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Chris DiStefano
Baby, we have a great episode for you about Edward Bernays, the father of public relations. Was he a devil? Was he a good guy? I don't know. Come see me Thursday, September 11th, theater at Madison Square Garden. And then September 27th in Saudi Arabia. Go to christycomedy.com for Tikiwikis or historyainas is back dot com.
Giannis Papas
You could see me in Miami. September 11th, 12th, 13th, Bakersfield, California. October 3rd and 4th, Toronto. October 18th to Tulsa. After that in October.
Chris DiStefano
Enjoy this episode. It's going to be a good one. Just know if you're eating bacon and smoking a cigarette, you got manipulated. What's up everybody? Welcome to another episode of the History Hyenas. I'm Chris DiStefano, aka Chrissy Avocado. No feta. With me as always, Giannis Papas, AKA Yannis.
Giannis Papas
Looking cute. So are you. You're looking very cute. And you're ready for the fall. You can't wait till it gets to the weather that your ancestors like, which is a little, little cloudy and a little cool.
Chris DiStefano
A little cloudy, a little cool. I was in Chicago this weekend, it was 60 degrees and it was nice and I gotta be honest with you, I. I woke up every two hours with gas. So I'm a little sleepy.
Giannis Papas
You have gas because you may be overdoing it with the husk. Like me. I haven't shit in a week now.
Chris DiStefano
Yeah, it's just what it is. Cuz I. They call me Elon Husk.
Giannis Papas
Yeah. I just don't know who to believe when I ask what is the proper dosage of husk? Because Robert Kennedy Jr. Has me questioning everything right now.
Chris DiStefano
I just throw a little bit in a cup, I drink it with a little bit of water. Sometimes a tablespoon, sometimes it's a teaspoon, sometimes it's a forkful, I don't know.
Giannis Papas
Well, what I'm doing right now is I'm creating an anti vaccine company. So whatever vaccines you or your babies got, my company, we have reverse vaccines.
Chris DiStefano
Nice.
Giannis Papas
So it's a nice new thing. I want you all to check it out on my website, giannispappiscomedy.com I'm working with some doctors, they got lab coats, it's headed up by Dr. Drew. And what we're going to do is we're going to give you negative vaccines. So whatever vaccine you got, it will reverse it.
Chris DiStefano
Reverse it.
Giannis Papas
And then in turn your autism will be cured.
Chris DiStefano
Not cuz, I mean here's the thing is I went off the beam this weekend eating I went, I started eating Italian food, pasta. I started eating pizza. And then I even. I blacked this out. But when I got in my car this morning, there were two Carvel anchors in my cup holders that I forgot that I ate in the parking lot at Carvel at a Saturday. I landed at LaGuardia Saturday at 10am and then I stopped at the Carvel by my house and ate two Carvel answers in the parking lot before I went home.
Giannis Papas
I got one thing to say. Yeah, not that bad. As long as it's not a priest. The blackout status bad. Well, if you got a pain over the pain with a little chocolate Carvel.
Chris DiStefano
So be well, I don't know, because there were some rosary beads in the Carvel edge.
Giannis Papas
So maybe it was a two for one.
Chris DiStefano
Yeah, yeah.
Giannis Papas
Maybe it was a date with a priest. Yeah, it's what it is. Because you were set in motion by the prime mover. That prime mover was Father Bill.
Chris DiStefano
Father Bill.
Giannis Papas
Now that's a throwback to the now.
Chris DiStefano
Cuz. Here's the thing. You and I met at a. We just want to. Quickly, before we get. We have an amazing episode today about Edward Bernays and we're going to tell you the reason you ate bacon and how we're all being manipulated every moment of the day. And this guy is the father of it. Some people say he's Satan, some people say he's the man. I don't know. But we were in a cafe just a couple of blocks from the studio. And to the two girls who we saw, we just want to apologize for yelling out, you're gonna get cleaned. And spraying fabuloso and trying to rub down your back with wet napkins. We're sorry that we did so please don't sue us. But you just had to get cleaned and we had to clean. We went in the back and we got the cleaning products and we cleaned you.
Giannis Papas
We're a couple of married guys, so all we were doing is just doing a little sunbathing. That's it.
Chris DiStefano
Because. Explain what sunbathing.
Giannis Papas
Sunbathing is when you just enjoy the sun. You're bathing in the light of sweet, sweet Poo's poos. Yes, you're just taking a peek. But much like the sun, you don't stare directly at it. It's too powerful. You just bathe in its glory. You just take a peek, you stroll.
Chris DiStefano
And you consume the view. That's all it is. Because we were saying how being married. This is great because we can just take a look and we can Just we're sunbathing. We're not actually looking into the sun. We're not taking our glasses off and walking towards the sun. We cannot do that. So what we do so this way. Because if not, it's too out of control. If you're single and free out there, it's too out of control. You want to talk to every single woman that walks by. It's too intoxicating. So it's nice to just be in a cage.
Giannis Papas
Yeah.
Chris DiStefano
And it's nice to just say, I'm just going to go do a little sunbathing. I'm going to take a little. What I'm going to do is I'm going to look at a woman, a beautiful woman in the cafe. I'm going to take her in. I'm going to sunbathe. I might give a little sniff if I'm close enough. Take a little sunbathe, a little sniff. And then you go back. What you do is you do what we, as good husbands do. We go back and then the. To our wives, and we are good husbands. And then when we eventually get to have sex with our wives, which is maybe, you know, at the end of this calendar year or next year, we'll just think about those girls as we're having sex with our wife. Because you don't control the empire. In between my ears, which is my brain, that is for me.
Giannis Papas
That's for you.
Chris DiStefano
Yeah.
Giannis Papas
That's your palace. That's your heaven or hell.
Chris DiStefano
Yeah.
Giannis Papas
That's where the beam resides. Yes. If you see me walking behind you and I start taking my clothes off, down to a bathing suit, I'm just sunbathing.
Chris DiStefano
That's all it is.
Giannis Papas
I'm just following your rays. I'm basking in your warmth.
Chris DiStefano
Yeah.
Giannis Papas
Taking a little sun.
Chris DiStefano
Yeah. And if you ever see me and you say, oh, Chris, did you stop comedy? Are you a custodian now? Why do you have all these cleaning products around you? It's just because there's hot women in the area.
Giannis Papas
Yeah. If you see me and Chrissy walking around, we got a tool belt on, and that tool belt is filled with fabuloso, Windex and other cleaning products. And we walk up the girls and we just give them a little spritz, it just means, hey, babe, I want to clean you.
Chris DiStefano
That's what it is.
Giannis Papas
Yeah. If I do a little spritz and then Chrissy comes with a sponge and starts wiping her down, we're just cleaning.
Chris DiStefano
If you ever see me walking by you and you say, oh, is that Robert Downey Jr. From Tropic Thunder. It looks a lot like Chrissy D. Just know that I was just around a ton of hot women and I just caught so much sun that I had to go into blackface.
Giannis Papas
You know, I love this podcast. You know why I really love it? It's a confusing place out there. People are overwhelmed. People are tired. They just have fatigue. Everyone is out just pulling strings, manipulating them, trying to get them to believe this, that, the other thing. And you just come here and you get to just be yourself, be silly. Be the person you were born.
Chris DiStefano
Yeah.
Giannis Papas
Don't be the person that was made. You're the little child. You're the little kid. You're the innocent little baby Jesus. Before the world got a hold of you, before Edward Bernays and his methods got into their, hooks into your brain. This is who you get to be when you come listen to us.
Chris DiStefano
Yeah.
Giannis Papas
Just here to have a silly willy time.
Chris DiStefano
That's all it is. And that's why with this world that we live in, where if you make one mistake, say one bad thing, especially on the Internet, your whole life can be over. That's why we encourage you. Go to patreon.com history hyenas and do what we do. We say whatever we want on the Patreon, and you, as the listener, can say and do whatever you want on the Patreon. That's why you're paying 5 bucks or 10 bucks a month to be free again. Because we don't live in as free of a world as we used to. But patreon.com history hyenas, that's where the real freedom is, baby. That's where the freedom torches are.
Giannis Papas
We live in a distraction attention economy dictated by a Chinese algorithm, a force you algorithm based on interest that hooks you. Like a dopamine junkie.
Chris DiStefano
Exactly.
Giannis Papas
And the Chinese won.
Chris DiStefano
They won. That's why I said the other day that iPhones are just Chinese finger traps.
Giannis Papas
Yeah, that's.
Chris DiStefano
That's what they are.
Giannis Papas
Yeah. It's just about trending searches. You can do any sensationalist comment as long as it's about something that's bigger than you or trending, you'll get the attention. That's why you see extremists everywhere. I know. It's exhausting, everybody. So just come over to our podcast. Take a deep breath, box, breathe. And ask yourself, am I a cute kid? Because the answer is yes. Because the way you should see yourself is the way your mom sees you. And it's often a lie.
Chris DiStefano
It's what it is.
Giannis Papas
Your mom says you're the greatest, but she's lying.
Chris DiStefano
She's.
Giannis Papas
Yeah, but who's to say what the truth is? Edward Bernays sure wouldn't listen.
Chris DiStefano
Edward Bernays. If you don't know who this is, just know that the term public relation pr he coined it. Okay. He is the father of modern day public relations, PR and propaganda. The word propaganda is really only got a negative connotation because of the Nazis. Because of Joseph Goebbels, the proper. Which I call the real father of pr.
Giannis Papas
Well you could say Edward Bernays crawled.
Chris DiStefano
Right.
