College marketing takes more than announcing the launch of a new program and hoping students will show up. In this Quick Take episode, GradComm CEO Cheryl Broom shares her strategic framework for developing successful college marketing campaigns: the Three T's of College Marketing.

Cheryl explains why effective campaigns first identify the right target audience, second build messaging around the transformation students are seeking, and third choose the tactics that will best reach them. From high school students and entry-level workers to adult learners, career changers, veterans, and first-generation college students, this episode explores how colleges can move beyond generic messaging and create marketing that speaks directly to the audiences they want to reach.

What You’ll Learn:

Why identifying the right target audience is the foundation of effective college marketing
How different programs attract different types of students
Why transformation should be at the center of your college marketing message
The importance of making the student the hero of your marketing message
How to choose the right marketing tactics based on your audience and goals

Thanks for listening!

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Higher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.