AI has turned the hiring funnel into a keyword carnival: unqualified applicants can “win” resume filters in seconds, while the high performers you actually want don’t bother applying. Rick Girard opens with a true story about a CRO who hired a bartender into a sales role—without a resume—because the job post spoke directly to her, and her outreach proved she was real (and driven). Four months later, she’s outperforming the team. This episode is a practical reset: stop treating job descriptions like compliance docs and start treating them like marketing—designed to attract one ideal candidate and repel bots. What You’ll LearnThe real problems behind “too many applicants”

AI has broken resume screening—keyword-optimized resumes are easy to generate and hard to trust.
Your best candidates aren’t applying because most job posts read like contracts, not opportunities.
More candidates ≠ better candidates—volume creates noise, not quality.
Auto-apply is the enemy—it lowers the bar and floods your inbox.

Links:

LinkedIn: Rick Girard

Company: Intertru, Inc.

Podcast: Hire Power Radio Show & Podcast

Book: Healing Career Wounds (Amazon)

How to Eliminate AI Bots from Applying to Your Job Posts