Giannis Papas
So Goebbels could walk.
Chris DiStefano
Yeah, it's just what it is.
Giannis Papas
Goebbels actually was a big fan of Bernays. There was just one thing he wasn't a fan of.
Chris DiStefano
Yeah, that's.
Giannis Papas
Yeah, that's his background.
Chris DiStefano
Yeah, it's just.
Giannis Papas
But he did consume his books and he liked his work. He just. And he was one quoted as saying we use the Jews tricks against the Jews. Yeah, it's just what he said.
Chris DiStefano
Just what he said. Paraphrasing paraphrase. So Edward Bernays, who he is, we're going to talk all about a modern day father of pr. What's very interesting about Edward Bernays is he had a very famous uncle. Do you know whose famous uncle was?
Giannis Papas
Was it Phil? Yeah. No it wasn't Uncle Philip.
Chris DiStefano
Edward Bernays uncle. And is actually. He was actually a double nephew.
Giannis Papas
I thought you meant that he was the Fresh Prince of Bel Air.
Chris DiStefano
Oh yeah. Y. One time I called. One time I called my mom when I was a little kid and I just told her that Uncle Phil from Fresh Prince Bel Air died and it was just a prank. And she got so upset me when she found out it wasn't true because she just.
Giannis Papas
She went, you know, she went and lit a candle.
Chris DiStefano
Yeah, yeah, yeah.
Giannis Papas
Wet little candle for him.
Chris DiStefano
And because I used to go to my aunt Eileen's house until my mom got home from work and then.
Giannis Papas
Which is basically your house just downstairs.
Chris DiStefano
Just downstairs, yeah. And so. But it was two houses in one.
Giannis Papas
And she separated by a neutral staircase.
Chris DiStefano
And I remember my mom getting upset with me as soon as she came in. She put down her bags from Stop and Shop and she had pizza from Joe and John's and her face was always a little cold. And she said to me, she's like, why did you lie to me? You said that Uncle Phil from Fresh Prince had died and you made that up. I was like, sorry, I was just doing a little prank. And then I. And I Leaned on there smoking a cigarette. And she went, lyn, he's disturbed.
Giannis Papas
He's just a disturbed kid.
Chris DiStefano
He's disturbed.
Giannis Papas
Christopher, you're disturbed.
Chris DiStefano
Disturbed. And I would always walk upstairs with a half eaten thing of saltine crackers in Arizona ice tape.
Giannis Papas
And then she said, christopher, get out of my house. Now my question to you is on what step were you out of her house?
Chris DiStefano
Yeah.
Giannis Papas
Oh, that's a good point because is it the fifth step? How many steps were there?
Chris DiStefano
There was 14 steps and that's between.
Giannis Papas
The bottom and the top.
Chris DiStefano
So I guess the seventh step. Well, we had, in my apartment we had a. I'm sorry, in my staircase there was a skylight that my uncle put in. So maybe when you started to see the light of the skylight you were out. You were out of the darkness of downstairs and into the light of upstairs.
Giannis Papas
So once you got onto like the ninth step you could turn around and just be like, you can still hear me. But I'm not in your house. I'm in my house.
Chris DiStefano
I'm safe here.
Giannis Papas
I'm safe here. Yeah, yeah.
Chris DiStefano
And if you come up any further up the stairs, my mom will throw a half polished off bottle of white Zinfandel at your head. But you know who his uncle was? Do you know Edward Bernays? His uncle was, this is true, like, and this is like Sigmund Freud. Sigmund Freud, that's who it was, Sigmund Freud. Now Sigmund Freud kind of taught Edward Bernays all the ways of kind of psychological, not even manipulation, just psychology. And what Edward Bernays saw is during wartime the term was propaganda. Right? And how he used, they needed to use the United States and Sigmund Freud and everybody needed to use propaganda during World War I to get masses of people to do what they wanted for the war effort. But Edward Bernays said if it can work during wartime, it can probably work even better during peacetime. And the term propaganda got a negative connotation because of Joseph Goebbels and the Nazis. So he just conveniently, Edward Bernays just conveniently changed the word propaganda to public relations. But when you hear today your PR agent is just a propagandist Nazi like Joseph Goebbels.
Giannis Papas
Edward Bernays not talked about enough. The father of pr, he loved that term. Oh yeah, he was an interesting guy who liked not getting the credit. He thought the message should get the credit because. But he felt very ego. He had, he was, he had, his ego was very tied to how good his work was.
Chris DiStefano
Well the part that he had right is he did not want to be famous. He wanted to be in the background.
Giannis Papas
Yeah.
Chris DiStefano
And just make the money. So that's.
Giannis Papas
But then on the other side he kind of did want to be famous because he did make public appearances. He did write books.
Chris DiStefano
Right.
Giannis Papas
Yada yada yada yada yada yada yada yada yada yada yada. Yeah. But he is an interesting guy. That was Sigmund Freud's nephew. Was close to Sigmund Freud. Would go back in summers in Vienna. Was born in Vienna but immigrated to New York. Ended up getting an apartment on the Upper east side with his family and then moved to Long island where he learned how to be a criminal.
Chris DiStefano
It's just what it is.
Giannis Papas
Kid grew up in Long Island. His dad was a merchant, made a lot of money. So he grew up rich. But he was a guy that really admired his uncle. He actually carried a picture of his uncle in his wallet.
Chris DiStefano
Sigmund Freud?
Giannis Papas
Yeah. No, Edward Bernays.
Chris DiStefano
Oh, Edward Bernays carried a picture of his uncle Sigmund Freud.
Giannis Papas
Sigmund Freud. He had a picture in his wallet of Sigmund Freud and his daughter Anna. His daughter Anna was not a fan and wrote a book about him that was kind of telling. Called him a control freak and all that. But if you go to his background to start it, he admired Sigmund Freud. He consumed all those books and was heavily influenced by Sigmund Freud. Took those methods and put them into the marketplace.
Chris DiStefano
Put them into the marketplace. And even furthermore, Edward Bernays, his ideas that he wrote between the 1920s when he's in the late 1930s, Joseph Goebbels of the. The top propagandist, chief of the Nazis. It's no debating. He said it publicly. I took Edward Bernays, his book and I applied it to the propaganda of the Nazis. So that's just what it was.
Giannis Papas
He was just a big fan. Like I said, he was a big fan of the work. He was, he was a big fan of the message, not the messenger.
Chris DiStefano
So let me. And also. And well we'll explain everything about Edward Bernays. But something interesting too that happens is you know, even the reason we even know about Sigmund Freud in the level that we know him is because of Edward Bernays. Because at the end Sigmund Freud's. He lost his whole fortune during the Great Depression.
Giannis Papas
Blew it up his nose.
Chris DiStefano
Yeah, he blew it up his nose and he lost everything. He lost all his savings. So he needed a way to make money. So Edward Bernays was Able to through public relations. He started getting Sigmund Freud's books sold in a major way. And what he did, which is still being done today, which is what again only when I got into the career of entertainment did I realize how much I was being manipulated by entertainment my whole life. What Bernays did back in 1930, something which again still done today all the time is he made Sigmund Freud's books controversial. He made them controversial in an effort for you to start talking about and buy them. Just like Sydney Sweeney. Perfect example. Last month the jeans controversy. How could American Eagle do that? They, of course it was on purpose. It was, they knew that people were going to get upset. So that's my thing that you constantly see is whether you're angry at the left or the right, whether you're angry at the jeans or not, you're being manipulated. Constantly. Constantly, you're being manipulated.
Giannis Papas
The interesting, the really interesting thing to me about Edward Bernays, the thing that's most salient about his story.
Chris DiStefano
Salient's a good word.
Giannis Papas
It's a good word.
Chris DiStefano
I like to put salient drops in my eyes when they get dry.
Giannis Papas
That's where they go. Is that it really is a real world case study about how right Sigmund Freud was about the unconscious. That we're all driven by these unconscious desires. I mean it's just, it's the biggest case study ever done. It's a whole country, a whole world where Edward Brunei said this is how my uncle said the human psyche functions. Let me take that and implement that into the real world for dollar signs. Right. And for power. And it works. It worked every way. The reason why we eat bacon at breakfast, the reason why we smoked cigarettes, the list goes on and on and on and on and on for how he used cognitive biases that he learned from his uncle. Unconscious drives, sexuality, latent violence, all the things. We're just babies, we're all just drooling babies.
Chris DiStefano
It's just what it is.
Giannis Papas
He capitalized on that.
Chris DiStefano
Yes, because what. But they, they. Sigmund Freud referred to this as the engineering of consent. Basically he said all you have to do is manipulate large groups of people to consent to a thing. So Edward Bernays did not look at. He never thought about one person. He only thought about people in groups. He never ever ever.
Giannis Papas
And he would favorite cognitive bias was the, was the herd.
Chris DiStefano
The herd. And he constantly, according to you'll follow the group. He constantly calls everyone stupid. The herd was stupid. His kids were stupid. His secret. Everybody was just stupid idiots but he was constantly able. But his thought process was, rather than being like, oh these people are so stupid and I'm a bit smarter than I can, you know, I should stop manipulating them. He was like, hey, if I'm smarter than you and you're going to let me manipulate you, I'm going to do it all day and get rich often. Now the bacon and eggs is a very interesting thing because you know, before this idea. So basically what happened, there was a company. Jesse, if you could Google what was the company, the bacon company that was struggling.
Giannis Papas
It was big company.
