Podcast
Hoffman Hour
Hosted by Robert Hoffman · EN
We’re talking with local entrepreneurs from New Mexico.
13episodes
Episodes
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Hoffman Hour Episode 46 - MOD (Know Frowns Tatoo)
2w ago01:00:23Tap to summarize🎙️ Hoffman Hour Podcast – Episode 46 OG MOD: Ink Therapy, Faith, and Healing Through Art Is a tattoo just ink… or is it something deeper? In Episode 46 of the Hoffman Hour Podcast, Robert Hoffman sits down with OG MOD of Know Frowns Tattoo — a respected Albuquerque artist with deep roots in the community — to explore what people are really searching for when they sit in the chair. Because sometimes it’s not about the tattoo. It’s about release. It’s about expression. It’s about healing. 🔥 What is “Ink Therapy”? Why do people open up to their tattoo artist? Why do life stories come out in the middle of pain? Why does something permanent often mark a moment of change? OG MOD breaks down how tattooing becomes more than art — it becomes a space where people let go, process, and move forward. 🙏 Faith, Purpose, and Staying Grounded Behind the success is something deeper. In this episode, we talk about: How faith in God shaped OG MOD’s journey Staying grounded while building a strong following Turning a craft into a calling Why discipline and purpose matter more than hype Sometimes healing doesn’t look like what you expect. Sometimes it looks like showing up, trusting God, and doing the work — one session at a time. 🌵 Albuquerque Roots. Real Stories. This conversation is rooted right here in New Mexico — where culture, art, and community collide. If you’ve ever wondered what drives tattoo culture, or why it resonates so deeply with people, this episode will give you a whole new perspective. 🎧 Listen Now: Full episode available on: Apple Podcasts Spotify 📍 Connect with Hoffman Agency Insurance: Hoffman Agency Insurance 4351 Jager Dr NE Ste C Rio Rancho, NM 87144 📞 505-771-3035 Specializing in Real Estate & Business Insurance 🔥 If This Hit You: Share it with someone who’s been through something — or is still going through it. Because sometimes the conversation you didn’t expect… is the one you needed most. #HoffmanHourPodcast #InkTherapy #TattooCulture #Albuquerque #NewMexico #FaithDriven #HealingJourney #TattooArtist #EntrepreneurMindset #PurposeDriven #PodcastClips #RealConversations
Transcribe →Hoffman Hour Episode 45 - Dipo Alam (Restaurateur)
4w ago01:02:23Tap to summarize🎙️ Hoffman Hour Podcast – Episode 45 Dipo Alam: Faith, Vision, and Obedience in Business Some ideas sound crazy… until they change everything. In Episode 45 of the Hoffman Hour Podcast, Robert Hoffman sits down with Dipo Alam — serial entrepreneur, restaurant visionary, and man of faith — for a powerful conversation about what it really means to walk in obedience when God gives you a vision. From global travel and a competitive soccer background to building standout restaurant concepts here in New Mexico, Dipo shares how discipline, exposure, and unwavering faith became the foundation for his success. 🚀 What You’ll Learn in This Episode: Why God-given ideas don’t always make sense at first How obedience often comes before understanding The role of faith when doors close and plans shift How to steward what you’ve been given and multiply it Why perseverance is part of the calling, not a detour 💡 Key Moment: “When God gives you the idea to put into action, you need obedience.” Scripture reminds us in Proverbs 3:5-6 to trust in the Lord with all our heart and lean not on our own understanding. This episode is a real-world example of what that looks like in business and life. Obedience can feel like failure. Doors close. Doubt gets loud. But faith calls us to keep moving, keep building, and keep trusting — knowing that God is working all things together for good. 🌎 Why This Episode Matters: Dipo’s journey shows that when you combine faith with action, and vision with discipline, you can build something that not only succeeds — but serves and elevates others. This conversation goes beyond entrepreneurship. It’s about purpose, calling, and aligning your work with God’s will. 🎧 Listen Now: Full episode available on Apple Podcasts and Spotify. 📍 Connect with Hoffman Agency Insurance: Hoffman Agency Insurance 4351 Jager Dr NE Ste C Rio Rancho, NM 87144 📞 505-771-3035 Specializing in Real Estate & Restaurant Insurance 🔥 If This Message Spoke to You: Share it with someone who’s walking through a season of uncertainty. Sometimes the breakthrough comes after the test — stay obedient. #FaithDriven #ChristianEntrepreneur #TrustGod #Obedience #PurposeDriven #BusinessWithPurpose #EntrepreneurMindset #Leadership #HoffmanHour #NewMexicoBusiness
