C (39:55)
And yeah, it's a really exciting, challenging and potentially transformative question. Problem opportunity. You know, at one level, the potential to pay for outcomes is not novel. You know, a lot of people have been talking about development impact bonds or paper outcomes mechanisms for years as a potential holy grail of, you know, making development more cost effective. And I think what we've seen practically is that the overhead of setting up those mechanisms is massive. You know, you have to hire a whole other M and E multimillion dollar project to go verify the outcomes of the primary project. So part of what we're really excited about here is if we can get to a mode where we're only paying for verified delivery and we've empowered the CHW to opt in, this is like transformatively cheaper because we're cutting out so much current overhead that goes into trying to verify those outcomes. So that's one part, but the second is, you know, this is not how the industry currently works. So when we work with funders, this is a long discussion. This is trying to change the hearts and minds of ways that we can deliver these services. And frankly, part of our five year strategy is we fully acknowledge not everybody is. And in fact, very few people are on our side of trying to improve jobs. Right. Like, as a primary outcome, a lot of people are all for improving CHW programs, but not necessarily, you know, in and of itself. Improving the job of a CHW should be a goal. And so when we have these funding discussions, it's been really interesting, lots of amazing enthusiasm. Divyan Sarvesh mentioned all the field work we've been doing. And the response, not only by our locally led organizations, by the chw, but by the local government and national government has been exciting. You know, so the potential of this idea to help reduce overhead, to help make things more efficient has been really exciting. But there aren't that many outcomes funders in the world right now. A lot of people are excited about health systems funding, which we're 100% on board with. Um, but we think just like our, our overall impact delivery approach, the ability to do vertical funding plus horizontal funding is the holy grail. I think, um, there's always gonna be programs that make sense to fund vertically. You know, there's gonna be people who are excited to fund under five early childhood development. There's gonna be people who are excited to eliminate worms as a, as a potential disease vector. There's gonna be people who are excited by various vertical areas, and then there are gonna be other funders who are really excited by strengthening CHW systems and the beauty of Commcare Connect. Regardless of which way the money comes in, regardless of whether it's a systems level investment or a more vertical program investment, you are strengthening the core CHW worker. You're empowering him or her to do, learn, deliver, verify, pay, which is a repeatable process, and you're creating a more adaptive and resilient CHW system. So that's the pitch I make to funders and it's working well so far, which is really exciting. We've closed $3 million in funding in 2024 already to scale up the work that Suresh mentioned, to scale up the work Divya mentioned and to expand into new program areas like kangaroo mother care, which Mercy has been very involved in. So good reception so far, but it's early. You know, we ultimately want to see tens of millions, if not hundreds of millions of dollars flowing into paying for verified delivery and getting to the CHWs with as much money ending up in her pocket as possible. So there's a long way to go. And one of the critiques we've gotten, you know, is there isn't enough funding for mental health, there isn't enough funding for early childhood development. You guys don't have a real market. And I think there's not enough funding today. But that's because it's in many ways too hard to scale these programs. Right. We see many CHW programs with vertical interventions that are proven in a randomized controlled trial or in a small setting. And then it's really difficult to take that to scale. We think this is the potential pathway to take those incredibly powerful but high intensity evidence based interventions to scale and to scale in a way where the vast majority of the money is getting into the locally led organization or to the frontline worker. So in some ways we have to go create that market. We kind of acknowledge the people. Some funders are really excited and in discussions to really be thought partners or early research partners. But others we expect to come in a year or two from now when we do have more evidence and more proof of what we're trying to do. The exciting thing is, you know, this is coming at a time when the development sector in general is making this huge push towards localization and at the same time recognizing the administrative burden of being a contractor to some of these funders is massive. And the, you know, audit function and finance function and all these capabilities, they're beyond the reach of what some of these amazing locally led organizations can do. The experience they have running health campaigns, the experience they have supporting CHWs in their community is just phenomenal. But can they respond to USAID rfp? Definitely not, you know, and so we're also hoping that this moment in time in the development sector and what funders claim they're trying to do is extremely well suited for scaling up this type of model, which gives locally led organizations and frontline workers the tools to deliver amazing services at very cost effective processes and creates the data systems and the data sets, you need to then be confident you can pay for that. So I'm really excited, but it's going to be a long journey. I mean, this is really trying to change how people fund. If we pull off what we're trying to pull off and could be a model for not just CHW programs, but other types of services as well, if we're successful.