Chris DiStefano
Yeah, but it was a, it was a company. Where was it? I want to. The Beach Nut Packing company. They hired Edward Bernays to increase sales of its bacon. So they, you know, this is, they took the gamble. Beechnut Pack company took a gamble. Nobody was eating bacon anymore. There were, their sales were suffering. So Bernays comes up with the idea that says let me talk to doctors. Let me just. People trust doctors. No, let me talk to doctors and see if they'll basically work with me. And they conduct some kind of study which is, you know, you're not really lying but you kind of are. You're like fudging the results to show you that having bacon and eggs much heartier breakfast will be better for you. Because before then light breakfast was the way, which is the way it should be. That's why the term is breakfast break fast. So the way that they were, we were doing it for 200 years was the right way. They would eat a very, very light breakfast. In Europe they still do that. They'll have like a very light pastry, a light fruit. They're not eating these hearty things. This is an American thing. So he convinces people, puts out all these commercials that says 5,000 physicians confirm the finding that bacon and eggs is the healthiest way to start the day. And then boom, now we have bacon and eggs and Denny's and just fat, fat, fat people walking around because of Edward Bernays. And the media blitz came with scientific, scientific evidence. Bernays said he contacted all his media friends and he said, put this out there, put it out there in the papers, on the news. Breakfast improves the health of the American people. And the healthiest breakfast is bacon and eggs. So if you're eating a bacon and egg right now while you're listening to us jerking off in your truck on i95, just know, baby gorgeous, that you got manipulated by Edward Bernays.
Giannis Papas
There's just a, there's somebody driving on the highway right now who has a bacon, egg and Cheese sandwich in their hand and they just squirted ketchup all over their jeans.
Chris DiStefano
Yeah.
Giannis Papas
Because they were like, is he looking at me? Is he watching me?
Chris DiStefano
Yes.
Giannis Papas
Yeah. The reason why bacon is part of the American breakfast is directly because of Edward Bernays.
Chris DiStefano
Directly because of Edward ber. He may. Because you know, really even all breakfast foods, like really what you should have be having for breakfast is like grilled chicken and sweet potatoes, like have something high. But we would say, no, that's a lunch.
Giannis Papas
Yeah.
Chris DiStefano
All these things are just ideas that PR has made. Bernays is responsible for most of them, but other people are responsible. Why do you, when you eat a muffin for breakfast, you're just eating a piece of cake.
Giannis Papas
Yeah.
Chris DiStefano
That's all you're eating is a piece of cake. They just call it a muffin. So your brain thinks it's not cake, it's cake. Yeah, it's dessert.
Giannis Papas
What he knew and Edward Bernays was the one that coined that term, manufactured consent, which basically just means.
Chris DiStefano
No, what was. It wasn't manufactured consent, it was consent of the. What was it?
Giannis Papas
Manufactured consent, I think or no, no engineering of consent. But I think it was. I think it's if. Can you look it up? Manufactured consent. Maybe I'm wrong. Basically what that means is, hey, you. I am selling you the story, the narrative and then you make the choice and you think you chose it, but I just nudged you into that choice.
Chris DiStefano
Right, Right.
Giannis Papas
I created the game and you chose what I wanted you to choose.
Chris DiStefano
Yeah.
Giannis Papas
So he also was hired by this toothpaste company and he came up with this campaign about smiling.
Chris DiStefano
Right.
Giannis Papas
And so he's like, you don't want to have an ugly smile. Right. So everyone was brushing their teeth or whatever. But he put shame on people. He, he marketed shame that if your teeth weren't white and clean with this product, you were going to be ashamed.
Chris DiStefano
Shamed. And then that's.
Giannis Papas
Sales went through the roof.
Chris DiStefano
That's why you have fluoride in the water right now. That's why if you, especially in New York and there's, there's Florida in on if that's true. No, that he, he, he's huge. Google, Google Edward Bernays and Floyd and even furthermore, with the smile.
Giannis Papas
Yeah.
Chris DiStefano
Before pictures, before Bernays got involved, you didn't smile in pictures. If you look at Pictures in the 1800s, early 1900s, nobody's smiling. It wasn't a thing. He made smiling a thing.
Giannis Papas
Yeah, well, I think also because they lived in the past.
Chris DiStefano
Right.
Giannis Papas
So it's not fun Right. It's not fun when you got fumed.
Chris DiStefano
So yeah. So fluoride. So Bernays was hired to solve this problem in the 1930s and 40s, the aluminum industry.
Giannis Papas
Wow, I didn't know this.
Chris DiStefano
If you're listening, in England the aluminum, what is that?
Giannis Papas
Aluminum.
Chris DiStefano
We say aluminum but what do they say? Aluminium.
Giannis Papas
Why not? Yeah.
Chris DiStefano
Industry grew. So fluoride waste was a problem. So all these lawsuits, you know, how do you properly dispose of the fluoride? Blah blah blah. Bernays comes in and uses the psychoanalytic techniques that he learned from Freud that he's the master of PR here. So he says to you know. Cause Sigmund Freud knew you gotta bypass rational thought and influence and then you gotta tap into the public subconscious desires. It's all about. It's all about deep in the subconscious the herd. He knew that. So Bernays understood that the public is gonna accept new ideas especially when endorsed by figures of authority. So he worked with the U.S. public Health Service and leveraged the American Dental association to promote the idea that water fluoridation was safe and beneficial for dental health. But we don't know that it was.
Giannis Papas
Holy fuck. I didn't know that.
Chris DiStefano
There it is cuz Bernays is still inside you.
Giannis Papas
Holy shit. But is there science that says that it is good for.
Chris DiStefano
So here, scroll down a little bit. At this time floor. At the time that he did this, fluoride was known as the active ingredient in rat poison. Only Mother of Cheese campaign successfully rebranded it as a key ingredient for gleaming healthy teeth and a beautiful smile. The campaign strategically suppressed information about fluoride's toxicity and other potential side effects and instead focus on the positive emotional appeal of a perfect smile. Which is a common psychological marketing technique Bernays mastered. So fluoride at very very low levels is safe which is what we have it at. Whatever it is, 0.007, you know, decidix, whatever the hell they measure it in. So it's safe. But fluoride in and of itself was just known as rat poison. You know to the people in the.
Giannis Papas
1920S and they had a waste problem so they decided to put it in the water.
Chris DiStefano
It's what it is. And then I'm going to tell you right after this how he killed about 3 million women right after this. Right after this ad from Lucy Nicotine Way Song Chien. Yeah. All right, so quick message from today's sponsor, the ASPCA Pet Health Insurance Program. Yanni's going to tell you all about it because he loves pets and he loves health. Insurance and I want to get some health insurance because some of my kids are like pets.
Giannis Papas
I got two dogs. Guys. Get yourself some pet insurance. And the ASPCA always doing good work helping out dogs. So guys, you know your pet is part of the family and you'd pretty much do anything for them. But those vet bills, yeah, they can add up quicker than you'd think. That's why it's worth checking out ASPCA pet health insurance. Pet insurance can help manage the vet bills so you can focus on what really matters, making sure your pets get the care they need when they need it. Oh, and here's a little bonus. There's a perk for en rolling. When you Enroll in the ASPCA Pet Peth Health Insurance Plan, you can get a 25Amazon gift card. It's a little treat for you while you're doing something great for.
Chris DiStefano
Yeah, and you could do whatever you want because a guy like Sergio Chacon will get that pet health insurance. See, it's interesting, right? Sergio's interesting. He'll get the ASPCA pet health insurance program for a snake, but then he'll use a $25Amazon gift card to buy rats for a snake.
Giannis Papas
Yes, Right.
Chris DiStefano
So which is okay.
Giannis Papas
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Chris DiStefano
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Giannis Papas
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Chris DiStefano
Yes. Shoot you into outer space. I want to do a 15mg soul gummy with Nick and go see Shakespeare in the Park.
Giannis Papas
Yeah, that's what we want.
Chris DiStefano
That's what I want to go do. Bring on the good vibes and treat yourself to soul today. Right now, Soul is offering my audience 30% off your entire order. Go to getsoul.com and use the code history hyenas. That's. Get soul.com promo code history hyenas for 30% off. Cuz. Yeah. The torches of freedom.
Giannis Papas
That's what I. That's.
Chris DiStefano
I don't want. If Anne. Eileen's listening right now. She needs to shut it off. She needs to shut it off. Because he got women to smoke big Lucky Strikes. Lucky Strikes cigarettes. So if you know about Lucky Strike cigarettes, cuz, tell him what happened. Wow.
Giannis Papas
So Lucky Strike approached him and he goes, hey, we got to get women smoking. And he goes, okay, what are you going to pay me? Me?
Chris DiStefano
Yeah.
Giannis Papas
And he got a nice fat check. And he said what we're going to do. I think the color of the box was green.
Chris DiStefano
Yes.
Giannis Papas
Green was not fashionable. So what he did was he paid all these models and influencers to start wearing green. Yeah. So there was advertisements with women in green. So green became fashionable. So the box became fashionable. And then he paid a bunch of these chicks to walk around and smoke at beauty pageants.
Chris DiStefano
So that. And then there were. There's a huge parade that would always get a lot of press. The Easter parade in New York City, which I don't think they do anymore. Right. Or if they do, it's not as big. If you go back, Jesse, to the. To where the. Yeah. So what he did was this. This huge Easter parade that they have 19. It was 1929. He hired, as you said, the young, fashionable, basically hot sex symbol women.
Giannis Papas
They were basically the influencers of their day.
