Podcast
Honest Wealth Builders
Hosted by Abi Asija · EN
Most business podcasts talk about success. Honest Wealth Builders works on it.
This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move.
Each episode follows a simple three-part structure:
1. The Business: What are you building? How does it make money? What are you aiming for?
2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint.
3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward.
This is not a traditional interview show. It’s a focused strategy session.
Real businesses. Real constraints. Clear next moves.
The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth.
If you are building something serious and want sharper thinking around your next move, this show is for you.
116episodes
Episodes
Newest firstAll episodes
How to Turn Conversations Into a Consistent Client Pipeline | Natalie Bouchard
6d ago01:49:41Tap to summarizeAbi Asija sits down with Natalie Bouchard of Harmonize With Life, a coach helping women return to center, rebuild self-trust, and operate from deeper internal authority. Natalie previously built a business generating $200,000 to $300,000 per year before a major collapse, and now she is rebuilding around work that is more aligned with her own methodology, with the core challenge being market awareness and getting the right people to clearly understand the value of her offer.Key Insight: When the back end is strong, the front end needs sharper visibility, clearer tracking, and more personal conversion systems. Abi helps Natalie identify that her coaching results and client experience are already powerful, but her lead attribution, offer positioning, and follow-up process need to become more deliberate.Natalie explains that most of her current clients come from organic Facebook activity, warm direct messages, Substack, Instagram, and referrals. Abi pushes her to stop guessing where leads come from and start using simple tracking links so she can see which channels actually create signups, conversations, and clients. Without attribution, it is impossible to know where to double down.The conversation also breaks down why the Be Unfckwithable brand is working. Unlike previous messaging that spoke to problems prospects were not aware of yet, this language creates immediate emotional pull for women who feel shaky in uncertainty, relationships, business, and life transitions. Abi recommends keeping the winning language and building future events under that same brand instead of constantly renaming the offer.Abi also highlights the importance of one-on-one follow-up. Natalie already sends personal emails and DMs, but Abi recommends upgrading the process with Loom-style video messages for warm leads who click, watch, or engage. Personalized video creates a deeper connection, gives Natalie better engagement data, and helps turn warm audience members into real conversations instead of passive subscribers.The strategy also includes improving live event conversion. Rather than charging for the next event and adding friction, Abi recommends making the event feel too valuable to miss by stacking bonuses, creating a strong grand prize, giving every attendee a reason to stay until the end, and using the event to move qualified people into precision sessions and paid programs.You will learn how to rebuild a coaching business after a collapse, how to clarify a message that cuts through a saturated spiritual market, how to use organic Facebook and Substack more strategically, how to track lead sources, and how to turn warm leads into clients through personal video outreach, stronger event offers, and a sharper positioning statement.
Transcribe →How to Grow a Specialized Coaching Business | Dr. Elizabeth Hechavarria
1w ago01:24:20Tap to summarizeAbi Asija sits down with Dr. Elizabeth Hechavarria, a medical doctor and whole-person wellness coach blending conventional medicine, anthroposophic medicine, medical intuition, astrology, and Akashic Records work. Elizabeth is building a one-on-one wellness coaching practice for people seeking deeper insight into health, life patterns, and personal transitions, but the core challenge is awareness, unclear positioning, and turning a broad spiritual and medical skill set into a focused offer that people can understand quickly.Key Insight: A wellness offer becomes easier to sell when the ideal client, the problem, and the outcome are specific. Abi helps Elizabeth move from a broad message around health, spirituality, and life challenges toward a clearer starting point: helping people with digestive issues who feel traditional medicine has not fully addressed what is happening in their body.Abi breaks down why demand is the main constraint. Elizabeth has supply available, a warm newsletter audience, and past clients, but the current website experience creates too much friction because prospects must book a paid session before they know what working with her feels like. The first practical move is to add a free 30-minute consultation so potential clients can experience her approach before committing.The positioning work focuses on simplicity. Elizabeth's background is deep, but the market does not need every modality upfront. The offer needs plain language that makes the right person say, "This is for me," within a few seconds. Once the initial niche is clear, her broader tools can support the transformation without making the first impression confusing.Abi also recommends creating a stronger offer structure with clear packages, such as bronze, silver, and gold, instead of relying only on one-off sessions. This gives prospects a path to continue, makes follow-up feel natural, and helps Elizabeth move from single-session income toward a more intentional client journey with stronger retention and recurring revenue potential.The biggest near-term opportunity is Elizabeth's warm audience. Abi recommends personal Loom-style outreach to past clients and newsletter contacts, asking for feedback on the new offer and starting real conversations instead of sending generic email blasts. The same warm audience can also help generate video testimonials, which create stronger proof than text reviews and make the website more trustworthy.You will learn how to clarify a holistic wellness offer, reduce friction with a free consultation, build packages that make follow-up easier, use warm outreach without sounding generic, and collect video testimonials that strengthen trust. Dr. Elizabeth Hechavarria can be found at elizabethhechavarria.com, on Instagram at Dr. Elizabeth Hechavarria, on Facebook under the same handle, and on LinkedIn under the same handle.
