Podcast
Honest Wealth Builders
Hosted by Abi Asija · EN
Most business podcasts talk about success. Honest Wealth Builders works on it.
This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move.
Each episode follows a simple three-part structure:
1. The Business: What are you building? How does it make money? What are you aiming for?
2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint.
3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward.
This is not a traditional interview show. It’s a focused strategy session.
Real businesses. Real constraints. Clear next moves.
The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth.
If you are building something serious and want sharper thinking around your next move, this show is for you.
142episodes
Episodes
Newest firstAll episodes
The Sales Strategy Most Businesses Ignore | Adriana Vaccaro
2d ago01:17:15Tap to summarizeAbi Asija Sits down with Adriana Vaccaro of Culture Redesigned, an organizational culture strategist who helps growing organizations strengthen leadership, improve employee engagement, and build scalable teams through behavioral science and data analytics. The core challenge is simplifying a complex consulting service into a clear, urgent offer that generates more qualified sales.Key Insight: Culture consulting becomes easier to sell when it is connected directly to financial outcomes. Instead of leading with tools, analytics, or broad capabilities, Adriana can position her work around helping mid-market companies increase revenue and reduce costs by improving engagement, strengthening managers, and lowering employee turnover.A focused ideal customer profile makes every part of the sales process more effective. The strongest fit is a US organization with 50 to 500 employees, especially one experiencing leadership gaps, disengagement, or performance challenges. Narrowing the message around training and leadership development also aligns the offer with the service currently producing the most new business.Adriana already has a valuable warm audience through referrals, speaking engagements, LinkedIn, and her email list. Personalized Loom videos can turn engagement signals into meaningful conversations by addressing a prospect's specific challenges. This approach builds trust without relying on aggressive follow-ups and provides immediate feedback on which problems and offers create the strongest response.Better qualification can protect Adriana's time and improve close rates. Using budget, authority, need, and timing criteria before a discovery call helps identify whether a prospect can make a decision, has a real business problem, and is prepared to invest. Qualified conversations can then focus on measurable outcomes, implementation, and return on investment.Before spending money on cold advertising, Adriana can test positioning and offers across her warm network. Tracking which emails earn clicks, which LinkedIn posts generate engagement, and which calls convert will reveal the most urgent market need. The final offer should make the outcome fast and easy to understand while reducing risk, adding relevant bonuses, and using genuine urgency and limited capacity.Viewers will gain a practical framework for simplifying a sophisticated service, connecting culture initiatives to business performance, qualifying stronger prospects, and converting an existing audience into revenue. To connect with Adriana, find Adriana Vaccaro on LinkedIn or email her at adriana@cultureredesigned.com.
Transcribe →The Fastest Path to $10M Was Already in Front of Her | Elke Rielah Scholz
2d ago01:38:59Tap to summarizeAbi Asija Sits down with Elke Rielah Scholz of ElkeScholz.com, her psychotherapy and education practice, to examine how a registered psychotherapist, author, educator, and speaker can scale decades of expertise without becoming trapped by more 1-to-1 client hours. Elke has built several income streams across therapy, books, courses, speaking, and short-term rentals, but the core challenge is deciding which opportunity deserves her full attention.Key Insight: Growth will not come from pursuing every possible revenue stream or chasing viral reach. It will come from focusing on Elke's strongest and most defensible asset, her deep therapeutic expertise, then delivering that value through a premium 1-to-many model that expands impact without sacrificing the work she enjoys.Viral attention is not the same as commercial intent. A small, highly relevant audience can produce more revenue than millions of unfocused views when the content speaks directly to a painful problem and leads naturally to a valuable offer. The goal is not maximum visibility. It is consistent access to the right people.The strongest growth strategy is to preserve Elke's established 1-to-1 client base while building a structured group program for new clients. Her books, workbooks, mini-courses, community experiences, and live sessions can become exclusive components of that offer, increasing its value while bringing her creative work under 1 clear business model.An irresistible offer should be designed around a defined ideal customer profile and a precise positioning statement. From there, the offer needs 6 elements: a faster path to an outcome, an easier client experience, reduced risk, valuable bonuses, genuine urgency, and limited capacity. A qualification process can then guide suitable prospects toward a call and protect Elke's time.Focus also creates a compounding advantage. When attention is concentrated on improving 1 offer, serving 1 market, and creating an exceptional client experience, referrals become a powerful growth engine. A premium group model can eventually include additional qualified therapists, potentially creating a family business that expands capacity without diluting the quality of care.Viewers will gain a practical framework for turning specialized expertise into a focused, scalable offer while avoiding the distractions of disconnected ventures and vanity metrics. To learn more about Elke's work, books, and future programs, find her at lovingyourlifebook.com.
