
Hosted by Lougan Bishop & Jenna Spinelle · EN

The National Association for College Admission Counseling (NACAC) serves more than high school and college counselors who help students and families navigate the admissions process. Shanda Ivory, NACAC’s director of communications, joins us this week to discuss how the pandemic might permanently change college recruiting. Will the days of college fairs in convention centers with thousands of students ever come back? Is it such a bad thing if they don’t? We explore those questions and talk about how admissions professionals can strike a balance between not getting stuck and the status quo and not going after every new trend that comes along.

Morgan Campbell is only a few years out of college but already making a name for herself as a pioneer of TikTok in higher ed. She joins us this week to talk about how she built a successful presence for Indiana University and how her team plans to build on that strategy by expanding the use of vertical video on Instagram Reels and other platforms this year. We also talk about how TikTok seemed like a breath of fresh air during the pandemic at a time when it’s easy to fall victim to doom scrolling on other social media platforms. Links to cool stuff Morgan’s website Morgan on Twitter   Episode 201 document.createElement('audio'); https://media.blubrry.com/highered/highered.social/episodes/HES-0201.mp3 Subscribe on Apple Podcasts Subscribe on Google Play Subscribe on Spotify Subscribe on Stitcher

Higher Ed Social founder and co-host emerita Jackie Vetrano joins Lougan and Jenna to celebrate 200 episodes. We talk about returning to work on campus, returning to pre-pandemic activities, and the media empire Jackie’s building through her podcast and Twitch streams — with a few diversions to things like hot tub Twitch and dads on TikTok. We are also excited to share that Jenna will be part of a panel on podcasting at organizations at the 2021 Podcast Movement conference in Nashville during the first week of August. Reach out to her if you’ll be attending the conference and want to meet up!



The Registrar’s office is one that even those of us who have been in higher ed for a long time sometimes struggle to understand. The profession has come a long way from the days of long lines of students waiting to register for classes and taken even more importance during the pandemic. Doug McKenna, the University Registrar at George Mason University, joins us this week for a dose of Registrar 101 in the most fun way possible. If you enjoy this episode and want to hear more from Doug — including the theme song we talk about — check out his podcast For the Record, which he hosts for the American Association of Collegiate Registrars and Admissions Officers.


We are very excited to have Dr. Josie Ahlquist back on the show to discuss her new book, Digital Leadership in Higher Education. We talk about the book and what leadership looks like during global pandemic and ongoing struggles for racial justice. No matter what’s going in the world, Josie stresses that higher education leaders need to show up authentically to their interactions with students. With so much misinformation out there, students need to know that they can trust their institution and its leaders before they will believe what they’re reading in an email or seeing in a video. Josie also reminds us about the importance of taking time to recognize the difficulty of the work we’re doing right now and the fact that we can’t vent to colleagues or celebrate achievements in the normal ways right now. That’s where the digital hug comes in. Josie talks about how she uses them and the power of building mastermind cohorts that are on part strategy session and one part therapy session.


We’re a year into the pandemic, and many of us are getting ready for commencement and everything that the end of the school year brings. Anyone feeling a little (or maybe a lot) of burnout? Ken Schneck has been there and joins us this week to share his journey from student affairs professional to an administrator in his mid-20s to a tenured faculty member and published author. Ken found himself burned out at age 35 and spoke up about what he was experiencing. The message resonated more than he ever thought it would and became the catalyst for launching his speaking and writing career. In this episode, Ken talks with us about that journey and the advice he now gives to his students in the Leadership in Higher Education program at Baldwin Wallace University. Ken also talks with Lougan and Jenna about how escaping the grind of administrative work allowed him to pursue a writing career and tell the stories of Ohio’s LGBTQ communities.