Podcast
Hometown ADvantage - Local Marketing
Hosted by Nicole Eldridge · EN
Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.
29episodes
Episodes
Newest firstAll episodes
Ep: 40 How I Learned to Make Scary Business Decisions with Confidence
2w ago00:40:31Tap to summarize🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads🪓 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDescriptionRunning Facebook ads takes confidence — and so does every big business decision you'll make as a small business owner. In this episode, you'll get Nicole's five real, hard-won ways to build the kind of self-trust that makes scary investments feel a whole lot less scary. You'll walk away with a practical filter for making decisions that align with your values, a new way to think about risk and ROI, and a behind-the-scenes look at the biggest change happening inside Hometown ADvantage. If you've ever second-guessed yourself before hitting "publish" on an ad or signing up for a program, this one's for you.
Transcribe →Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business
4w ago00:26:27Tap to summarizeLinks🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge\_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDescriptionIf you've been curious about AI but not sure how to actually use it for your Facebook ads and local business marketing — this one's for you. You'll learn five specific ways Nicole and her team are using AI right now, from writing better-converting ad copy and follow-up sequences to repurposing content and building SOPs that free up your time. You'll also get the scoop on three tools that have been total game changers behind the scenes. No fluff, no overpromising — just real examples you can steal.
Transcribe →Ep 38: How did my business do in Q1? Reflections and plans going forward
May 800:21:12Tap to summarize🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge\_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDescriptionYou're getting a real, unfiltered look at Nicole's Q1 — the goals she set, the $134K in revenue she generated, the team she built, and the honest reflection that happened on a solo staycation at the end of it all. You'll hear what's working, what's still off, and how she's approaching Q2 with clear eyes. If you've ever had a massive win and still found yourself being hard on yourself, this one is for you.
Transcribe →Ep 37: Why big agencies drain your money & tank results
Apr 2000:23:48Tap to summarizeIf you've ever hired a marketing agency and felt like something was off — you're probably right. In this episode, Nicole pulls back the curtain on how most low-cost agencies are built to fail their clients, and why it's not an accident. You'll hear real stories from clients like Robert, Danielle, and Alyssa who went from wasted ad spend and garbage leads to more business than they could handle — after ditching the agency model and learning the strategy themselves. Walk away knowing exactly what to look for, what to demand, and why owning your own ad knowledge is the best investment your business can make.[=🔗 Links🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown
Transcribe →Ep 36: Exactly why local ads are different (and so much better) than online ads
Apr 1200:25:49Tap to summarize🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownLocal ads aren't just "online ads but smaller" — they work completely differently, and that difference is working in your favor. In this episode, Nicole breaks down the 4 specific reasons local business owners have a built-in advantage when it comes to Facebook and Meta ads that online businesses simply can't replicate. You'll walk away understanding why your budget goes further, why you don't have to test a million creatives, and why trust and personal connection are already working for you before someone even clicks your ad. If you've been on the fence about running ads, this episode will change how you see it.
Transcribe →Ep 34: Client Spotlight: How Liv Booked more Photography Clients in 1 week than Last Year
Apr 900:31:29Tap to summarize🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownAnna and her husband run a handyman and remodeling business, and when she joined Hometown ADvantage four months ago, she was spending a dollar a day on ads she couldn't read or measure. You'll hear how she went from 75 Instagram followers (accumulated over seven years) to consistent local leads — including 25 qualified requests in January alone, which is typically their slowest month. You'll also walk away with a really honest look at what a small, intentional ad budget actually looks like for a local service business that just needs a reliable pipeline, not a million-dollar funnel.
Transcribe →Ep 36: Client Spotlight: How Danielle got ads working like a machine after failed agencies and courses
Apr 900:26:19Tap to summarize🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDanielle owns a premium residential cleaning company in Arizona, and before she found Hometown ADvantage, she had burned through Google Ads, multiple agencies, and even another course — with almost nothing to show for it. You'll hear exactly what was going wrong behind the scenes and how she turned it around completely. Since starting ads in September 2025, her business has grown 56%, she's doubled her cleaning technician staff, hired her first assistant, and is now opening a second location — all on a starting ad budget of about $30/day. This one is worth a listen if you've ever felt like ads just don't work for your business.
Transcribe →Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town
Apr 900:22:52Tap to summarize🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownAnna and her husband run a handyman and remodeling business, and when she joined Hometown ADvantage four months ago, she was spending a dollar a day on ads she couldn't read or measure. You'll hear how she went from 75 Instagram followers (accumulated over seven years) to consistent local leads — including 25 qualified requests in January alone, which is typically their slowest month. You'll also walk away with a really honest look at what a small, intentional ad budget actually looks like for a local service business that just needs a reliable pipeline, not a million-dollar funnel.
Transcribe →Ep 33: I've Audited 100+ Business Ad Accounts - Here's What I Found
Mar 2400:36:10Tap to summarizeAfter auditing hundreds of ad accounts and running a group program with 200+ local business owners, Nicole's seen exactly what separates the ads that flop from the ones that take off. In this episode, you'll learn the five most common Facebook ads mistakes local service businesses make — and the five things the most successful accounts all have in common. You'll walk away with a clearer picture of what's holding your ads back and what simple shifts can start generating real leads. Whether you're brand new to Meta ads or you've been at it a while, this one's packed with honest, practical insight straight from the trenches.⏱️ Timestamps00:00 — Welcome back + why Nicole's been MIA for two months02:15 — How running a podcast mirrors how clients feel about advertising04:00 — Nicole's background: agencies, local ads, and launching Hometown ADvantage07:30 — Life update: done-for-you services, Ready Set Launch, and Q1 revenue recap10:45 — Top 5 struggles: #1 — The Meta Business Suite nightmare explained15:00 — Struggle #2 — Running ads that look like ads (and why that kills results)18:20 — Struggle #3 — Not testing enough ad variations22:10 — Struggle #4 — Not tracking results (and how to get creative with it)27:00 — A note on realistic expectations for Facebook ads30:00 — Top 5 successes: #1 — Meta lead form ads (and why Nicole changed her mind on them)34:30 — Success #2 — Testing 3+ ads that speak to different types of clients38:45 — Success #3 — Advertising a clear, specific offer42:00 — Success #4 — Consistency (even when it's messy)44:30 — How to work with Nicole: Done-for-You ad management + Ready Set Launch intensive🔗 Links🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown
Transcribe →Ep 32: Hometown ADvantage Launch Debrief: Five Key Changes I Made & The Results
Jan 2900:24:02Tap to summarizeIn this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch.I walk you through the five biggest changes I made compared to my previous launches, including:How I separated organic vs. paid traffic (and why I’ll never go back)The private podcast I used to warm up cold leadsHow I’m rethinking thank you pages and email deliverabilityMy honest thoughts on doing sales calls for an $1,800 offerWhy I ditched low-ticket upsells (and how that impacted conversions)Then we get into the cold, hard data: ad spend, cost per lead, conversion rates, show-up rates, and how many buyers were brand new vs. already on my list.If you run launches, manage ads for clients, or just want a realistic look at what actually goes into scaling an online offer… this episode is basically a masterclass in itself.No fluff. No “six-figure in 30 days” nonsense. Just systems, strategy, testing, and a whole lot of “let’s try it and see what happens.”Want support implementing this stuff in your own business?Book a call for Done-For-You Ads Management (Retainer):https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/scheduleBook your 7-Day Ready, Set, Launch Intensive:https://tidycal.com/mp0lnv3/ready-set-launch
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