College marketing teams are being asked to do more than ever before, often with limited time, staff, and resources. So how do you move beyond production work and become a strategic partner across campus? In this QuickTake episode of the Higher Ed Conversations Podcast, Cheryl Broom shares the mindset shifts community college marketing teams need to make to operate more strategically, efficiently, and effectively.

Drawing on her experience as a former community college marketing director and now an agency CEO, Cheryl shares practical lessons on how even small teams can function like high-performing in-house agencies. If your team feels overwhelmed by requests, struggles to move from “vendor” to “strategic partner,” or is looking for ways to operate more efficiently, this conversation is for you.

What You’ll Learn:

Why colleges need to position marketing teams as strategic partners, not production vendors
How saying no to the wrong projects can improve your team’s effectiveness
Why building flex time into your schedule is critical for handling campus “emergencies”
How understanding billable vs. non-billable time can transform team productivity
Why the best in-house marketing teams know when to bring in outside support

Thanks for listening!

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Higher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.