Holmberg's Morning Sickness - Arizona
Episode: 05-12-25 - New Holmberg's Audio Archive Goes Live Tomorrow But John's Got Reservations
Release Date: May 12, 2025
Host/Authors: John Holmberg, Brady Bogen, Bret Vesely, Dick Toledo
Platform: 98 KUPD | Hubbard Radio

Introduction

In the May 12, 2025 episode of Holmberg's Morning Sickness hosted by John Holmberg, the team delves into the impending launch of Holmberg's new audio archive. The discussion is candid, humorous, and teeming with behind-the-scenes insights as the hosts navigate their excitement and reservations about making past show segments accessible to the public.

Launch of Holmberg's Audio Archive

John Holmberg initiates the conversation by announcing the upcoming launch of Holmberg's Audio Archive, scheduled to go live the following day. He expresses mixed feelings about the decision, balancing enthusiasm with apprehension about potential backlash.

"Tomorrow morning we're doing something where we're taking old bits and putting them on the Internet again so Karen's can get mad at us for something we did years ago."
— John Holmberg [02:26]

Brady Bogen supports the initiative but hints at the inevitable controversies that may arise from releasing archived content.

"Most of them will be, trust me, Karen free."
— Brady Bogen [02:25]

Concerns Over Past Content

The hosts discuss the challenges of curating past content in an era where societal norms have shifted. John worries about outdated language and topics that might not align with current standards.

"I couldn't be happier for Jay being healthy and on top of it all after his intervention and things that, you know, he's not."
— John Holmberg [01:34]

He further elaborates on the potential backlash from long-time listeners who may take offense to past remarks or jokes that were acceptable at the time but are now considered inappropriate.

"When you first listened to this When I was 20, I thought it was funny. Now I'm 38 and I've got an R word and it's not funny anymore."
— John Holmberg [06:20]

Technical and Logistical Aspects

Brady provides details about the archive's content, mentioning specific episodes from the early 2000s that will be included.

"The earliest five Guadalupe Squares episodes I could find. So there's..."
— Brady Bogen [02:51]

They discuss the technical aspects of uploading old episodes and the potential for outdated technology references or audio quality issues.

"I watch Old Super Passwords on the Buzzer Network, and he did a game called Tattletales..."
— John Holmberg [04:15]

Reflections on Past Shows and Personal Stories

The conversation shifts to reflections on past shows and personal anecdotes, including the recovery of associate Jay Moore and how past episodes captured different phases of his life.

"Jay is healthy again. I couldn't be happier for Jay being healthy and on top of it all..."
— John Holmberg [01:34]

They reminisce about former team members and guests, discussing how health issues and personal struggles were handled on-air, sometimes unbeknownst to the audience at the time.

Potential Backlash and Controversy Management

John anticipates the negative reactions from certain listeners, particularly those who may find past content offensive.

"There'll be something. So it'll be great. So some stick up their ass lady's gonna find an old archived piece of footage that we put up on the Internet for her to peruse and she's gonna like. I didn't like how he said that. And then we'll get in trouble for that."
— John Holmberg [02:30]

Brady counters by suggesting that not all archived content will be problematic, though John remains skeptical.

"There are plenty of them we can't touch."
— Brady Bogen [08:30]

The Sales Department's Role

A significant portion of the discussion centers around the sales department's insistence on monetizing the archive, leading to creative conflicts among the hosts.

"The sales department's so goddamn greedy. They're just trying to suck every ounce of bone marrow out of this thing while it's still alive."
— John Holmberg [03:43]

They explore ideas for making the archive both profitable and controversial, debating whether to include only edgy content that might stir public debate.

"I want our archive to be all controversial, okay? And call it the can't play that anymore."
— John Holmberg [07:02]

Ethical Considerations and Future Implications

The hosts ponder the ethical implications of releasing past content, especially content that may not hold up to today's ethical standards. They discuss the responsibility of media to evolve with societal changes and protect both creators and listeners from potential harm.

"I've heard enough of this... We're not allowed to use the retard word anymore."
— John Holmberg [06:22]

Conclusion

As the episode wraps up, John Holmberg emphasizes the delicate balance between preserving the show's history and adapting to contemporary societal norms. He expresses concern that unchecked greed could compromise the show's integrity, leading to its downfall.

"It's the only reason you'd go back where we're gonna have some meaningless conversation with nobody."
— John Holmberg [08:21]

The team concludes with a mix of anticipation and worry about the archive's launch, setting the stage for potential future conflicts and the evolution of Holmberg's Morning Sickness.

Notable Quotes:

• "Tomorrow morning we're doing something where we're taking old bits and putting them on the Internet again so Karen's can get mad at us for something we did years ago."
  — John Holmberg [02:26]

• "I couldn't be happier for Jay being healthy and on top of it all after his intervention and things that, you know, he's not."
  — John Holmberg [01:34]

• "The sales department's so goddamn greedy. They're just trying to suck every ounce of bone marrow out of this thing while it's still alive."
  — John Holmberg [03:43]

• "I want our archive to be all controversial, okay? And call it the can't play that anymore."
  — John Holmberg [07:02]

• "I've heard enough of this... We're not allowed to use the retard word anymore."
  — John Holmberg [06:22]

This episode provides listeners with an inside look at the complexities of archiving media content in a rapidly changing social landscape. The hosts balance humor with genuine concern, highlighting the challenges of maintaining relevance while respecting past content's legacy.