Building a business to sell isn’t something you do at the end.

Most founders think they can run their company, list it for sale, and walk away with a strong multiple. But without years of preparation, clean financials, and a clear growth story, buyers won’t see the value you think you’ve built.

In this episode of High Voltage Business Builders, Neil sits down with Rob te Braake, a fractional CFO working with 7- and 8-figure businesses, to break down what it actually takes to prepare for a high-value exit.

From financial visibility and forecasting to controlling rapid growth and building a credible future narrative, this conversation explains why the businesses that sell for the highest multiples are the ones that start preparing years in advance.

In This Episode We Cover

✅ Why Exit Planning Starts Years Before You Sell

Rob explains why three months of preparation isn’t enough. Building a business that commands a premium multiple requires years of clean data, consistent performance, and a clear story.

✅ The Difference Between Tax Accounting and Management Accounting

Most businesses run their books for taxes, not for decision-making. Rob breaks down why financial visibility is critical for scaling and why buyers care about how well you understand your numbers.

✅ What Happens When You Scale Too Fast

Rapid growth without control can create financial chaos. From cash flow issues to supplier confusion, Rob shares how businesses lose control and why structure matters as you scale.

✅ Why Financials Build Trust With Buyers

Clean, organized financials aren’t just about compliance. They directly impact how buyers evaluate risk and determine your valuation.

✅ Selling the Future, Not Just the Past

The highest valuations come from credible future potential. Rob explains how building and executing a multi-year plan creates a story buyers are willing to pay more for.

📍 Chapters

02:00 The Myth of Selling at a High Multiple

03:00 What a Fractional CFO Actually Does

05:00 Tax vs Management Accounting Explained

12:00 Building a Remote, Freedom-Based Business

14:00 Product-Market Fit vs Financial Structure

15:30 The Dangers of Scaling Too Fast

17:00 How to Increase Your Exit Valuation

18:00 Building a Credible 5-Year Growth Story

🔗 Connect with Rob Learn more about Rob and his work in financial planning, accounting, and exit preparation: www.linkedin.com/in/rob-te-braake

Follow Neil:

🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠

#238 The 3-Year Exit Plan Every Founder Needs (Not 3 Months)