Loading summary
A
In 1920, a magazine article announced something incredible. Real fairies had been photographed. Two young girls playing by the creek near their house in Cottingley, England, had been surrounded by fairies and had been able to snap pictures to prove it. That magazine article announcing their discovery, it was written by Sir Arthur Conan Doyle.
B
If you don't recognize his name, you probably know the name of his most famous character. Sherlock Holmes. Yes, the man who invented literature's most brilliant detective was fooled by two girls into thinking fairies were real.
A
The thing which you probably know is that fairies aren't real. But Sir Arthur Conan Doyle wanted to believe they could be. And so he found ways to dismiss all of the logical ways the photos of the Cottingley fairies could have been faked.
B
History is filled with hoaxes, people coming up with scams and tricks, sometimes for profit, but sometimes just for fun. In an era of misinformation, the ability to think critically and to understand what's real and what isn't seems more important than ever.
A
Hoax is a new podcast from me, Dana Schwartz, the creator of Noble Blood.
B
And me, Lizzy Logan. Every episode, we'll explore one of the most audacious and ambitious tricks in history, from the fake Shakespeares to balloon boys, all trying to answer the question why we believe what we believe.
A
The first episode of Hoax is available on August 4th. Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.
Podcast Host: iHeartMedia
Date: July 28, 2025
Co-Hosts: Dana Schwartz (Noble Blood), Lizzie Logan
Episode Type: Trailer/Introduction
This brief introductory episode sets the stage for the new pod series "Hoax!", driven by curiosity about why people are so often fooled by falsehoods—both historical and contemporary. Dana Schwartz and Lizzie Logan invite listeners to journey through history's most extraordinary pranks, hoaxes, and scams. Their aim: to unravel not just the mechanisms of deception, but the psychological reasons people want to believe—even in the face of evidence to the contrary—and how this timeless tendency still shapes our modern media age.
“Yes, the man who invented literature's most brilliant detective was fooled by two girls into thinking fairies were real.”
– Lizzie Logan (00:26)
“The thing which you probably know is that fairies aren't real. But Sir Arthur Conan Doyle wanted to believe they could be. And so he found ways to dismiss all of the logical ways the photos of the Cottingley fairies could have been faked.”
– Dana Schwartz (00:40)
“In an era of misinformation, the ability to think critically and to understand what's real and what isn't seems more important than ever.”
– Lizzie Logan (00:55)
“Every episode, we'll explore one of the most audacious and ambitious tricks in history, from the fake Shakespeares to balloon boys, all trying to answer the question why we believe what we believe.”
– Lizzie Logan (01:14)
On the irony of skepticism:
“Yes, the man who invented literature's most brilliant detective was fooled by two girls into thinking fairies were real.”
– Lizzie Logan (00:26)
On belief:
“Sir Arthur Conan Doyle wanted to believe they could be. And so he found ways to dismiss all of the logical ways the photos... could have been faked.”
– Dana Schwartz (00:40)
On critical thinking today:
“In an era of misinformation, the ability to think critically and to understand what's real and what isn't seems more important than ever.”
– Lizzie Logan (00:55)
The "Introducing: Hoax!" episode is a succinct and engaging pitch for a podcast that will unravel some of history’s best-known deceptions, examining both the mechanics of the hoax and the psychology of the deceived. Dana Schwartz and Lizzie Logan invite listeners to enjoy stories spanning from Edwardian fairy tricks to contemporary media stunts, always returning to the central question: why do we believe what we believe? As misinformation spreads more easily than ever in the digital age, "Hoax!" aims to entertain, educate, and inspire more mindful engagement with the world’s many claims.