Published: Wed Mar 12 2025

Most Amazon sellers don’t truly understand their numbers, and that’s exactly why they struggle. Failing to dial in your unit economics can make or break your business. In this episode of High Voltage Business Builders, Neil Twa sits down with Raul Bava, a financial expert who has worked with top Amazon aggregators and e-commerce brands. They dig into the biggest financial mistakes sellers make, how to compete with Chinese manufacturers, and why brand-building is your real competitive edge.