Podcast
Hometown ADvantage - Local Marketing
Hosted by Nicole Eldridge · EN
Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.
28episodes
Episodes
Newest firstAll episodes
Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business
6d ago00:26:27Tap to summarizeLinks🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge\_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDescriptionIf you've been curious about AI but not sure how to actually use it for your Facebook ads and local business marketing — this one's for you. You'll learn five specific ways Nicole and her team are using AI right now, from writing better-converting ad copy and follow-up sequences to repurposing content and building SOPs that free up your time. You'll also get the scoop on three tools that have been total game changers behind the scenes. No fluff, no overpromising — just real examples you can steal.
Transcribe →Ep 38: How did my business do in Q1? Reflections and plans going forward
3w ago00:21:12Tap to summarize🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge\_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDescriptionYou're getting a real, unfiltered look at Nicole's Q1 — the goals she set, the $134K in revenue she generated, the team she built, and the honest reflection that happened on a solo staycation at the end of it all. You'll hear what's working, what's still off, and how she's approaching Q2 with clear eyes. If you've ever had a massive win and still found yourself being hard on yourself, this one is for you.
Transcribe →Ep 37: Why big agencies drain your money & tank results
Apr 2000:23:48Tap to summarizeIf you've ever hired a marketing agency and felt like something was off — you're probably right. In this episode, Nicole pulls back the curtain on how most low-cost agencies are built to fail their clients, and why it's not an accident. You'll hear real stories from clients like Robert, Danielle, and Alyssa who went from wasted ad spend and garbage leads to more business than they could handle — after ditching the agency model and learning the strategy themselves. Walk away knowing exactly what to look for, what to demand, and why owning your own ad knowledge is the best investment your business can make.[=🔗 Links🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown
Transcribe →Ep 36: Exactly why local ads are different (and so much better) than online ads
Apr 1200:25:49Tap to summarize🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownLocal ads aren't just "online ads but smaller" — they work completely differently, and that difference is working in your favor. In this episode, Nicole breaks down the 4 specific reasons local business owners have a built-in advantage when it comes to Facebook and Meta ads that online businesses simply can't replicate. You'll walk away understanding why your budget goes further, why you don't have to test a million creatives, and why trust and personal connection are already working for you before someone even clicks your ad. If you've been on the fence about running ads, this episode will change how you see it.
Transcribe →Ep 36: Client Spotlight: How Danielle got ads working like a machine after failed agencies and courses
Apr 900:26:19Tap to summarize🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDanielle owns a premium residential cleaning company in Arizona, and before she found Hometown ADvantage, she had burned through Google Ads, multiple agencies, and even another course — with almost nothing to show for it. You'll hear exactly what was going wrong behind the scenes and how she turned it around completely. Since starting ads in September 2025, her business has grown 56%, she's doubled her cleaning technician staff, hired her first assistant, and is now opening a second location — all on a starting ad budget of about $30/day. This one is worth a listen if you've ever felt like ads just don't work for your business.
Transcribe →Ep 34: Client Spotlight: How Liv Booked more Photography Clients in 1 week than Last Year
Apr 900:31:29Tap to summarize🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownAnna and her husband run a handyman and remodeling business, and when she joined Hometown ADvantage four months ago, she was spending a dollar a day on ads she couldn't read or measure. You'll hear how she went from 75 Instagram followers (accumulated over seven years) to consistent local leads — including 25 qualified requests in January alone, which is typically their slowest month. You'll also walk away with a really honest look at what a small, intentional ad budget actually looks like for a local service business that just needs a reliable pipeline, not a million-dollar funnel.
Transcribe →Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town
Apr 900:22:52Tap to summarize🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownAnna and her husband run a handyman and remodeling business, and when she joined Hometown ADvantage four months ago, she was spending a dollar a day on ads she couldn't read or measure. You'll hear how she went from 75 Instagram followers (accumulated over seven years) to consistent local leads — including 25 qualified requests in January alone, which is typically their slowest month. You'll also walk away with a really honest look at what a small, intentional ad budget actually looks like for a local service business that just needs a reliable pipeline, not a million-dollar funnel.
