Podcast
Hooked -- Nir Eyal
Hosted by Memrbl.com · EN
Podcast of the book Hooked.
10episodes
Episodes
Newest firstAll episodes
Identifying Habit-Forming Opportunities
Aug 3000:08:25Tap to summarizeA set of strategic approaches and mindsets to find new habit-forming product ideas and areas for innovation in response to user needs, nascent behaviors, and emerging technologies.
Transcribe →Habit Testing
Aug 2900:11:09Tap to summarizeA process and framework for product teams to measure, validate, and improve the habit-forming potential of their products using real user behavior.
Transcribe →Mission, Meaning, and Ethical Product Design
Aug 2800:08:38Tap to summarizeReflects on how purpose-driven products, like The Bible App, align habit formation with deeper personal or communal meaning, and highlights the importance of ethical intention in designing for engagement.
Transcribe →User Investment and Stored Value in Digital Habits
Aug 2700:10:55Tap to summarizeShows how user actions—making notes, bookmarks, and shares—create accumulating value and personal attachment that deepen engagement and reduce switching.
Transcribe →Variable Rewards and Emotional Connection
Aug 2700:09:01Tap to summarizeDetails how the app provides both predictable and variable rewards—including emotional resonance, surprise, and social affirmation—to strengthen user engagement.
Transcribe →Lowering Barriers to Action
Aug 2600:06:59Tap to summarizeExamines how The Bible App reduces the effort required for meaningful engagement by simplifying user actions and offering multiple pathways to daily use.
Transcribe →Triggers: Designing Effective Cues for Engagement
Aug 2500:10:49Tap to summarizeExplores how The Bible App employs both external and relationship-based triggers to encourage consistent user engagement.
Transcribe →Applying the Hook Model to The Bible App
Aug 2400:09:32Tap to summarizeThis concept analyzes how The Bible App (YouVersion) successfully implemented all four phases of the Hook Model to create a habit-forming digital product.
Transcribe →Authenticity, Empathy, and Reflective Practice in Habit Design
Aug 2300:10:08Tap to summarizeProduct creators are urged to act with humility, self-awareness, and continual reflection—aligning their work with personal values and user welfare.
Transcribe →Facilitating Healthy Habits vs. Creating Addictions
Aug 2200:11:01Tap to summarizeThis concept explores the thin line between fostering positive user habits and unintentionally creating harmful addictions, and discusses the designer's duty to help vulnerable users.
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