Transcribe →Hoffman Hour Episode 44 - Luis Hernandez (Elite Business Coaching and Consulting)
Apr 1101:08:04Tap to summarizeHoffman Hour Podcast – Episode 44 Host: Rob Hoffman Guest: Luis Hernandez (Elite Business Coaching & Consulting) If you’re a business owner, sales professional, or entrepreneur in New Mexico, Texas, or Arizona, this episode is built for you. Episode 44 dives deep into one of the most overlooked profit drivers in business: clarity of purpose and precision in your offer. Rob Hoffman sits down with Luis Hernandez to break down how top-performing businesses don’t just sell more—they sell smarter. From real-world strategy to mindset shifts, this episode is packed with actionable insights for anyone looking to grow revenue, tighten operations, and connect more effectively with customers. 🔑 What You’ll Learn in This Episode: The “Profit Distillation” Strategy Why most businesses are leaving money on the table—and how auditing your products, costs, and margins can create a breakthrough “light bulb moment.” Why Too Many Options Kill Sales The psychology behind offering 2–3 options (not 10) and how simplifying decisions increases conversions. Loss Leaders Done Right Learn how companies like gaming giants use strategic “loss leaders” to drive 10x backend revenue—and how you can apply it locally. The E-Myth in Real Life Inspired by The E-Myth Revisited, we break down how systems—not just hustle—create scalable success. Sales = Relationships (Not Transactions) Why doing business is more like dating than pitching—and how to build trust before you ever ask for the sale. Speak to the Problem, Not the Product Whether you're in real estate, insurance, or service-based industries, the key is identifying exactly who you help and what problem you solve. Life Insurance with Purpose A powerful and personal conversation about why life insurance matters—rooted in real-life loss, responsibility, and protecting your family’s future. Daily Execution Framework Luis breaks down how to win your day: Identify your top 2 priorities Eliminate distractions (yes… stop scrolling) Align daily actions with long-term purpose 🔥 Sponsored By: The Robert Hoffman Sales Summit Ready to take these concepts and apply them in real life? Join us for the Robert Hoffman Sales Summit: “Contact Like It’s the Past, Close Like It’s the Future” 👉 Register here: https://www.eventbrite.com/e/contact-like-its-the-past-close-like-its-the-future-robert-hoffman-tickets-1986996677551?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl This is a hands-on, high-impact session designed for professionals navigating sales in the age of AI and changing markets. 📍 Need Insurance Help?! If you’re buying, selling, or investing in real estate across the Southwest, having the right insurance strategy matters. Hoffman Agency Insurance Specializing in Real Estate 📍 4351 Jager Dr NE Ste C, Rio Rancho, NM 87144 📞 505-771-3035 Whether you're scaling a business, refining your sales process, or just trying to get more focused in your day-to-day—Episode 44 delivers real perspective from people in the trenches. Want to learn more about working with Luis and taking your business to the next level? Luis Hernandez with Elite Business Coaching & Consulting helps entrepreneurs and sales professionals clarify their message, streamline operations, and focus on what actually drives profit. From one-on-one coaching to team strategy, his approach is built around execution, accountability, and results. 📞 Connect with Luis Hernandez Elite Business Coaching & Consulting https://www.elitebizcc.com/ 🎙️ Listen now on Apple Podcasts & Spotify …and start aligning your business with what actually drives profit.