Transcribe →How to Scale a Service Business Without Working More Hours | Dr. Jeffrey Bone
1w ago01:19:12Tap to summarizeAbi Asija sits down with Dr. Jeffrey Bone, a chronic illness and pain coach who has spent about 20 years helping people navigate the psychological realities of long-term illness and chronic pain. Jeffrey has built a strong one-on-one coaching practice through physician referrals, podcasting, and his website, but the core problem is that the business is still fee-for-service, which limits scale because revenue depends on his available hours.Key Insight: When a service provider is already 90 percent booked, the first growth lever is not more demand. It is pricing, leverage, and a better delivery model that increases value for clients while reducing dependence on the founder's time.Abi identifies that Jeffrey is supply constrained, not demand constrained. Since most clients come through warm referrals from local pain management physicians and his conversion rate is already high, the immediate opportunity is to raise rates for new clients. Higher pricing can increase revenue, strengthen client commitment, and create the cash flow needed to improve the client experience.The next move is to reinvest that additional revenue into support. Abi recommends hiring a high-quality executive assistant in the same time zone to handle check-ins, onboarding, accountability, scheduling, follow-ups, and client experience. That role becomes the operational hinge of the practice, giving clients more value while protecting Jeffrey's time and energy.Abi also maps the path from one-on-one coaching to a one-to-many model. With enough demand, Jeffrey can move waitlisted clients into small cohorts, creating a more scalable way to serve people with chronic illness and pain. The group format can also add community, which is especially valuable for clients dealing with isolation, stress, and long-term health challenges.The long-term strategy is to build a layered business model: premium one-on-one sessions, cohort-based coaching, a community, educational resources, and eventually additional coaches trained in Jeffrey's approach. That structure creates monthly recurring revenue, expands impact, and gives the business a path toward 7 figures without forcing Jeffrey to work more hours.You will learn how to recognize when a coaching business is supply constrained, why pricing can be the first step toward better service, how the right executive assistant can unlock scale, and how to turn a one-on-one practice into a premium coaching ecosystem. Dr. Jeffrey Bone can be found at DrBone.live.
Transcribe →Why Clients Wait 6 Weeks for This Agency | Ryan Griffin
1w ago01:22:43Tap to summarizeAbi Asija sits down with Ryan Griffin Co-founder and Managing Director of Chunky Duck, a creative performance agency helping businesses grow through paid media, websites, SEO, content, and stronger marketing creative. Ryan's agency did about $2,100,000 last year with a 3-year target of $4,500,000, but the core challenge is generating more leads without turning the business into a high-stress, unsustainable machine.Key Insight: More leads are valuable only when the business can handle them profitably and sustainably. Abi and Ryan break down how an agency can grow beyond referrals, improve its sales process, and protect margins without chasing growth at any cost.Ryan explains how performance marketing has changed. The old advantage came from data analysis, campaign optimization, and technical media buying, but platforms like Google and Meta now automate much of that work. The new differentiator is creative: hooks, messaging, positioning, and the ability to present a business in-market in a way that actually drives performance.The conversation also highlights Ryan's agency model. Chunky Duck is fully remote, mostly Australia-based, and intentionally built around lifestyle, family, and sustainable work. Instead of scaling headcount aggressively, Ryan is focused on utilization, pricing, capacity planning, and maintaining quality while moving net profit margins from 11 percent toward 25 percent.Abi digs into the referral engine that built the agency. Chunky Duck grew largely through long-term relationships, client hopping, and warm introductions from people who already trusted the founders. As the agency moves into colder lead sources like Meta ads, newsletters, social posting, and case studies, Ryan recognizes that the follow-up process needs to become more valuable, more contextual, and less dependent on referral trust.The sales strategy centers on understanding awareness levels, using stronger proof, and being intentional with scarcity. Ryan does not want aggressive guarantees or commission-only deals that attract the wrong clients, but the agency already has real scarcity through lead times and capacity limits. Abi shows how those constraints can become part of the offer without compromising the agency's positioning.You will learn how a referral-driven agency can expand into scalable lead generation, why creative is now the biggest lever in performance marketing, how to protect profit margins while growing, and how to use capacity, positioning, and proof to sell more effectively. Ryan and the Chunky Duck team can be found at chunkyduck.com or on LinkedIn.
