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This is Hidden Brain. I'm Shankar Vedantam. Have you ever been frustrated with someone who never seems to change their behavior? You remind your partner again not to leave dirty dishes in the sink. You've had this conversation before. Maybe you snap at them. Maybe you roll your eyes and do it yourself. Or maybe you get frustrated and throw up your hands. Or maybe it's your child who melts down in the middle of the grocery store. Or a co worker who fails to meet deadlines in spite of endless reminders. No matter how many times we bring it up or how many strategies we try, nothing gets them to change. Before long, resentment sets in. The temptation is to push harder. More reminders, more rules, more consequences. We tell ourselves they must be stubborn, defiant, oppositional. This week on Hidden Brain, research that explains why the techniques we use to get people to change their behavior are often strikingly ineffective. And we look at better ways to help the people we care about make lasting change. Support for Hidden Brain comes from Brookdale Senior Living. You know that feeling when something's different with your parent but you can't put your finger on it? The Great Take is the podcast for anyone caring for aging loved ones. Upcoming episodes dive into recognizing decline and finding courage to speak up. The hosts share what they've learned about trusting instincts and having hard conversations with love. Find the Great Take Wherever you listen to your podcasts, support for Hidden brain comes from homes.com homes.com knows that when it comes to home shopping, it's never just about the house or condo. It's about the home. And what makes a home is more than just the house or property, it's the location and neighborhood. If you have kids, it's also schools, nearby, parks and transportation options. That's why homes.com goes above and beyond to bring home shoppers the in depth information they need to find the right home. Each listing features comprehensive information about the neighborhood, complete with a video guide. They also have details about local schools with test scores, state rankings and student to teacher ratio. They even have an agent directory with the sales history of each agent. So when it comes to finding a home, not just a house, this is everything you need to know, all in1place.homes.com We've done your homework. Support for Hidden brain comes from at&t. There's nothing better than feeling like someone has your back. That kind of reliability is rare, but AT and T is making it the norm. With the ATT guarantee, staying connected matters. Get connectivity you can depend on. That's the AT&T guarantee. AT&T connecting changes everything. Terms and conditions apply. Visit att.comguarantee for details. It can be frustrating when people do things we don't want them to. A friend cancels plans at the last minute. A loud co worker dominates every meeting. A child refuses to get dressed for school. What goes through our minds in those moments? And how do our mindsets affect our ability to influence others to change? At Harvard Medical School, psychologist Stuart Ablon studies the science of helping people change. Stuart Ablon, welcome to Hidden Brain.