Chris DiStefano
And what he did was, though he knew they were going to all these pictures. He. They. He had them hide the cigarettes. So it wasn't like, oh, look at us taking the cigarettes out now. They were casually smoking cigarettes, and then the photographers were taking pictures of all these women with cigarettes. But it was subconscious marketing. There was no ad for Lucky Strikes.
Giannis Papas
Right. It's like freedom rebellion against the male patriarchy.
Chris DiStefano
Exactly. And the real reason, what he did is he spoke to a psychologist. He didn't speak to Sigmund Freud, he spoke to another psychologist, a very prominent psychologist, said the reason why what a cigarette really is, is it's a penis. That's what it kind of looks like. That's what it symbolizes. The penis symbolizes power. So he says, so you want to.
Giannis Papas
Give women penises and put them in their mouth and put.
Chris DiStefano
The way you give women penises is you give them cigarettes.
Giannis Papas
Y.
Chris DiStefano
You just give. You could do it in a different way.
Giannis Papas
Yeah.
Chris DiStefano
Now you could just cut off a piece of your ass and you can make yourself a penis. Yeah. And then I like.
Giannis Papas
You can cut yours off and hand it to them.
Chris DiStefano
Yeah. Now, Edward Bernays would have to have a different marketing technique because if you want to give women penises, you don't need to do it with cigarettes.
Giannis Papas
Yeah. Because his uncle thought that women all had penis envy and they all secretly unconsciously wanted penis.
Chris DiStefano
Yeah. I mean, there's just. There's just a teacher in my daughter's school is just. He's just a woman with a penis. And then my daughter came home and said, what?
Giannis Papas
What?
Chris DiStefano
You know, like, that's okay, right? I said, yeah, just look at your uncle.
Giannis Papas
Yeah. Well, that was.
Chris DiStefano
And then I just showed her a video of Maurice. That's it. I said, that's daddy's work friend.
Giannis Papas
Look at him.
Chris DiStefano
That's a woman with the penis. Everybody's okay, honey.
Giannis Papas
Everyone's okay.
Chris DiStefano
And he said, okay.
Giannis Papas
And they just put on Bob Dylan. You said, the times, they are changing.
Chris DiStefano
What it is.
Giannis Papas
Yeah. Because listen, that was some of the stuff that Sigmund Freud wasn't exactly correct about. That's why you did a little too much blow, I don't think. I think the unconscious drives of sex, Oedipal, complex, things like that, all those things, the unconscious drive, shame, all that stuff. Sex, blah, blah, blah, aggression, latent aggression. All those things were true. The id, the super ego, the ego, all that stuff is more true. But the whole penis envy thing, I think, is really. When he. He went off the reservation a little bit because, I mean, all you got to do is look at Elliot Page.
Chris DiStefano
Yeah.
Giannis Papas
Yeah. She wanted the opposite. She want to get rid of the penis.
Chris DiStefano
Right. It's what it is.
Giannis Papas
Yeah. Angel. Buck angel, you know?
Chris DiStefano
Yeah.
Giannis Papas
He, he, he. He does not. Well, that's the opposite.
Chris DiStefano
Buck angel is. Is Buck Guy with a puss.
Giannis Papas
Yeah. He was a puss. And he wanted to be a guy.
Chris DiStefano
No, but Buck angel was born a woman and became a guy. But he kept his puss.
Giannis Papas
Kept his puss. But yeah, if he wants to be a guy, he'd want the pain.
Chris DiStefano
Yeah, exactly. Yeah. So basically if you bang, you could bang out Buck angel and you're not gay. Yeah, because he's got a full puss.
Giannis Papas
Yeah but that's the confusing thing because.
Chris DiStefano
No it's if you got a puss.
Giannis Papas
Yeah, that's the way I see. Because when I look at Buck angel there is zero attraction. When I look at karma Cor Karma Carrera. I want to clean.
Chris DiStefano
If you have sex with that guy, you are not gay, my friend. Cuz he has ape.
Giannis Papas
Cuz if I saw that guy walking down the street the last thing I would think is I want to bang that out.
Chris DiStefano
Yeah, it's what it is.
Giannis Papas
Yeah but he certainly has a puss.
Chris DiStefano
He's got a puss. And Aaron Berg's going to play him in the movie.
Giannis Papas
It's crazy. But you know that's the thing with trans. It's like if I'm banging. If I'm banging her or I'm begging him and I'm like I would have to keep.
Chris DiStefano
Look at him getting his snatch eaten down. Scroll down a little bit.
Giannis Papas
I was banging. Have to keep repeating to myself while I was banging him he's got a puss. He's got a puss. This is a gay. This is a gay.
Chris DiStefano
Now cuz look at this. See that photo down there? Right to the left, the guy eating him out. If you are able.
Giannis Papas
Oh that's. That's mind blowing.
Chris DiStefano
Cuz if you could, if that was one of those like moving images you could see if when that guy turns to the left you'll see someone you recognize and it's me lad 14. Because what would you do if you saw it and turned around? It was just crazy. I mean now here's the thing cuz, here's the thing. Okay. I think that you know with, with this going back to the Edward Bernays smoke, the smoking, the torches of freedom. What it was too is you know back then they didn't really know the implications of smoking. I mean we. I remember being a kid in the 80s and early 90s where they were still promoting cigarettes.
Giannis Papas
Well doctors actually smoked back then. A lot of people did smoke. Smoking became a thing. It was addict, it was cool. There were campaigns about smoking, there was advertising about smoking. But what he did is he went and seduced a whole bunch of doctors. He didn't even really pay him off. He'd give him free cartons and say hey will you just sign off and say that smoking relieves stress and Those doctors, like, yeah, that's when I smoke, I relieve stress. So he just got a lot of doctors and then he went boom. He said $2,000. 2,000 or 20,000 doctors from this organization agree it relieves stress. And people like, all right, so it's basically fake science, fake news.
Chris DiStefano
Yes. What it is.
Giannis Papas
I'm just joking. I don't know that for a fact.
Chris DiStefano
Yes. And we're telling that directly to the algorithm. He, he, you know, later on in life did regret because he. I think they. One study said that this campaign alone probably killed something like 3 million women.
Giannis Papas
It's what it is. It's what it is. I like to say it like this. That's what it is. Yeah, it's what it is. I mean Hitler got 6 million, he got 3.
Chris DiStefano
It's what it is.
Giannis Papas
So it's what it is. German efficiency wins.
Chris DiStefano
Yeah.
Giannis Papas
Ladder 14.
Chris DiStefano
So, yeah, it's just, you know, this whole idea of women having their own penises via cigarettes and that torches of freedom, women's suffrage, all that stuff. They capitalize. So it's just kind of, you know, we're still getting manipulated by him to this day by the fluoride, you know, athletes and entertainers and all that stuff promoting products. How you'll see like LeBron James or Tom Brady in every commercial. Now that's also Edward Bernays. Did you know that?
Giannis Papas
Yeah, well, because his whole thing was like, you don't sell the product, you sell a story. You sell narrative based on these unconscious.
Chris DiStefano
Urges, which subconscious urge every PR person does. We all kind of know that now. But the key is he was the first one to do it. Before Bernays. If there was no Edward Bernays, public relations wouldn't be what they, how they are today. Like how. Because basically what happens is, is before this, in the night, all of American time, the 1918s, 1900s, you were just promoted. Products were promoted because of necessity. You needed a car to get from point A to point B. You needed a coach to survive the winter. You needed food. You did. It wasn't wanting nothing was about wants. It was just what are my basic needs?
Giannis Papas
Right.
Chris DiStefano
Then he changed, changed it from needs to wants. And that's big. Yeah, that's the major thing. Because now the whole idea of a department store, this whole idea of mass producing clothes and shoes and manufacturers in general, Edward Bernays, he was the one that said, if we're going to have all this items and we need a department store, I need to be able to corral the people into it like literal cows. To their slaughter. He was like, I need to corral them into a place. So that's when they invented Macy's. Yeah, and it's just what it is.
Giannis Papas
The kid was raised as a secular Jew, so he wasn't very religious.
Chris DiStefano
That mean a secular Jew Jew?
Giannis Papas
Secular Jew means somebody who will bang a goyim.
Chris DiStefano
So goyim's a like a dirty non Jew? Yeah, like I'm a goy. You're a. I'm a dirty goy.
Giannis Papas
Yeah, you're a goy.
Chris DiStefano
I'm a goy.
Giannis Papas
You're a goy boy.
Chris DiStefano
I'm a goy boy. So Jesse's a secular Jill.
Giannis Papas
Jesse's a goy big.
Chris DiStefano
Yeah, yeah, yeah.
Giannis Papas
He's only half too. And he's a fucking goy big.
Chris DiStefano
Yeah.
Giannis Papas
I mean the kid will eat bacon. The kid will fucking. He touched light switches all the time.
Chris DiStefano
Because I'm a non Jew who likes Puerto Ricans. I'm a goy for goya Jew predator. I'm a goy for goy, Right. Or am I just a goya cuz.
Giannis Papas
When a Jew looks at you, he sees a Komodo dragon.
Chris DiStefano
It's what it is.
Giannis Papas
You're a Jew predator cuz your face says get ends easy bake.
Chris DiStefano
Yeah. I would like to just punch him in the face and not to kill my aunt Eileen just because of some other thing.
Giannis Papas
I was about to say is his religion, if there was, if there was such a thing. The closest religion he had was capitalism.
Chris DiStefano
Right.
Giannis Papas
He was a zealot for capitalism. He believed in it. So he didn't think anything he was doing was wrong. And you can make an argument like was it, I mean, people. What he would say is people are going to be led one way or the other.
Chris DiStefano
Yes.
