Tue Aug 20 2024

Owen Garitty: Upskilling Creatives in the Age of AI The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI? In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media. We throw light on everything from the impact of AI on creatives, how to increase deal flow, how to reach out to the right prospects, to understanding the importance of brand awareness. We also brainstorm on the need to correlate performance metrics with financial metrics and the challenge of justifying spend for brand awareness compared to sales-based campaigns. Don't miss out on this insightful conversation with Owen Garitty, and learn how your creative narrative can have a massive impact on your brand's journey. Specifically, this episode highlights the following themes: Impact and application of AI in the creative in...