Transcribe →Ep 33: I've Audited 100+ Business Ad Accounts - Here's What I Found
Mar 2400:36:10Tap to summarizeAfter auditing hundreds of ad accounts and running a group program with 200+ local business owners, Nicole's seen exactly what separates the ads that flop from the ones that take off. In this episode, you'll learn the five most common Facebook ads mistakes local service businesses make — and the five things the most successful accounts all have in common. You'll walk away with a clearer picture of what's holding your ads back and what simple shifts can start generating real leads. Whether you're brand new to Meta ads or you've been at it a while, this one's packed with honest, practical insight straight from the trenches.⏱️ Timestamps00:00 — Welcome back + why Nicole's been MIA for two months02:15 — How running a podcast mirrors how clients feel about advertising04:00 — Nicole's background: agencies, local ads, and launching Hometown ADvantage07:30 — Life update: done-for-you services, Ready Set Launch, and Q1 revenue recap10:45 — Top 5 struggles: #1 — The Meta Business Suite nightmare explained15:00 — Struggle #2 — Running ads that look like ads (and why that kills results)18:20 — Struggle #3 — Not testing enough ad variations22:10 — Struggle #4 — Not tracking results (and how to get creative with it)27:00 — A note on realistic expectations for Facebook ads30:00 — Top 5 successes: #1 — Meta lead form ads (and why Nicole changed her mind on them)34:30 — Success #2 — Testing 3+ ads that speak to different types of clients38:45 — Success #3 — Advertising a clear, specific offer42:00 — Success #4 — Consistency (even when it's messy)44:30 — How to work with Nicole: Done-for-You ad management + Ready Set Launch intensive🔗 Links🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown
Transcribe →Ep 32: Hometown ADvantage Launch Debrief: Five Key Changes I Made & The Results
Jan 2900:24:02Tap to summarizeIn this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch.I walk you through the five biggest changes I made compared to my previous launches, including:How I separated organic vs. paid traffic (and why I’ll never go back)The private podcast I used to warm up cold leadsHow I’m rethinking thank you pages and email deliverabilityMy honest thoughts on doing sales calls for an $1,800 offerWhy I ditched low-ticket upsells (and how that impacted conversions)Then we get into the cold, hard data: ad spend, cost per lead, conversion rates, show-up rates, and how many buyers were brand new vs. already on my list.If you run launches, manage ads for clients, or just want a realistic look at what actually goes into scaling an online offer… this episode is basically a masterclass in itself.No fluff. No “six-figure in 30 days” nonsense. Just systems, strategy, testing, and a whole lot of “let’s try it and see what happens.”Want support implementing this stuff in your own business?Book a call for Done-For-You Ads Management (Retainer):https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/scheduleBook your 7-Day Ready, Set, Launch Intensive:https://tidycal.com/mp0lnv3/ready-set-launch
Transcribe →Ep 31: My complete launch strategy step by step
Jan 2600:20:58Tap to summarizeWhat if your launches didn’t feel like a gamble anymore?In this episode of the Hometown Advantage Podcast, I’m pulling back the curtain on my entire launch journey — from my very first launch that made about $900 in profit after ad spend… to my sixth launch that brought in over $60,000 in profit with a 4–6x return on ad spend.Same offer. Same core framework. Very different results.And the difference wasn’t luck, talent, or some secret tactic no one’s talking about.It was reps.In this episode, I walk you through:How I built and refined a repeatable launch strategy over timeWhat my early launches actually looked like behind the scenesWhy enrolling 3 people isn’t a failure — and why quitting there isHow ads became my biggest lever for visibility, list growth, and trustWhy ads aren’t just a “launch tool,” but a long-term growth assetHow to use ads as a touchpoint machine instead of relying on organic reach aloneAnd how data (not vibes) is what allowed me to scale with confidenceWhether you sell a service, run a local business, offer a group program, or sell digital products, this episode will help you understand how ads fit into sustainable growth — not just one-off launches.I also break down the two ways my team and I currently support business owners with ads:👉 Done-For-You Ads Management For established businesses ready for a true advertising partner who handles strategy, creation, optimization, and scaling alongside you. Book a call here: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule👉 Ready, Set, Launch (7-Day Intensive) A hands-on, high-touch intensive where we strategize, build, and launch your ads in just 7 days — plus ongoing Slack support so you’re not left guessing after launch. Book your spot here: https://tidycal.com/mp0lnv3/ready-set-launchIf you’ve been wondering how to create momentum, visibility, and consistency with ads — without reinventing the wheel every time — this episode will give you the clarity you’ve been looking for.🎧 Press play and let’s talk reps, patience, and profitable growth.
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