Transcribe →Why the Midwest Could Be a Massive AI Opportunity | Stephanie Sylvestre
1w ago01:30:42Tap to summarizeAbi Asija sits down with Stephanie Sylvestre Co-Founder of Avatar Buddy, a managed AI as a service company helping businesses eliminate bottlenecks, not people, through AI agents, a secure data vault, and an AI advisory team. Stephanie has grown the company to 34 clients and about $140,000 in the last 12 months, with a 3-year target of $4,000,000, but the core challenge is cash flow, sales efficiency, and turning strong in-person traction into a more scalable acquisition system.Key Insight: A high-value AI offer needs to be simple enough for non-technical business owners to understand, specific enough to match the right buyer, and strong enough to reduce perceived risk. Abi helps Stephanie sharpen the message around helping established companies increase throughput without adding unnecessary headcount.The conversation starts with Stephanie's target market: established, multi-generational companies doing roughly $7,000,000 to $22,000,000 in revenue, especially in Midwest and growth-market cities where AI providers often do not focus. These companies usually have long-tenured employees, outsourced IT, and critical knowledge trapped inside key people, which makes Avatar Buddy's data vault and AI agents highly relevant.Abi pushes Stephanie to simplify the pitch. Instead of leading with too much AI terminology, the message needs to focus on the business outcome: eliminating bottlenecks so revenue can grow. The stronger positioning is human-first and owner-focused, showing how AI can preserve institutional knowledge, improve productivity, and help teams scale without making the conversation feel like a job-cutting exercise.The outreach strategy centers on making cold contact more personal and measurable. Stephanie's team is already tracking email opens, clicks, and website activity, but Abi recommends using Loom-style video outreach so prospects can see a real person, remember the interaction, and provide better engagement signals than a basic email open. This gives the sales team a stronger first impression and clearer data on who is actually interested.Abi also helps Stephanie rethink the offer itself. The recommendation is to turn existing strengths into a more compelling package: safe because company data stays in the data vault, simple because Avatar Buddy handles the implementation, fast because teams can get up and running within a month, and lower risk through a conditional guarantee tied to client participation and measurable productivity gains.You will learn how to position an AI services company for established businesses, how to communicate value without overloading prospects with jargon, how to use video outreach to improve sales conversations, and how to build a stronger offer with speed, simplicity, risk reduction, bonuses, urgency, and scarcity. Stephanie can be found at avatarbuddy.ai, and she can be reached by email at Stephanie@avatarbuddy.ai.
Transcribe →How to Get Your First Coaching Clients Without Paid Ads | Justin L Shaw
1w ago01:14:32Tap to summarizeAbi Asija sits down with Justin L Shaw, a coach and author helping people work through past trauma through one-on-one healing sessions. Justin has generated early interest through podcast appearances, free sessions, and a small number of paying clients, but the core problem is cash flow, unclear positioning, and the need to turn attention into a simple client acquisition system before spending money on paid ads.Key Insight: A coaching offer cannot scale until the outcome is clear enough for the right person to recognize themselves immediately. Abi helps Justin move away from broad spiritual language and toward a sharper positioning statement built around helping people struggling with past trauma manage symptoms through one-on-one healing sessions.The first breakthrough is narrowing the message. Justin originally described his work through concepts like energy, spiritual Sherpa sessions, and emotional healing, but Abi pushes him to use language a prospect can understand in seconds. The offer becomes stronger when it names the audience, the pain, the outcome, and the delivery method without making the buyer interpret what it means.Abi also reframes podcasting as relationship building, not just audience exposure. Since Justin has already done over 100 podcast appearances and some clients came from that channel, each host becomes a potential client, referral partner, or connector. Even if the audience is small, the relationship can still create trust, referrals, and future opportunities.The funnel strategy starts with a free 30-minute consultation instead of a vague 60-minute session. Abi recommends using Calendly, collecting phone numbers, sending personal video follow-ups, and improving show-up rates by making the process feel human and direct. The goal is to create more one-on-one conversations because conversions happen through trust, clarity, and interaction.Proof becomes the next priority. Justin has served free and paying clients, but he needs testimonials before asking strangers to trust a sensitive coaching offer. Abi recommends recording short feedback interviews, turning positive client experiences into video proof, and building a simple landing page with a clear headline, pain points, offer, testimonials, and call-to-action buttons.You will learn how to sharpen a coaching offer, position around a specific pain point, build a simple consultation funnel, use podcasts as a relationship channel, and create trust before investing in paid advertising. Justin can be reached by email at justinlshaw635@yahoo.com and on Instagram at soucerer_.
