Tue Jun 11 2024

Branding shapes the perception of your business.  By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience. In this exciting episode, we have Jim Heininger, founder of Rebranding Experts, explaining the importance of a well-considered and well-executed rebranding process. We explore various aspects of branding, from name creation for wider markets to trademarking, and address the real challenges and opportunities in creating a name that carries weight in the marketplace. We also tug at the threads of transformational naming and market research for rebranding, providing our listeners with a comprehensive discourse on rebranding principles. After tuning into this episode, you'll understand why rebranding is about more than just a new logo or change of name. It's a strategic and complex process that, when done correctly, can breathe new life into your company. Specifically, this episode...