Transcribe →How He Generates $2M a Year With Section 8 Rentals | Dr. Joe Asamoah
5d ago01:20:17Tap to summarizeAbi Asija sits down with Dr. Joe Asamoah, a real estate investor, educator, and Section 8 housing specialist who built a 30+ single-family rental portfolio in the Washington DC area, to explore how he created a long-term buy-and-hold strategy focused on cash flow, appreciation, and maintaining reliable rental income. Key Insight: Dr. Joe’s biggest lesson is that successful rental investing is not just about buying properties, but about building a complete system around the right market, the right property, and the right tenants. His strategy focuses on acquiring homes in strong neighborhoods, renovating them to increase value, and creating additional legal bedrooms to improve cash flow and meet Section 8 housing demand. The foundation of his approach starts with understanding the local Public Housing Authority (PHA) and researching what types of housing are most needed in the area. Instead of guessing which properties will perform well, investors can identify bedroom demand, rental rates, inspection requirements, and program guidelines before purchasing. This allows them to work backward and determine which properties make financial sense. Dr. Joe explains why he challenges the common stereotypes around Section 8 housing. Rather than focusing on any available voucher holder, he segments the market and targets what he calls “tier one tenants,” responsible renters who want quality homes, safe neighborhoods, and stable long-term housing. His strategy is built around attracting tenants who protect the property, stay longer, and reduce costly turnover. The conversation also covers how investors can create differentiation in competitive rental markets. Dr. Joe shares how staging properties, improving amenities, adding bedrooms when financially justified, and positioning the home as a premium rental can help attract higher-quality tenants. He emphasizes that landlords are not just managing physical assets, but also serving the people who live in those assets. Dr. Joe breaks down his acquisition and financing process, including buying properties that need work, using renovation projects to force appreciation, and combining conventional loans, commercial lending, hard money, and private capital to fund growth. Once renovations are complete and the property is producing income, investors can refinance into long-term financing and continue recycling capital. A major focus of the discussion is tenant retention. With an average tenant stay of 7.5 years and some tenants remaining for decades, Dr. Joe explains that reducing vacancy and turnover is one of the biggest drivers of profitability in single-family rentals. His approach includes careful tenant screening, landlord reference checks, home visits, and relationship-building strategies that encourage tenants to stay long term. Beyond his own portfolio, Dr. Joe shares how he helps other investors replicate his strategy through coaching and mentorship. Rather than simply teaching people how to buy more properties, he helps them understand the systems, relationships, and decision-making frameworks required to build sustainable real estate businesses. Viewers will learn how to evaluate rental markets, identify Section 8 opportunities, increase property cash flow through strategic renovations, attract quality tenants, reduce turnover costs, and build a long-term real estate strategy designed to survive multiple market cycles. To connect with Dr. Joe Asamoah, visit joesasamoah.com or email joe@JoeAsamoah.com.
Transcribe →How to Turn Your Expertise Into an Offer People Want | David Kennington
6d ago01:32:32Tap to summarizeAbi Asija Sits down with David Kennington of Sunnyside Maintenance Pty Ltd and Tradies Earn, an Australian mining maintenance professional building a financial education business for trades and mining workers, to explore how he can reduce his dependence on onsite contracts and create a more scalable source of income.Key Insight: David should validate demand before spending significant time building a course, podcast, or book. His strongest advantage is a clearly defined market of Australian mining and trades workers in their 30s and 40s who earn strong salaries but want greater financial resilience and additional income beyond their jobs.The first strategy is to begin with personalized educational support rather than a prerecorded course. David can learn each person's goals, risk tolerance, current position, and timeline before sharing the approaches that worked for him. This creates a premium, customized experience while keeping the service clearly educational and supported by appropriate financial disclaimers.David should start with his warm network of roughly 200 industry contacts and invite a small group to test a 1-month version in exchange for honest feedback. Recorded review conversations can produce authentic video testimonials, reveal which outcomes matter most, and help refine the offer before introducing paid options.The positioning must be simple, specific, and credible. Tradies Earn can focus on helping mining and trades workers build income beyond their wages and create more career choices over a realistic 5 to 10-year horizon. The promise should emphasize education, personal responsibility, and David's lived experience rather than guaranteed investment results.Once the offer is validated, David can introduce 3 pricing structures, including a fixed retainer, performance-based compensation where legally appropriate, and a hybrid model. Consistent LinkedIn networking can expand the warm audience, while future content, outbound campaigns, and paid advertising should support the proven offer instead of preceding it.Viewers will gain a practical framework for validating an education business, developing a premium custom offer, using feedback to establish proof, and turning industry relationships into a scalable client pipeline. To connect with David, visit tradiesearn.com or find David Kennington on LinkedIn.