Giannis Papas
Whether it's going to be bacon for breakfast or pancake. It's like what he was basically saying is people aren't rational, they're not reasonable, they want to feel right. Right. So that which is true, he basically started from, hey, you need this to wash your clothes to. Do you want to be fucking cool? Yeah, fucking cool. You want to be like Mike? Do you want to be like Mike? Mike that was Edward Bernays.
Chris DiStefano
Yes.
Giannis Papas
And you go, yeah, yeah, I want to be like Mike. Do you want to fucking be like LeBron James? Well then drink the drink that he fake drinks in the commercial because his nutritionist would never allow him to fucking touch a Sprite. No. But he got paid a couple million dollars to subconsciously invade your brain and have you affiliate with the fucking One of the most elite athletes created by the Chinese government who is sustained by fucking. The cutting edge of media, social science and the shittiest drink that causes cancer will make you fat. They'll put those two things together and you'll just go, I want to be like LeBron. And you'll drink a Sprite.
Chris DiStefano
Yeah, you'll just drink a Sprite.
Giannis Papas
Just lie to you. And we eat it up.
Chris DiStefano
Well, also what I think too is.
Giannis Papas
Because this and that hairline is fake.
Chris DiStefano
Yeah. This is all created by the Chinese. Is that because Sprite has that, you know, yellow six stuff in it, Whatever.
Giannis Papas
And I just drank a zit.
Chris DiStefano
It's just what it is. You're on. Well, they probably do this. They use somebody like Lebron, the Chinese marketing cuz they know that a lot of people will buy sprites just because LeBron's holding it. And they'll kill the sperm and they'll decrease our population that way. That's what they're doing.
Giannis Papas
That's what they're doing. What the Chinese have done is they've used a variation of Bernays in a way. Right. So what the Chinese have done is they invented TikTok. ByteDance is a Chinese company that invented TikTok. And what made their algorithm revolution was it was all about, you know, using those subconscious kind of urges, sex, you know, shame, sensational fucking narratives to get you hooked and keep you speedy and scrolling and scrolling and hooked you on dopamine using sexy girl dancing.
Chris DiStefano
Yeah. Anytime. Anytime you see a TikTok dance go viral. That's the seeds of that are in Edward Bernays. There's a Chinese Edward Bernays out there.
Giannis Papas
Yeah. I mean, let's be honest. Charlie d'. Amelio. Is that her name?
Chris DiStefano
Sure.
Giannis Papas
Yeah. Charlie d'. Amelio. The girls want to look like that and the boys want to go, oh my God, how old is she? What is she? Oh my God, oh my God, oh my God, oh my God. Yeah, she's fertile. Yes, she's fertile.
Chris DiStefano
Fertile murder.
Giannis Papas
So when the guys look at that, they just see fertility.
Chris DiStefano
That's all they.
Giannis Papas
Yeah, it's a deep, deep rooted thing.
Chris DiStefano
It's just they want to have sex with it and then you're glued to.
Giannis Papas
That and then so the algorithm goes, gotcha. And then you scroll again. There's another one, there's another one. Was the other one called the Milio, whatever her name?
Chris DiStefano
Addison Ray.
Giannis Papas
Addison Ray's on there. And then the next thing you know, it's all these white girls going dancing to hip hop. You know they're dancing to all drill rap with. And then they go on the N word, they go. And then the N word comes up in the song and they go yeah. And then next thing you know your brain is mush. You're addicted and you're confused.
Chris DiStefano
It's the only thing to do is for us to take our wives and our daughters to China. Should we just move to China? China? Is that the only way to stay safe?
Giannis Papas
I'm not ready to accept defeat yet.
Chris DiStefano
Yeah, yeah, can't do it.
Giannis Papas
I'm going to go to Taiwan and I'm going to fight with them. Now when the Chinese attack, I'm just joining the Taiwanese. Just like the North Koreans are fucking in Ukraine. Yeah, I'm going to Taiwan, I'm going to fight with my. I like to call those the good Chinese.
Chris DiStefano
The good Chinese. Now right after this break we're going to tell you how Edward Bernays took down a bunch of fruits Trip planner by Expedia. You were made to outdo your holiday, your hammocking and your pooling. We were made to help organize the competition. Expedia made to travel cuz. So do you know about the United Fruit Company which me and you are proud members of?
Giannis Papas
Yeah. Now this is where you really see.
Chris DiStefano
This is where he really. The horns come out. I just meant because he's not. I just meant he's a little devilish. Yeah, right, Come out.
Giannis Papas
This is where the 14, this is.
Chris DiStefano
Where the horns come out. When Edward Bernays he worked with the United Fruit Company.
Giannis Papas
Yeah. And the CIA. Yeah, yeah.
Chris DiStefano
Now it's better known as the United.
Giannis Papas
Home because he was making like 1500 a day in, in that money back then.
Chris DiStefano
So you're talking about CIA.
Giannis Papas
CIA was, he was on the payroll with the CIA.
Chris DiStefano
Big daily, daily big money.
Giannis Papas
Yeah.
Chris DiStefano
So the United Fruit Company, 1950s Edward Bernays is working with them to orchestrate a public relations campaign, AKA a propaganda campaign. From now on in your life, every time you see words PR public relations, just know that it's propaganda. They just changed the word because propaganda has a negative connotation. But it is absolutely propaganda. Just like a muffin is cake and it will raise your LDLs. So would lead to they. So Edward Bernays worked United Fruit Company 1950s to orchestrate a public relations campaign that would lead to the 1954 Guatemalan coup d'. Etat. Are you Guatemalan? No, Uruguay. Okay, yeah, sorry.
Giannis Papas
No, it's okay.
Chris DiStefano
I thought it was. Sorry. Uruguay is one we can't talk crap about.
Giannis Papas
No Uruguay. Why?
Chris DiStefano
Because he's upset. We said don't talk about Uruguay. That's where he's from.
Giannis Papas
Yeah, but does he look like a kid who is nationalistic Uruguayan? No, he looks like the kid that would get the most upset if we said something bad about Tennessee Williams.
Chris DiStefano
Yeah, it's, yeah. Okay, so the 1954 Guatemalan coup d'. Etat.
Giannis Papas
Yeah.
Chris DiStefano
The company which had a huge economic presence in Central America, United Fruit Company was threatened, threatened by the democratically elected government of President Jacob Arbenz, who had initiated an agrarian reform program to redistribute uncultivated land, including a large portion owned by United Fruit to landless peasants. He basically wanted to just give the land, he wanted to give the land back to the people a little bit.
Giannis Papas
It was, you know, he was going, hey, you got, your company is in.
Chris DiStefano
Here and you're, he's like, I don't want you guys to have to just cut clips and do Shakespeare. I want you to live off the land.
Giannis Papas
Yeah. He's basically going, you're raping our resources. You know, this is what made communism so popular. Going, hey, these peasants are living in poverty. You're just taking all the resources from here.
Chris DiStefano
Yeah.
Giannis Papas
Selling them. And you're going, yeah, that's what Western imperialism does.
Chris DiStefano
So you say, because you're listening to that, you're saying, okay, that's a good thing President Jacobo Arbenz is doing. He's trying to make, trying to help his people. He's just good guys, trying to make Guatemala great again. We support that.
Giannis Papas
And then basically he was trying to, he was trying to do like a Guatemala first. Yes, it's basically, I respect that, I vote for that. Yeah, it was a, yeah, it was Guatemala. It was a Maga Gaga make.
Chris DiStefano
No, it was a juja make Guatemala great again. But anyway, so Edward Bernays, right. Edward Bernays campaign instead aimed to frame Arbenz as a communist puppet of the Soviet Union playing on Cold war fears in the US and he employed his, he went back into his best bag of horn tricks and he organized fact finding trips to Guatemala for influential journalists and members of Congress carefully controlling their itineraries to present a distorted anti Arbanez view of the country. So he basically had paid actors out there saying, we don't like him, Arbenz, he's bad, he's communist, blah blah, blah. Then he disseminated press releases and planted stories in major newspapers and magazines that painted the United Fruit as a victim of communist communism and a champion against it. Then he created a front organization called The Middle America Information Bureau to distribute propaganda and influence public opinion. The campaign successfully convinced American policymakers and the public that the democratically elected government of Guatemala was a threat to US national security. We've heard that a million times. Bernays efforts helped create the political climate and public support necessary for the CIA to carry out a coup codenamed Operation PBS Success, which overthrew Arbenz and installed a military dictatorship. And Edward Bernays just sat down and had a little lox.
Giannis Papas
Ladder 14, a little celebratory schmear.
Chris DiStefano
He had a little lox and cream cheese on a bagel. Yeah, that guy did an interview with David Letterman. And that's just what I call an evil guy.
Giannis Papas
That's just how the cookie crumbled. It's just what it is what he did.
Chris DiStefano
It's what he did. He caused a coup to get, get.
Giannis Papas
He advised on a coup.
Chris DiStefano
He advised on a coup on how to do it. And he destabilized Central America, which by the way, a lot of countries, you know, United States, that's what they do. Yeah, that's what we do. So we're just a part of that. But just know that, I mean this to me is the worst one. I mean he really, he destroyed Guatemala.
Giannis Papas
He, he didn't help it.
Chris DiStefano
He didn't help it.
Giannis Papas
He didn't go down there and extend a hand. And similarly at the World Fair, he.
Chris DiStefano
Had a cinnamon raisin bagel and a little man at Chevitz and he just sat down. Down with his horn.
