
Hosted by Mallory Willsea · EN

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Katy Campbell, newly named CEO of VisionPoint Marketing, for an urgent conversation about the future of search in higher education. Following Google’s announcement that AI-powered search is now the default experience for more than a billion users, Katy breaks down what this shift means for enrollment marketers, institutional websites, and the way prospective students discover colleges. Together, Mallory and Katy unpack why traditional SEO strategies are no longer enough, how AI agents are changing the student search journey, and why higher ed institutions need to rethink visibility in a world where students may never even visit a college homepage. Related Links:A New Era for AI Search (Google)Katy’s LinkedIn Post - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the next chapter of this Pulse Check Series, Part 3: The Impact of AI on Regional Businesses. On this episode, host Adam HedeBrink-Bruno explores what AI adoption really looks like for small businesses, regional organizations, and community partners navigating rapid technological change. Joined by Marisa Enzinna, Director of Member Relations and Communications at the Ontario County Chamber of Commerce, and Camille Zess, Vice President of Growth at Travel Alliance Partnership, the conversation dives into how organizations are using AI to augment workflows, improve efficiency, and better support their teams and clients. Find out more about what Finger Lakes Community College is doing with AI at the FLX AI Hub. Guest Names: Marisa Enzinna, Director of Member Relations & Communications at the Ontario County Chamber of Commerce Camille Zess, Vice President of Growth at Travel Alliance Partnership Guest Socials: Marisa: https://www.linkedin.com/in/marisa-enzinna/ Camille: https://www.linkedin.com/in/camillezess/ Guest Bios: Marisa Enzinna is the Director of Member Relations and Communications at the Ontario County Chamber of Commerce, where she helps connect and promote local businesses and tell their stories. She has 20+ years of experience in communications, having worked in journalism and non-profit development before joining the Chamber. A proud Ontario County resident, Marisa enjoys exploring the Finger Lakes with her family and pack of rescue pups. Camille Zess is a strategic marketing leader who works with destination organizations to develop high-level marketing strategies and align stakeholders around a shared vision. She is actively engaged in the marketing AI space, having attended MAICON 2024 and serving on the TAP AI Committee, where she helps shape AI policy and education for the TAP community of travel industry professionals. She is passionate about helping people make sense of AI and apply it in practical, meaningful ways. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Ed Cabellon, Interim Vice President for Student Experience at Frederick Community College, for a behind-the-scenes conversation about what it actually takes to build an enterprise AI strategy in higher education. Rather than rushing into flashy AI pilots or chasing trends, Ed shares how FCC spent months laying the groundwork for a sustainable, institution-wide AI roadmap rooted in governance, collaboration, and operational readiness. Together, Mallory and Ed unpack the realities of leading AI transformation on campus, including how to align cabinet leadership, faculty innovation, IT infrastructure, and institutional priorities before bringing in outside consultants. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If your campus has plenty of AI activity but remains a little light on the strategy, you’re not alone. Many higher education institutions are running lots of experiments without a clear path to scale the right ideas responsibly. This leaves faculty and staff reinventing the wheel rather than moving forward together. In this episode, we go behind the scenes to explore the supports that shift individual experiments to structured pilots with potential for broader implementation. We’ll talk about microgrants, stipends, professional learning, and lightweight governance that doesn’t kill momentum. Find out more about what Finger Lakes Community College is doing with AI at the FLX AI Hub. Sources: Consumer Protection Group Unveils Student AI Bill of Rights - https://www.insidehighered.com/news/quick-takes/2026/04/06/consumer-protection-group-unveils-student-ai-bill-rights Student AI Bill of Rights - https://static1.squarespace.com/static/68a733df04d0801eecae5b19/t/69cedec77dde6c68e2cfa5e7/1775165133320/Student+AI+Bill+of+Rights.pdf - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Related Links:Mastering the Art of Visual Storytelling in Higher Education MarketingThink before you ink: The Three Principles Behind Every Digital Transformation that Actually Work“Beyond the Facelift: Navigating the Website Redesign Journey”“Engaging with ‘First Generation’ Prospects: The Power of Visual Storytelling”“The Enormity of Inclusion: The Importance of Authenticity over