Transcribe →He Reached 212 Countries. But His Biggest Opportunity Was Closer to Home | James Early
6d ago01:19:04Tap to summarizeAbi Asija Sits down with James Early of The Bible Speaks to You, a Bible teacher, speaker, podcaster, and mentor who helps people think, pray, and love like Jesus, to clarify how nearly 7 years of trusted teaching can become a focused business that creates measurable transformation for individuals and churches.Key Insight: James does not need more disconnected products or services. He needs one clearly positioned offer built around the work he is most qualified and energized to deliver. His strongest path is helping church leaders turn biblical principles into practical action that strengthens engagement within their congregations and local communities.The first strategy is to develop a focused mentoring engagement with a defined outcome, a clear timeline, and measurable before-and-after results. Starting with personalized support for a small number of churches will allow James to refine the program, document what improves, and build the proof needed to scale confidently.The offer should be presented through a dedicated landing page that communicates speed, ease, reduced risk, useful bonuses, urgency, and limited availability. Authentic video testimonials can make the promise credible by showing how James listens, facilitates meaningful discussion, and helps people move from biblical information to practical implementation.James already has a substantial warm market. He can begin with personal outreach to roughly 100 trusted contacts, asking for feedback and introductions rather than forcing a sale. Personalized emails, calls, and short video messages can reopen relationships and connect the offer with church leaders who already understand his character and work.The Bible Speaks to You podcast becomes the one-to-many growth engine. A consistent invitation can direct listeners toward the mentoring offer, prayer resources, and discovery conversations. Once the personalized program is validated, James can transition suitable elements into a group model with monthly recurring revenue while preserving the interaction his audience values.Viewers will gain a practical framework for clarifying a spiritual teaching business, creating a measurable mentoring offer, activating a trusted network, and turning long-term audience relationships into recurring revenue. To connect with James, access his podcast, receive the Praying with the Mindset of Jesus guide, or explore coaching, visit https://thebiblespeakstoyou.com/builders/
Transcribe →How This Clinic Can Grow From $250K to $3.6 Million | Deven Patel
1w ago01:20:51Tap to summarizeAbi Asija Sits down with Deven Patel of Jeevasa and the GIOSTAR Group of Companies, a global leader working across stem cell research, regenerative medicine, and wellness ventures, to diagnose why a new South American clinic with strong technical capabilities is missing its revenue targets.Key Insight: The clinic does not have a treatment-delivery problem or a lead-volume problem. It has a front-end education and conversion problem. Meta advertising generates roughly 250 to 300 leads per month, but the current process asks cold prospects for contact information before creating enough value or awareness to earn their trust.The first strategy is to replace the basic lead form with a value-first diagnostic journey. A short assessment can help prospects understand their needs before inviting them to speak with the intake team. Qualified prospects can then be offered an in-person health evaluation and appropriate testing before clinical recommendations are discussed by licensed medical professionals.The clinic also needs a dedicated sales function instead of placing conversion responsibility on reception and administrative staff. Every team member should understand the advertising promise, customer journey, qualification criteria, follow-up process, and handoff to clinicians so the experience remains consistent from the first inquiry through ongoing care.Leadership accountability must become systematic. Weekly red, amber, and green performance reports can track lead response, appointments, attendance, conversion, revenue, and follow-up. When an important metric falls behind, a named owner and recovery deadline should be assigned before the issue compounds into months of losses.Revenue growth should include a structured offer ladder built around attraction, premium recommendations, appropriate lower-cost alternatives, and continuity. A strong entry offer can bring qualified prospects into the clinic, while relevant wellness products and ongoing customer-success check-ins can increase lifetime value without compromising the integrity of the primary treatment protocol.Viewers will gain a practical framework for educating cold prospects, improving high-ticket conversion, aligning an entire clinic around the customer journey, and managing performance through clear accountability. To connect with Deven or explore partnership opportunities, email contact@jivasa.com. His book, The Declaration of American Experiment 2.0, can be found on Amazon by searching the title and Deven Patel.