Transcribe →How to Beat Cheap Competitors Without Lowering Your Price | Paul Moore
2w ago01:04:37Tap to summarizeAbi Asija sits down with Paul Moore Founder and majority owner of Smily Mia, a baby products brand serving parents with high-quality teethers and infant products for children from 0 to 2.5 years old. Paul has grown the business to about $1,700,000 in annual revenue with a 3-year target of $6,500,000, but the core problem is how to distinguish premium products from cheaper knockoffs in a market where parents often compare thumbnails before they understand quality.Key Insight: Competing on price is the wrong game when the product is built on safety, trust, and quality. Abi pushes Paul to stop chasing low-cost competitors and instead use education, brand positioning, and direct customer relationships to train buyers to choose value over the cheapest option.The first strategic shift is to make the quality difference obvious. Paul already has side-by-side comparisons that show how cheaper silicone products break down, change color, smell chemically, or fail safety standards. Abi recommends turning that proof into a simple consumer-facing concept, such as a 5-second test parents can understand, remember, and repeat at home.The second move is to build Smily Mia into a brand, not just a product line. Paul has a strong founder story, a product named after his daughter Mia, a viral penguin teether, and a hands-on approach to factory visits and lab testing. Abi frames those assets as brand-building material that can create trust, justify premium pricing, and separate Smily Mia from copycat products.Abi also breaks down how social content and live selling can become a major growth channel. Paul is already seeing traction from TikTok streams, parent feedback, and influencer-style posts that can move hundreds of units in a weekend. The opportunity is to systemize that momentum with educational content, consistent live sessions, and eventually dedicated help so Paul is not carrying every channel himself.The email strategy focuses on a simple weekly "deal of the week" system. Instead of sending generic promotions, Abi recommends training subscribers to expect one exclusive offer at the same time every week, with a reply-based keyword system that increases engagement, improves deliverability, measures real demand, and turns email into a conversation instead of a one-way broadcast.You will learn how to reposition a premium product against cheaper competitors, how education can become the strongest sales tool, how to use founder story and quality proof to strengthen a brand, and how direct-to-consumer channels can improve margins and customer relationships. Paul's products can be found at smilymia.com, on Amazon, and through the Smily Mia TikTok Shop, with smilymia.com as the best place for updated products, promotions, videos, and product information.
Transcribe →How to Find a Coaching Niche You Can Actually Own | Dean Taylor
2w ago01:08:52Tap to summarizeAbi Asija sits down with Dean Taylor, Associate Director of University of Utah Health a healthcare IT professional building a coaching and personal development business for people who want to create income outside their full-time job. Dean has already taken 11 clients through his first Diamond Pivot cohort, but the core challenge is refining the message, narrowing the ideal customer profile, and turning a broad personal development offer into a specific outcome-driven business.Key Insight: The clearer the niche, the easier the offer becomes to sell. Abi pushes Dean to move away from broad leadership and personal development positioning and instead focus on helping full-time healthcare IT professionals build revenue-generating coaching side businesses.Abi breaks down why specificity creates trust. Instead of promising a full career escape before proving that outcome, Dean can position around a result he is actively living and can credibly guide others through: building a side business while still working full time. That shift makes the offer more authentic, more focused, and easier for the right buyer to understand.The conversation also shows why proof must come before scale. Dean's first cohort came from word of mouth, which means the next move is not ads or a bigger launch. The priority is collecting strong video testimonials from the 11 people who already went through the program, using real conversations to capture what changed, what they learned, and what results they created.Abi also recommends starting with one-on-one coaching before pushing another cohort. A smaller, more personal offer gives Dean more control over client outcomes, creates stronger success stories, and helps sharpen the offer before scaling. The one-on-one model becomes a competitive advantage because clients get direct attention, not a generic group experience.The offer strategy centers on selling the destination, not the framework. Instead of leading with Diamond Pivot as a course name, Dean needs to package a clear dream outcome for healthcare IT professionals who want a coaching side business, then support it with speed, simplicity, risk reduction, bonuses, scarcity, and a waitlist strategy that makes demand visible.You will learn how to turn a broad coaching idea into a sharper offer, how to use testimonials as a trust engine, why one-on-one delivery can outperform cohorts early on, and how to position a side-business program around a specific buyer and a measurable outcome. Dean can be found on Instagram at DeanTaylorOfficial and at DeanTaylorOfficial.com.
