies for donor engagement and retention. They explore how a supportive work environment contributes to employee retention, the evolving landscape of donor behavior, and the significance of building community through fundraising events. The discussion emphasizes the need for ease in the donation process and the importance of thanking donors to foster long-term relationships.

😄 Keep up to date with what OneCause is accomplishing:

https://www.linkedin.com/company/onecause/

👉 Follow Karrie Wozniak on LinkedIn:

https://www.linkedin.com/in/karriewozniak/

👉 Follow Sarah Sebastian on LinkedIn:

https://www.linkedin.com/in/sarah-s-b3533614/

Timestamps:

00:00 Episode Preview

00:34 Meet Sarah and Karrie from OneCause

01:53 Organizational Culture and Employee Retention

06:12 The Origin of The Giving Experience Study

08:55 Understanding Auction Donors and Their Loyalty

12:58 The Power of Community & Inclusivity

17:26 Simplifying the Process to Increase Donations

20:42 How Responding With “Thank You” Boosts Donations

24:31 Building Better Donor Relationships

28:20 Fundraising is hard… Don’t make it more difficult by doing what?

30:43 Where to find Sarah and Karrie from OneCause

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About Karrie Wozniak

Karrie brings more than 20 years of experience in marketing, brand strategy, advertising, and sales to her role as Chief Marketing Officer at OneCause. She has played a key role in building and leading the company, driving overall growth strategies, sales leadership, event consulting, customer success, and marketing direction. Her decade-plus commitment to nonprofit fundraising and driving innovation in the sector make Karrie a sought-after speaker, industry thought leader, and blog contributor.

About Sarah Sebastian

Sarah Sebastian is the Director of Corporate Communications at OneCause, a fundraising software company. She oversees the company’s research studies and co-chairs the Raise conference programming committee. With a decade of experience in nonprofit technology, Sarah is passionate about creating content that empowers nonprofits to take action using the latest data and insights.

Analyzing 2024 Data for Social Giving: The Giving Experience Study by OneCause