Transcribe →How to Sell a Product People Need to Experience First | Jai Roza
1w ago01:50:51Tap to summarizeAbi Asija Sits down with Jai Roza of Eden's Conflict LLC, the creator of a cooperative Christian game designed to spark conversations about faith, teamwork, moral choices, and spiritual growth, to solve the inconsistent revenue and slow product sales keeping nearly 5,000 units in storage.Key Insight: Jai is not simply in the board game business. He is in the experience business. Most sales happen after people play the game, connect with its message, and see how it creates meaningful discussion. The path to growth is to lead with facilitated experiences and allow product demand to emerge naturally from the value people receive.The first strategy is to offer free game-based experiences to warm Bible study groups and church communities. Jai can bring everything required, guide participants through the game, facilitate the discussion, and gather feedback without creating work or financial risk for the host. This gives him a repeatable way to demonstrate the product in the environment where it performs best.The offer should be supported by a dedicated landing page built around speed, ease, low risk, bonuses, urgency, and scarcity. Authentic video testimonials from previous players can establish trust, while limited monthly availability gives hosts a clear reason to schedule promptly without relying on aggressive sales tactics.Jai's mission must be larger than selling inventory or refining a Bible study format. A clear statement about transforming how believers engage with scripture, faith, and one another can unify every conversation, social profile, event, and offer. Hosts should feel that they are participating in a meaningful movement rather than doing Jai a personal favor.Once the warm-network model produces consistent bookings, Jai can expand through referrals, church leadership outreach, affiliate relationships, and carefully funded advertising. Events can eventually become paid experiences, while game bundles, follow-on studies, repeat programs, and premium international shipping create additional revenue without weakening the core message.Viewers will gain a practical framework for shifting from product-first marketing to experience-led growth, activating a warm network, and building demand through trust and mission. To explore Eden's Conflict or contact Jai, visit edensconflict.com or find Eden's Conflict on Instagram.
Transcribe →How Do You Scale a Business Built on Trust? | Brian Beck
1w ago01:12:08Tap to summarizeAbi Asija Sits down with Brian Beck of Proxurve Solutions, an Indianapolis-based cybersecurity and AI firm that helps business leaders turn technology from a cost center into a strategic growth asset, to solve the challenge of expanding market awareness without losing the trust and personal relationships behind the company's success.Key Insight: Proxurve's growth engine already works, but it depends too heavily on Brian. Networking generates roughly 50% of customers, email outreach produces strong engagement, and qualified opportunities convert at a high rate. The next stage requires turning Brian's relationship-building approach into a system that a broader team can execute consistently.The first strategy is to define the market with precision. Proxurve is best aligned with Indiana organizations employing 15 to 250 people where owners and executives actively participate in technology decisions. The message should focus on business outcomes such as productivity, scalable infrastructure, cybersecurity readiness, acquisition integration, and measurable return on technology investment.A dedicated prospecting and appointment-setting team can research accounts, qualify opportunities, manage follow-up, and protect Brian's time for high-value leadership conversations. Personalized video messages and custom strategy documents can deepen outreach to high-potential accounts while preserving the thoughtful, genuine approach that differentiates Proxurve from transactional IT providers.Community partnerships, executive events, and a leadership-focused podcast can extend Brian's relationship model beyond the number of rooms he can personally enter. Working with chambers, government organizations, universities, and respected business groups adds credibility, creates access to the right decision-makers, and positions Proxurve as a strategic community resource.Paid outreach can support the same relationship-led philosophy when it begins with value. A practical cybersecurity or AI readiness resource for companies in Proxurve's target market can identify warmer prospects, give the team useful context for personalized follow-up, and create more qualified conversations without replacing the human element.Viewers will gain a practical framework for scaling trust-based business development, building a qualified sales pipeline, and turning cybersecurity and AI investments into measurable business results. Indiana business leaders can connect with Brian by visiting proxurve.com or finding Brian Beck of Proxurve Solutions on LinkedIn.