Giannis Papas
Yeah. And then he convinced all South America during the World's Fair that hey, we're not so bad. He started pushing the culture in South America and Americanized them and said, hey, let's just do commerce. Do commerce. Which in his mind was the right thing. Maybe it was, maybe it wasn't. I don't know. Maybe business is good. I mean, listen, one of the most ironic things. Now this, don't take this any which way. I'm just going to state the facts, okay? This is just the facts. Tell me one of the most ironic.
Chris DiStefano
Things you're about to give us a truth bader Ginsburg.
Giannis Papas
The truth bader Ginsburg. Is what I'm about to say one of the most ironic things. Right. Most people who are communist or you know, just like socialist, whatever that means. Right. We could talk about that, but always go, oh, these economies didn't work because of capitalist embargoes, because of, you know, capitalist exploitation, blah, blah, Maybe that's true. I'll, I'll extend that off the branch. But one thing is for certain, when it comes to communist countries that became powerhouses, the mechanism by which they became a powerhouse was capitalist tools, right? You look at Vietnam, right? Poor country, right? Then they had economic reforms, they allowed private markets. A hybrid with the communist oversight, whatever. So what, you get your hood cut off but you, you can still make, make money, right? You look at China. So one of the most ironic things that I guess Marx didn't foresee that it seems if you look at real world data, the only thing that works as a propeller for communism is a capitalist market, which, which is very ironic.
Chris DiStefano
Which is China is not going to be as powerful as they are right now without low capital.
Giannis Papas
I mean, what was it, 30, 40 years? They're a world power now because of capitalist reforms. Look at Vietnam is a perfect example because it was the most recent. I mean Vietnam was just like no education. Like if you look at the stats, it's gone from like 7% of the population to like 80% of the population is educated. They've been lifted out of poverty. These are just facts, right? Do with them what you will, you know, those are just facts. It's just ironic that capitalism is the only thing that works, right. Communists.
Chris DiStefano
But still, Edward Bernays was kind of a douchebag for doing this United Fruit Company thing to equity. I'm to what country? Guatemala.
Giannis Papas
He was, he was definitely at the very least a mixed bag. Yeah, yeah, I mean he was definitely a mixed bag. And you know, because like you said at the time, how aware were they that cigarettes.
Chris DiStefano
Right.
Giannis Papas
Killed like they did? They were aware as much. I mean, sure, the coughing probably tipped them off, right? Wasn't great.
Chris DiStefano
Well, the tortures of women thing, I get that. The tortures of women thing, I could see how. And later on life he did say, I feel bad about, about that one but I mean he knew what he was doing in Guatemala.
Giannis Papas
He knew what he was doing, but he thought it was the right thing. He thought communism was an evil, right. So he thought he was doing the right thing, right. Was it the right thing? Probably not, right? I don't know.
Chris DiStefano
Well, he took the land. I mean the people who were so already dirt poor could have just made a little money off the land.
Giannis Papas
Yeah, it's just the thing about communism is you just go, have you met people?
Chris DiStefano
Right.
Giannis Papas
It's one of those things where you go like this is a great idea idea, right? Like a perfect circle, right? But once you impregnate it into reality, somebody's got to be in charge, right? And what ends up happening is the government just becomes the one corporation, right, that runs everything and it just turns into a dictator. Well, you look at King Jon Hung, the kid is fine for food. He's got too much. Yeah, he's got fucking Patrick Ewing's haircut.
Chris DiStefano
Yeah.
Giannis Papas
He's watching American movies.
Chris DiStefano
Oh, 100%.
Giannis Papas
I understand the streets are clean and everyone is fucking fine and whatever. But like King John, who is definitely better than the rest of the people.
Chris DiStefano
You want to.
Giannis Papas
Communism just means you all have the right to be the same amount poor.
Chris DiStefano
You're right. Now you, that's what equality means. You want a one world government big. I'm just saying we can look back one.
Giannis Papas
We can look back at Edward Bernays and say, wow, what a bad guy. And probably was. I mean his, his daughter wrote a book about him saying he was a control freak and fucking.
Chris DiStefano
He was, you know, called everybody stupid all the time.
Giannis Papas
He was always performative. His whole life was performance art. He even wrote his eulogies in his, his diary. He lived to 103 by the way.
Chris DiStefano
Yeah. Which you. So the kid was stressed out kid?
Giannis Papas
Well, his wife said that his daughter said he's constantly having nightmares about his campaigns going wrong or whatever.
Chris DiStefano
But how did he live to 103 with all that stress?
Giannis Papas
He said he smoked cigars till he was 95.
Chris DiStefano
Interesting.
Giannis Papas
Yeah. I don't know how he lived that, that long, but it seems like demons last forever and the good die young.
Chris DiStefano
It's just what it is.
Giannis Papas
Yeah. I mean, was he probably not a great guy? Probably not, right? I mean supposedly I think he was a control freak. I think he, he would go to escorts. The most we know is he would go to escorts. But he claimed he was doing research with them. Yeah, he said he would. He was checking on the stick and.
Chris DiStefano
He was just praying with the 12 year old niece who was naked in the bed.
Giannis Papas
Right. He, he stayed with his wife, his wife stayed with him. They had a pretty boring life.
Chris DiStefano
Well, because he, it's easy to stay with the wife when you get in a little escorts. Maybe that's why you live to 103 kids. Mom. Donnie, bring out the toots.
Giannis Papas
Yeah, yeah. I mean I just got a head rush because like we said, there are two demographics that are going to be going big for Mom D. And that's young, unemployed, angry kids who feel like Matt Rife is Donald Trump and the other ones are going to be married. Guys, we're looking for a little loophole.
Chris DiStefano
I want. So basically we want to ask you.
Giannis Papas
What group of people want to, they want to, they want to rebel against the podcast bros. Yeah, that's become the new pejorative. The podcast bros. Edward Bernays.
Chris DiStefano
Okay, Villain, hero, yo, no, say you got to tell us in the comments, ok? Just know that you're eating bacon, smoking cigarettes, going to Guatemala. It's all because of Edward Bernays.
Giannis Papas
Just know that that engineered consent, manufactured consent, what you want to call it is how capitalism runs.
Chris DiStefano
Say that to a girl you're trying to have sex with tonight. Yeah, say I'd like to engineer some consent.
Giannis Papas
Well, yeah, we all have these cognitive biases and the more you're aware of them, the more you can protect your own individualism and your own soul. Because it's out there, right? A lot of times it's not even that evil. It's just, hey, sometimes the product is good and it just needs a little narrative to sell it. I mean, but Edward Bernays really is the father of advertising. He's the father of marketing. We are really not the United States of America. We are the United States of advertising. We run on that.
Chris DiStefano
We're the United States of Edward Bernays.
Giannis Papas
We're the United States of Edward Bernays. Like Jesse, you. Edward Bernays is a big figure in advertising, isn't he? He is, yeah. I mean, like you said, a lot of his ideas permeated, but when we, when I got into it, it was more about parody.
Chris DiStefano
A lot of the products were parody products. Right?
Giannis Papas
Like sneakers are all basically the same, just different logos. So it was about branding, right? We're building brands. Well, what is that brand?
Chris DiStefano
Because of building a lifestyle, selling the lifestyle. You're not buying. You're not buying the sneakers, the Jordans, because they're more comfortable or do anything different than, you know, a bullshit pair of Rockports. It's Jordans are cool, Rockports are not. And that's Bernays did that. Bernays is the one that said make it cool. Right? That's what it is. You're buying cool and livestock style. You're not because you're buying the want, not the need. That's the fundamental thing that Bernays changed. Before it, there would have been no Jordan sneakers because all the shoes are just for need. So that all the shoes look the same, feel the same.
Giannis Papas
Yeah, yeah, yeah, yeah, yeah.
Chris DiStefano
But he's buying the want. Yeah, he made it a want, which is a smart thing. Yeah, I mean that's what we're saying here. That's why we're telling you. Go to patreon.com history it's because you want to be free.
Giannis Papas
Yeah.
Chris DiStefano
Actually you need to be free. Well, patreon.com is, should be an American institution.
Giannis Papas
Well, no, the thing is, is, you know, I think people are tired, dude. Yes. I think people are exhausted. I really do think that they're tired.
Chris DiStefano
Right.
Giannis Papas
I think people just have fatigue. I think they have some sort of insight into being manipulated not just by mass media, not just by mainstream media, but now by people on the Internet. And they're just tired of feeling the strings, you know.
Chris DiStefano
Right.
Giannis Papas
And it just, it feels good to be selling a product that we're not selling.
Chris DiStefano
Right.
Giannis Papas
Just come over here and have that inner child, the one that Edward Bernays knew we all had and he manipulated. We want to get in touch with that thing and just give you a little tickle tickle. We want to play coochie coo with you.
Chris DiStefano
That's what we want to do.
Giannis Papas
All we're here is to have a good time and to feel free. You're in your car right now, you're at the gym or you're sitting in your bed, you got your cock in your hand and you're watching us on a screen.
Chris DiStefano
Yeah.
Giannis Papas
Whatever it is is you can be who you really are. Not the mask you wear for society.
Chris DiStefano
Yes.
Giannis Papas
Remember Van Tifa. Put your shield down.
Chris DiStefano
Yeah.
Giannis Papas
Come here and enjoy hour of coochie coo. Coochie coo. You're a freedom boy. They always got some American name which I love. If you're part of the Captain America children. If you're part of the the proud usa if you're part of the Hulk Hogan tribe, whatever, you're far. Right. Right. It's called American flag shirt.
Chris DiStefano
Yeah.