Aspiration” - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mastering AI tools and techniques takes time. In this episode, we share how community colleges can become the region’s trusted AI onramp by offering accessible, mission-aligned AI literacy programming for students, employees, and community members. We’ll break down how to approach AI as a critical mindset rather than a technical skill set. Learn about the values behind our AI model and the practical decisions that make it work. We’ll address the tensions and uncomfortable realities driving this work, including AI overreliance, academic integrity, and workforce disruption. Finally, we'll examine how AI literacy can support college goals and leave you with a guide to building an onramp for your community. Find out more about what Finger Lakes Community College is doing with AI at the FLX AI Hub. Sources: HBR - AI-Generated “Workslop” Is Destroying Productivity: https://hbr.org/2025/09/ai-generated-workslop-is-destroying-productivity MIT - The GenAI Divide STATE OF AI IN BUSINESS 2025: https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf Guest Names: Debora Ortloff, Vice President for Strategic Initiatives and Assessment, FLCC Dave Ghidiu, Associate Professor of Computing Sciences, FLCC Guest Socials: Debora: https://www.linkedin.com/in/deboraortloff Dave: https://www.linkedin.com/in/daveghidiu/ Guest Bios: Debora Hinderliter Ortloff, Ph.D., is VP of Strategic Initiatives and Assessment at FLCC and co-leads our AI work. She prides herself on being a leader who can facilitate change by serving as a thought partner and problem-solver, helping faculty and staff with great ideas and passion move forward towards innovation. In our AI work, she also helps design training around AI for data, authentic assessment, and policy creation. In addition to this work, Debora leads strategy at the College and consults extensively with the U.S. Department of Education. She holds a Ph.D. from Indiana University Bloomington and lives with her husband and two sons in Canandaigua, NY. Dave Ghidiu is an Assistant Professor of Computing Sciences at Finger Lakes Community College; he has spent more than two decades helping students and educators build confidence with technology. His work at FLCC's Center for Teaching and Learning has deepened his commitment to accessible, practical professional development - equipping faculty and staff with tools and strategies they can use immediately in their classrooms and workflows. In recent years, Dave has immersed himself in the world of artificial intelligence. He leads the AI Microcredential Program, serves as AI Strategist for the FLX AI Hub, and regularly delivers workshops, webinars, and keynote presentations to educators, healthcare professionals, and business leaders across Upstate New York. Guided by the philosophy that "you can't AI wrong," Dave is passionate about lowering the barrier to AI adoption and helping people at every skill level find their on-ramp to this transformative technology. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Willsea sits down with Dr. Nick Ladany, President of San Francisco Bay University, to unpack one of the boldest experiments in AI in higher education and student success strategies happening today. Together, they explore how SFBU is designing a human-centered, AI-integrated learning model that prioritizes capability development, workforce readiness, affordability, and access over outdated systems built around seat time and content delivery. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Meredith Rosenberg, co-founder and partner at NU Advisory Partners, to unpack what’s really happening behind the scenes in higher education leadership hiring. Drawing from her vantage point at the intersection of higher ed and edtech, Meredith reveals how institutions are approaching executive search—and where they’re getting it wrong. The conversation explores leadership turnover, hiring mismatches, and the growing influence of AI in higher education leadership decisions. If you’re thinking about your next career move or refining your enrollment marketing strategy, this episode offers a rare inside look. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we’re taking a field trip into New York City for a sugar rush and some serious higher-ed talk. We recap our night at the 92nd Street Y, where legendary anchor David Muir interviewed higher-ed expert Jeff Selingo about his new book, Dream School. We dive into the surprising college connection between these two media icons (hint: it all started in a dorm room at Ithaca!) and tackle the "Brand Name Trap"—the immense pressure students feel to chase elite rankings over a "perfect fit." From Emma’s bold move to recruit celebrity guests to some serious confusion over marshmallow-topped hot chocolate at Glacé, this episode is the perfect mix of professional insight and father-daughter banter. Whether you’re eyeing the Ivies or looking for a hidden gem, join us as we redefine what a "wonderful school" really looks like. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.