Transcribe →How Free Workshops Turn Into Premium Clients | Jen McFarland
2w ago01:28:30Tap to summarizeAbi Asija Sits down with Jen McFarland of Women Conquer Business, a Portland-based marketing strategist who helps women solopreneurs and small teams overcome marketing overwhelm, to solve the founder bottleneck created by managing fractional CMO services, coaching, membership, delivery, and team oversight at the same time.Key Insight: Jen does not need another marketing channel. She needs a clearer business model that protects the work she enjoys, concentrates revenue around premium offers, and removes her from execution that can be delegated. Growth begins by deciding where her expertise creates the most value and building the team and sales process around that choice.Jen's workshops are not low-value obligations. They are paid lead-generation opportunities that place her in front of qualified business owners with immediate authority. A simple invitation to book a limited free consultation after each workshop can turn passive interest into direct conversations without relying on a hard sell or requiring access to attendee email addresses.The coaching offer should move away from rigid packages and become a customized engagement based on each client's business, goals, needs, and value potential. Adding meaningful bonuses, clear urgency, honest scarcity, and flexible access can differentiate the offer, support premium pricing, and create natural opportunities to introduce membership or fractional services when appropriate.Jen can preserve her credibility as an active marketing practitioner by retaining a limited fractional CMO engagement while directing most growth energy toward coaching and membership. This keeps her connected to real execution challenges without allowing agency work to consume the time needed to develop the more flexible and enjoyable side of the business.Delegation requires documenting how the work should be done, training contractors against those standards, and shifting Jen into quality control instead of daily production. Recorded workflows and structured review cycles can give her team greater autonomy, reduce micromanagement, and create the capacity needed to grow without compromising client results.Viewers will gain a practical framework for choosing a focused business model, converting workshops into sales conversations, building premium custom offers, and delegating delivery with confidence. To connect with Jen, find her on LinkedIn or Instagram, or visit womenconquerbiz.com.
Transcribe →How She Turned a Niche Podcast Into a Premium Business | Tara Connaghan
2w ago02:11:23Tap to summarizeAbi Asija Sits down with Tara Connaghan of Session Etiquette, an Irish traditional musician and host of In Tune with Tradition who helps newcomers understand the customs and unspoken rules of Irish music sessions, to solve the founder bottleneck created by managing too many small income streams instead of scaling her strongest opportunity.Key Insight: Tara has already proven the business model. Her podcast attracted more than 40,000 downloads and generated 4 retreat customers paying €7,000 each, making the podcast and retreat a single high-potential business rather than separate projects. The priority is to focus on this validated funnel and stop allowing lower-value work to consume her time.The podcast should operate as the top of the funnel for a premium Irish music experience company. Publishing the 55 recorded but unreleased conversations on a consistent weekly schedule, adding video distribution, and including a clear retreat invitation will expand discovery, deepen trust, and give listeners more opportunities to enter Tara's world.The middle of the funnel should be built around direct conversations. Instead of relying only on downloadable resources, Tara can invite listeners to help shape future retreats through personal calls, gather insight into their goals and objections, and allow interested people to join her email list. More conversations will improve both the offer and Tara's confidence in presenting it.The retreat landing page should position the experience as fast, easy, valuable, and low risk while communicating genuine urgency and scarcity. Clear travel support, a defined 5-day transformation, thoughtful bonuses, limited capacity, multiple date options, and credible proof can make the offer compelling without relying on pressure or ambiguity.Tara can reclaim significant time by automating her written podcast materials with a clear accuracy disclaimer and explaining Irish-language terms during each conversation. A weekly email sharing the newest release and Tara's key takeaways will keep the audience engaged while directing attention back to the retreat experience.Viewers will gain a practical framework for turning specialized knowledge into a premium experience, using long-form content to build demand, and converting audience trust into revenue through focused conversations. To connect with Tara, visit sessionetiquette.com or irishmusicsessions.com, or find the Session Etiquette podcast on Spotify and other podcast platforms.
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