Giannis Papas
Pull down your, your ice mask and take out your dick and your and say I'm a cute kid and have a good time with us for an hour and then come over to patreon.com history h where we will give you the secret to the thetans who are controlling our mind because we live in a prison planet.
Chris DiStefano
It's what it is and that's the.
Giannis Papas
Highest level of our cult.
Chris DiStefano
And that's all truth. Bader Ginsburg and the newest members of the Patreon who joined joined over the last couple of weeks who make a funny name. We read them out loud and then we pick a winner. A pseudo penis of the week. Because hyenas have pseudo penises. Welcome to the matriarchy. Our newest members of the group leading us off we have full blown Lebanese that can make Chrissy cackle if he grabs his Ankles. It's my character piece. Lot of 14.
Giannis Papas
Okie dokie.
Chris DiStefano
Yeah, grabs his ankles. It's funny. Little rim job.
Giannis Papas
That's a good way to get a rim job is to grab your ankles. Also a good stretch. You get a good stretch in.
Chris DiStefano
Then we got Yamzors, Zach Hufstal, Butler Hassalli, Geef, Ryan Sinclair, Cesar Ramos, Carolyn Sue. Then we got Mamdani, I got elected and now my halali is tickling. What's a halali?
Giannis Papas
Well, because one of the videos, one of his campaign promises is to make the halal cheaper. Oh yeah, I think it's very funny. Which you know, because like, you know, he made a whole video about he's like the halal's gotten too expensive. The funny thing is I don't think anyone knew what the price for halal is. Yeah, because when you're ordering halal, you are so wasted, right? You are so drunk you just hand a $20 bill. I mean anytime I've gotten halal, I don't know whether it was $16 or 8. All I know is I want to pee on the side of the cart. Just give me the slop. I mean there was nobody drunk online prices are too high.
Chris DiStefano
I've never met anyone who's bought halal in the daylight.
Giannis Papas
Cuz there's nobody who's sober who's getting halal. Cuz you're overlooking the fact that the guy's peeing inside the car.
Chris DiStefano
It's what it is. 14 Mr. Mom. Ben Turner, Brian Robson. Then we had toot had a surprise. Now I got glue in my eyes.
Giannis Papas
Okay.
Chris DiStefano
Andrew Ng, Raymola, no pants Kyle. Billy Shincour, J. Marvel, Jesse Ashton Sandusky. Tickle Monsters.
Giannis Papas
We're going to throw that on the list because nothing good's come along yet.
Chris DiStefano
Nothing goods come along. Now that could. Well, we haven't got. We have a new one. Well, we'll. We'll unveil the LeBron James James.
Giannis Papas
We unveiled it last episode. So if you come out early early in the list and you're a contender and then you end up winning, you're a LeBron James because you came out early and you lived up to the hype.
Chris DiStefano
That's what it is. Keton 1 In anxious, androgynous as cool shooter Brandon Altman.
Giannis Papas
Wait, a school shooter? That's a walked into one. A school shoot.
Chris DiStefano
Yeah. As cool. Yeah, sorry about that.
Giannis Papas
Yeah, it's what you call security. Security. That is not okay.
Chris DiStefano
Now Brandon Altman. Filibuster till Trump fills my butt. Sir Donnie, please press my coke button.
Giannis Papas
Put him on the list.
Chris DiStefano
Okay.
Giannis Papas
Yeah.
Chris DiStefano
The big. The big vz. Okay. Jesse Vernon, Cameron Higgins. Way Sean Zinn. Under my foreskin now my Squeak. Peeing as hard from nicotine. Big as it's ever been on the list. That's it. Putting nicotine in your foreskin's wild move.
Giannis Papas
It is a very, very good one.
Chris DiStefano
Then we got Daddy Likey definition of a chicken figure. Then we got the Toot fairy.
Giannis Papas
Chicken.
Chris DiStefano
Chicken.
Giannis Papas
Yeah. Back to back.
Chris DiStefano
Paul Navarro, Kip Van Winkle. Accidentally threw my Frisbee at the World Trade Center. Hashtag never forget Way song.
Giannis Papas
She ain't lad 14.
Chris DiStefano
Damn.
Giannis Papas
At some point, do you think we should for fun, have a walked into one list?
Chris DiStefano
We could, but we can't make it a thing.
Giannis Papas
I know.
Chris DiStefano
We can't keep encouraging it.
Giannis Papas
We do like a $25 just because they're horrible. But the creativity.
Chris DiStefano
Right is. We could. Let's consider it.
Giannis Papas
Yeah.
Chris DiStefano
If it will do it, we'll do it at 25 level.
Giannis Papas
I mean, look, if that wasn't so offensive, right? I would say that was the most creative one.
Chris DiStefano
Yeah. If it wasn't three days from 9 11. Yeah. Yeah. Kate Page, Andres Bond. Straw Verm. Mine. Dalal.
Giannis Papas
Chicken Finger Chicken. Borderline wall. Walked into one.
Chris DiStefano
Dwayne Adams, Clinton Huber, Amber Elvarnega, Elion. Then we got Sauce monkey with Alfredo and his glue gun. Yeah.
Giannis Papas
List.
Chris DiStefano
Yeah. Yeah.
Giannis Papas
Kid shoots out white glue.
Chris DiStefano
I like it.
Giannis Papas
He's got Alfredo.
Chris DiStefano
He's Italian.
Giannis Papas
Kid shoots out fucking.
Chris DiStefano
Yeah, there you go. Then we got Clarissa. I didn't mean to pee. Please answer my call.
Giannis Papas
Okay.
Chris DiStefano
Tyler Powell. Chrissy D's Neighborhood Watch Program, AKA the Sundown Sucker Fest. Liam Gelston. Shiro Ishii's Bug Chasers Academy for Second Class Citizens.
Giannis Papas
That was from old school. Yeah.
Chris DiStefano
Well, is this an old. This is all this is?
Giannis Papas
No, it's probably a couple weeks. So that's units 721. What was. Yeah, unit. Whatever.
Chris DiStefano
Yeah. It's crazy. We do these episodes, two hour, hour and a half, long episodes. And then we just forget everything we learned.
Giannis Papas
It's very crazy how.
Chris DiStefano
It's crazy how like we knew all unit 731.
Giannis Papas
Yeah. When you said let's do the Haitian Revolution, I was like, I'm pretty sure we did that. And I looked back. We did.
Chris DiStefano
We did do that one. Yeah.
Giannis Papas
We could do another.
Chris DiStefano
We'll do it again.
Giannis Papas
Yeah. I don't remember. Remember it?
Chris DiStefano
Frisbee on my glue gun. But I still spawned the Genocide Way Song. Alejandro Ocon Queef, Latina Juice Goose. Kim jong Un's barber. R14. Henry who paddle boards at 7:45.
Giannis Papas
It's a good question. Yeah, I don't understand what the implication.
Chris DiStefano
Is, but True Blue Cuck, Kaden Ang, C.J. ramsey, Justin Anthony. Laser Neighbors just moved in. So that's why I have ants now.
Giannis Papas
Okay.
Chris DiStefano
Saying some Indian kids moved in and that's racist. Walk into one.
Giannis Papas
That's a walked into one. Security, please escort this person out of the store.
Chris DiStefano
John Bowler. Then we got. I. Oh, Jesus Christ. I. Genghis Cons. Stop sprawling. My laser. It's too. It's. Dude, this is so many letters. This is. Sometimes you guys try to cram it all in one word and it's just impossible to read.
Giannis Papas
Read. Yeah.
Chris DiStefano
Andrew Sidishik, Matthew Hunt. Hunter. Ellen Barger. Ian Madden. Unit 731. Genetic testing.
Giannis Papas
Got you. They got you.
Chris DiStefano
But it is.
Giannis Papas
No, he's saying.
Chris DiStefano
Right.
Giannis Papas
Genetic testing invented.
Chris DiStefano
But that's interesting. It's two unit 731s. Are we sure? Because that's like eight weeks ago.
Giannis Papas
That's not that many. It was only a couple. Yeah, but I'm going to say Security. Get this guy out of my store.
Chris DiStefano
Get him out. Josette Diaz. Del Simonson. Sean Dean. Matty Shaw. Hunter Biden's camera lens that adds 10 pounds and a crack pipe.
Giannis Papas
Put him on the list.
Chris DiStefano
There it is.
Giannis Papas
Crackpipe wasn't there. It was just the camera.
Chris DiStefano
Yeah. Bloated Ozzy, AKA the Prince of Fartness.
Giannis Papas
Okay.
Chris DiStefano
Travis Morgan. Bill Cosby's favorite Native American tribe was.
Giannis Papas
Okay, he went for it.
Chris DiStefano
He went for it. Okay. Quinn Hansen. Katie Chase Taylor. Caleb Ayala. Skipping Thanksgiving to fucking alien I met on Tinder. Okay. Andre Munoz. It was an itsy bitsy teeny weeny yellow in her bikini that she tucked for the first time today.
Giannis Papas
Lad 14.
Chris DiStefano
Eeny weeny, teeny weeny.
Giannis Papas
Short. Short.
Chris DiStefano
Yeah.
Giannis Papas
Drexler.
Chris DiStefano
Drexler.
Giannis Papas
I think the first Drexler we've had.
