In this episode, Lily Wecker, the CEO at Aethos, shares how the brand designs guest experiences around 360-degree wellbeing rather than entertainment alone. She walks through Aethos's mix of outward-facing programming, DJ nights, live sketching, listening sessions, and inward-focused rituals like a personal-question card game played after community dinners.

You'll hear why Lily believes wellbeing has to include social connection alongside sleep, food, and exercise, and why she builds both distraction and introspection into the guest experience.

This conversation is hosted by our innovation correspondent Matthias Huettebraeuker.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands