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This week on High, Low, and Unexpected, Shaun sits down with entrepreneur and coach Nata Salvatori, affectionately known as "The Accidental CEO." Together, they unpack what it means to build a business you love without burning out in the process.

From her early days as a wedding photographer to navigating a career pivot into coaching, Nata shares how her pursuit of excellence led her to a breaking point—and how learning to delegate and ask for help transformed not just her business, but her life.

This episode covers:

The difference between control and sustainability as a creative entrepreneur

Why high-functioning burnout is so hard to spot—and what to do about it
How Nata went from dropping balls to building a team she trusts
What it really means to run a business that gives you your life back

This episode is a must-listen for anyone who’s ever struggled with letting go, wrestled with guilt, or felt like they had to hold it all together to succeed. Nata brings wisdom, humor, and depth to a conversation every business owner needs to hear.

From Doing It All to Doing What Matters (ft. Nata Salvatori)