Chris DiStefano
Yeah. Then we got Napoleon, Bonafart, Chicken. Yeah. Kenton Rickerman, Hari Krishna, Nikki Tyler. Big Grizzly, James Leffler, Joshua huac, Daniel Chase. Dial Big rant Rants. Listen to hyenas in the sauna to get extra sticky. Icky Doty's big Sunglasses. Jackson C. Benjamin Gonzalez. Funky Darth Nus A Rod. There's no more seats in the back. Brad Wiggins, Marshall Powers. Omar Muse. Yeasty Teats. The Joe Rogan. Useful idiot experience. MXTT. The tuckback of notorious Notre Dame. Christique McQuiggin Make England Pay Reparations first. Barna Washishi. Richard. Quiet. Laser beam with third degree burns. Call me Nuke Vindaloo. Joshua Austin walked into one. Yeah. Okay. Joshua Austin.
Giannis Papas
Warm ball.
Chris DiStefano
Max. Bridgie Macron's concealed glue gun. Matt my peen Just cream because of an ad about just jeans. Joe.
Giannis Papas
Now Whitney Sydney Sweeney.
Chris DiStefano
Yeah. Slipped on lube at a Diddy party. Now I'm suing with Frisbee and amp Frisbee.
Giannis Papas
Kids got himself the right lawyer.
Chris DiStefano
Harriet Tuckman.
Giannis Papas
Only we've had. Goody.
Chris DiStefano
My name, but was afraid Chrissy would call me.
Giannis Papas
Gotcha.
Chris DiStefano
Gotcha.
Giannis Papas
You security, please support this person.
Chris DiStefano
South Park. Yep.
Giannis Papas
Out.
Chris DiStefano
Moose up. And then last but not least, Ernest Hemingway's flying Ernest Heming monster monkeys. I don't know.
Giannis Papas
Don't even get that.
Chris DiStefano
I don't get it. But not the strongest list today.
Giannis Papas
Well.
Chris DiStefano
But we still.
Giannis Papas
We say that a lot. But let's.
Chris DiStefano
Let's read it back. Okay. Sandusky Tickle Monsters.
Giannis Papas
That's a goodie.
Chris DiStefano
Filibuster till Trump fills my butt, Sir. Donnie, please press my coke button.
Giannis Papas
Very good.
Chris DiStefano
Wei Shang Zin under my foreskin now my squeak peen is hard from nicotine. Biggest it's ever been.
Giannis Papas
Really good.
Chris DiStefano
Sauce monkey with Alfredo in his Google glue gun. Hunter Biden's camera lens that adds 10 pounds in a crack pipe.
Giannis Papas
I'm telling. Why'd you say it wasn't a good one?
Chris DiStefano
Yeah. You think it's a good one? Okay.
Giannis Papas
I don't think we've ever had a bad.
Chris DiStefano
So, what do we got?
Giannis Papas
Okay. Let's start with the first one.
Chris DiStefano
Sandusky Tickle Monsters. No. Jesse doesn't like it.
Giannis Papas
I'm looking at Nick too. Nothing.
Chris DiStefano
What do you think?
Giannis Papas
Do you know who Sandusky is?
Chris DiStefano
Yeah.
Giannis Papas
He touched a bunch of kids.
Chris DiStefano
Yeah. Right?
Giannis Papas
Yeah. We're gonna. We're gonna.
Chris DiStefano
All right. All right. Yeah.
Giannis Papas
It's not okay.
Chris DiStefano
Filibuster till Trump fills my butt, Sir. Donnie, please press my car coke button.
Giannis Papas
That's the definition of an honorary mention.
Chris DiStefano
Yeah.
Giannis Papas
Really good. Drexler. Drexler. Both of those. Any other day. Guys. I'm sorry.
Chris DiStefano
Way Sean Zinn under my foreskin now my squeak pen is hard from nicotine. Biggest it's ever been.
Giannis Papas
See, that one is so interesting because I thought he should have stopped.
Chris DiStefano
Right?
Giannis Papas
But then it still was good.
Chris DiStefano
Right.
Giannis Papas
So we're keeping him around.
Chris DiStefano
Okay.
Giannis Papas
Yeah.
Chris DiStefano
So he's being kept. Sauce monkey with alfalfa.
Giannis Papas
It's not.
Chris DiStefano
As in.
Giannis Papas
It's a Lucy.
Chris DiStefano
It's a Lucy, right? Sauce monkey with Alfredo in his glue gun.
Giannis Papas
We're keeping that around.
Chris DiStefano
Okay, Chick.
Giannis Papas
It's a good chicken finger.
Chris DiStefano
And then Hunter Biden's camera lens that adds 10 pounds and a crack pipe.
Giannis Papas
Yeah, we're keeping that around. We got a 3 off.
Chris DiStefano
So Hunter Biden's camera lens that adds 10 pounds in a crack pipe. Sauce monkey with Alfredo in his glue gun. Or Weishan Zinn under my foreskin. Now my squeak peen is hard for nicotine. Biggest it's ever been.
Giannis Papas
I'm going to. I'm going to just take the cards here.
Chris DiStefano
Okay.
Giannis Papas
I'm going to take the cards here and we're going to do a little slam dunk contest. We're going to do a little gymnastics judging.
Chris DiStefano
Okay.
Giannis Papas
I'm going straight. I'm making executive decision. We're going with Hunter Biden.
Chris DiStefano
Okay.
Giannis Papas
That's the best one.
Chris DiStefano
That's. That's the word, Nick. Everyone agrees.
Giannis Papas
I knew it too.
Chris DiStefano
So congratulations to Hunter Biden's camera lens that adds 10 pounds and a crack pipe. You could see your name up in lights at history hyenas pod.com or history hyenas is back.com and we appreciate you. Tell your friends about us. We really appreciate you liking and subscribing on YouTube commenting. All that stuff works. And remember, if you want to be free, free and be the real you, who you cannot be in today's society, go to patreon.comhistory and have some fun. Of course we have bonus episodes and all that extra content, but the difference is with us is you can really be who you want to be. Yeah.
Episode: "American Propaganda: How Freud's Nephew Brainwashed America"
Date: September 11, 2025
In this raucous, joke-laden episode, Chris Distefano and Yannis Pappas dive into the life and legacy of Edward Bernays, the self-described “father of public relations” – and nephew of Sigmund Freud – whose psychological insights reshaped American consumerism, politics, and even breakfast. Through humor and sharp commentary, the Hyenas unpack how Bernays manipulated the masses using his uncle’s psychoanalytic principles, transforming everything from what’s on your plate to who runs your government, and they explore if he was a genius or a devil.
"If you don't know who this is, just know that the term public relation pr he coined it." (08:25)
"Even the reason we even know about Sigmund Freud in the level that we know him is because of Edward Bernays." (14:15)
"Beechnut Packing company took a gamble. Nobody was eating bacon anymore...puts out all these commercials that says 5,000 physicians confirm the finding that bacon and eggs is the healthiest way to start the day." (17:43)
"He worked with the U.S. public Health Service and leveraged the American Dental association to promote the idea that water fluoridation was safe and beneficial for dental health. But we don’t know that it was." (21:16–22:34)
“He paid all these models and influencers to start wearing green...and then he paid a bunch of these chicks to walk around and smoke at beauty pageants.” (27:19)
“The real reason…is he spoke to a psychologist …the reason why what a cigarette really is, is it's a penis. That’s what it symbolizes. The penis symbolizes power. The way you give women penises is you give them cigarettes.” (28:17–28:43)
“One study said that this campaign alone probably killed something like 3 million women.” (33:04)
“He changed it from needs to wants. And that's big. That's the major thing.” (34:30)
“His whole thing was like, you don't sell the product, you sell a story. You sell [a] narrative based on the unconscious urges.” (33:46)
“Every time you see words PR public relations, just know that it's propaganda. They just changed the word because propaganda has a negative connotation.” (40:43)
“I created the game and you chose what I wanted you to choose.” (20:33)
"Edward Bernays. Okay, Villain, hero, yo, no, say you got to tell us in the comments, ok? Just know that you're eating bacon, smoking cigarettes, going to Guatemala. It's all because of Edward Bernays." (50:49)
On the shift from needs to wants:
“Before this, in the night, all of American time, 1918s, 1900s, you were just promoted. Products were promoted because of necessity...Then he changed, changed it from needs to wants. And that’s big.” (34:30)
Bernays and Nazi Propaganda:
"Joseph Goebbels of the—the top propagandist, chief of the Nazis...He said it publicly. I took Edward Bernays, his book, and I applied it to the propaganda of the Nazis.” (13:49)
On herd mentality:
"He only thought about people in groups...His favorite cognitive bias was the herd." (16:42–17:07)
On celebrity endorsements and selling “cool”:
“You want to be fucking cool? You want to be like Mike? That was Edward Bernays.” (36:12)
On fluoride campaign:
"At this time...fluoride was known as the active ingredient in rat poison. Only—Mother of Cheese campaign successfully rebranded it as a key ingredient for gleaming healthy teeth..." (22:43)
On Guatemala coup:
“He caused a coup to get...He advised on a coup. And he destabilized Central America, which by the way, a lot of countries, you know, United States, that's what they do.” (44:31–44:51)
Existential reflection:
“Was he probably not a great guy? Probably not, right? I mean, supposedly...he was a control freak...his daughter said he was constantly having nightmares about his campaigns going wrong or whatever.” (49:03–49:33)
“The more you’re aware of them [cognitive biases], the more you can protect your own individualism and your own soul. Because it’s out there.” (51:11)
If you want to understand how PR, advertising, and mass manipulation became an American art form—and why bacon, smoking, and nearly every brand endorsement are part of a bigger story about human psychology—this fast-paced, hilarious episode breaks it all down, with memorable analogies and the Hyenas’ signature wild energy.