Transcript
Chris Melanfy (0:00)
You're listening ad free on Amazon Music. Hey there Hit Parade listeners. What you're about to hear is Part one of this episode. Part two will arrive in your podcast feed at the end of the month. Would you like to hear this episode all at once the day it drops? Sign up for Slate Plus. You can try it for a month for just $1 and it supports not only this show, but all of Slate's acclaimed journalism and podcast. Just go to slate.com hitparadeplus you'll get to hear every Hit Parade episode in full the day it arrives. Plus Hit Parade the Bridge, our bonus episodes with guest interviews, deeper dives on our episode topics and pop chart trivia. Once again to join, that's slate.com hitparadeplus thanks and now please enjoy part one of this hit Parade episode. Welcome to Hit Parade, a podcast of pop chart history from Slate Magazine about the hits from coast to coast. I'm Chris Melanfy, chart analyst, pop critic and writer of Slate's why Is this Song Number One? Series on today's show 20 years ago in the summer of 2002, major label Jive Records was setting up the debut album from a very high priority new solo artist who had just emerged from a blockbuster boy band, and they needed to give this young man, Justin Timberlake, his his own bespoke adult sound. For the first single they went with a track that had the vibe of a young Michael Jackson, but the song, like I Love you was much quirkier than that, as if a lush 80s Jackson song had been deconstructed and stripped for parts. This skeletal songs masterminds were from Virginia Beach, Virginia, a pair who called themselves the Neptunes. One of the producers, Pharrell Williams, even appeared in Timberlake's video alongside a pair of rappers, the clips, who also hailed from Virginia Beach. They say, wow, it's the same. For Timberlake's second single, Jive went with a song produced by a different Virginia beach producer and songwriter, and this single too sounded spacey, avant garde and catchy as hell. Cry Me a River was the handiwork of the man born Timothy Moseley, known professionally as Timbaland. The recording was a cathedral of weird it lurched, gurgled, pinged and whirred, punctuated by synthesized orchestral bursts and a virtual choir. Nothing in Justin Timberlake's boy band past sounded like either like I Love youe or Cry Me a River. Pharrell Williams and Timbaland had fully rebooted the young pop star's career. Just why did a major label entrust their new solo superstar to these two cutting edge Virginia beach producers because by 2002, Pharrell and Tim had established them not only the locus of musical coolness but also the leading hit makers of millennial pop. They had been on a tear for the better part of a decade, refashioning R and B, Hip pop. And even glossy teen pop in their image, But there was arguably no greater ambassador for the Virginia beach sound than a woman who also grew up in the Greater Hampton Roads area, was both an artist and a producer herself, and was Timbaland's professional partner, muse and inspiration Path Breaking rapper Missy Elliott.