Transcribe →Hoffman Hour Episode 43 - Darren Conkleton Round 2 (The Conkleton Agency)
Mar 2901:10:55Tap to summarize🎙️ Hoffman Hour Podcast | Episode 43 – Darren Conkleton (Round 2) Hosted by Robert Hoffman | The Hoffman Agency Insurance Darren Conkleton returns—this time as a brand-new agency owner. After completing the Protege Program at The Hoffman Agency, Darren steps into ownership and joins Robert Hoffman for a real, behind-the-scenes look at what the first phase of building an insurance agency actually feels like. This episode goes beyond theory—it’s about execution, pressure, growth, and what happens when it’s finally your name on the door. We unpack the transition from producer to owner, what changed immediately, and what it takes to survive—and win—through your first full quarter in business. This episode breaks the mold. Instead of staying high-level, Robert and Darren go deep into the mechanics of insurance, client relationships, and what it really means to deliver suitable recommendations. From life insurance planning to risk advising based on a client’s assets, they dissect how top agents think, communicate, and serve at a high level. You’ll also hear real production benchmarks—Someone wrote 71 life applications in 25 days and over $100,000 in annual premium— recently. Along the way, they share lessons from mentors like Brett Vance and David Porter, and what it takes to qualify for Topper’s Club—the top 10% of agents nationwide. In this episode, we cover: The transition from Protege to agency owner—and what hits you first What it’s like opening your doors and owning the outcome Life insurance fundamentals: what you actually need to know to build a personalized plan How a client’s assets shape risk advising and recommendations Training, mentorship, and making complex topics digestible Real production metrics: appointments, applications, and closing ratios Breaking down lead conversion by source (AgencyZoom insights) Hiring: how to identify true “hunters” and A-level players What to ask when interviewing—and what to avoid Investing in your business and leading with gratitude The reality of juggling clients, growth, and unexpected moments (including getting that call mid-meeting) This is a tactical, unfiltered look at what it takes to build something from the ground up—and do it the right way. If you’re in sales, insurance, or building a business, this episode will give you a clearer picture of what it actually takes to level up. About The Hoffman Agency Insurance At The Hoffman Agency, we specialize in protecting what matters most—offering commercial, home, auto, life, and specialty insurance solutions. If you're looking for a fast, no-obligation quote backed by exceptional customer service, call us today at 505-771-3035. Sponsored by Falcon Land Falcon Land helps people own land in New Mexico through owner financing—no credit checks required. If you’ve been thinking about buying land but didn’t think it was possible, this is your opportunity. 👉 Check them out at FalconNM.com If you're serious about growth, ownership, and mastering your craft—this is an episode you can’t afford to miss.