Transcribe →The Fastest Way to Build Trust With Cold Prospects | Bill Hammett
2w ago01:15:15Tap to summarizeAbi Asija sits down with Bill Hammett President of Hammett Health Inc., an employee benefits firm helping employers across the Western United States with medical, dental, vision, life insurance, disability, and year-round benefits strategy. Bill has built the firm to about $800,000 in annual revenue with 100+ active employer clients and a three-year target of $2,000,000, but the core challenge is communicating value before prospects experience the service and reducing the business’s dependence on him as the main salesperson.Key Insight: In a market where health insurance can look like a commodity, proof is the differentiator. Bill’s real advantage is not access to the same plans every broker can quote. It is the process, education, employee advocacy, compliance support, and strategic guidance that clients only understand after working with him.Abi breaks down why fractional HR partners could become a high-leverage growth channel for Hammett Health Inc. These firms often serve multiple employers, understand the pain of bad brokers, and can introduce Bill into companies that already need better benefits support. The opportunity is to create a stronger partner offer that gives HR firms a clear reason to refer him while protecting their trust and credibility with clients.The conversation also explores how to make a professional referral offer more compelling. Instead of relying on “I’m a great guy and we do good work,” Abi pushes Bill to think in terms of motivation, risk reduction, compliance, trust, and shared upside. If a fractional HR partner knows Bill will make them look good, educate their clients, and potentially create meaningful revenue, the referral becomes easier to make.Another major strategy is using Loom videos and LinkedIn Sales Navigator to create personal, high-context outreach. Rather than sending generic messages, Bill can record short custom videos that show he understands the prospect’s company, benefits structure, and potential gaps. The goal is to make cold outreach feel warm, specific, and valuable before the first sales conversation even happens.Abi also identifies the missing proof layer: testimonials. Bill has nearly 20 years of experience, strong retention, and clients who openly praise his work, but that trust is not being captured on video. By interviewing happy clients, recording quick Zoom testimonials, and placing that proof throughout the website, Bill can make prospects feel that his credibility is undeniable before they ever speak with him.You will learn how to stand out in a commoditized industry, build a fractional HR referral channel, use personalized Loom outreach, create stronger social proof, capture testimonials without making clients feel awkward, and turn trust into a scalable growth system. Bill can be found at hammethealth.com, on Instagram at @healthcarebill, or by email at bill@hammethealth.com.
Transcribe →How to Stop Losing Leads After the Click | Kyle Ontra
2w ago01:03:38Tap to summarizeAbi Asija sits down with Kyle Ontra, founder of Expertassistants, a virtual assistant placement business that sources talent from South Africa, the Philippines, and Latin America for American companies. Kyle has built the company to around $500,000 in revenue, with 50 active clients, 100+ active employees placed with clients, and a goal of reaching $5,000,000 within 3 years, but the core constraint is client acquisition economics and the ability to break even faster on the front end.Key Insight: Kyle does not have a fulfillment problem. He has a cash flow, offer, and customer success problem. If he can pull more cash forward, improve referral incentives, increase customer lifetime value, and reduce churn, he can scale acquisition without relying only on more ad spend.Abi first breaks down the front-end ROAS issue. Kyle spends about $1,000 to acquire a client, charges a $750 onboarding fee, and only becomes profitable after 60 to 90 days. Instead of accepting that delay, Abi points to simple ways to pull cash forward, including annual prepay options, credit blocks, and stronger upfront offers that increase average cash collected without changing the core service.The conversation also challenges Kyle’s pricing model. Instead of pricing based only on what he pays the virtual assistant, Abi pushes him to price based on the value created for the client. A sales assistant, operator, paralegal, video editor, or executive assistant should be framed around either revenue generated or cost saved. That shift gives Kyle more conviction to charge premium rates while still creating a win for the client and the assistant.Abi also identifies a major opportunity in customer success. Kyle’s current model is strong on placement and weekly VA check-ins, but there is not enough proactive communication with the client after the hire is made. A dedicated customer success process can reduce churn, surface problems early, create upsell opportunities, and capture testimonials when clients are happy.Another key strategy is improving attribution and funnel intelligence. Kyle is beginning to invest in organic content, long-form YouTube, short-form content, podcasts, and paid ads, but he needs a diagnostic quiz and stronger tracking to understand which channels, videos, and messages actually create qualified leads. The goal is not just more traffic. It is better data that turns attention into pipeline.You will learn how to improve acquisition economics, pull cash forward, create better referral offers, price based on value, build a proactive customer success function, reduce churn, increase LTV, and use diagnostic quizzes to make both paid and organic growth more measurable. Kyle can be found on Instagram at @kyleontra.
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