In this episode of How I AI, I sit down with Seth Besmertnik, the CEO behind Conductor, the company that has been shaping the organic marketing world for nearly two decades.

Seth has led Conductor through every major shift in digital search, from its early days as the first enterprise SEO platform, and now he is steering the company into a new frontier focused on understanding how brands show up inside AI models.

Seth breaks down how Conductor is generating synthetic prompts to mirror what customers might ask ChatGPT, how they evaluate the answers models give back, and why this matters more than traditional keyword rankings ever did.

We also talk about how he personally uses AI to stay ahead: daily briefings, automated email prep, and on-the-go meeting insights along with how his team uses AI coaching tools to deepen performance and uncover themes after calls.

🔥 Topics We Cover:
• How AI is transforming the meaning of “organic visibility”
• Why brands need to understand how they show up inside LLMs
• Conductor’s approach to generating synthetic customer prompts
• How AI is supporting his leadership, communication, and team operations

This conversation opens up a completely new way of thinking about organic visibility, leadership, and the future of content discovery.

Connect with Seth:
Website: https://www.conductor.com/about/seth-besmertnik/
LinkedIn: https://www.linkedin.com/in/besmertnik/

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How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search

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