Transcribe →Hoffman Hour Episode 42 - Robert Martinez (1GM Construction)
Mar 2001:03:46Tap to summarizeHoffman Hour Podcast – Episode 42 Hosted by Robert Hoffman | The Hoffman Agency Insurance In Episode 42 of the Hoffman Hour, Robert Hoffman delivers one of the most personal and wide-ranging conversations yet—blending real-life milestones, business philosophy, and hard-earned lessons on leadership, risk, and responsibility. For the first time on camera, Robert shares the news that his family is officially under contract on their first home—opening up a candid discussion about finances, credit, buying property, and what it really means to “eat what you kill” while trusting in God through the process. This episode dives deep into practical insurance insights and real-world risk management—like why leaving your pipes running during a freeze can protect your home, how to think about deductibles, and the importance of having trusted relationships in place when things go wrong. Featuring Robert Martinez of 1GM Construction (roofing and stucco contractor), the conversation highlights why knowing who to call before disaster strikes can make all the difference—not just for your property, but for your insurance standing and peace of mind. Beyond business and protection, the episode explores mindset and character: Moving away from the idea of “doing whatever it takes to be a millionaire” toward breaking generational curses and building a true millionaire mindset The oath of marriage and the responsibility of setting the tone for your children Authenticity in business and media—including the debate around cussing on podcasts or on stage Lessons inspired by Andy Elliott and the discipline of working within constraints Robert also unpacks key leadership and business dynamics: Competition vs. collaboration in industries like roofing and construction Confidence in your own abilities as an operator Whether business owners should keep the majority of profits or embrace profit-sharing models The reality of winning and losing together as a team Identifying the right people you need around you to build a successful business The episode closes with a powerful reminder: things aren’t always what they seem—from so-called “slumlords” who transform into community builders, buying Section 8 housing and ultimately giving homes away. It’s a perspective shift on judgment, opportunity, and impact. About The Hoffman Agency Insurance At The Hoffman Agency, we specialize in protecting what matters most—offering commercial, home, auto, life, and specialty insurance solutions. If you're looking for a fast, no-obligation quote backed by exceptional customer service, call us today at 505-771-3035. Sponsored by Clear Path Investigations Coming Soon Keep an eye out for an upcoming episode featuring Claudette Ward, the visionary behind Clear Path Investigations. You won’t want to miss her story and insights. If you're serious about growth, leadership, and protecting your future—this is an episode you can't afford to skip.
Transcribe →Hoffman Hour Episode 41 - Christian File (Berkshire Hathaway)
Mar 500:55:06Tap to summarizeOn this episode of the Hoffman Hour Podcast, host Robert Hoffman sits down with commercial real estate broker and entrepreneur Christian File for a wide-ranging conversation about business, leadership, and the long game of building wealth. Christian shares one of his most epic elk hunting stories, setting the tone for a discussion that blends adventure with entrepreneurship. The two dive into the fundamentals of commercial real estate, including what a qualifying broker actually does, how the Berkshire Hathaway commercial real estate division in New Mexico came to be, and what separates a hungry, high-performing broker from the rest when it comes to listings, leads, and long-term success. Robert and Christian also explore the mindset behind running multiple businesses vs. focusing on one specialty, how leaders find their flow state, and lessons from the book Stealing Fire about peak performance. Other topics include: • The value of farmable soil and long-term assets • Faith, believing in God, and staying grounded as an entrepreneur • Residual income and planting seeds for the future • Playing poker and hosting CCIM charity poker tournaments built on respect and relationships The episode also reflects on the historic retirement of legendary investor Warren Buffett, and what his philosophy of patience and discipline can teach entrepreneurs and investors today. It’s a conversation about playing the long game in business and life—planting seeds today so they grow into something meaningful tomorrow.
Transcribe →Hoffman Hour Episode 40 - Greg Maier and Isaiah Saiz (First Financial CU) Round 2
Feb 100:59:05Tap to summarize🎙️ Hoffman Hour Podcast – Featuring Isaiah Siaz & Greg Maier Host Robert Hoffman, insurance agent and owner of Hoffman Insurance, welcomes back Greg Maier, Senior Loan Originator, for his second appearance on the Hoffman Hour, alongside Isaiah Siaz, Mortgage Originator, for a powerful conversation on mentorship, growth, and leading with value. This episode explores the importance of mentoring and protégé relationships, why developing people with less experience matters, and how coaching and skill-building can create long-term success. The group also shares how the podcast came to be, their experiences with public speaking—from biggest fears to confidence built through exposure, rejection, and repetition—and how those lessons translate directly into business. Additional topics include: Building trust and generating business through referrals from prior clients Insights on mortgage rates and refinancing Why bringing more resources to the table allows you to better serve customers How to lead with value and avoid having “commission breath” Whether you’re in insurance, lending, real estate, or entrepreneurship, this episode delivers practical insight on growing people, building trust, and serving clients at a higher level. 🏢 Insurance Solutions with Hoffman Insurance We specialize in real estate insurance, from new home policies to commercial coverage for condos, apartment complexes, strip malls, warehouses, and restaurants. We also offer Home, Auto, Life, Flood, and Commercial Insurance. 📞 Call: (505) 771-3035 📍 Visit: 4351 Jager Dr NE, Ste C, Rio Rancho, NM 87144
Transcribe →Hoffman Hour Episode 39 - Morgan Armstrong (Mo Stuff Vintage Boutique) Round 2
Jan 1600:53:15Tap to summarizeHoffman Hour – Episode 39 Host: Robert Hoffman Guest: Morgan Armstrong Mo Stuff Vintage Boutique | Rio Rancho, NM Episode 39 of Hoffman Hour drops at a fascinating moment—right around the time the 3I/Atlas comet made its closest pass to the sun—and the conversation is just as wide-ranging. Morgan Armstrong returns for round two, giving listeners a fresh perspective on what’s changed since her first appearance. Back then, Mo Stuff Vintage Boutique hadn’t even opened its doors. Now, with the shop well established in Rio Rancho, Morgan reflects on growth, lessons learned, and what it’s really been like building a brick-and-mortar business over time. We talk about the unexpected culture around the shop—from cowboys rolling in for authentic western pieces to the unique community that’s formed around vintage fashion. The conversation also shifts to current events, including the federal government shutdown and how local restaurants stepped up to support the community during the temporary loss of SNAP food stamp benefits. Rob and Morgan dive into bigger-picture topics too, touching on the Louvre jewelry heist, the rapid rise of AI, and what its impact could mean for society moving forward. From small business evolution to community resilience and cultural shifts, this episode blends local stories with global conversations—another classic Hoffman Hour. 🎙️✨
Transcribe →Hoffman Hour Episode 38 - Jairus Calais (D.R. Horton) Round 2
Jan 1600:54:34Tap to summarizeHoffman Hour – Episode 38 Host: Robert Hoffman Guest: Jairus Calais What do successful people—no matter their background—have in common? In Episode 38 of Hoffman Hour, Robert Hoffman sits down with top producer Jairus Calais to break down the mindset, habits, and intentional actions that separate high performers from everyone else. Jairus shares what he’s observed among the top producers in his company: the ability to execute, eliminate wasted time, and operate with ruthless efficiency. He opens up about the personal changes that made the biggest impact—like waking up earlier, getting his body moving in the morning, and approaching every call and appointment with clear intention and optimism. Rob and Jairus dive into the power of visualization, focusing on the end result, and putting in the work while letting go and trusting God. They also discuss what it really takes to succeed alongside your spouse, how to trust and empower your staff, and the importance of keeping yourself in check as a leader. Plus, Jairus talks about the influence of Andy Elliott training, maintaining work-life balance, and why focusing on what truly matters allows everything else to fall into place. If you’re looking to sharpen your mindset, improve execution, and build success without burnout—this episode is for you. 🎙️🔥
Transcribe →Hoffman Hour Episode 37 - Austin Harvey (Player One Productions) Round 2
Dec 1101:01:32Tap to summarizeEpisode 37 – The Hoffman Hour Guest: Austin Harvey — Visionary & Founder at Player One Productions In this episode of The Hoffman Hour, we sit down with Austin Harvey — the guy who originally had the idea for the podcast, helped bring it to life behind the camera, and now leads a growing team at Player One Productions. We chat about the often-overlooked struggle of overthinking in business: how second-guessing yourself delays progress, kills momentum, and sometimes turns even the best ideas into “what-ifs.” Austin shares candid stories about learning to listen to his gut, and finally committing to action — even when nothing feels “perfect.” Behind the scenes, Player One Productions delivers full-service content creation: videography, cinematography, photography, drone work, and even audio/video podcast production — helping businesses, creatives, and individuals bring their vision to life with polished, professional storytelling.
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